Global Marketing Strategies & Tactics

1. GLOBAL MARKETING STRATEGIES & TACTICS @ 2019
PRESENTED BY : ANKIT RASTOGI | 13TH FEB.2019

2. GLOBAL MARKETING STRATEGIES ….
 Cause Marketing
 Relationship
Marketing
 Offline Marketing
 Augmented
Marketing
 Ambush Marketing
 Cloud Marketing
 Digital Marketing

3. CAUSE MARKETING :
Find a cause to both your customers and your company
cares about. It can create magic for your business.
Cause marketing is defined as a type of corporate social
responsibility, in which a company’s promotional
campaign has the dual purpose of increasing
profitability while bettering society.

4. RELATIONSHIP MARKETING :
Focus on building relationships with customers instead
of always exclusively trying to sell them something.
Customers who love your brand more will also spend
more money with your brand.

5. OFFLINE MARKETING :
Find new ways of integrating offline marketing with new
technologies to create more engaging customer
experiences .
Coca cola company has create vending machines that
invites customers to hug them. This continues to tie the
Coca Cola brand to the core emotions of happiness, but
also invites customers to experience the real product
offline.

6. AUGMENTED MARKETING :
Provide additional services through innovative offerings
and benefits to your customers to increase their level of
satisfaction.
Amazon offers their Prime Program to customers who
want free 2 – day shipping for a one time annual fee.

7. AMBUSH MARKETING :
A promotion tactic designed to associate with Company,
Product or Services on a specific event to attract the
attention of people attending the event without payment
being made for an official sponsorship, thereby bringing
down the cost of sponsorship.
Kishore Biyani ambushes IKEA party with Home Town
ads

8. CLOUD MARKETING :
An internet based marketing approach where all
marketing resources and assets are transferred online so
that respective parties can develop, modify, utilize and
share them.
Consider how Amazon gets customers to buy digital
books, movies and television shows in a digital library
that is accessible in the customers online accounts or on
their digital devices like the Kindle.
E.G. Amazon Prime | NetFlix | HotStar

9. DIGITAL MARKETING :
Digital marketing is the marketing of products or
services using digital technologies, mainly on
the Internet, but also including mobile phones, display
advertising, and any other digital medium.
Digital marketing methods such as (SEO),(SEM), content
marketing &automation influencer marketing, campaign
marketing, data-driven marketing, E-
commerce marketing.

10. Think Globally, Act Locally’ is a popular strategy that is
becoming more and more relevant in a globalized world
where there are no boundaries when it comes to movement of
goods and global marketing services.

11. THANK YOU GLOBAL
MARKETERS !!