BPS

1. Designing and Delivering
Business Presentations
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2. Planning
Plan a business presentation that
accomplishes the speaker’s goals and
meets the audience’s needs.
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3. Preparing an Effective
Presentation
• Select a topic of interest to you and your
audience.
• Determine the purpose of your message
(what you want audience to gain).
• Identify major points and locate
supporting information.
• Develop a strong opening and closing.
• Arrange for a proper introduction.
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4. Identifying Your Purpose
• Say to yourself, “At the ____ end
of my
presentation, the audience will . . .”
• Think about how you want the
audience
________ to summarize your
presentation to a __________
colleague
care
• Tell them why they should ____
about the topic
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5. Knowing Your Audience
Ask yourself these questions . . .
 Who is the audience and who
requested presentation?
 Why is topic important to audience?
 How will the environment affect
presentation?
– How many audience members?
– Where do I fit into program?
– How long is time slot?
– What is the room arrangement?
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6. Presentation
Organize and develop the three parts of
an effective presentation.
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7. Organizing Your Presentation
IInnttrroodduuccttiioonn
“Tell the audience what you are going
to tell them . . .”
BBooddyy
“ . . . then tell them . . .”
CCCCoooonnnncccclllluuuussssiiiioooonnnn
“ . . . and then tell them what you have
told them.”
Source: Dale Carnegie, 1888-1955
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8. Organizing the Presentation
Body
Contrast &
3-point compare
technique
Problem-cause-solution
Inductive
reasoning
Alphabetical
Chronological
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9. Writing the Introduction
An effective introduction . . .
• Captures audience’s attention
• Establishes rapport with audience
• Presents the purpose and previews major
points
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10. Crafting an Effective Body
• Provide ________ in an easy-to-understand
support
form
statistics
• Provide relevant _________
• Use _______ quotes
from prominent people
• Use ______ jokes and _______ humor
appropriately
and CAREFULLY
• Use interesting ___________
anecdotes
• Use presentation ________
visuals
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11. Attention-Getting Techniques for
The Introduction
• A shocking statement or startling statistic
• A quotation by an expert or well-known
person
• A rhetorical or open-ended question that
generates discussion from the audience
• An appropriate joke or humor
• A demonstration or dramatic presentation
aid
• A related story or anecdote
• A personal reference, compliment to the
audience, or a reference to the occasion of
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12. Crafting an Effective Closing
• Make conclusion creative and
memorable
• Tie closing to introduction for unity
• Use transition words to clearly show
movement to closing
• Practice close to deliver smoothly
• Smile and accept audience’s applause
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13. Which of the following is the
most effective closing for a
presentation?
1. Hire Peterson & Melton Architects to design and
oversee your jail because you need our experience.
2. Hire Peterson & Melton to design and oversee
construction for the Nixon County jail because we
have designed 20 others jails in the rural South with
similar design issues. Our experience can work for
you.
3. Let Peterson & Melton design your jail and
we will do the best job we can.
4. Thank you for your time.
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closing

14. Presentation visuals
Select, design, and use presentation
visuals effectively.
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15. The Advantages of Presentation Visuals
• Clarifies and emphasizes important points
• Increases retention from 14 to 38 percent
• Reduces time required to present concepts
• Results in a speaker’s achieving goals 34
percent more often than without visuals
• Increases group consensus by
21 percent when presentation
visuals are used in a meeting
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16. Types of Presentation Visuals
Multimedia
Uses high-tech equipment to project images
and sound from a computer, the Internet, or
sound systems
Still projection options
Projects still (unanimated) image
Board and flipchart
Enhances group discussion and helps create
an informal environment
Hard copy
Provides detailed information to augment
visual aids in a specific section of the
presentation
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17. 17 © 2009 Cengage Learning.
All rights reserved.
Ineffective Slide Content:
What Does Not Work
AAnnaallyyssiiss
Title is not descriptive
Too many points on
single slide:
(1) First item is verbal
transition, not related to
key idea and (2) final
bullet belongs on new
slide with tips for using
humor
Lack of parallel
structure and spelling
error detract from
credibility.
Activity 2
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18. 18 © 2009 Cengage Learning.
All rights reserved.
Effective Slide Content:
Why It Works
Activity 3
AAnnaallyyssiiss
Uses descriptive
title to capture
major idea of slide
Omits items unrelated
to major idea—value
of humor.
Includes few
memorable points
in parallel form
Corrects spelling
error to maintain
credibility
3

19. Engaging Conceptual Slide Design:
Analysis
Including source note
in text detracts from
main idea
19 © 2009 Cengage Learning.
All rights reserved.
Too much “dead” space below
bullet; must include more than
one item in a list.
Title is not
descriptive
What Does Not Work
Content does not
emphasize central
idea
Activity 4
3

20. Engaging Conceptual Slide Design:
Why It Works
Analysis
Capture central idea
In descriptive title
Selects images that
imply central message;
enlarges images for
visual appeal and
balance
Moves source note to
less prominent position
that adds credibility
while keeping focus on
major idea
20 © 2009 Cengage Learning.
All rights reserved.
Activity 5
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21. Copyright Compliance
• Commit to learning copyright law
and staying aware of changes
• Assume any pre-existing work is
copyrighted and requires
permission from owner to use or
copy
• Note precautions related to fair
use
• Acquire library of multimedia
content by purchasing royalty-free
multimedia content from reputable
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22. Using Effective Space Design
and Typography
• Limit amount of text on slide
• Use graphic devices to direct attention
and separate items
• Use appropriate page orientation
• Use left alignment of text
• Capitalize first letter of bullets, eliminate
periods, avoid abbreviations
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23. Presentation skills
Deliver speeches with increasing
confidence.
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24. Achieving Good Vocal Quality
• Breathe properly and relax
• Listen to yourself
• Develop flexibility
• Pay attention to articulation
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25. Types of Delivery Methods
• Memorized—written first and
delivered verbatim
• Manuscript or scripted—written and
read to the audience
• Impromptu—not written at all
because speaker does not have prior
notice
• Extemporaneous—planned, prepared,
rehearsed but not written in detail
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26. Cross cultural business
presentations
Discuss strategies for presenting in
alternate delivery situations such as
culturally diverse audiences, team,
and distance presentations.
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27. Speaking to Culturally Diverse Audiences
• Use simple English and short sentences
• Avoid words that trigger emotion
• Enunciate carefully and speak more
slowly
• Use humor and jokes cautiously
• Seek feedback to ensure understanding
• Consider the culture’s preferences for:
─Direct or indirect presentation style
─Nonverbal communication, greetings,
farewells
─Desired degree of formality and gift giving
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28. Delivering as a Team
• Select a winning team
• Agree on purpose and schedule
• Plan seamless transitions and
build natural bridge between
sections
• Deliver and field
questions as a team
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29. Adapting a Presentation
for Distance Delivery
• Be certain presentation is appropriate
for distance delivery
• Establish rapport with participants
prior to presentation
• Gain proficiency in delivering through
distance technology
• Develop appropriate high-quality
graphics
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30. Using Videoconferencing
Appropriately
• Plan attire carefully, avoiding
patterns and bright colors
• Speak in crisp tone, conversational
tone
• Pay close attention to body language
• Avoid culturally insensitive gestures
• Practice with a colleague sharpen
delivery
© 2009 Cengage Learning. All rights reserved. 30
Activity 4a, Slide 2
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