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Using technology to educate,
empower and engage:
Young Islam Conference –
Berlin 2011
Anja Adler
Communication Manager
Stiftung Mercator
Power to the People
• Discussion platform
• Explores “The Role of Islam in Germany”
• 40 young people play the role of DIK participants
• Present a catalogue of recommendations




                                3   Webinar EFC: Using Technology to educate, empower and   05.12.2011
                                    engage
3 Project Phases

• Educate:
 Preparation Phase and Seminar to learn about the topic
 in January 2011
• Empower:
 Simulation and Workshop Weekend to discuss ideas for
 recommendation in February 2011
• Engage:
 Handing-over of recommendations to Minister of Interior
 at DIK meeting in March 2011, continuing project work to
 keep alumni in contact




                              4   Webinar EFC: Using Technology to educate, empower and   05.12.2011
                                  engage
Technology to educate, engage, and
empower

Phase     Communication Goals                  Instruments used

Educate   supporting exchange of               Facebook group
          knowledge, group feeling,
          „one voice“-policy,
          establishing central
          messages
Engage    live coverage to open                Facebook fanpage, Twitter
          discussion and engage                #JIK11
          circles of friends
Empower   communicate                          Online Petition and Voting,
          recommendations and                  Scribd, YouTube Video,
          promote support, engage              Flickr Gallery
          participants to tell their
          story and continue activism

                            5     Webinar EFC: Using Technology to educate, empower and   05.12.2011
                                  engage
Lessons Learned

Facebook Group


• network offered by the
  foundation at an early stage kept
  group close
• investing ressources and openess
  paid off by good ideas and
  feedback
• platform for alumni work




                                6     Webinar EFC: Using Technology to educate, empower and   05.12.2011
                                      engage
Lessons Learned

Twitter


• no necessity of an own account if
  you want to involve the „crowd“
• hashtag #JIK11
• only makes sense if there are
  active Twitter users in your
  community




                                  7   Webinar EFC: Using Technology to educate, empower and   05.12.2011
                                      engage
Lessons Learned

Online Petition and Voting-Tool


• blog as alternative to website
  allowed a multimedia approach,
  reporting (story-telling) and
  advocacy
• voting-tool served to involve the
  community in the project and to
  support the group`s demands




                                  8   Webinar EFC: Using Technology to educate, empower and   05.12.2011
                                      engage

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Using technology to educate, empower and engage: Young Islam Conference – Berlin 2011

  • 1. Using technology to educate, empower and engage: Young Islam Conference – Berlin 2011 Anja Adler Communication Manager Stiftung Mercator
  • 2. Power to the People
  • 3. • Discussion platform • Explores “The Role of Islam in Germany” • 40 young people play the role of DIK participants • Present a catalogue of recommendations 3 Webinar EFC: Using Technology to educate, empower and 05.12.2011 engage
  • 4. 3 Project Phases • Educate: Preparation Phase and Seminar to learn about the topic in January 2011 • Empower: Simulation and Workshop Weekend to discuss ideas for recommendation in February 2011 • Engage: Handing-over of recommendations to Minister of Interior at DIK meeting in March 2011, continuing project work to keep alumni in contact 4 Webinar EFC: Using Technology to educate, empower and 05.12.2011 engage
  • 5. Technology to educate, engage, and empower Phase Communication Goals Instruments used Educate supporting exchange of Facebook group knowledge, group feeling, „one voice“-policy, establishing central messages Engage live coverage to open Facebook fanpage, Twitter discussion and engage #JIK11 circles of friends Empower communicate Online Petition and Voting, recommendations and Scribd, YouTube Video, promote support, engage Flickr Gallery participants to tell their story and continue activism 5 Webinar EFC: Using Technology to educate, empower and 05.12.2011 engage
  • 6. Lessons Learned Facebook Group • network offered by the foundation at an early stage kept group close • investing ressources and openess paid off by good ideas and feedback • platform for alumni work 6 Webinar EFC: Using Technology to educate, empower and 05.12.2011 engage
  • 7. Lessons Learned Twitter • no necessity of an own account if you want to involve the „crowd“ • hashtag #JIK11 • only makes sense if there are active Twitter users in your community 7 Webinar EFC: Using Technology to educate, empower and 05.12.2011 engage
  • 8. Lessons Learned Online Petition and Voting-Tool • blog as alternative to website allowed a multimedia approach, reporting (story-telling) and advocacy • voting-tool served to involve the community in the project and to support the group`s demands 8 Webinar EFC: Using Technology to educate, empower and 05.12.2011 engage

Hinweis der Redaktion

  1. - discussion platform, similar to the German Islam Conference (DIK) established in 2006, for young people aged between 17 and 23, regardless of whether they are of Moslem migrant origin or not - explores “The Role of Islam in Germany” and will give the young people the chance to acquaint themselves with the DIK and thoughtfully engage with issues relating to everyday coexistence in Germany - 40 young people play the role of DIK participants, representing their positions, understanding how politics work - present a catalogue of recommendations containing the ideas and suggestions of the participants to the DIK