1. ANGELA BAILEY-MITCHELL
901-581-8370  abmitchell03@yahoo.com
 BUSINESS DEVELOPMENT THOUGHT LEADER- Proven experience in developing and
leading the execution of Sales Strategies and StrategicMarketing Plans to meet the demands of an ever-
changing marketplace while strengthening brand loyalty and maximizing share of wallet.
 BUSINESS ANALYTICS EXPERT - Experience leveraging business analytics to solve business
challenges and recommend brand-building solutions and consumer engagement strategies.
 CUSTOMER ENGAGEMENT STRATEGIST - Accomplished leader with experience engaging
the fastest growing retailers and broker in the U.S. to achieve business impact.
CORE LEADERSHIP QUALIFICATIONS ------F
• National Accounts • Sales and Category Management • P & L / Budgeting
• Marketing and Advertising • Commercial Alignment • Business Operations
• Metrics/ Analytics • Broker Management • Joint Business Planning
PROFESSIONAL EXPERIENCE
Mars Chocolate, Hackettstown, NJ
Successful long-term career spanning more than 18 years with progressive leadership roles as
Senior AccountManager,Senior Broker Manager,NewBusinessDevelopmentManager,Category
Sales Planner, Operations Manager, Retail Sales Supervisor and Sales Representative.
Key Responsibilities
 Collaborated with broker team and aligned efforts with the retail and category teams to build strong
customer partnerships with fortune 500 retailers in the U.S. drive profitable sales.
 Profitably increased sales for the Southeast region through distributor’s collaborative relationships
with broker teams, retail and category management teams to provide customer focused solutions
with mutual benefits.
 Managed territories that spanned up to 25 states and four broker agencies.
 Created market and sales strategies, implementation processes and ROI modeling tools for broker
networks.
 Developed first multi-year agreement with the largest independent operator in the USA.
 Managed top national distributors, including food service distributors, covering an eight state area.
 Managed gold standard execution of retail territory representatives to drive sales and distribution.
Key Accomplishments
 Reduced fixed cost by 5% and managed trade funds to 96%. Reduced Non Quality Cost by 17%.
 Exceeded growth objectives annually with results up to 114 index to plan.
 Delivered 100% to plan consistently for assigned business.
 Successfully exceeded new items distribution goals, driving incremental volume.
 Achieved $97,000 in incremental Gross Sales Volume.
 Led broker to receive the Broker Outstanding Performance Award in 2004 for highest sales.

2.  Increased distribution of confectionery in food service distributors by 14% and sales by 85%.
 Increased Uncle Ben’s main meal by 43%.
 Total territory sales management volume from $57 to $61 million in two years.
 Created a succession plan/individual development plan that drove sales associates to account
managers within 18 months.
----------------------------------ADDITIONAL PROFESSIONAL EXPERIENCE-----------------------------
Nestle Foods - Sales Manager
Chuck E. Cheese/Mid-South -Promotional/Advertising Coordinator
Goldsmith’s Department Store - Advertising Trainee
--------------------------------------------------BUSINESS TOOLS
Microsoft Office • SyndicatedData • Scarborough • Red Dot • Shopper Smart • Experian – Simmons
------------------------------------------------EDUCATION  TRAINING
 Distributor Management
 Marketing
 Media Buying
 Consumer Insights
 Advanced Broker Management
 Operations Management
 Negotiation and Influencing
 Leadership & Team Building
 Conflict Management
 Problem Solving
 Managing Vision & Purpose
 Project Management
 Training & Mentoring
 Command Skills
 Business Acumen
 Developing Direct Reports
 Innovation Management
 Category Insight
MBA Marketing – Webster University, St. Louis, MO
BS Communications/Advertising – University of Tennessee, Knoxville, TN