Presentation for Ed-Media 2010 Conference, http://www.aace.org/conf/edmedia/, to be held in Toronto, Canada, June 29 –July 2, 2010. We propose that one of the barriers to OER adoption is the lack of transparency of practitioners’ ‘thinking’ around OERs.Threfore we propose to move from opening up contents and OER to opening people’s thinking about OERs. Our objective is to make this thinking visible and exportable in a way that support the emergence of collective intelligence around OER. To cater for this we designed Cohere, a prototype socio-technical infrastructure to gather Collective Intelligence around OER.