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The Sustainability Challenge:  Implications for Tourism Green Tourism Forum II  April 22, 2008, Vancouver
[object Object]
Something’s Wrong ,[object Object],[object Object],[object Object]
Major Threats ,[object Object],[object Object],[object Object]
Enormous Possibilities
Deep Change
Deep Change
We’re at the fork in the road Tourism Doesn’t Operate in Isolation!
It’s Time for Some Truth Telling
Words Are Losing Their meaning
It’s Time for Some Truth Telling ,[object Object],[object Object]
It’s Time for Some Hard Thinking  ,[object Object],[object Object],[object Object]
So this is Home We’ve only one! If you throw something away – where is away? A growing sense of limits Growing uncertainty stemming from complexity  Small actions in remote places can have large and unpredictable consequences
We’ve Only One Home! BUT……..
But we Need Three to Support Our Current Population & Lifestyle
The Wealthier Nations Need Five!  And that’s simply not sustainable
 
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],It’s Not Just Climate Change!!
Climate Change –  The Hangman’s Noose That Focuses The Mind? ,[object Object]
Actually, It’s a Question of Justice ,[object Object],[object Object],[object Object],And this has everything to do with tourism!
 
 
The Perfect Storm  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Possible Consumer Responses ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
So how resilient can tourism be?
Tourism: Code Red Alert
The Challenge of Volume Growth Volume Growth Emissions Reductions
Listen to the Wise Ones!
Listen to the Wise Ones! Albert’s definition of insanity as powerful as E=MC 2
Debunking the Myth of Sustainability Sustainable development  “a process to meet the needs of the present without compromising the ability of future generations to meet their needs.”  Bruntland  The triple bottom line approach based on the  balance  of social, economic and financial factors….  as if  they were equals BUT the economy is a wholly owned subsidiary of the environment! GUEST Host community Host business Environment
Debunking the Myth of Sustainability Sustaining as in perpetuating won’t work! Sustaining as in More of the same won’t work In the natural world, all growth is checked – it’s about development not growth How many of your have sons?
Unchecked Growth Ain’t Natural! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object]
[object Object],[object Object]
Time to Change Our View Linear Mechanical – take it apart Hard/objective Subject-object – resource exploitation Cause and Effect Power concentrated Circular, complex Fuzzy,  Organic – ECOLOGICAL  Soft, subjective (Heisenberg)  Participatory; co-evolving Emergence Power distributed
Symbols are Everywhere! ,[object Object],[object Object],[object Object],O Dialectic of opposites Up down Right wrong In out  Particle or wave Yes but  With us or against us Inclusive, holistic Different Perspectives Possibility Ambiguity We’re all one Both particle and wave Yes and The health of one and the system are the same
The Tourism System Does this remind you of something?  HOST SUPPLIER   SOCIETY   GUEST ENVIRONMENT
 
Balance = Health ,[object Object],[object Object],Physical   Emotional   Value Spiritual Environmental Return Social  Purpose
Balance = Health ,[object Object],[object Object],Heritage Culture Social Justice   Net Benefit Pride of Place Eco Health Eco Services Environmental Justice  Welfare Harmony
Develop Measures for System Health ,[object Object],[object Object],[object Object],[object Object]
“ Internalize the Externalities ” Pay Nature Her Due Implications of Stewardship
Time to Re-think the Role of Business
Sea Change in Role of Business ,[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Time to Re-think Our Unexamined Assumptions
The Business Case
The Business Case ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What Next? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
What Next? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
10 Steps Towards GREEN ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
10 Steps Towards GREEN ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
It’s Not About Despair! ,[object Object],[object Object]
Thank You www.theicarusfoundation.com www.icarusfoundation.typepad.com www.ceopatachallenge.com/blog
4. Changing Demand Drivers Travel Demand  Opportunity Need Values Price/Value Utility/Experience Meaning/Transformation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],I travel because I Can! Make It Easy Keep it cheap Show me a deal I travel to do …. Help me achieve my goal Can anyone help me reduce my risk? I travel to find meaning and do good Show me you care.  What do you stand for?  Can I trust you’re for real?  RISK = Cheap oil & cheap credit not cheap! RISK = substitution and homogenization RISK = the value itself
 

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The Sustainability Challenge: Implications for Tourism

  • 1. The Sustainability Challenge: Implications for Tourism Green Tourism Forum II April 22, 2008, Vancouver
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  • 8. We’re at the fork in the road Tourism Doesn’t Operate in Isolation!
  • 9. It’s Time for Some Truth Telling
  • 10. Words Are Losing Their meaning
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  • 13. So this is Home We’ve only one! If you throw something away – where is away? A growing sense of limits Growing uncertainty stemming from complexity Small actions in remote places can have large and unpredictable consequences
  • 14. We’ve Only One Home! BUT……..
  • 15. But we Need Three to Support Our Current Population & Lifestyle
  • 16. The Wealthier Nations Need Five! And that’s simply not sustainable
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  • 25. So how resilient can tourism be?
  • 27. The Challenge of Volume Growth Volume Growth Emissions Reductions
  • 28. Listen to the Wise Ones!
  • 29. Listen to the Wise Ones! Albert’s definition of insanity as powerful as E=MC 2
  • 30. Debunking the Myth of Sustainability Sustainable development “a process to meet the needs of the present without compromising the ability of future generations to meet their needs.” Bruntland The triple bottom line approach based on the balance of social, economic and financial factors…. as if they were equals BUT the economy is a wholly owned subsidiary of the environment! GUEST Host community Host business Environment
  • 31. Debunking the Myth of Sustainability Sustaining as in perpetuating won’t work! Sustaining as in More of the same won’t work In the natural world, all growth is checked – it’s about development not growth How many of your have sons?
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  • 35. Time to Change Our View Linear Mechanical – take it apart Hard/objective Subject-object – resource exploitation Cause and Effect Power concentrated Circular, complex Fuzzy, Organic – ECOLOGICAL Soft, subjective (Heisenberg) Participatory; co-evolving Emergence Power distributed
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  • 37. The Tourism System Does this remind you of something? HOST SUPPLIER SOCIETY GUEST ENVIRONMENT
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  • 42. “ Internalize the Externalities ” Pay Nature Her Due Implications of Stewardship
  • 43. Time to Re-think the Role of Business
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  • 54. Thank You www.theicarusfoundation.com www.icarusfoundation.typepad.com www.ceopatachallenge.com/blog
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