© Impact Hub Berlin, Anna Laesser 2013

1. Intrapreneur
(social) innovation from within.
CFO asks CEO: „What happens if
we invest in developing our
people and then they leave us?“
CEO:“What happens if we don‘t
and they stay?“

2. Our Objectives
- Spark innovative solutions for your CSR challenges
- Introduce innovation methods through hands-on learning
- Enrich talents by creating opportunities/value for skilled employees
CSR
Value Creation
Innovation

3. What is it about?
Your employees want to add value to their career and your business
by solving a meaningful social challenge. To do so sucessfully they
need access to new innovation methods that will enrich their talent.
While learning new innovation methods, your employees will
experience how creative and entrepreneurial potential enables them
to make an impact in society. From day one, they will be ambassadors
growing innovation from within your company.
Collaboration and team alignment are essential to create a solutionoriented and purpose-driven solution. The combination of Design
Thinking, Lean Start-up and Business Model Canvas unleashes this
potential.
Throughout this program your employees master:
- Design Thinking
- Business Model Canvas
- Lean Start Up
- Pitching

4. Components to create value
Design Thinking
+ Understand the problem
+ Generate new ideas & solutions
+ Prototype the solution
+ Test the iterate the prototype
= Problem-Solution Fit
Lean Start Up
Business Model Canvas
+ Determine value proposition
+ Identify customer segments
+ Specify key activities & partners
+ Estimate costs & revenue
= Business & Management Tool
Pitching
+ Define assumptions
+ Qualitative & Quantitative testing
+ Test critical assumptions
+ Validate assumtions
+ Start with the Problem
+ Define Value Proposition
+ Narration & Story-telling
+ Team Spirit
= Problem-Market Fit
= Selling your idea

5. Part I: Inspiration
Team Alignment & Understand
Introduce the team & frame the challenge
Discovery & Storytelling
Carry out user research to get relevant
data and share key insights
Synthesis
Understand and structure data
1
What do your employees learn?
- Navigate a new challenge
- Carry out qualitative interviews
- Share knowledge & experience
- 360° Research & build empathy
- Gather, process & prioritize data

6. Part 2: Concepting
Ideate
Brainstorm new ideas to solve the problem
Prototype
Translate concepts into rapid prototypes
Business Model Canvas
Establish a business perspective
2
What do your employees learn?
- Generate new ideas
- Design a concept
- Co-create & build prototypes
- Embed a business perspective
- Integrate customer & business side

7. Part 3: Evaluation
Test
Direct feedback from the user/target group
Iterate
Solve problems and improve the prototype
Value Proposition
Define the value proposition for customers
3
What do your employees learn?
- Learn to test & collect feedback
- Build a user-centered product/service
- Prioritize learnings & iterate
- Act solution-orientated
- Define the USP & customer gains

8. Part 4: Implementation
Financial Plan
Create an overview of possible financial
models
What do your employees learn?
- Take control of the financial side
- Learn how to think & act lean
Lean assumptions
- Validate assumptions
Validate assumptions, establish a market fit - Prioritise assumption testing
- Define next action steps
Implemention Strategy
Define next steps to kick off realisation
4

9. Part 5: Pitch
Elevator Pitch
Sell your idea 3 minutes
Grand Pitch
Engage the audience: build an inspiring
narrative to sell product/service
5
What do your employees learn?
- Pitch in front of an audience
- Adapt presentation to different cases
- Tell a powerful story
- Boil idea down to one sentence
- Sell product/service

10. Execution*
Together we define the CSR challenge that you want to tackle. You will select a team that will be guided
through the process of building a tangible solution. The combination of theoretical inputs and practical
hands-on implementation phases (1-5) allows the team to take on ownership, become creative and drive
their entrepreneurial skills.
Your employees will transform their ideas into action and create value. They will naturally grow and push
forward innovation from within your company.
Kick Off
CSR challenge
Select Team
Plan rollout
Communicate
Program
Phase 1
Understand
Discovery
Insights & POV
Phase 2
Ideate
Prototype
BMC
Phase 3
Test
Iterate
Value Proposition
Phase 4
Lean Start Up
Strategy & Finance
Implementation
Phase 5
Pitch
Feedback
Survey
Report &
Documentation
Preparation
Intrapreneur Inhouse Trainings
Report, Survey,
Certificates
(1-3 months)
e.g. two week intense program, or
sessions according to your schedule
(5 days)
*Sample of program execution. It can be easily tailored to your needs, circumstances and aspirations.

11. What will employees learn?
It will enrich the talent of your employees and empower them to
create value for society. It will develope their mindset, behaviour and
processes enabling you to drive innovation from within your
company. It gives them autonomy, potential and value to maximise
their engagement and performance.
Hard skills:
- Innovation methods
- Collaboration methods
- Structured creativity
- LEAN processes
Soft skills:
- Teamwork
- Ownership
- Thinking in beta
- Solution-oriented
You will profit:
- behavioural, organisational & process change that drives innovation
- launch a sustainable solution for your CSR challenge
- enrich talent & create value for employees

12. Next steps to get involved
1. Contact us if you want to accelerate innovation and do things differently
2. Clarify questions
3. Define goal, timeline & budget
4. Prepare & align the selected team
5. Execution of the Intrapreneurship Training Program
6. Evaluation & reporting

13. „What will happen if you invest
in developing your people?“
Find out
& contact us.
anna.laesser@impacthub.net
+49 (0)176 384 852 05
http://berlin.impacthub.net/