anita_finkelstein_creative writing_portfolio

ANITA FINKELSTEINCREATIVE WRITING PORTFOLIO | 2015
404.606.0180 | AJFSTYLE@GMAIL.COM

Let me introduce myself. I’m Anita, a high-energy individual with extensive
experience as writer, stylist and creative producer.
After graduating from college with a degree in journalism, I secured my
first job at Women’s Wear Daily. Over the next 10+ years I went from
editorial assistant to fashion editor to Southeast regional editor. After
launching a freelance career, I’ve had the opportunity contribute to
literally hundreds of marketing and advertising projects for a diverse array
of companies including Home Depot, Coca-Cola, Verizon, Stein Mart,
FootSmart, Vera Bradley and XOXO.
While I can wear many hats, from concept developer and copywriter, to
shoot coordinator, event producer and wardrobe stylist – I bring the same
creativity and enthusiasm to every project. I love being part of a creative
team; working hard and delivering projects that make clients happy and
successful.
SKILLS SUMMARY:
• Proven expertise in writing all types of communications across multiple
media channels
• Extensive background in editorial planning, magazine production and
publishing
• Strong knowledge of photography, design and print production
processes
• Keen observer, researcher and reporter of consumer and lifestyle trends
• Well-versed in planning and executing promotional events and special
events
• Excellent project management capabilities
Thank you for your time and enjoy!

Shared Challenges. Shared Opportunities. Lasting Solutions.

As a nonprofit, The
Recycling Partnership
supports recycling
nationwide through the
generous support of
our sponsors:
LEARN MORE AT RECYCLINGPARTNERSHIP.ORG
Ready to show the
world your power?
You and your super-pals can
post heroic recycling images
of yourselves on Twitter,
Instagram or Facebook -
and we just might feature
them in our new ad campaign.
Use the hashtag
#realheroesrecycle
Rolling out new recycling
carts in Richmond, Virginia
#realheroesrecycle
Proud recycler, Florence,
Alabama Mayor Haddock
Recycling Partnership
staff at the Columbia, South
Carolina Recycling Center
Recycling at home,
all across America
#realheroesrecycle
#realheroesrecycle
#realheroesrecycle

Steven Amiel
Somewhere Street
City, State 00000
Sales Rep Name
Sales Associate
XXX-XXX-XXXX
Repname@intellprinting.com
Come take a look at what ACME Printing Co. has to
offer. Visit your PURL below and when you place your
first print order with us, we’ll waive the file and data
setup fees, which can save you up to $2000.
OR SIMPLY CALL
YourPurl.com
Stephen,
Look inside to see how hybrid
printing can make your direct
mail more powerful.
spotthe
differenceif you can.
To spot all the differences
Intelligencer can make for
your retail business, simply
visit your Personal URL (PURL)
printed on the address panel.
We’ll give you a coupon on your
PURL for free f il e & d ata se tup
on your first print order. saveupto
$2000onfileanddatafees*!
YOUR
MARKETING
PARTNER

What’stheDifference
BetweenLookingGood
andLookingGreat?
And it gets better...…
Today, marketing is a blend of multiple communication touch
points from print and email to social media. Let Intelligencer
help you coordinate content and messaging across all your
channels of communication.
With a full spectrum of Web-based marketing solutions and
data strategies plus conventional, digital, and now, hybrid
printing, Intelligencer offers the knowledge, service, and
capabilities that will make a difference on your bottom line.
Besides better quality pictures and personalization capabilities,
hybrid printing technology delivers even more differences that
can make a huge difference for retailers including:
• Improved customer targeting with higher quality
imaging and personalized content
• Increased results tracking by capturing individual
customer data and purchasing behavior
• Lower costs and less time - one-step process
eliminates the need for printed shells and
off-line imaging
• Gain more time for data collection design
And better...
For retailers, it’s the little details that can make a big difference.
ACME Printers Cannon Printing Technology enables you to design
direct mail campaigns that are less static and more engaging.
Your materials become much more relevant to the customer with the
addition of personalized content and imagery including variable coupons,
offers, images, QR codes, and URLs. All of these can be integrated
seamlessly into the printing process, ultimately delivering better
response rates.
Direct Mail pieces printed by ACME PRINTING are more eye-catching
because they’re created with our new hybrid printing technology using the
KODAK PROSPER SYSTEM. This innovative process uses conventional web
offset + digitally driven 1 to 1 variable print with 600 x 600 dpi B/W quality.
This makes it nearly impossible to tell the difference between standard
offset web printing and our high-speed digital imprinting.
You’re holding a perfect example of what’s possible
with Intelligencer’s hybrid printing technology.
This self mailer is offset web printing, digitally
imaged, personalized, and finished in a single
step, saving you dollars and days in production.
Did You Spot The Difference?
The 2nd Woman is printed with the PROSPER.

ExplorationCreative
Ideation
for
presented by

Creative Ideation Exploration Creative Ideation ExplorationCity paper City paper 54
Hello!
Happy, fun, whimsical, smart and…perfectly fabulous! That’s Benefit Cosmetics.
(Of course, we’d like to think some of this has rubbed off on us too.)
As a long time retail packaging partner of Benefit Cosmetics, City Paper is
proud to have been able to consistently provide you with great products and
great service, delivered both on time and on budget. Along the way, we’ve
gotten to know your brand and your brand culture pretty well. So, we were
pretty excited when you asked us to get a little “creative” and show you what
other promotional services we can provide.
Right now is the perfect time to ask, as our company has both recently
expanded our promotional product and print capabilities which includes a
dedicated creative branding agency, City Design. This enables us to offer
our clients increased services, including campaign development, marketing
collateral, POP and signage, web design, product development design, and
trade show/event coordination and management.
We spent some time brainstorming ideas and thinking about how your brand
has grown, what customers love about it and where it’s going next. From there,
we came up with some “Big Ideas” that we’re confident can support your 2015
goals and the future of the brand. We believe in show me …better than tell me.
Thanks for giving us the opportunity to help you build your brand!
Enjoy!
Brad Friedman
VP – Sales and New Business Development, City Paper
Jeff Grippando
VP/GM – Promotional Marketing Operations, City Paper
Stephanie Friedman
VP – Marketing and Product Development, City Paper

At City Paper, we’re all about making it easier for
you! Our experts can handle every step of the
marketing campaign process from inception to
execution. If you only need us as a supporting role-
we can do that. City Paper will work alongside your
client’s internal teams providing support at any
stage throughout the process. So, whether we’re
designing your packaging, printing materials for
an upcoming event, designing branded products
or producing a campaign, Benefit can always be
confident everything we produce for you will be
compliant (and beautiful).
Creative
Ideation
Brand
Confident!

Celebration Kit
Store Opening Celebration Kit
Miami, Chicago, Atlanta. You told us the future plans include opening Benefit boutiques
around the country. To do it the “Benefit” way, we’re pretty sure each opening will include
throwing a party to celebrate. To make it easy, we propose designing and producing a
“Party-in-a-Box” kit that has everything (minus the people, food and cocktails) a new
store opening needs to kick off the celebration in style.
Contents will include a selection of branded products:
• In-store signage
• Custom Balloons
• Printed Cocktail napkins
• Employee t-shirts
• Employee buttons
• “Swag” bags (to be filled with product samples, discount
coupons and filled with a complimentary gift)
• Party Game - “Pin the Lipstick” on the hunky guy
• “Selfie” Photo Op Props- pink and white feather boas,
sequin top hats, crazy glasses, fill-in-the-blank
baubbles on sticks

Hello Parlux team,
Innovative. Driven. Focused. Successful. That’s Parlux. In just 35 years, your company has
grown to be the largest US distributor of designer fragrances. That’s pretty impressive.
Smart Source is a young company as well, and we take much of the same approach
to our business. We’re solely focused on providing high quality, innovative branded
communications materials for our partners. We’re proud to have the opportunity to
provide you with great products and great service, and, we know we can offer even more.
Today, we are pleased to present your organization with a promotional product
presentation to support your Gift with Purchase (GWP) program that we are confident
will exceed your expectations.
We took the direction you offered, and spent time researching and sourcing to find GWP
items that represent each brand, as well as met your specific requirements. We believe our
offering will wow your customers, as our choices not only look great, but also have high
perceived value and are on-brand.
At Smart Source, it’s out goal is to help you build brands by providing high impact
promotional products that do more than just support your marketing efforts. We believe
when you give the right gift, it creates a very powerful customer connection, that becomes
brand loyalty.
Thanks for giving us the opportunity to work with the Parlux team on this project.
We’re excited to start the conversation.
Sincerely,
Michael Riddle
Vice President
Promotional Marketing and Sponsorships

Creative Ideation Exploration Creative Ideation ExplorationPARLUX proprietary confidential Proprietary confidential Smart SOURCE 1716
Vince Camuto Floral Bag
Perfectly Pretty. Just the right size for everyday use, this great little bag with
Vince Camuto’s signature flower accent is the only new bag you’ll need this spring.
VC-001

21Creative Ideation Exploration PARLUX proprietary confidential20
Vince Camuto Men’s Duffel
Practical style. The versatile shape and styling of this bag makes it great for overnight trips
and single day adventures. Details like extra pockets and a shoulder strap that convert it
into a backpack ensures it will become his favorite bag.
VC-002
• Canvas and Nylon backpack.
• Interior, signature jacquard lining
• 14 1/2”H x 14”W x 6”D;
bag weighs 15 oz.

Creative Ideation Exploration Creative Ideation ExplorationPARLUX proprietary confidential Proprietary confidential Smart SOURCE 4746
Tommy Bahama Men’s Overnight Bag
Good to Go. He’ll be prepared for anything this spring and summer. This roomy and durable
canvas bag, with Leather handles and trim have standout style. The zipper pocket inside makes
it a must-have for any traveler.
TB-006

Promotional
Products
Strategy
Ideation
Presented to
Presents

THINK
OUTSIDE
THE
BOTTLE
Hi. Come here often?
Standard Register is pleased to introduce
the DonQ Rum Distillery to our new
promotional products Ideas Center. Our
goal is to help you build the DonQ brand
by providing high impact promotional
products that not only support your
promotional events and marketing
campaigns, but expand brand awareness
and improve brand image. By sourcing,
producing and delivering the RIGHT
products, we empower your brand.
We’ve taken some time to research your
company to better understand your brand
identity and your brand image. We’ve also
identified the target audience who are the
recipients of your promotional products,
and used them to guide our promotional
product choices.
From there we’ve sourced a small
collection of products that we feel convey
your brand message perfectly and are
memorable giveaways. We’ve included
products specifically selected to appeal
to consumers and customers, as well as
products meant for your distributors (bars,
restaurants, liquor stores). We’ve focused
on products that are innovative, relevant
and useful in order to ensure they are
appreciated and have long-term value.
The Big Picture.
We have also created two conceptual
promotional campaigns to show how you
can increase the impact of your promotional
giveaways by wrapping them inside a
large marketing campaign. By doing so,
you present a bigger brand message to
the recipient and create an opportunity to
get a consistent message out across more
channels, ultimately making the giveaway
more memorable.
So while it’s great to give away a straw that
is shaped like the Q in DonQ, we know it’s
even better when that straw is part of a
campaign called “The Q Code” and there
are posters, drink coasters and bartenders
in t-shirts with the “The Q Code” tagline
supporting the giveaway. With this approach,
your audience repeatedly connects with the
brand and what the brand stands for in a
powerful way. This is how Standard Register
can take a promotional product and make it
something that empowers your brand more
than you thought possible.
You will find that at Standard Register,
we don’t want to just provide you with
predictable promotional products; we want
to create, design and deliver products that
provide strategic solutions. Empowering
Brands is our expertise.

The Q Code
Don Quixote, the character behind
the DonQ brand, was the inspiration for
“The Q Code” campaign. Quixote was a
gentleman and a dreamer hell-bent on
reviving chivalry. With the “The Q Code”
campaign we plan to create our own
“chivalrous code of honor” that the DonQ
brand can support and promote it as “The
Q Code.” We believe the DonQ audiences
would connect with and embrace this
campaign. It has the power to attract new
customers, increase loyalty of current
customers and easily gain the support of
your distributors.
We would design a consistent look and
feel for the entire campaign that would
be used on all marketing collateral
materials as well as on all promotional
products. Our “The Q Code” of honor
could include directives such as: (Please
note, we focused on directives that can
apply to either sex, to appeal to the
broadest audience)
The campaign would kick off with a
complete package of promotional
materials delivered to key bars that sell
DonQ. This package would include POP
signage, drink coasters, beverage napkins
and t-shirts. All of these items would
help these establishments promote the
rum and entice customers to order it.
Special Don Q/Q Code events would
be scheduled with promotional models
offering tastings of the rum on-site.
Campaign one
1. Dress well, no matter
the occasion
2. Be humble, be grateful
3. Judge no one, just
improve yourself
4. Admit when you’re
wrong, remember you
don’t always have to
be right
5. Do the right thing
even when it’s hard
6. Don’t stand by and
watch, lend a hand
7. Own a quality bar set
8. Know how to mix at
least one real drink
9. Drink Responsibly
10. Drink Don Q
The Q Code Statutes

52bertsbigadventure.org • magical moments magazine 2012 • sponsored by carter’s | oshkosh b’gosh
volunteerspotlight
Ask Juan Clavell why he volunteers
for Bert’s Big Adventure and
he’ll take you back to a time when
he was a young boy. It was 1964,
and he and his family had traveled
from San Juan, Puerto Rico to go to
the New York World’s Fair. He says
he still remembers going on the “It’s
a Small World” ride and how much
fun he and all of the other kids had.
“The hope and happiness I felt left a
lasting impression on me,” he says.
He explains further, “When you’re a
young kid, you’re not jaded, you still
believe that fantasies can become
realities.” He believes it’s one of the
reasons he chose to volunteer with
kids. “I want them to feel the way I
did on that ride. I can see the hope in
their eyes when we’re doing fun stuff.
They forget about being sick, forget
their limitations and forget all the bad
stuff. I really think it gives them the
hope that keeps them fighting.”
Juan, who works as a technical
designer in the boy’s division of
Carter’s Children’s Wear, started
volunteering for Bert’s Big Adventure
through their Carter’s Cares Club
about two years ago. When the first
request came by email, he was one of
the first employees to sign up.
“A part of me is still a kid, and
volunteering for Bert’s Big Adventure
lets me be child-like without being
childish,” says Juan. It’s obvious just
from watching him at any Bert’s Big
Adventure event that kids can sense
his warmth and friendliness–they
seem instantly attracted to his
energy and flock to him.
While he’s done everything from
entertaining at the send-off party
to prepping food at a fashion show
to acting as a chauffeur at fancy
fundraisers, he says his favorite thing
is just hanging out and talking to the
kids. “They really just want someone
to listen, give them a little attention
and a hug – and it’s so rewarding to
see their eyes light up, the feeling I
get is priceless,” he explains, pointing
out that he didn’t plan for his life to
be one focused on making clothes
for children and helping children. “No,
I didn’t really choose this world of
children – it kind of chose me.”
it’s so rewarding
to see their eyes
light up, the
feeling I get is
priceless.
- Juan clavell
“
“
Three Cheers for Juan Clavell By Anita J. Finkelstein

carter’sfrom birth to bus.
first addition

4
thecarter’sstory: from birth to bus
( as told by: )
stacey weiss
producer
anita finklestein
writer
michael birchall
creative director
special thanks to these contributors:
Robin Polsley, Jacquelyn Smith, Erin Steele,
Molly Parrish, Robert Tiffany
Timeline
Crawling
A Company Called Carter’s
The Carter’s Kid
Family First
Committed to Carter’s
Walking
Carter’s By the Numbers
Design to Delivery
Mother of Invention
Bringing Carter’s to the Customer
From the Mouths of Babes
Running
Family Additions
Carter’s Cares
Carter’s Gets Noticed
Dear Carter’s
Carter’s Quotables
5
7
9
13
19
25
29
31
33
37
39
43
49
51
53
57
59
65
table ofcontents:
carter’s • from birth to bus • first addition
first addition

9
a company called
L
ike every unique per-
son, each company has
a story to tell. Some
stories are about a
swift ascendance to
profitability and some
teach us about mistakes that should
be avoided. The unique and inspir-
ing story of Carter’s is one of the
American Dream, hard work and
the power of an unrelenting stan-
dard of excellence. In the 146 years
the company has been in business,
there have been times of uncertainty
and dramatic transition but the val-
ues that William Carter instilled in
the company have always remained
consistent, and are key factors in the
success story it can share today.
The Early Years
Born in 1830, William Carter began
working in the northern textile district
of England as a young boy. His grand-
father, a manufacturer of knitting ma-
chines, instilled in him the knowledge
and values about craftsmanship that
would one day make the Carter name
synonymous with quality and trust.
The nationwide strike and poverty
that occurred in England, in the middle
of the 19th century, prompted William,
like so many other frustrated, out-of-
work textile workers, to immigrate to
New York City in 1856. An outstanding
work ethic and highly marketable skill-
set earned William employment work-
ing with knitting machines and, before
long, he’d saved $300, enough to carry
him from NYC to Massachusetts. When
he arrived in the town of Highlandville,
MA (now renamed Needham), he bought
a small patch of land on which he would
build a home and found The William
Carter Company.
With a single machine in his kitchen,
Carter began by knitting cardigan jack-
ets. People took note of the jackets that
were comparably softer and less scratchy
than other jackets of that era. In 1870,
he’d earned enough to build a workshop,
acquire more machines and began manu-
facturing men’s and women’s undergar-
ments. People couldn’t get enough.
By the mid 1880s, Carter was able to
expand again. He purchased additional
machines and added two-piece under-
garments and the union suit to his pro-
duction roster. The one-piece underwear
suit with a back flap was garnered more
comfortable than the original red flan-
nel union suit that was issued for the
Union Army. The Carter’s version of the
suit was made of a soft, oatmeal-colored,
breathable knit fabric.
The Road to Children’s Clothing,
Paved with Mittens
It wasn’t until several years later that The
William Carter Company discovered its
true road to success – through the chil-
dren’s clothing industry. And it all began
with mittens…worsted children’s mittens.
In a 1915 interview, William Carter
recalled how mittens opened the door
for him to embark on the children’s wear
business in a lucky and unexpected way.
“I went to New York to get a market for
my fine jackets,” William said. “The man
with whom I was negotiating said to me,
Carter, we have a big lot of yarn the moths
have got into. I wonder if you could use it
up. We made the yarn into children’s little
mitts.” The consumer response was swift
and sent a strong message to The William
Carter Company - Carter’s was made for
kids. While the company would continue
producing women’s and men’s undergar-
ments for several more decades, the face of
Carter’s would never be the same.
146 Years of Care and Perseverance
How Carter’s Went From One Man’s Kitchen Table to the
Most Trusted Children’s Clothing Brand in the Nation

10carter’s • from birth to bus • first addition
A Little Older, A Little Wiser
As the company grew, William’s high
standard for quality never lessened from
those early days he spent knitting cardi-
gans in his kitchen. “I saw tens of thou-
sands of dollars of merchandise cancelled
because it was not up to standard,” said
James Mulcahy, National Sales Man-
ager for Carter’s for 30 years “And every
one of the Carter’s (family members) was
committed to quality, comfort and com-
plete honesty.”
In 1918, William Carter died. His el-
dest son, William H. Carter, succeeded
him while his younger son, Horace,
served as V.P. and treasurer. With new
leadership, came new ideas, practical
innovations and an advertising perspec-
tive that was ahead of its time. Carter’s
offered soft, comfortable garments and
innovative improvements in an era when
comfort was not of primary concern to
most clothing manufacturers.
Horace’s son, Lydall Carter, formalized
this and created the Research and Devel-
opment Department. When computers be-
came available in 1952, The William Cart-
er Company was the first in the industry
to go on-line and its re-order process was
substantially improved as a result.
The decision to focus on children’s ap-
parel came in 1955 and the brand that is
now recognized as the leading children’s
apparel house began to take shape. In
one year, Carter’s children’s wear busi-
ness replaced all of the profit volume
from all of the other lines.
Shortly after the decision was made to
focus exclusively on children’s clothing,
the company expanded its color scheme
for its layette to include yellow, green
and purple. Company legend has it that
Shirley Temple requested the expansion
when she was expecting her first baby
and, in classic Carter’s form, the compa-
ny obliged to the new mother’s request.
Good Times: A Solid Foundation
for Success
The 1960’s and 1970’s brought continual
growth for the Carter company. Each year
they expanded into more and more retail
doors, brought in consistent sales increas-
es and opened more and more factories in
the Southeast to keep up with customer
demand. The Carter name was firmly es-
tablished as the “baby” brand in America.
In 1966, Carter’s was one of the first
companies to establish a facility devoted
exclusively to embroidery and ceased
And it all began with mittens…
worsted children’s mittens.
facts:President Calvin Coolidge initiated
the design of two-piece underwear
because he disliked the traditional
one-piece union suit – he asked
Carter’s to create two-piece
underwear just for him.
Carter’s sold underwearforthe entire
family until 19XX,when it transitioned
to a children’s wear company. Back
then underwear was made of pure
wool and silk –making it cost nearly as
much as underwear costs today.
“There is no place for jealousy in this
organization,”was known as William
Carter’s favorite quote.
In 1959,Carter’s baby layettes were
featured on the show called“Hi Mom”
and on the show“PlayYour Hunch.”
Carter’s created a display for the
American National Exhibition in Mos-
cow,an exhibit created to help Rus-
sians better understand how Ameri-
cans live,dress,work and play.Over 3
million Russiansvisited it,and organiz-
ers felt it made a huge contribution to
“easing international tensions.”
Katherine Heigl, Brooke Shields,
Grace Kelly,Debbie Reynolds,Carrie
Fisher, Melissa Gilbert and Keisha
Knight Pulliam were all models for
Carter’s when theywere children.
Monkeys are consistently the single
best selling novelty graphic at Carter’s.
Honesty, integrity and quality –
these traits are the key to Carter’s
success since the company opened
it’s doors is 1865.
fun
•
•
•
•
•
•
•
•
story cont’d. on next page.

12
outsourcing detail work on its garments.
One of the first computer-driven em-
broidery machines was purchased for
this facility and Carter’s began creating
even more sophisticated and intricate
designs, in greater quantities.
During this period, Carter’s published
a corporate magazine called “Carter-ra-
ma.” Filled with stories about employee
activities, company happenings and
family announcements, it was a perfect
monitor to match the high energy, posi-
tive attitude of the company.
A Time of Transition:
The Turnaround Team
By the mid 1980’s, the troubled U.S.
economy resulted in declining sales for
Carter’s. The family business was in
trouble, and after almost falling prey to
a hostile takeover, found a friendly part-
ner in the Wesray Corporation. Wes-
ray bought the company in 1987 and
immediately began looking for ways to
increase profit and cut costs. As a New
York-based holding company, one of
the first things they did was move the
retail portion of Carter’s corporate op-
erations from Needham, MA to Shelton,
CT, where they remain today. Buyer Jill
Millstein, who started with the company
in Needham and now works in the Shel-
ton office, says the move made a lot of
sense. “We used to fly back and forth to
New York for buying trips two weeks out
of every month. It was a lot.”
In 1992, Wesray Corporation brought
in a team of five men, referred to as the
“Turnaround Team” to transition the
company from a family business to a
global brand. Tough decisions were to
be made, factories closed and reopened,
marketing initiatives reanalyzed – it was
a difficult period for the company, but the
team handled the transition, as William
Carter would have wanted, with the mis-
sion of respect and quality guiding their
every move. Charlie Whetzel, the current
EVP and Chief Supply Chain Officer for
the company, and a member of the Turn-
around Team says that closing the U.S.
factories was the hardest part. “We had
to make some hard decisions. We came in
with openness to be honest and tell the
truth about what had to be done in order
to remain competitive,” he explains. “We
handled everything with as much fair-
ness as we could, but the truth is, if the
Turnaround Team hadn’t come, this com-
pany wouldn’t exist today.”
Wesray gave the team 5 years to
bring the company back to profitability,
and they not only met their goal, they
exceeded it. Along the way just about ev-
ery aspect of the business was impacted
in some way, the team even shortened
“The Carter Company” name to simply
“Carter’s” to increase brand recognition.
In the end though, this team and the de-
cisions they made are what has turned
Carter’s into the revenue-driven, value-
driven, recognizable brand with staying
power that it is today.
Unlike the other four members of
the team, Whetzel, grew attached to
the company and chose to join the com-
pany permanently after the team’s “job”
was done. He says the corporate culture
makes it a great place to work. “People
treat each other right here,” he says. “It’s
just got a winning culture where every-
one shares in the positive energy. You
never hear, “Here’s what you’ve done
wrong,” instead you hear, “We’ve got a
problem, how can we fix it.”
All Grown Up:
The Carter’s We Know Today
By 2001, Carter’s was a company poised
and ready for success in the modern
marketplace. And for the past 10 years,
that’s exactly what the company has
put its energy into, focusing on strate-
gies and initiatives that are building the
brand and building the business. De-
spite additional changes in ownership,
management has forged ahead. Private
label partnerships are now solidly in
place with major retailers like Target
and Wal-Mart, branding and merchan-
dising in major retail doors has been
improved and the company’s corporate
retail footprint is being expanded and
upgraded. Currently Carter’s is owned
by Berkshire Partners, who bought the
company in 2001, relocated corporate
headquarters to Atlanta and took the
company public in 2003. The IPO was
a major step for Carter’s; thrusting its
name into the spotlight. The 2005 ac-
quisition of OshKosh B’Gosh brought
even more attention to the brand and
has created even more opportunities, as
now the Carter’s customer can transition
directly into the OshKosh brand when
their children grow out of Carter’s.
When Mike Casey, current CEO and
president started working as a finan-
cial consultant with the company back
in 2003, he immediately saw how the
company’s history, corporate culture and
brand identity came together to form
a powerful force in the industry. “The
Carter’s brand is much larger than any
one person’s vision,” he says. “It may
have started that way, but today our
business requires every single one of our
employees to think, “How can I make
this company better.”
He continues to explain at this point
in Carter’s history, the brand has a re-
lationship with their customer solidly
based on trust. “We have an obligation
to deliver on that trust,” he stresses.
“We’re not a fly-by-night business. We’re
not making nuts and bolts here. If we
were we wouldn’t still be here. We make
a product that the consumer will always
need. People are always going to have
children, and moms and grandmothers
are always going to want to dress them
in quality apparel. Generations of fami-
lies have come to trust us, they pass the
clothing down to the next generation and
that’s why our brand remains strong, but
we have to earn our stripes every day.”

=

November XX, 2012 carters.com and oshkoshbgosh.com
LIGHT THE NIGHT- Employees lead the way!
CARTER’S SUPPORTS Pajama Program
Above: Carter’s group shot, LTN Walk 2012
Top: [Name Here], Bottom Left: [Name Here], Bottom Right: [Name Here]
The Carter’s Community continually rallies to support causes
close to our hearts. Since partnering in 1999 with the Leukemia and
Lymphoma Society find a cure for blood cancers, Carter’s employees
have raised nearly $3 million to help the organization. Our contributions
have partially funded the research done over the past 12 years, which
has been able to transform Acute Lymphocytic Leukemia – the most
common type of leukemia among children one- to seven-years-old –
from a fatal disease into one with a 90% survival rate.
So far this year, employees have raised $200,000. That’s a big number,
but sometimes it takes a personal story to really bring a message home.
One of our own Carter’s Employees was able to celebrate a big
milestone at this year’s walk:
Davida Edwards joined Carter’s in June of this year as a Sales Assistant.
Davida was diagnosed with Hodgkin’s Lymphoma in April of 2007, and
at the time, she was 4 months pregnant with her son, David. She
decided to wait until her baby was born to begin treatment. Imagine
how hard it must have been for Davida to be a new mom and also
endure aggressive cancer treatment at the same time. This week, Davida
had her five-year check-up with her oncologist. She is still cancer-free
and is now considered CURED. The 5-year mark after cancer treatment
is a major milestone. Davida is walking tonight with her mother and
her son, David. It’s great to see that all those bingo games, samples
sales and golf tournaments are helping people like Davida overcome
these obstacles.
More than 200,000 children go to bed each night in places other than
the safety of a private home. Here at Carter’s, we believe all children
deserve to feel warm and loved at bedtime. That’s what inspired our
partnership with the Pajama Program, a national 501 c(3) organization
providing new, warm pajamas and books to children in need, many of
whom are hoping and waiting to be adopted. Last year, shoppers at
Carter’s retail stores and carters.com donated $100,000 to the program,
and Carter’s donated 50,000 pairs of pajamas. While this ensured a lot
of children could have a better bedtime, we think we can do better!
CARTER’S CARES About the Environment
At Carter’s, we recognize the importance of being responsible stewards
of the earth. With children at the heart of our business, it is essential
that we be conscious of the impact we are having on the environment.
We are looking into all areas of our business to find ways to be more
efficient about our use of natural resources. We are also working hard
to eliminate waste where possible. There are several exciting projects
underway that we will tell you more about in the coming months,
including hiring a new Director of Corporate Social Responsibility
and sustainability, Ozzie Arroyo. In the meantime, there are many
things you can do to help eliminate waste
In 2012, our goal is to give at least
100,000 children new pajamas and books.
We’ve increased our pledge to 75,000
pairs of pajamas, and are asking
customers to help us reach our goal by
purchasing new pajamas at Carter’s retail
stores for local shelters in December, and
making donations to Pajama Program at
check-out,
both in-stores and online
to benefit Pajama Program’s national
efforts for the next two months
(November/December).

All of us at Carter’s will sleep a little
better knowing that these children
can do the same, thanks to the
Pajama Program.

Above: Josie Dollar,
Pajama Program
Below: Davida Edwards, LTN Walk 2012

OFF BROADWAY SHOES
SUBJECT: GLAM UP YOUR NIGHT! SUBJECT: THE CLOG GETS CHIC! SUBJECT: IN LOVE WITH THE ESPADRILLE

Each piece of ArgentiumTM
sterling silver
jewelry in the Amy Bubes Collection
(pronounced bew-biss) is an expression in
creativity. The shapes, formed by hand and
hand-held tools, more closely resemble tiny
sculptures than simply adornments for the
body. Because they are made by hand, no two
pieces can ever be exactly alike, which helps
to create a personal connection between
the wearer and the piece itself. The look is
timeless, elegant, simple and sophisticated –
something they will wear and love forever.
amybubesjewelry.com
phone: 404.213.0987

Amy Bubes Jewelry: Making its Mark through Timeless Design and Modern
Advancements in Silver
January 27, 2011- Atlanta, GA- It’s been almost two years since Atlanta-based
jewelry designer, Amy Bubes, launched her debut line, Amy Bubes Jewelry
(www.AmyBubesJewelry.com). What began as a line of distinctive, handcrafted,
stackable bangles has expanded to full jewelry collection, with a loyal and
consistently growing followership in three of the most notoriously competitive
markets along the East Coast- Atlanta, GA; Washington D.C. and New York City.
The key driving factors in her swift and continued success: a relentless
adherence to distinctive yet wearable designs and the use of the superior
materials, like Argentium Sterling Silver.
“Over time we grow out of clothes and shoes, our style may change, but you
don’t get rid of jewelry,” Amy says. “You put it away and bring it out at a later
time, therefore it should be timeless and make a statement without following a
temporary fad.” By integrating state-of-the-art materials with a one-of-a-kind
aesthetic, she is able to produce pieces that last the test of time in form and
function.
Amy Bubes Jewelry is currently is available for purchase at Beth Ann Image
Accessory Boutique and Tassels, in Atlanta, GA; at Fragments, in New York City
and at A MANO Ltd., in Washington D.C.
About the Artist
Amy Bubes natural draw toward creative outlets led her to take metalsmithing
classes, and soon after to conduct extensive research of the jewelry market. “I
wanted to create something that was truly unique and distinctive, like nothing
else on the market.” In 2009, the mother of three’s creative vision was realized
with the launch of Amy Bubes Jewelry. What started as a line of stackable
bangles, has since been expanded to include rings, cuffs, earrings, all exhibiting
the same distinctive aesthetic that is exclusively “Amy Bubes”.
About Argentium Silver
Argentium’s (www.ArgentiumSilver.com) Silver Alloys are purer that those of
traditional sterling silver, which contain approximately 7.5% copper. This purer
concentration of silver causes it to be tarnish resistant and exhibit a lasting luster
that is brighter than platinum. In addition to the superior appearance and function

Media
Contact:

Robyn
Ware

robyn.ware@gmail.com

o:
(404)
576-‐8210

c:
(770)
940-‐7659

of Argentium, it’s natural resistance to firestain during the manufacturing process
make it more environmentally responsible than traditional sterling silver, which
emits hazardous chemicals during the firestain removal process.
###
For media inquiries contact Robyn Ware at Robyn.Ware@gmail.com or (404) 567-8210

Photograph by Thorney Liberman
E
lizabeth Wright Ingraham has presence.
You can sense it from the moment you
meet her. Moments later, it’s confirmed
once again walking into a restaurant
with her, watching her eyes scan the room.
The hopeful eyes of a room full of architects
stare back. She simply nods and heads to her
table. How ironic she and her guest should
happen into a restaurant hosting the annual
Christmas meeting for an architecture
group—how perfectly fitting as well.
“There are no leaders, there are only con-
stituents,” is one of the first things the archi-
tect, educator, political activist, mother tells
you. “A leader only becomes a leader because
he has a constituency.” It’s a quote she’s been
pondering recently. Ingraham has always
been a leader, and as most leaders know only
too well, it’s lonely at the top.
“I’ve always done whatever I was told
not to do,” she explains, “I have to know for
myself.” In some instances, like visiting the
Underground in Atlanta when warned it was
not safe, her rebellion was no big deal. “It
was safe,” she explains. “There are perfectly
nice stores down there.” At the age of 16, her
grandfather, Frank Lloyd Wright, refused her
enrollment in his architecture school because
“women had no place in the field.” Elizabeth
promptly enrolled at another school, eventu-
ally studying under Mies van der Rohe at the
Illinois Institute of Technology and in 1947
became the first woman to receive an archi-
tect’s license in the state of Illinois.
These days, the 81-year-old continues
to defy convention. She’s at ease with cell
phones, drives herself to work at her small
Colorado Springs office every day, and visits
far away places whenever the notion strikes
her—whether by plane or car. Last year, she
A Woman of Dimension ::Anita J. Finkelstein
Elizabeth Wright Ingraham,
Meet a fascinating architect who lives to design, to learn, and to
make a change in her world. Meet Elizabeth Wright Ingraham.
Elizabeth Wright Ingraham
Stepping out of La Casa's patio doors from the living room reveals a city in the distance.

PhotographbyJ.SpencerLakePhotographbyThorneyLiberman
explored the state of Florida—from the
glitter and glamour of South Beach to the
swampy splendor of the Everglades and all
the way down to artsy, funky Key West.
“The drive through the Keys was amazing,
all those tiny little islands!” she exclaims.
She’s taught and lectured across the
globe and is a firm believer travel is one the
most important ways to open your mind to
new ideas. “My trips create energy; I come
back full of new ideas and immediately
want to impact change.”
To Ingraham, everything in life can be
traced back to design. Throughout the span
of her fifty-plus year career, she has shifted
her focus from building houses to other
passions ranging from education to wom-
en’s rights to the environment. She sees
flaws in the design of each and has contin-
ually worked toward change. “Design is my
point of reference. When I see something
poorly designed, I want to fix it.”
She saw a lack of integrated learning in
conventional educational methods and so
created the Wright-Ingraham Institute in
1969. The Institute, a think tank where stu-
dents learned how all things impact each
other, ran for 12 years, successfully help-
ing to change perceptions on how college
students should be taught.
Women’s issues also became a design
project for Ingraham. She formed the sec-
ond chapter in the U.S. of the International
Woman’s Forum in 1976, which eventu-
ally gave birth to the Women’s Bank in
Denver—the first bank in America that
would allow women to take out a loan
without a husband’s signature.
She says she never faltered from her
focus on architecture. “Architecture has
always sustained me; it’s simply given me
the ability to do other things.”
Over the course of her career, she has
amassed a body of work, which includes
over 140 projects. “I’ve worked a long time
to create my own vernacular,” she explains.
Of course, like countless other architects,
she was influenced by her grandfather. But
over the years, she developed her own style.
“I never change from the idea of openness.
Houses must have openness and light.”
When working with her former hus-
band, Ingraham focused on wooden struc-
tures typical of that period. Now, however,
she is a proponent of concrete, glass, and
steel, all of which are better suited to the
Colorado environment. “I want people to
do modern architecture because we live
With 360º views, La Casa overlooks a 150-foot cliff, a steep ravine, a
city panorama, and a mountain range.
A twilight view of La Casa highlights the sheltered access
leading from the three-car garage to the house.

in a modern time. How you live is all you
have.” Ingraham is a firm believer of liv-
ing in the present. “If someone came to me
and asked me to design a Victorian house,
I wouldn’t do it. I couldn’t do it,” she says.
“I can understand it and appreciate it, but
it is not in my vernacular.”
Her most acclaimed homes are true
to form. Sleek and low and molded to fit
seamlessly into their environment, they
have clean lines and strong shapes. They
are the kind of homes that make drivers
stop and stare.
A true knowledge seeker, she is as hun-
gry for it today as she was 50 years, ago and
her approach to her projects reflects this
hunger and thirst. She literally immerses
herself in her projects. Currently, her work
involves the renovation and expansion of a
locallibrary.Ingrahamdoveintotheproject
with gusto, spending hours at the library,
watching people use it, interact with it, and
move through it. She’s most fascinated by
the democratic environment, “It is acces-
sible to everyone, children, teenagers, the
elderly, the homeless. Libraries may be the
only institutions in the world that offer free
knowledge. Everyone is invited.”
She sketches incessantly using whatever
might be at hand—even the paper table-
cloth. “I sketch to gain a better understand-
ing of what I am looking at. It is more to
help me see things more clearly than it is
show people my ideas.”
She claims visualization is one of most
important skills for an architect to possess.
“You have to have the ability to see some-
thing happen that is not actually there,”
she explains. She tells a story of a client she
worked with for 10 months, and one day
was on-site with him when he asked where
the front door was. “I said to him, ‘How
Solaz's concrete floors are radiant heated.
PhotographbyRonPollard
A steel brise-soleil penetrating the walls of Solaz fractures direct
sunlight and supports interior indirect lighting.

can you not know where the front door is after
we’ve looked at so many plans, drawings, and
renderings?’” He replied, “I have to see the front
door to know where it is.”
“Design is my point
of reference, when I
see something poorly
designed I want to fix it.”
Ingraham is a born architect. She looks for
a sense of balance in all aspects of her world—
which just happens to make sense for a whole
lot of people. She surrounds herself with intel-
lectuals who share her sense of responsibility
and her passion for knowledge. She believes
the Institute is her greatest accomplishment so
far. “We grappled with the problems of learn-
ing, and it wasn’t a failure, it just came before
its time.”
She’s convinced she’s not yet done; she still
has much more to give. At a time when most
people would slow down, Ingraham is deter-
mined to speed things up. She carefully outlines
her daily regime. “The trick for me is to find the
venues that count. I don’t have a lot of time to
say I’ll do that tomorrow. I still have a lot to say
and do. Now is not the time to rest.” :::
Her most acclaimed homes are true to form. Sleek and low
and molded to fit seamlessly into their environment.
Solaz homeowners’ interest in sustainable, low-maintenance materials resulted
in the use of unfinished high-density concrete block for all structural walls.
A large outdoor terrace at Cole Heights offers opportunity for play and
entertainment while various shades of blue glaze reflect the ever-changing sky.
PhotographybyEdwardLaCasse

BURGUNDY VELVET HAT siortxuednu
POLKA-DOT BUTTON DOWN SHIRT top man
PLAID BOW-TIE stylists own
BLACK SUIT calvin klein
phototography by rodney ray I story by Anita Finkelstein I styled by bruno lima
makeup / hair - tami shirey I cover/ makeup - motives cosmetics
egaeht
of madison
madison moeller’s time has come:
let the hollywood takeover begin!

Her
eyes are first to captivate you. She looks at you with
wide-set pools of crystal-clear blue, intense and in-
quisitive, like she is completely aware and in control,
but at the same time immensely curious. Madison Moellers, barely 10 years
old and all of 47 inches tall, has you immediately intrigued, and yet she hasn’t
said a word.
Madison is not the next Miley Cyrus. She’ll never be compared to Miranda
Cosgrove or Mary-Kate and Ashley, and she’s certainly not planning to take
Lindsay’s path. Industry people constantly compare her to Dakota Fanning, to
which she laugh and responds, “I am not the next Dakota Fanning, I am the
first Madison Moellers!”
Affectionately called “Maddie” by those close to her, she’ll be just as famous
as the aforementioned stars who began their climb to fame as young girls. It’s
just that, well, her initial appeal doesn’t begin with the “cute factor.” When you
see her, the first words out of your mouth are not, “She’s so adorable. Just look
at that smile.” No, Madison is not your typical Disney kid. Sure, she has a big,
goofy smile that comes out when she sees her kitty cat or her daddy – but it
doesn’t translate onto the screen, into the exaggerated hyper-reality of kids’
programming today. But that really doesn’t matter – what is going to get to you,
and take her where she wants to go, are those eyes.
Her resumé is not an overnight success story; she’s had roles in a few
small movies, a couple of guest appearances on big TV shows, a voiceover
in Monsters University. Her rating on IMDB will probably not impress you
either. Her biggest accomplishment thus far, her blog “Influential Women of
Hollywood,” is full of cleverly filmed, charming interviews with some of the,
well, as the name suggests, “most influential women in Hollywood,” an idea
Madison hatched when she was only seven years old. She says quite matter-
of-factly, “I wanted to inspire girls to believe in themselves and I thought if they
could learn about women who were powerful and successful it would show
them they could be too.”
Maddie has since gone on to interview the likes of Nancy Utley, president of
Fox Searchlight, Sue Naegle, president of HBO Entertainment and even Laura
ZIskin, the now deceased legendary film producer (Pretty Woman, As Good As
It Gets, Spiderman) and founder of Stand Up To Cancer. Ziskin was Madison’s
first interview, and once the two found out they shared a birthday, a friendship
blossomed (see their shared birthday celebration on YouTube at Laura Ziskin
Madison Moellers).
It’s a pretty cool thing for a 10-year-old to have met all these Hollywood
powerhouses, for them to have answered her call and said, “Sure, why not let
an unknown wannabe child actor interview me?” Hell, it would be a pretty cool
thing for anyone to get to do, but does a cool blog make a star?
Maybe yes, maybe no. When Hilary Estey McLoughlin, president of Warner
Bros. Telepictures Productions, was asked what it was like to have a cute little
girl stride in into her office armed with questions about her childhood, her job
and her dreams, she quickly responded, “I actually really enjoyed it. She has
a great future ahead of her.”
There’s no doubt in anyone’s mind that Maddie has “it” – that compelling
quality that makes you want to watch her, listen to her and most importantly,
care about her. So while you may have not yet seen her on screen or caught
her photo in a celebrity sighting, you will. Her time is coming, the connections
are connecting, the pieces falling into place. Without a doubt, this is now the
age of Madison.
Scene One: The Set-Up
MARBLE SILK DRESS un deux trois
GOLD BELT un deux trois

WHITE VEST club monaco
Madison was four when she decided she wanted to be an actress – sounds glib
until you see her acting debut, a mock Progressive Insurance commercial shot
right in the kitchen of her Estes Park, Colo., home. Soon after, decked out in
high heels, a pink boa and a “Sleeping Beauty” dress, she sat down with talent
manager Marc Tuscher at her family’s kitchen table to discuss the logistics of
her plans to become a great actress.
She says she’d like to model her career after Jodie Foster, and it’s not hard
to see the similarities between the two. Both are often cast in films with dark
storylines, both play characters who seem older and wiser than their years,
both have solemn eyes that have seen more than they should. Madison says
she likes roles that aren’t “boring”– in which she can play a character who does
the unexpected. “I really do like the dramatic roles and I just seem to take to
them really well. I can handle them,” she explains.
The idea that Maddie may be an old soul becomes quite clear upon meeting
her. While she is unmistakably a little girl, there is a confidence, an attitude and
a maturity that, as her manager Katrina Herlong points out, “sometimes makes
you feel like you are talking to a 25- or 30-year-old woman inside a 10-year-old
body. Her beauty however, is that she still has all of the qualities that a normal
child should have.”
The producer and owner of Sixth Sense Productions, Richard Harding, couldn’t
agree more. Harding met Maddie when she came to see a screening of his film
The First Grader. Immediately taken in by the film and its message, Maddie
made a point to find Harding at the movie’s end. This forged a bond that
continues now with Madison working as an ambassador promoting Harding’s
non-profit organization End Malaria Now. “Madison lights up every room she
enters. She is precocious in every sense of the word with the drive, spirit and
ambition of someone way beyond her years.” Realizing he’s gushing, Harding
adds, “On a lighter note, she is spunky, hilarious and her enthusiasm and zeal
for life is infectious.”
With each job Maddie gets, she seems to attract a new admirer.As her manager
Herlong points out, “I was drawn to her from the moment I met her, most people
are. Then I started to see so much more behind those beautiful blue eyes.
She’s very serious when it comes to her acting career – and somehow whether
she books a role or not, she leaves a positive, lasting impression on casting
directors, directors, producers and fellow actors.”
It hasn’t been an easy road for the family. Despite Maddie having been picked
up at age six by CESD, the same agency that groomed Miley Cyrus, the
making of a “star” doesn’t happen overnight. Natural ability only takes one so
far; there are still hours upon hours of work to be done – which means acting
coaches, voice coaches and singing coaches. To live in Los Angeles and make
it happen is one thing, but when you live in the mountains of Colorado, it’s a
new challenge entirely.
In an effort to maintain some normalcy for Madison and her siblings Morgane
and Jake, her parents, James and Marcia, made a choice to maintain their
home in Estes Park and commute back and forth to Los Angeles. Making
this 2,000-plus mile roundtrip drive more than 60 times over the past three
years hasn’t been her mother’s favourite part of Madison’s journey to stardom.
“There’s been many times I’ve wanted to put this whole thing on hold and
have her wait until she’s older, but she wants this so badly,” says Marcia. In
response, Maddie explains, “My mom just gets way more stressed out than
I do. She’s more upset when I don’t get a part while I’m like ‘There will be a
thousand more auditions!’”
Actor Patrick Warburton met the mother/daughter team when Maddie did a
guest-starring role on Rules of Engagement, after which she invited him to co-
chair her first benefit for End Malaria Now. “How do you say no to a cute nine-
year-old girl?” he asks. Since then he has helped her by appearing in a PSA
for the organization and she attends his annual charity golf event for St. Jude’s
Hospital. “She’s a little powerhouse,” he says, “The sky’s the limit for her. She
has the drive and the talent – plus a really great mother who is enabling her to
do what she really loves, and they get to do it together.”
Scene Two: The Evolution

In Hollywood, it is always the next role that’s going to make an actor a
star. With the “breakout role,” the buzz starts, the hype grows. No one is
certain what role this will be for Madison, yet everyone seems certain it’s
coming. The tipping point may have been the latest project she wrapped
– a two-episode guest-starring role in Showtime’s Shameless, which
aired this past March.
In Shameless, Maddie plays messed-up Molly, an eight-year-old
whose mother apparently died of a drug overdose. A half-sister of
Lip Gallagher’s girlfriend Mandy, Molly is deposited at the Gallagher
household after the couple picks her up in Milwaukee and realizes they
have nowhere else to take her. Eleven-year-old Debbie Gallagher is
the one to discover Molly is a little different, in that she has a penis.
Madison, as Molly, had what she said was an “amazing” time playing up
the idea that Molly is just a girl who is a little lost because of her lack of
nurturing, but completely comfortable showing off her “girl penis.” Sheila
Callaghan, a writer for the show, says Madison was perfect for the role.
“We were looking for someone with the right amount of vulnerability and
soulfulness, and who understood the humour as well. Madison nailed it.”
While Shameless is still keeping quiet on what’s next for Molly, whether
or not she’ll be back as a girl, as a boy or at all, Madison just wanted
her character to get people talking. “I wanted to start conversation.
People need to talk about gender and sexuality and be more accepting
of everyone’s individual differences.”
While Madison may not be back on Shameless, she isn’t worried
because she believes it was her personal tipping point. “All my other
roles have been leading up to this one, and I really think I am going to
start booking more once it comes out.”
Hum, premonition on her part, or just a girl who knows what’s what in
Hollywood? Fast-forward to just four weeks after the episodes aired on
Showtime, Madison received a call to audition for a leading role in a new
series called Second Sight. Within days, her tape was passed through
the ranks from director Michael Custa (Homeland, Six Feet Under)
through to the studio (Universal) and the Network (CBS), bypassing the
usual red tape, and the role was hers within a week.
So she’s headed off to New Orleans to film the series pilot, which
again fits her repertoire of slightly disturbing, dark roles. “It’s out of the
box,” says Madison, a phrase her mother says is her new mantra. She
plays the daughter of Jason Lee (My Name is Earl), who plays the lead
detective with the New Orleans Police Department who happens to have
a disorder that causes him to have horrifying, visually stimulating dreams
and hallucinations. As Madison says, it won’t be a “boring” role. No, not
with those eyes, those blue eyes that stare intently at you. “People are
going to notice me.”
LACE SEQUIN DRESS un deux trois
GOLD BELT un deux trois
Scene Three: The Tipping Point

June 2010 / 944.com 31
944 picks / buzz
The Real Tribes
of Atlanta
In a city best known for Gone with the Wind, Southern belles,
Jeff Foxworthy and Chick-fil-A, outsiders and newcomers alike
often wonder what type of scene Atlanta truly possesses.
In New York and Los Angeles, the first question is, “What do
you do?” However, in Atlanta, a more relevant question is, “Where
do you live?” It defines who you are.
In regards to fashion, is there a true scene? In NYC, fashion
designers and runway models rule the streets. In LA, paparazzi-
stalked starlets dictate style whether they want to or not. However,
spend a little time here — visit the neighborhoods, the restaurants,
the bars and boutiques — and it will become increasingly apparent
that here, the scene isn’t ruled by a single group.
In this young city, full of vibrant, creative people, a different
phenomenon has occurred. Small groups of people with similar
aesthetics banded together and created their own unique identity
and culture. True style sets them apart. These people have grown
and multiplied, each with very distinct characteristics.
Meet the Tribes.
by Anita Finkelstein photography by Aaron Smith

32 June 2010 / 944.com
944 picks / buzz
Hannah Huffines Amick
As the Director of PR for Concentrics (cool restaurants) and
Whynatte Latte (cool, coffee energy drink), Hannah Huffines
Amick knows what’s going on. Believe her. “There’s no single
‘Atlantan’ look,” explains Amick, “each of the groups has its own
style — it’s an ever-changing landscape.”
Lawton Ursrey
Lawton Ursrey, CEO founder of men’s clothing line Indie Peace,
believes Atlanta could be a fashion center. “[Atlanta] is not full
of elitists who keep new designers out of the fashion circle. If we
would start to unite more, we could form a commanding fashion
scene in this city.”
Tian Justman
Edgy, youthful and sexy describe both Tian Justman’s designs
and the burgeoning designer herself. It’s no wonder fashionistas
flock to her westside studio for one-of-a-kind designs and evening
gowns, which may explain her positive attitude about this city:
“It’s a city of potential,” she says.
Eric Van de Steeg
BetweenMinnesotaandMarietta,EricVandeSteegwasnicknamed
“Dutch” (of Dutch heritage), which works for his enviable job:
Marketing Promotions Director for 99X and ROCK 100.5. He’s
out a lot. “I’d go more places if I didn’t have to drive. I can only
go to one, maybe two, spots in a night.”
Alternative Garde
Focused, but fun. Loose, but highly-stylized. Liberal, yet no-nonsense. This group may seem like a walking
contradiction, but therein lies the intrigue. They live life on their own terms and don’t hesitate to renegotiate
them at any given point.
L-R: Eric Van De Steeg, Hannah Huffines Amick, Lawton Ursrey,
Tian Justman; makeup by Bridgit Crider

June 2010 / 944.com 33
944 picks / buzz
D. Mapp
D. Mapp walks with confidence, flashes a huge smile and talks
passionately about NASCAR fashion. The ATL native had a
dream of fusing muscle car culture with fashion and now, the
former head designer of 8732 (rapper Jeezy’s line) is back in
Atlanta and making it happen with Convertible Bertt, his fun yet
sophisticated men’s sportswear collection. “I’ve traveled lots of
places, but Atlanta makes me smile.”
Fred Gear
Like many creative people, Fred Gear isn’t really into tooting
his own horn. Go to sirfredgear.com to get what he’s all about.
The quiet, unassuming Chattanooga-born graphic designer/
painter/illustrator does dress the part of cool, downtown artist
well though. “I don’t really think about [my style] much. I think
its subconscious almost — like an extension of my personality
and I just let it happen naturally.”
Adrene
“I’m like the Black Lady Gaga. I’m Adrene-aline!” Adrene Ashford
gushes. The in-demand stylist and namesake fashion boutique
owner (in Castleberry Hill) is busier than ever these days. She’s
just landed a reality show, a monthly magazine gig and new
celebrity clients. Not bad for a girl who started selling clothes out
of her Midtown apartment because she couldn’t afford law school.
Alayna Hoang
Alayna Hoang is giving Atlanta a “sanctuary for the senses” with
her salon, Nouvelle Nail Spa, on the chic Westside. With a cool
loft space, art, design elements, unconventional chairs and stone
tubs; she’s created a unique, inviting Zen-like atmosphere. The
style and attitude is reflective of her life. “I grew up in nail salons.
It was time for something different. Thankfully it’s growing.”
Kimberly Stone
As the founder of POSHGLAM.com, Kimberly Stone knows what
is fabulous in Atlanta — and beyond. She travels constantly to
stay on top of what’s hot in fashion, but says her native Georgia
is “inspiring” and, despite brand obsession here, people infuse
creativity into their personal style. “That’s why there’s not one
single ‘scene’ here. It’s indicative of how artistic and culturally
diverse this city really is.”
urban elite
Intensely passionate, these
downtown pioneers believe in flying
under the radar. They’re worth
looking for though — their ability to
effortlessly mix the urban vibe with
upscale style gives off an appealing
energy that helps ensure their voices
areheard,evenbytheestablishment.
L-R: Fred Gear, Alayna Hoang, Adrene Ashford, D. Mapp,
Kimberly Stone; makeup by Jennifer Denise

34 June 2010 / 944.com
944 picks / buzz
Caleb J. Spivak
Bow tie, horn-rimmed spectacles and an ability to perfect
mismatched patterns: That’s Caleb Spivak’s style. The Oxfordshire,
England-born Georgia State University student launched
whatnowatlanta.com, tracking the social low-down. Says Caleb,
“Atlanta is an intimate city that isn’t too big to conquer.”
Reginald Walker
While it’s a long way from Central Arkansas, thankfully Atlanta
has the one trait Reginald Walker was looking for — diversity. “It
really is a melting pot. It allows you to find your own ‘market.’”
After eight years as a model, he’s fitting perfectly into his new
role as VP of strategic marketing for Mukoro Bespoke, an image
consulting service for men.
Angel Ramos
“Sprezzatura”—Italianforstudied,yetseeminglyeffortlesswork—is
former Brooklynite Angel Ramos’s favorite word. Now the Atlanta
head of Sports Entertainment for Sotheby’s International Realty,
he believestherearequitealot ofsprezzatura experts here. “Atlanta
has [many] pockets where people express their style very well.”
Lewis Perkins
Lewis Perkins is an eco-advocate, writer and true Southern
gentleman. Originally from Tallahassee, Fla., he’s evolved with
Atlanta. “Having grown up in the deeper South, I was always aware
[of] Atlanta as a national city.” Lewis’s newest endeavor, “Women
Are Saving the Word Now,” explores how feminine qualities can
rebuild our planet.
metropolitan male
Whatever you call them — “Modern Minimalists” or “Midtown Mavericks,” these boys have sophisticated and
sexy cornered. With their polished, professional appearance and good manners, they may project themselves as
gentleman, but they’re also willing to get dirty when necessary.
L-R: Angel Ramos, Reginald Walker, Caleb J. Spivak, Lewis Perkins

June 2010 / 944.com 35
944 picks / buzz
Molly Parrish
So what if this Texan followed a boy here … it worked out. Fast-
forward a few years and Molly Parrish has launched Polished
Public Relations, focusing on a trendy lifestyle clientele. She
says, “[Atlanta is] a diverse experience. It allows someone like
me to represent a new idea every day!”
Ann Roth
Ann Roth had a vision four years ago and now her namesake shoes
are available in more than 50 boutiques nationally. “There are so
many local designers working to making a name for themselves
[in Atlanta]. It’s creating even more style here!”
Katriesa Raines
Designer, stylist, boutique owner and teacher — Katriesa Raines
followed the Olympics to Atlanta from Nashville. A few years
later she launched Olive, a sportswear collection, and just
recently opened Paisley Umbrella, which showcases her bridal
and bridesmaid collections. “Girls really support girls here. It’s
[all] about local shopping events, trunk shows, jewelry parties
[and] camaraderie.”
Ashley Strahan Barnett
Ashley Strahan Barnett is a Michigan native, but her always
polished looks betray her northern upbringing. This girl knows
the perfect amount of touch. She never gives too much. Working
at Bauder College in Fashion Merchandising Design, she says
it’s all about comfort. “Anything goes when you have confidence
backing it!”
Femme Fatales
These ladies may appear like a post-prototype for Sex and the City — stylish, charismatic and successful — but
they are wholly original. From PR to fashion, they are helping shape the future aesthetic of this city. And although
they seem sugary sweet, they definitely have a bite.
L-R: Ashley Strahan Barnett, Molly Parrish, Ann Roth,
Katriesa Raines; makeup by Bridgit Crider

THANKS!
ANITA FINKELSTEIN | 404.606.0180 | AJFSTYLE@GMAIL.COM

anita_finkelstein_creative writing_portfolio

Empfohlen

Empfohlen

Weitere ähnliche Inhalte

Was ist angesagt?

Was ist angesagt? (20)

Andere mochten auch

Andere mochten auch (17)

Ähnlich wie anita_finkelstein_creative writing_portfolio

Ähnlich wie anita_finkelstein_creative writing_portfolio (20)

anita_finkelstein_creative writing_portfolio