2. Table of Contents Executive Summary
1
Talenti Gelato and Sorbetto is the luxurious option
when it comes to frozen desserts. Talenti takes pride in
using the freshest and highest quality ingredients in all of
their products. Their variety of products give consumers
a healthy, natural, and gourmet option for people to
pamper their palate. The main goal of this advertising
campaign is to increase sales and brand awareness for
Talenti. We want consumers to know about the variety of
flavors as well as the healthy and fresh ingredients that
exist in all of their products. Pentaffect agency wants
our audience to know that Talenti is worth spending
more money on because of its ingredients and high end
unique aesthetic. Through our research we derived a
target market of women between the ages of 25-35 in
the middle to upper class. The women in our target market
come from various lifestyles but they all share the idea of
splurging on nicer products to treat themselves. This lead
us to create the slogan “Pamper Your Palate” in order to
communicate the luxury and high end presence of Talenti.
We plan to communicate this idea to our target audience
through magazines, television, Internet, and transit ads.
1- Executive Summary
2- Agency Identity
3- History
4-5- Environmental Analysis
6- Competitor Analysis
7- SWOT Analysis
8- Objectives & Budget
9- Secondary Research
10- Primary Research
11- Brand Value Proposition
12- Target Market
13- The Big Idea
14- Creative Strategy
15- Print Executions
16- Online & Transit Executions
17- Video Execution & Creative Testing
18- Media Objectives
19- Media Strategies
20- Media Mix: Magazines
21- Media Mix: Online & Transit
22- Media Mix: Television
23- Media Mix: Direct Mail, Schedule & Budgeting
24-25 Brand Activation
26- Evaluation
Appendix
3. Agency Identity
In today's society information comes and goes in the blink of an
eye. As a result of this, companies have trouble trying to
distribute their message and stay relevant. Pentaffect
Agency is the solution to the problem. We will work
tirelessly around the clock to ensure that our
clients are satisfied and their brand is
being represented in today's
media. It’s just five easy steps
to success with
Pentaffect...
2
Preparation
Illumination Evaluation
Incubation Implementation
4. 1996
Josh Hochshuler moved down to Buenos Aires.
2001
He came back to Dallas wanting authentic gelato. To understand the intricate gelato-making process, he had spent
months apprenticing with a local family in Argentina.
2002
Hochshuler put together a business plan and started asking friends and family for money and opened up a retail store
named Talenti after Bernardo Buontalenti, the inventor of gelato
2005
Hochshuler bought out the entire business and parted ways with the Argentinian family and closed the store to start
selling wholesale
2006
Talenti did $429,000 in sales and was picked up by Costco Texas
2007
He partnered Steve Gill and Eddie Phillips, two liquor executives, with a strong consumer-product background.
He began trying to get it into restaurants and retail shops.
Since 2007
Talenti's revenue increased from $1 million to $49.3 million
2013
First national ad campaign ran
December 2014
Talenti Gelato & Sorbetto operates as a subsidiary of Unilever
History
3
5. Environmental Analysis
4
Economic Forces
At the microeconomic level the U.S. has drastically increased its focus on healthy foods in
recent years. Of the 30,000 individuals polled in the Nielson Global Health and Wellness
report, 27% of global respondents are very willing to pay a premium for healthier foods,
followed by 61% who are slightly willing and 12% who are not willing.
Regultory Forces
Talenti is considered a “frozen dairy dessert” due to FDA regulations on the the term “ice cream.” In order to
qualify as ice cream, a product must contain a minimum of 10% dairy milkfat, have no more than
100% overrun (the amount of air that is whipped into the ice cream base during freezing) and
weigh no less than 4.5 lbs. per gallon. There are differences between gelato and ice cream in
the U.S. regarding milkfat content. Talenti is considered gelato, and cannot claim the term “ice
cream” because while weighing 7 lbs. per gallon and having 20-30% overrun, it only has 9%
milkfat.
4
6. Environmental Analysis
5
Sociocultural Forces
The adult consumers that Talenti targets value health as well as luxurious taste. Talenti allows
adults to indulge while knowing that it contains 30% less fat than ice cream.
Competitive Forces
Pre-packaged Gelato hasn’t peaked in sales or popularity globally but has been very
popular in the U.S. There are several ice cream brands that branched out and made their own
gelato. Even so, because there are a lot of consumers who do not understand the difference
between ice cream and gelato, many buy what they already know: ice cream. Some of the
major ice cream competitors include Haagen-Dazs, Ben & Jerry’sl. Ciao Bella Gelato, a big
gelato competitor, is very similar to Talenti. While all brands have several varieties of flavors,
and different benefits to offer to consumers, Talenti is the most superior gelato company in the
market.
7. 12
Competitor Analysis
Strengths:
- Flavor differentiation and
unique names
- Strong brand awareness
- FSC certified paperboard
containers
- Non-GMO
- Known for social action
Weekness:
- Political and social
controversies
- Management lacks
experience
- High prices
Strengths:
- Natural ingredients from around the
world
- Gluten Free
- Unique flavors
Weekness:
- Not a strong following on social
media
- Low budget
- High prices
- Retail outlets primarily in the
Bay Area and New York
- Lack of advertising
Strengths:
- Reduction of GMOs
- Variety of flavors
- Natural ingredients
- Strong international presence
Weekness:
- Not a strong following on social
media
- Low budget
- High prices
- Retail outlets primarily in the Bay
Area and NY
-Lack of advertising
6
8. 7
SWOT AnalysisStrengths
- All natural flavors
- Healthier alternative to ice
cream
- High end, elegant aesthetic
- Clear packaging that is BPA
free
- Gluten free, fat free,
vegetarian, kosher
Weakness
- Higher prices
- Low advertising
- Gelato is somewhat foreign
to an american audience
- Smaller target audience
- They are are not a certified
non GMO company
Opportunities
- All natural flavors
- Healthier alternative to ice
cream
- High end, elegant
aesthetic
- Clear packaging that is BPA
free
- Gluten free, fat free,
vegetarian, kosher
Threats
- Ice cream industry
- Competitors lower prices
- Frozen Yogurt Industry
- Trends toward eating
healthier and therefore not
consuming desserts
9. Marketing:
Our goal is to increase sales by 14%. In a one-year long marketing
campaign, we plan on increasing the overall sales of Talenti by 14%.
This will be achieved by focusing on Talenti’s variety of flavors, natural
ingredients and high end status.
Advertising:
Pentaffect targets women between the ages of 25 and 35 who have
an upscale lifestyle, are health conscious and like to treat themselves
to the finer things in life. By the end of our campaign we will achieve
an 80% comprehension rate and 55% conviction rate. This
means that 80% of people will be aware of Talenti and 55% of the
target market will understand its benefits. The effective reach for
this campaign will be 80% with an effective frequency of 4. This
means our advertising message will reach 80% of our target market
and our ads need to be seen at a frequency of 4 times.
Time Frame:
Pentaffect agency’s “Pamper Your Palate” campaign will run for 12
months starting in January 2017 and ending in December of the
same year. The advertisements will be implemented by using a pulsing
continuity campaign. There will be steady advertising year round
accompanied by spikes. The spikes in advertising will take place from
May to mid August, when ice cream sales peak, and from November
to through the end of December, to promote special
seasonal flavors.
Objectives & Budget
8
# of Issues Cost Total
12 $147,600 $1,771,200
3 $325,400 $976,200
3 $351,000 $1,053,000
Magazine Total $3,800,400
Rating Points CPP Total
35 $30,000 $1,050,000
25 $30,000 $750,000
25 $30,000 $750,000
50 $30,000 $1,125,000
Television Total $3,925,000
Reach CPM Total
7,000,000 $12 $336,000
5,020,372 $17 $341,385
Online Total $677,385
# of Days Cost Per Day Total
60 $2,873 $172,380
60 $4,349 $260,940
60 $14,545 $872,700
30 $25,200 $756,000
Transit Total $2,062,000
Leads Cost Total
78,000 0.49 $43,887
78,000 0.49 $43,887
Direct Mail Total $43,887
Total $11,708,672
10. ResearchObjectives:
- Learn about the target audience’s demographic, psychographic, and behavioristic information.
- Determine what media vehicles are most popular among Talenti target audience to know the best
options and locations to place advertising
- Discover to what extent natural or healthy ingredients impacts purchase behavior
- Determine our audiences overall awareness of Talenti
Secondary Research:
In order to gather demographic and
psychographic information about consumers
that eat Talenti, we tracked Talenti’s media
and followers. We also looked at what previous
media outlets had
featured our product to see the most interested
audience. SRDS was used to determine what
Talenti’s target market look at for media
vehicles. SRDS heavily aided in our decision to
pick the media vehicles we thought matched
our target audience, and profile the best,
and most effectively. Dairyfoods.com was
used to analyze trends in the marketplace,
as well as trends within the brand Talenti itself.
Our research indicated that while Talenti is a
booming product throughout the US, it is still
new to consumers. Many people do not know
the difference between Gelato and Ice cream,
and consumers are looking for lighter, more
natural options in the market place.
9
Primary Research:
Pentaffect Agency conducted primary research
by creating and distributing a survey using
Qualtrics. The purpose of this survey was to find out
consumers gelato purchasing habits, to discover
brand awareness and opinion of Talenti gelato.
We found that 56% of our participants buy their
gelato at the grocery store. Flavors (45%) and
quality (25%) are the most important factors when
deciding what frozen dessert to buy. We had 82%
of our participants admit that they would spend
more money on a product that has better and more
natural ingredients. Only 30% of participants have
tried Talenti and 50% have never heard of it. Most
of our participants found Talenti’s packaging to
be appealing, eye-catching, high end and unique.
We shared a photo of Talenti in its packaging
and found that 41% of participants would be
moderately likely to purchase Talenti while shopping
at the store.
11. Brand Value Preposition
10
Emotional Benefit:
Talenti is a delicious treat that makes consumers feel satisfied and delighted. Our
consumer can eat this product with confidence knowing that the indulgence is
worthwhile due to its environmental friendliness and all natural ingredients. Gelato
is a guilt-free alternative to ice cream because it contains less fat so customers
know that they made the best choice.
Functional Benefit:
With 33 different flavors, there is one for everyone. The customers receive health
benefits as the company boasts gluten free, fat free, kosher and vegetarian
options. It is convenient as it is offered at most grocery stores. With talenti in the
freezer, customers can enjoy the product whenever they please and without
leaving their homes.
Self Expressive Benefits:
In consuming Talenti, customers express that they value health, natural ingredients,
and sustainability. They also maintain a high-end image in comparison to other
frozen-desserts consumers, who lack quality and visually appealing packaging.
12. Target Markets
Tiffany is a 34 year old stay-at-home mom. She lives in upper-class suburbs of Dayton, Ohio with
her husband and two kids. She loves to cook and runs a popular food blog. Tiffany is in charge
of the grocery shopping and taking care of her household. She loves to shop at Fresh Market as
a source of healthy and natural products, even if they are a bit pricier since she prioritises those
characteristics in her lifestyle. She encourages her husband, and kids to eat healthy, but every
now and then she likes to buy sweets for the family to indulge in. She purchases Talenti Gelato
over other ice creams and frozen treats because it is more natural, and has less fat. Tiffany loves
how picturesque the Talenti packaging is, and she loves to reuse the packaging to put her kids
school snacks in. Talenti is staple in her blog and kitchen!
Ginny is a 30 year old Certified Public Accountant where she makes a comfortable salary. She
lives in San Diego, California with her fiance, Trish and their dog Lucky. Genny likes to workout but,
despite Trish’s nagging, would not consider herself much of a healthy eater. Her fiance does most
of the food shopping and she could not believe that Trish ate gelato instead of ice cream when
they first met. However, Ginny was looking for a sweet treat one night and found Talenti in the
freezer -- and she hasn’t looked back since. She can not believe that she waited so long to try it
and has even introduced it to the girls at the tennis courts.
Jade is a 26 year old grad student at NYU who teaches yoga classes on the side. She lives in
a small apartment with her roommate Shannon on the lower east side. Jade is an optimist and is
always looking to try something new. Although she lives a healthy lifestyle, she enjoys indulging
in desserts. Jade enjoys getting gelato at the Chelsea Market, so when she noticed the unique
packing for Talenti gelato at Whole Foods she was intrigued. She loves that most flavors
accomodate her gluten free diet. She likes to treat herself at the end of the week by purchasing
Talenti every friday on the way home from classes and Jade has to be sure to hide it from her
roommate.
11
13. Campaign Strategy
Challenge:
According to our research, customers in our target market do not have high brand awareness
and are not aware of Talenti’s ingredients or variety of flavors. Additionally, when consumers are
choosing a frozen dessert they prefer ice cream over gelato.
Key Insight:
Through our research, we discovered that consumers want good quality, a variety of flavors, a
nice appearance and price matters when purchasing frozen desserts. Men and women admitted
that they would be willing to spend more money on healthier and more natural ingredients. Pen-
taffect agency wants our audience know that Talenti is worth spending more money on because
of its ingredients and high end and unique aesthetic.
Brand Message:
Talenti is the choice dessert for consumers who desire an indulgence to match their eclectic,
health-focused, and flavorful life styles.
12
15. The Creative Strategy
14
Our target market cares about health and quality of the products that they puchase. Our creative
campaign promises that Talenti is a gelato worth splurging on at the end of a busy work day. Not only
is it the perfect dessert for a busy lady, but it is something that kids and men cannot help but enjoy as
well once they try it.
Art Direction
For our campaign, we chose to emphasize Talenti as being luxurious, high end and a way to treat
yourself. We incorporate women that represent our target market enjoying how life’s pleasures are
enhanced by Talenti. Each girl is portrayed in a way that shows Talenti as being a way to “Pamper
Your Palate,” which is placed at the bottom of each of our ads. The Talenti packaging is displayed
throughout our executions because it is strongly associated with the brand image. We stayed
consistent with Talenti’s bright pastel colors, so that they could have a familiar look and aesthetic.
Copywriting
All of our ads will display the slogan, “Pamper your Palate” as the consistent message. Each of
our ads will follow a similar format with different copy that is placed before the slogan. Each copy
communicates the luxury and gourmet feeling that is represented through our slogan “Pamper Your
Palate.” For example, “Dive into something cool with Talenti” features a woman in a 50s style swimsuit
sitting on the edge of a Talenti container as if it was a pool. “Get wrapped up in Talenti” shows a
woman that used Talenti as a face mask communicating the luxury of our brand.
17. Online & Transit Executions
16
Online Execution
This vertical rectangle rich media ad mimicks the process
of scooping ice cream as the user clicks to reveal each
new frame with a coupon suprise at the end.
Transit Execution
This bus shelter ad is comprised of actual talenti
containers within the glass to form the shape of the logo
18. Video Execution & Creative Testing
15
Creative Testing
In order to determine effectiveness and success of our advertising
campaign, we executed a pre-testing session. The session consisted of
females ranging from ages 25-35, which is our target market. We presented
them Pentaffect Agency’s advertisements for Talenti. We showed all
of our executions on each media vehicle. One participant said, “This
advertisement is really eye catching and cute. I definitely want to buy some
talenti and eat it in my bathtub after watching the commercial!” Our original
magazine ad with pints of Talenti forming a birthday cake did not include a
female. Throughout the session we realized that the women involved in the
pre-testing did not see themselves in that magazine ad. When asked about
the ad, one participant said that “I don’t really understand how this target’s
me personally as your market.” We followed up by asking the group if they
would relate more to the ad if there was a woman around their age holding
a pint, and they agreed. Their feedback helped us tweak our campaign.
The women involved in the pre-testing session helped us fix our campaign
in order to make it more appealing and make our message clearer to our
target audience.
Video
-Soothing music plays throughout
-Frame 3 Voiceover: “Soak in the flavors of Talenti. For Store
Locations and additional flavors find us at www.talenti.com.”
17
19. Media Objectives
Target Market:
Our target market for this ad campaign are women who prioritize high-end and natural products.
They are middle to upper class women between the ages of 25 and 35, such as graduate
college students, newly weds or women just starting a family. Our target consists of people with
various lifestyles, however they share the idea of splurging a bit more for a more natural, higher
end product to treat themselves. We plan to reach this audience through a variety of media
such as magazines, television, Internet, and transit ads.
Geographic Placement:
Our campaign will consist of mostly national advertisements with a few regional ads. The focus
on national ads is to increase awareness of a less known product that is sold nationally. The
only regional ad will be the transit bus shelter advertisement, which will be selectively placed in
popular metropolitan areas such as: Miami, Philadelphia, and Los Angeles. Internet, magazine,
and television ads will all run at a national scale.
Message Weight
Our campaign is targeted nationally, however we emphasized placement in metropolitan areas
with higher median household incomes. We are also splitting the message weight seasonally,
depending on the media vehicle.
18
20. Media Strategies
Reach and Frequency
Pentaffect Agency aims to have an eefective reach of 80 and a frequency of 4.
Continuity
The majority of our advertisements will take effect as a pulsing continuity campaign. These ads
will be consistent throughout the entire year, with spikes during selected periods and months.
Ice cream sales peak in summer months so this will be where we will emphasize advertising and
promoting from the end of May until mid August. We will also increase advertising during winter
and holiday seasons to promote special seasonal flavors. Our transit and direct mail vehicles will
utilize flighting continuity. Direct mail will be executed with seasonal messages at the beginning of
each season, and our transit ads will be put out in the summer months only.
Media Dimensions:
Print: (3) magazine 8.5” x12” 4-color full page
Television: (1) 30 second commercial
Online: (3) ”extended pin” pinterest sponsored ad 735 pixels x 951pixles - modified magazine
ad to pinterest dimension
Internet: (1) 240 pixels x 400 pixels
Transit: (1) 48” x 69”
19
21. Media Mix: Magazines
Cosmopolitan
Cosmopolitan is a women’s consumer print and digital magazine that centers
around women’s relationships, romance, health, well-being, fashion, beauty,
pop culture and entertainment. Cosmopolitan has a total circulation of
3,011,848 with its primary audience of 13,330 people being 84 percent
adult women, whose median age was 35 years old.
Travel + Leisure
Travel + Leisure is a traveler’s consumer print and digital magazine for people
with interests in people, places, and trends that define modern global culture.
The magazine is based on coverage on hotels, restaurants, shopping, food, wine,
nightlife, politics, security, and industry innovations globally. The magazines total
circulation is 962,488 with its primary audience being 59 percent adult women.
Shape
Shape is a woman’s print and digital publication that reports on beauty, fashion,
fitness, nutrition, health, psychology, travel, career, relationships, and home. It
centers on the ideals of a happy and balanced life. The total circulation is
2,521,203.
20
22. Media Mix: Transit
19
Media Mix:ONLINE:
Pinterest
Talenti advertisements will be place on Pinterest as a promoted pin.This is an essential
tool to visually promote the brand, and grab the attention of 25-35 year old female
pinterest uses. When an image is repinned it is saved for later, and reposted for all of
the individual’s followers who “pinned” the ad to see. This allows brand recognition and
loyalty to grow stronger within our target market.
Cosmopolitan National Website - Banner Display ad
Since we plan to advertise in the Cosmopolitan print magazine, we wanted to include
an ad on the national website. This ad will be an interactive, rich-media display ad.
Since the target market is already online and have access to print versions, an ad on the
national website will be just as effective in reaching the target audience as a print ad in
the magazine, at a much more affordable cost.
21
TRANSIT:
Transit Bus Shelter Advertisement
Busses are one of the most popular sources of transportation next to subways in metropolitan areas.
There are thousands of people who ride buses everyday in Miami, Los Angeles, and Philadelphia. There
is a wide reach of this type of transit advertising, as one does not need to ride a bus in order to see the
advertisement either. Major cities have a large population of tourists and citizens who walk on sidewalks
everyday. This is an effective way to reach a huge amount of a population and build brand recognition.
23. Media Mix: TelevisionGood Morning America - ABC 7am Monday-Saturday 6am Sundays
Good Morning America is an American morning news and entertainment television show. The
program features news, interviews, weather forecasts, special-interest stories, and other feature
segments. Good Morning America is one of the most watched morning shows in total viewers. The
show will reach the older age range within the target market as well as a very diverse market. The
commercials in the morning can be used as a quick reminder to get Talenti before going grocery
shopping.
Grey’s Anatomy - ABC Thursday 8pm
Grey’s Anatomy is a medical drama series that focuses on a group of doctors at a hospital
in Seattle. This show has a huge female viewership and fan base, and is part of the thursday
night block of programing on ABC, a time slot that we are heavily hitting on. By playing our
commercials during this time, it will effectively reach our female target audience.
22
Scandal- ABC Thursday 9pm
Scandal is a political drama focused on Olivia Pope, a former White House Communications
Director who opens up her own crisis management firm. The show involves political and
personal scandals, murder, love, and drama. The ABC drama houses a large amount of
female viewers, and is again a part of the Thursday night ABC programming block.
How to Get Away With Murder - ABC Thursday 10pm
How to Get Away with Murder is a drama revolving around Annalise Keating, and her students.
Annalise is a criminal defense professor and a prestigious attorney lawyer. The show spins off into
a twisted and intense murder mystery plot. This show has a huge female viewership and fan base.
By following Grey’s Anatomy and Scandal, many viewers will have continued viewing this network
since the 8pm hour. This repetition will increase the frequency of which the ad is seen.
24. 23
Media Mix: Direct Mail, Schedule & Budget
Our target market will most likely be living at a permanent address, which allows a direct mail technique to be
effective. Rather than send a simple card or letter that would be easily looked over, we plan on showcasing
our striking packaging by using a pop up talenti container. Further, we plan on pushing our seasonal products
by using pulsing continuity, showcasing our peppermint and eggnog flavors during the holiday season and
our pumpkin pie flavor in the autumn.
Our targeted Cities Include...
Boston, MA, Atlanta, Georgia, Carmel, IN, Seatle, WA, Hartford, CT, Denver, CO, Long Island, NY Los Angeles, CA, Miami, FL,
New York City, NY, Philadelphia, PA
25. Brand Activation “So you think you got
Talent-i?” Social Media Contest
Objective: Raise brand awareness and increase social
media exposure and follows.
Strategy: The “So You Think You Got Talent-i?” contest will
run from March to June, in preparation for the upcoming
summer months. Participants are encouraged to show off their
talents any way they would like on social media and use the
hashtag #GotTalent-i.
There will be a third,
second and first place
winner and several lucky
random participants will
receive free Talenti. The
first place winner will win
an unlimited supply of
Talenti for a year. This will
help increase our reach
by exposing the brand
to followers of those
who are posting videos.
Our social media will
repost some of the most
creative videos.
Talenti in the Mail
Objective: Encourage consumers to go out and purchase
Talenti with a creative direct mail piece that offers a coupon
during the different seasons of the year.
Strategy: Create a unique looking piece of direct mail to
attract consumers attention. It will be a pop up Talenti jar,
so it will look like a circle and then you turn it like a jar cap
and it will open up into a paper pint of Talenti. These will be
sent out during the different seasons, so the flavor on the
gelato pint will correlate with the time of year. In summer it
will be Caribbean Coconut, Pumpkin Pie in fall, Peppermint
Bark in winter and Simply
Strawberry during spring.
There will be information
on Talenti gelato and
a coupon that states,
“Bring this coupon into
any store that sells
Talenti products and
redeem $2 off your next
purchase.” This coupon
will entice new customers
who have been buying
competitor products
and will encourage
current consumers
to make a repeat
purchase.
26. Brand Activation
23
Brand Activation
25
Taste of Talenti
Objective: Raise interest and awareness of Talenti with a
pop-up shop in major cities throughout the United States. We
want to implement a unique way of presenting the brand to
the public.
Strategy: A pop-up shop that is in the shape of Talenti and
is made of see through glass, similar to the look of the jar will
be placed in major cities during the summer months. The pop-
up shop will be located in an area that is surrounded by a
lot of businesses to attract our target market. Inside will look
like a gelateria where people can purchase gelato in a dish
or cone. Consumers will also be allowed to purchase a pint
of Talenti that will be stored in freezers. Anyone who makes a
purchase will receive a book that has different recipes or cre-
ative ways to eat Talenti gelato. In the back of the book there
will be a coupon that is valid to purchase Talenti in a grocery
or convenient store.
27. Evaluation
26
Pentaffect Agencies’ main objectives are
to increase sales and brand awareness of Talenti. We
want to increase sales by 14%, raise comprehension
rates of Talenti brand by 80%, and increase
conviction rates by 55%. We will execute these
goals and objectives by strategically placing our
advertisements appropriately in specific media vehicles
for advertisements and promotions, and unique brand
activation techniques. Our progress in comprehension
conviction, and sales objectives are outlined in the
table and graphs below.
29. Agency Profiles
Emily Delnicki
Emily is a transfer junior Integrated Marketing Communications major at Ithaca
College. She previously attended Pace University in New York City for two years,
but decided to transfer to Ithaca College for its excellent communications program,
strong sense of community, and for the beautiful area in which the campus resides.
Emily is a member of AAF and plans to join the Women in Communications group.
This past summer, Emily was the marketing intern at Park Creek Senior Living, where
she got to plan events, update social media, and create the company’s newsletter.
Emily was born and raised in Buffalo, New York. When Emily is not outdoors or busy
with schoolwork, she likes trying new restaurants, going to art galleries, and watching
movies.
Mariana Camejo
Mariana is a sophomore Integrated Marketing Communications Major and
International Business Minor at Ithaca College. She was originally born in Caracas,
Venezuela, but has lived the majority of her life in the U.S. in several states including:
Texas, Colorado, Indiana and New York. However, Mariana currently resides in
the Adirondacks in Queensbury, New York. She is passionate on traveling, film
photography, and singing. Mariana participates in several organizations and clubs
on campus. She is part of the national student organization: PRSSA and is part of
the blog team within it. She also plays on the Ithaca College Club Tennis Team,
and enjoys singing/ performing in the group Routine Disturbances. Mariana hopes
to travel and study abroad in Spain the following year to enhance her dream of
having a successful career at an international level.
30. Agency ProfilesJack Meyer
is a sophomore at Ithaca College and is studying Integrated Marketing Communications.
Hailing from Cold Spring Harbor, NY on Long Island, In his spare time he likes to sail and go
swimming in the ocean. He is also a sailing instructor at a nonprofit sailing organization on
Long Island and hopes to teach sailing in the Caribbean this summer. His dream is to move
to California to work for boat or dive equipment manufacturers.
Justin Bertolero
Justin is a sophomore Integrated Marketing Communications major at Ithaca College. He
grew up in Liverpool, New York, constantly involved with music. He is curently a WICB DJ and
volunteers for Ithaca Underground, a nonforprofit local music organization. He has interned
at the Everson Art Museum, doing PR and graphic design work. He someday hopes to work
in the music industry.
Anna Ferrari
Anna’ s interests include graphic design, photography, painting, drawing, and everything inbetween. She
is fortunate to be pursuing a Communications major, and Graphic Design minor at Ithaca College. She
values being part of a creative community that challenges her perceptions and expands her knowledge.
She is interested in pursuing a career in confronting social issues through creative marketing. She is actively
looking for an internship for the summer of 2016 in or around Boston, MA. She is always open to new
people and experiences to increse her design experience.
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