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A	
  
Project	
  Report	
  on	
  
	
  
	
  
	
  
	
  
Submitted	
  By:	
  MBA	
  I	
  SEC	
  A	
   	
   	
  
Anit	
  Kumar	
  Roy	
   	
   11202008	
  
	
  
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  |	
  1	
  	
  
	
  
Executive	
  Summary	
  
	
  
	
  
	
  
To	
   survive,	
   thrive	
   and	
   beat	
   the	
   competition	
   in	
   today’s	
   brutally	
   competitive	
   supersonic	
   world	
   one	
   has	
   to	
  
manage	
  the	
  future;	
  and	
  the	
  key	
  to	
  managing	
  future	
  lies	
  in	
  one’s	
  ability	
  to	
  effectively	
  manage	
  the	
  wide	
  influx	
  
of	
   information.	
   In	
   order	
   to	
   deliver	
   high	
   quality	
   information	
   to	
   decision	
   makers	
   at	
   right	
   time,	
   in	
   order	
   to	
  
automate	
  the	
  process	
  of	
  data	
  collection,	
  collation	
  and	
  refinement,	
  organizations	
  have	
  to	
  make	
  Information	
  
Technology	
  an	
  ally.	
  
Enterprise	
   Resource	
   Planning	
   (ERP)	
   is	
   an	
   extremely	
   powerful	
   tool	
   which	
   provides	
  a	
  seamless	
  information	
  
system	
  to	
  support	
  various	
  functional	
  business	
  modules	
  of	
  an	
  enterprise.	
  ERP	
  packages	
  if	
  chosen	
  correctly,	
  
implemented	
   judiciously	
   and	
   used	
   efficiently	
   will	
   raise	
   the	
   productivity	
   and	
   profits	
   of	
   companies	
  
dramatically.	
  
	
   	
  
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  |	
  2	
  	
  
	
  
Table	
  of	
  Content	
  
	
  
	
  
Executive	
  Summary	
  ............................................................................................................................................	
  1	
  
Table	
  of	
  Content	
  .................................................................................................................................................	
  2	
  
Introduction	
  ........................................................................................................................................................	
  3	
  
Benefits	
  of	
  ERP	
  ...................................................................................................................................................	
  4	
  
Risk	
  in	
  ERP	
  ...........................................................................................................................................................	
  4	
  
Scope	
  of	
  ERP	
  .......................................................................................................................................................	
  5	
  
ERP	
  Packages	
  ......................................................................................................................................................	
  5	
  
ERP	
  in	
  Production	
  ...............................................................................................................................................	
  6	
  
Features:	
  .........................................................................................................................................................	
  6	
  
Detailed	
  description	
  .......................................................................................................................................	
  6	
  
Departments	
  involved	
  in	
  process:	
  ..................................................................................................................	
  7	
  
ERP	
  Modeling	
  ......................................................................................................................................................	
  8	
  
Blueprint	
  of	
  a	
  Business	
  ERP	
  Model	
  .....................................................................................................................	
  9	
  
ERP	
  IMPLEMENTATION	
  .....................................................................................................................................	
  12	
  
ERP	
  IN	
  TISCO	
  .................................................................................................................................................	
  12	
  
Why	
  ERP	
  in	
  TISCO?	
  .......................................................................................................................................	
  12	
  
Information	
  Systems	
  for	
  a	
  Quickly	
  Changing	
  Steel	
  Industry	
  .........................................................................	
  12	
  
Integrated	
  IT	
  Model	
  for	
  Steel	
  Plant	
  ..............................................................................................................	
  13	
  
The	
  Outcome	
  ................................................................................................................................................	
  14	
  
Conclusion	
  ........................................................................................................................................................	
  15	
  
	
  
	
  
	
   	
  
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  3	
  	
  
	
  
Introduction	
  
	
  
	
  
Enterprise	
   Resource	
   Planning	
   (ERP)	
   covers	
   the	
   techniques	
   and	
   concepts	
   employed	
   for	
   the	
   integrated	
  
management	
  of	
  business	
  as	
  a	
  whole,	
  from	
  the	
  viewpoint	
  of	
  the	
  effective	
  use	
  of	
  management	
  resources,	
  to	
  
improve	
   the	
   efficiency	
   of	
   an	
   enterprise.	
   ERP	
   packages	
   are	
   integrated	
   (covering	
   all	
   business	
   functions)	
  
software	
  packages	
  that	
  support	
  the	
  above	
  ERP	
  concepts.	
  
In	
  this	
  brutally	
  competitive	
  supersonic	
  world,	
  the	
  only	
  permanent	
  thing	
  is	
  “Change”.	
  Winners	
  always	
  gather	
  
crucial	
   information,	
   act	
   quickly	
   on	
   it	
   and	
   derive	
   complete	
   competitive	
   advantage	
   out	
   of	
   the	
   opportunity	
  
against	
  their	
  counter	
  parts.	
  
ERP	
   is	
   a	
   result	
   of	
   the	
   modern	
   organizations’	
   attitude	
   towards	
   how	
   their	
   information	
   systems	
   are	
   to	
   be	
  
configured	
   to	
   the	
   new	
   business	
   focuses.	
   ERP	
   is	
   a	
   “Total”	
   solution	
   for	
   this	
   “Change”.	
   It	
   answers	
   all	
   the	
  
traditional	
   problems	
   of	
   island	
   of	
   information,	
   lack	
   of	
   integration	
   and	
   difficult	
   data	
   consolidation	
   and	
  
difficulty	
  in	
  managerial	
  control.	
  
	
  
	
  
	
  
	
   	
  
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  4	
  	
  
	
  
Benefits	
  of	
  ERP	
  
	
  
Integrated,	
  uniform,	
  relevant,	
  and	
  up-­‐to	
  date	
  information	
  is	
  vital	
  for	
  the	
  very	
  existence	
  of	
  an	
  enterprise.	
  It	
  
gives	
  the	
  power	
  to	
  the	
  right	
  person	
  to	
  make	
  decision	
  at	
  the	
  right	
  time.	
  This	
  is	
  only	
  possible	
  in	
  the	
  entire	
  
organization	
   shares	
   the	
   same	
   information	
   and	
   views	
   in	
   the	
   same	
   perspective.	
   Lack	
   of	
   integration	
   affects	
  
other	
  flows	
  like	
  men,	
  machines	
  and	
  money.	
  
ERP	
  brings	
  together	
  people	
  who	
  work	
  on	
  share	
  tasks	
  within	
  the	
  same	
  enterprise	
  or	
  in	
  their	
  dealings	
  with	
  
suppliers	
  and	
  customers.	
  Enterprises	
  have	
  to	
  ensure	
  a	
  smother	
  flow	
  of	
  information	
  at	
  all	
  levels	
  and	
  between	
  
all	
  parts	
  of	
  their	
  organization;	
  to	
  access	
  up-­‐to	
  date	
  information.	
  Workflow	
  integrates	
  business	
  processes.	
  
Some	
  of	
  the	
  tangible	
  benefits	
  reported	
  by	
  industry	
  are:	
  
ü Reduction	
  of	
  lead	
  time	
  by	
  60%	
  
ü 99%	
  on	
  time	
  shipment	
  
ü Doubled	
  business	
  
ü Increase	
  of	
  inventory	
  turns	
  to	
  over	
  30%	
  
ü Cycle	
  time	
  cut	
  to	
  80%	
  
ü WIP	
  reduced	
  to	
  70%	
  
Apart	
  from	
  these	
  tangible	
  benefits,	
  there	
  are	
  intangible	
  benefits	
  like:	
  
ü Better	
  customer	
  satisfaction	
  
ü Improved	
  vendor	
  performance	
  
ü Increased	
  flexibility	
  
ü Reduced	
  quality	
  cost	
  
ü Improved	
  resource	
  utility	
  
ü Improved	
  information	
  accuracy	
  and	
  integrity	
  
ü Improved	
  decision	
  making	
  capability	
  
ü Best	
  business	
  practices	
  in	
  the	
  world	
  
ü Best	
  solution	
  in	
  terms	
  of	
  E-­‐Commerce	
  
	
  
Risk	
  in	
  ERP	
  
	
  
ü Changed	
  business	
  processes	
  
ü Hurried	
  implementation	
  
ü User	
  adaptation	
  
ü High	
  time	
  in	
  money	
  investment	
  
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  5	
  	
  
	
  
Scope	
  of	
  ERP	
  
	
  
	
  
v Financials	
  
ü Financial	
  accounting	
  
ü Treasure	
  management	
  
ü Enterprise	
  control	
  
ü Assert	
  management	
  
v Logistic	
  
ü Production	
  planning	
  
ü Materials	
  management	
  
ü Plant	
  maintenance	
  
ü Quality	
  management	
  
ü Project	
  system	
  
ü Sales	
  and	
  distribution	
  
v Human	
  resources	
  
ü Personal	
  management	
  
ü Training	
  and	
  development	
  
ü Skill	
  inventory	
  
v Work	
  flow	
  
ü Flexible	
  assignment	
  of	
  task	
  and	
  responsibility	
  
	
  
	
  
ERP	
  Packages	
  
	
  
ü SAP	
  
ü Oracle	
  
ü JD	
  Edwards	
  
ü PeopleSoft	
  
ü Baan	
  
ü SSA	
  (System	
  Software	
  Associate)	
  
ü Indian	
  products	
  
	
   	
  
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  6	
  	
  
	
  
ERP	
  in	
  Production	
  
	
  
Planning	
  system	
  and	
  production	
  tracking	
  has	
  the	
  purpose	
  to	
  maintain	
  the	
  production	
  functionality	
  in	
  quality,	
  
quantity	
  and	
  time	
  limits	
  which	
  were	
  assign	
  by	
  the	
  fundamental	
  production	
  objectives.	
  
The	
  main	
  objective	
  of	
  the	
  Production	
  application	
  is	
  to	
  aggregate	
  direct	
  and	
  discontinuous	
  elements	
  into	
  a	
  
continuous	
   production	
   process	
   which	
   is	
   capable	
   to	
   ensure	
   the	
   efficient	
   use	
   of	
   production	
   capacities,	
  
maximum	
  use	
  of	
  main	
  materials	
  base	
  and	
  superior	
  use	
  of	
  work	
  force.	
  
Through	
   its	
   flexibility,	
   the	
   system	
   can	
   apply	
   successfully	
   in	
   different	
   industries	
   with	
   serial	
   production	
   or	
  
unique	
  products,	
  continuous	
  production	
  or	
  work	
  projects	
  and	
  services.	
  
The	
  main	
  features	
  of	
  the	
  application	
  are:	
  flexibility,	
  security,	
  easiness	
  in	
  use.	
  Production	
  flow	
  can	
  be	
  tracked	
  
online.	
  To	
  be	
  fast	
  and	
  easy	
  to	
  use	
  this	
  production	
  application	
  is	
  based	
  on	
  catalogs.	
  
This	
   application	
   can	
   be	
   used	
   through	
   standalone	
   client	
   application	
   or	
   through	
   web	
   browsers	
   like	
   Firefox,	
  
Internet	
  Explorer,	
  Opera	
  or	
  Safari.	
  
Features:	
  
ü Production	
  orders	
  management	
  
ü Automated	
  creation	
  of	
  production	
  order	
  history	
  
ü Create	
  and	
  manage	
  technical	
  drawing	
  archives	
  
ü Create	
  and	
  manage	
  technical	
  documents	
  
ü Price	
  calculation	
  based	
  on	
  product	
  composition	
  specification	
  
ü Planning	
  and	
  simulation	
  of	
  production	
  processes	
  
ü Create	
  the	
  documentation	
  for	
  the	
  production	
  release	
  
ü Complete	
  production	
  information	
  management	
  
ü Monitoring	
  all	
  production	
  orders	
  
ü Additional	
  modules	
  that	
  can	
  be	
  integrated	
  with	
  production:	
  
ü Customers,	
  sales,	
  stocks,	
  assets,	
  accounting	
  
Detailed	
  description	
  
Production	
  module	
  includes	
  all	
  successive	
  situations	
  through	
  which	
  a	
  production	
  order	
  is	
  passing.	
  
ü Production	
  order	
  
ü Production	
  orders	
  planning	
  
ü Product	
  design	
  
ü Creation	
  of	
  technical	
  documentation	
  
ü Cost/Price	
  calculation	
  
ü Production	
  scheduling	
  
ü Production	
  release	
  
ü Product	
  execution	
  
ü Execution	
  tracking	
  and	
  costs	
  management	
  
ü Inventory	
  
ü Product	
  delivery	
  
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  7	
  	
  
	
  
Departments	
  involved	
  in	
  process:	
  
	
  
	
  
	
  
Process	
  Overview:	
  Production	
  Planning	
  and	
  Control	
  
	
   	
  
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  8	
  	
  
	
  
ERP	
  Modeling	
  
	
  
Before	
   we	
   go	
   ahead	
   with	
   ERP	
   modeling	
   we	
   should	
   know,	
   types	
   of	
   information	
   management	
   systems.	
  
Basically	
  Information	
  system	
  can	
  be	
  widely	
  categorized	
  into	
  three:	
  
v Transaction	
  processing	
  systems	
  (TPS)	
  collect	
  and	
  record	
  the	
  routine	
  transactions	
  of	
  an	
  organization.	
  
Examples	
   of	
   such	
   systems	
   are	
   sales	
   order	
   entry,	
   hotel	
   reservations,	
   payroll,	
   employee	
   record	
  
keeping,	
  and	
  shipping.	
  
v Management	
  information	
  systems	
  (MIS)	
  produce	
  fixed,	
  regularly	
  scheduled	
  reports	
  based	
  on	
  data	
  
extracted	
  and	
  summarized	
  from	
  the	
  firm’s	
  underlying	
  transaction	
  processing	
  systems	
  (TPS)	
  to	
  middle	
  
and	
   operational	
   level	
   managers	
   to	
   provide	
   answers	
   to	
   structured	
   and	
   semi-­‐structured	
   decision	
  
problems.	
  
v Decision-­‐support	
  systems	
  (DSS)	
  are	
  computer	
  program	
  applications	
  used	
  by	
  middle	
  management	
  to	
  
compile	
  information	
  from	
  a	
  wide	
  range	
  of	
  sources	
  to	
  solve	
  problems	
  and	
  make	
  decisions.	
  
v Executive	
  support	
  systems	
  (ESS)	
  is	
  a	
  reporting	
  tool	
  that	
  provides	
  quick	
  access	
  to	
  summarized	
  reports	
  
coming	
   from	
   all	
   company	
   levels	
   and	
   departments	
   such	
   as	
   accounting,	
   human	
   resources	
   and	
  
operations.	
  
	
  
	
  
	
  
A	
  Typical	
  information	
  system	
  model	
  
	
   	
  
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  9	
  	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
Blueprint	
  of	
  a	
  Business	
  ERP	
  Model	
  
	
  
	
   	
  
Page	
  |	
  10	
  	
  
	
  
Planning	
  
ü set	
  up	
  the	
  production	
  order	
  	
  
ü manage	
  the	
  production	
  order	
  
ü tracking	
  the	
  production	
  order	
  
ü create	
  reports	
  based	
  on	
  customer’s	
  production	
  orders	
  
ü create	
  reports	
  of	
  open	
  production	
  orders	
  
Design	
  
ü set	
  up	
  drawing	
  catalogs	
  for:	
  products,	
  modules,	
  guide	
  marks	
  
ü defines	
  the	
  product	
  composition	
  specification	
  
ü establish	
  modules	
  structure,	
  defines	
  products	
  catalog	
  features	
  
ü set	
  up	
  production	
  orders	
  documentation	
  in	
  design	
  stage	
  
Technical	
  
ü set	
  up	
  technical	
  documentation	
  for:	
  product,	
  module,	
  guide	
  mark	
  
ü defines	
  material	
  and	
  necessary	
  quantity	
  for	
  production	
  
ü set	
  up	
  production	
  orders	
  documentation	
  in	
  technical	
  stage	
  
Price	
  calculation	
  
ü calculate	
  cost	
  price	
  for	
  production	
  orders	
  in	
  cost/price	
  stage	
  
ü calculate	
  product	
  cost	
  price	
  depending	
  on	
  lot	
  
ü manage	
  calculated	
  prices	
  
ü defines	
  costs	
  that	
  are	
  influencing	
  product	
  price	
  
ü defines	
  fee/	
  hour	
  
Programming	
  
ü planning	
  production	
  order	
  by	
  each	
  department	
  
ü program	
  order	
  execution	
  by	
  production	
  department	
  
ü defines	
  execution	
  workshop	
  
ü defines	
  time	
  line	
  for	
  order	
  completion	
  
Release	
  
ü create	
  synoptic	
  table	
  
ü create	
  route	
  cards	
  
ü create	
  materials	
  requirements	
  
ü consumption	
  bills	
  
Inventory	
  
ü supply	
  scheduler	
  based	
  on	
  materials	
  requirements	
  
ü processing	
  consumption	
  bills	
  
ü bills	
  management	
  
ü create	
  reception	
  notes	
  
Page	
  |	
  11	
  	
  
	
  
ü create	
  delivery	
  notes	
  
ü manage	
  materials	
  stocks	
  by	
  locations	
  
ü input-­‐output	
  balance	
  
	
  
Production	
  
ü product	
  execution	
  based	
  on	
  received	
  documentation	
  
ü manufacturing	
  deduction	
  for	
  the	
  order	
  
ü annex	
  number	
  
ü operation	
  number	
  
ü operator	
  
ü pieces	
  
Tracking	
  
ü create	
  manufacturing	
  scheduler	
  
ü tracking	
  departments	
  production	
  order	
  history	
  
ü tracking	
  order	
  execution	
  stage:	
  released	
  pieces/	
  delivered/remained	
  to	
  be	
  executed	
  pieces	
  
ü tracking	
  order	
  operations:	
  released/executed/	
  remained	
  to	
  be	
  executed	
  
ü tracking	
  manufacturing:	
  released/	
  executed/	
  remained	
  to	
  be	
  executed	
  
ü tracking	
  operators	
  deducted	
  manufacturing,	
  tracking	
  on	
  each	
  operator	
  the	
  deducted	
  manufacturing:	
  
order,	
  document,	
  operation,	
  date	
  
ü tracking	
  delivers	
  from	
  value	
  and	
  quantity	
  point	
  of	
  view	
  
ü tracking	
  unfinished	
  production	
  
ü tracking	
  the	
  post-­‐calculation	
  for	
  delivered	
  products	
  
Setup	
  and	
  catalogs	
  
ü production	
  orders	
  categories	
  
ü production	
  orders	
  priorities	
  
ü production	
  orders	
  situations	
  
ü production	
  orders	
  types	
  
ü rejected	
  products	
  catalog	
  
ü costs	
  types	
  
ü consumption	
  note	
  setup	
  
ü departments	
  
ü workshops	
  
ü machines	
  
ü operations	
  
ü tools	
  
ü measurement	
  and	
  control	
  tool	
  
ü operators	
  
ü qualifications	
  
ü materials	
  
	
   	
  
Page	
  |	
  12	
  	
  
	
  
ERP	
  IMPLEMENTATION	
  
ERP	
  IN	
  TISCO	
  
	
  
TISCO	
  deserves	
  lot	
  of	
  credit	
  for	
  implementing	
  ERP	
  because	
  of	
  the	
  fact	
  that	
  many	
  organizations	
  in	
  the	
  global	
  
level	
  have	
  given	
  up	
  the	
  very	
  idea	
  of	
  ERP	
  due	
  to	
  the	
  fact	
  that	
  there	
  are	
  lots	
  of	
  failures	
  associated	
  with	
  it	
  even	
  
in	
  the	
  implementation	
  stage.	
  ERP	
  implementation	
  did	
  in	
  wrong	
  manner	
  have	
  caused	
  havoc	
  to	
  organizations	
  
more	
  than	
  bringing	
  profits.	
  This	
  being	
  the	
  case	
  it	
  is	
  natural	
  to	
  expect	
  a	
  large	
  company	
  (in	
  terms	
  of	
  Size	
  and	
  
volume	
   of	
   operations)	
   like	
   TISCO	
   to	
   discourage	
   the	
   idea	
   of	
   Enterprise	
   resource	
   planning.	
   However	
   TISCO	
  
proved	
  to	
  be	
  different	
  from	
  the	
  others	
  by	
  choosing	
  ERP	
  in	
  the	
  right	
  time	
  and	
  implementing	
  it	
  in	
  a	
  proper	
  
manner.	
  They	
  have	
  also	
  reported	
  a	
  whooping	
  profit	
  and	
  reduction	
  of	
  costs	
  in	
  the	
  whole	
  process.	
  Another	
  
amazing	
   fact	
   is	
   that	
   they	
   implemented	
   it	
   into	
   the	
   whole	
   systems	
   in	
   one	
   single	
   spree.	
   The	
   method	
   of	
  
implementing	
  it	
  in	
  one	
  spree	
  carries	
  a	
  lot	
  of	
  risks	
  especially	
  for	
  a	
  bigger	
  company.	
  Infact	
  the	
  success	
  rate	
  of	
  
this	
  method	
  itself	
  is	
  low	
  in	
  general	
  and	
  very	
  low	
  as	
  far	
  as	
  bigger	
  companies	
  are	
  concerned.	
  In	
  case	
  of	
  the	
  rare	
  
success	
  organizations	
  will	
  experience	
  effective	
  results	
  in	
  their	
  enterprise	
  operations.	
  TISCO	
  has	
  achieved	
  that	
  
by	
   way	
   of	
   meticulous	
   handling	
   and	
   professionalism.	
   The	
   net	
   results	
   of	
   their	
   ERP	
   software	
   have	
   been	
  
described	
  to	
  be	
  path	
  breaking	
  and	
  a	
  trendsetting	
  one.	
  	
  
Why	
  ERP	
  in	
  TISCO?	
  
	
  
TISCO	
   faced	
   two	
   major	
   problems	
   from	
   the	
   systems	
   that	
   existed	
   for	
   a	
   long	
   time.	
   Firstly	
   they	
   were	
   not	
  
customer	
   friendly.	
   The	
   whole	
   system	
   was	
   tuned	
   to	
   the	
   process	
   and	
   very	
   little	
   attention	
   was	
   paid	
   to	
   the	
  
customer	
  demands.	
  Secondly	
  the	
  systems	
  were	
  outdates	
  and	
  the	
  modalities	
  of	
  operation	
  were	
  too	
  complex	
  
and	
  not	
  error	
  free.	
  In	
  order	
  to	
  rectify	
  these	
  issues	
  which	
  would	
  otherwise	
  prove	
  to	
  be	
  major	
  setbacks	
  to	
  the	
  
company	
   the	
   organization	
   resolved	
   to	
   take	
   up	
   ERP.	
   This	
   was	
   instigated	
   by	
   the	
   concerned	
   departments.	
  
Leading	
   consultants	
   were	
   hired	
   and	
   the	
   business	
   structure	
   was	
   studied	
   and	
   suitable	
   plans	
   were	
   drafted	
  
accordingly.	
  	
  
Information	
  Systems	
  for	
  a	
  Quickly	
  Changing	
  Steel	
  Industry	
  
	
  
In	
  a	
  quickly	
  changing	
  industry	
  like	
  steel,	
  one	
  need	
  information	
  systems	
  which	
  quickly	
  provide	
  them	
  the	
  data	
  
they	
  need.	
  We	
  believe	
  that	
  ERP,	
  especially	
  in	
  its	
  mature	
  implementations	
  today,	
  is	
  the	
  crucial	
  component	
  for	
  
a	
  company’s	
  IT	
  data	
  backbone.	
  ERP	
  can	
  play	
  an	
  essential	
  role	
  in:	
  
ü Driving	
   accurate	
   and	
   fast	
   decisions	
   (product	
   profitability,	
   procurement	
   spend)	
   with	
   consistently	
  
defined	
  data	
  
ü Running	
  broadly	
  known	
  and	
  supported	
  applications	
  
ü Harmonizing	
   and	
   optimizing	
   back-­‐office	
   processes	
   across	
   the	
   enterprise	
   that	
   comply	
   with	
   finance	
  
requirements	
  such	
  as	
  SOX	
  and	
  IFRS	
  
ü Enabling	
  best-­‐practice	
  demand	
  planning	
  for	
  supply-­‐chain	
  processes	
  
ü Future-­‐proofing	
  global	
  applications	
  that	
  support	
  global	
  enterprises	
  
	
   	
  
Page	
  |	
  13	
  	
  
	
  
Integrated	
  IT	
  Model	
  for	
  Steel	
  Plant	
  
	
  
An	
  integrated	
  IT	
  model	
  as	
  in	
  Figure	
  3	
  is	
  important	
  because	
  it	
  lets	
  you	
  see	
  the	
  systems	
  involved	
  in	
  planning	
  
and	
  production.	
  A	
  typical	
  flow	
  would	
  be:	
  
ü The	
   Supply	
   Chain	
   Management	
   (SCM)	
   application	
   provides	
   the	
   rough-­‐cut	
   planning	
   in	
   “Demand	
  
Planning.”	
   The	
   result	
   is	
   planning	
   blocks	
   of	
   similar	
   products	
   which	
   are	
   then	
   handed	
   over	
   to	
  
production	
  planning.	
  
ü When	
   orders	
   are	
   being	
   entered,	
   availability	
   checks	
   assign	
   the	
   order	
   to	
   a	
   block	
   (unless	
   inventory	
  
already	
  exists	
  that	
  meets	
  the	
  order)	
  and	
  feeds	
  back	
  a	
  promise	
  date	
  (at	
  the	
  end	
  of	
  the	
  block	
  to	
  allow	
  
for	
  the	
  flexibility	
  of	
  possibly	
  moving	
  to	
  an	
  earlier	
  date).	
  
ü The	
   mill	
   optimizer	
   then	
   typically	
   would	
   re-­‐shuffle	
   orders	
   in	
   between	
   the	
   blocks,	
   and	
   feed	
   results	
  
back	
  into	
  the	
  SCM	
  application	
  in	
  order	
  to	
  optimize	
  the	
  load	
  balancing.	
  
ü Right	
   before	
   production	
   starts,	
   planned	
   orders	
   from	
   the	
   SCM	
   application	
   are	
   converted	
   into	
  
production	
  orders	
  and,	
  via	
  the	
  ERP	
  system,	
  are	
  transferred	
  into	
  the	
  MES	
  layer.	
  It	
  is	
  at	
  that	
  time	
  when	
  
quantities	
  are	
  being	
  translated	
  into	
  pieces	
  (slabs,	
  coils	
  etc.).	
  
ü Detailed	
   scheduling	
   then	
   takes	
   place,	
   sequencing	
   and	
   combining	
   pieces	
   from	
   various	
   orders	
  
throughout	
  the	
  mill	
  into	
  lots	
  for	
  optimization.	
  
ü Production	
  completion	
  then	
  posts	
  an	
  updated	
  status	
  of	
  the	
  orders	
  into	
  the	
  ERP	
  system,	
  including	
  
stock	
  receipts	
  of	
  finished	
  products,	
  and	
  so	
  forth.	
  
	
  
	
  
	
   	
  
Page	
  |	
  14	
  	
  
	
  
The	
  Outcome	
  
	
  
SAP	
   ERP	
   solutions	
   produced	
   a	
   remarkable	
   result	
   to	
   the	
   company	
   in	
   terms	
   of	
   financial	
   technical	
   and	
  
managerial	
  parameters.	
  The	
  effective	
  handling	
  and	
  speed	
  delivery	
  resulted	
  in	
  greater	
  sales	
  .Similarly	
  there	
  
was	
  a	
  drastic	
  fall	
  in	
  the	
  amount	
  owned	
  to	
  creditors.	
  The	
  systems	
  were	
  made	
  more	
  user	
  friendly	
  without	
  any	
  
complexities	
   and	
   procedural	
   lacunas.	
   This	
   improved	
   the	
   quality	
   of	
   work	
   and	
   lessened	
   the	
   time	
   taken	
   for	
  
work	
   and	
   thereby	
   increased	
   the	
   productivity.	
   This	
   was	
   followed	
   by	
   a	
   massive	
   change	
   in	
   terms	
   of	
  
accountability	
  administration	
  and	
  control.	
  	
  
"Post	
  the	
  introduction	
  of	
  the	
  ERP	
  solution,	
  the	
  results	
  have	
  been	
  terrific.	
  Tisco	
  has	
  spent	
  close	
  to	
  Rs	
  40	
  crore	
  
on	
   its	
   implementation	
   and	
   has	
   saved	
   Rs	
   33	
   crore	
   within	
   a	
   few	
   months,"	
   said	
   Ramesh	
   C.	
   Nadrajog,	
   Vice	
  
President,	
  and	
  Finance.	
  "The	
  manpower	
  cost	
  has	
  reduced	
  from	
  over	
  $200	
  per	
  ton	
  two	
  years	
  ago,	
  to	
  about	
  
$140	
  per	
  ton	
  in	
  2000.	
  The	
  overdue	
  outstanding	
  has	
  been	
  brought	
  down	
  from	
  Rs	
  5,170	
  million	
  in	
  1999	
  to	
  Rs	
  
4,033	
  million	
  by	
  June	
  2000.	
  The	
  inventory	
  carrying	
  cost	
  has	
  drastically	
  deflated	
  from	
  Rs	
  190	
  per	
  ton	
  to	
  Rs	
  155	
  
per	
  ton.	
  To	
  add	
  to	
  this,	
  there	
  have	
  been	
  significant	
  costs	
  savings	
  through	
  management	
  of	
  resources	
  with	
  the	
  
implementation	
  of	
  SAP.	
  With	
  SAP's	
  solution	
  Tata	
  Steel	
  can	
  now	
  update	
  their	
  customers	
  on	
  a	
  daily	
  basis	
  and	
  
provide	
  seamless	
  services	
  across	
  the	
  country	
  improving	
  customer	
  management.	
  The	
  availability	
  of	
  online	
  
information	
   has	
   facilitated	
   quicker	
   and	
   reliable	
   trend	
   analysis	
   for	
   efficient	
   decision-­‐making.	
   Besides	
   the	
  
streamlined	
   business	
   process	
   reduces	
   the	
   levels	
   of	
   legacy	
   system	
   and	
   also	
   provides	
   consistent	
   business	
  
practices	
  across	
  locations	
  and	
  excellent	
  audit	
  trail	
  of	
  all	
  transactions.	
  
	
   	
  
Page	
  |	
  15	
  	
  
	
  
Conclusion	
  
	
  
	
  
	
  
ERP	
   is	
   a	
   key	
   backbone	
   application	
   for	
   companies.	
   Given	
   an	
   awareness	
   of	
   the	
   best	
   practices	
   and	
   a	
   good	
  
understanding	
  of	
  the	
  project	
  complexities,	
  the	
  risks	
  in	
  an	
  ERP	
  implementation	
  are	
  usually	
  outweighed	
  by	
  the	
  
benefits.	
  The	
  ERP	
  discussion	
  is	
  often	
  one	
  of	
  mindset	
  more	
  than	
  one	
  of	
  standalone	
  business	
  cases.	
  While	
  
implementing	
  ERP	
  can	
  be	
  challenging	
  and	
  demands	
  sustained	
  commitment	
  from	
  top	
  executive	
  levels,	
  it	
  is	
  
fundamental	
   to	
   enhancing	
   the	
   competitive	
   position	
   of	
   a	
   company	
   in	
   the	
   dynamic	
   environment	
   of	
   the	
  
industry	
  today.	
  
	
  

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ERP Introduction

  • 1. Page  |  0         A   Project  Report  on           Submitted  By:  MBA  I  SEC  A       Anit  Kumar  Roy     11202008    
  • 2. Page  |  1       Executive  Summary         To   survive,   thrive   and   beat   the   competition   in   today’s   brutally   competitive   supersonic   world   one   has   to   manage  the  future;  and  the  key  to  managing  future  lies  in  one’s  ability  to  effectively  manage  the  wide  influx   of   information.   In   order   to   deliver   high   quality   information   to   decision   makers   at   right   time,   in   order   to   automate  the  process  of  data  collection,  collation  and  refinement,  organizations  have  to  make  Information   Technology  an  ally.   Enterprise   Resource   Planning   (ERP)   is   an   extremely   powerful   tool   which   provides  a  seamless  information   system  to  support  various  functional  business  modules  of  an  enterprise.  ERP  packages  if  chosen  correctly,   implemented   judiciously   and   used   efficiently   will   raise   the   productivity   and   profits   of   companies   dramatically.      
  • 3. Page  |  2       Table  of  Content       Executive  Summary  ............................................................................................................................................  1   Table  of  Content  .................................................................................................................................................  2   Introduction  ........................................................................................................................................................  3   Benefits  of  ERP  ...................................................................................................................................................  4   Risk  in  ERP  ...........................................................................................................................................................  4   Scope  of  ERP  .......................................................................................................................................................  5   ERP  Packages  ......................................................................................................................................................  5   ERP  in  Production  ...............................................................................................................................................  6   Features:  .........................................................................................................................................................  6   Detailed  description  .......................................................................................................................................  6   Departments  involved  in  process:  ..................................................................................................................  7   ERP  Modeling  ......................................................................................................................................................  8   Blueprint  of  a  Business  ERP  Model  .....................................................................................................................  9   ERP  IMPLEMENTATION  .....................................................................................................................................  12   ERP  IN  TISCO  .................................................................................................................................................  12   Why  ERP  in  TISCO?  .......................................................................................................................................  12   Information  Systems  for  a  Quickly  Changing  Steel  Industry  .........................................................................  12   Integrated  IT  Model  for  Steel  Plant  ..............................................................................................................  13   The  Outcome  ................................................................................................................................................  14   Conclusion  ........................................................................................................................................................  15          
  • 4. Page  |  3       Introduction       Enterprise   Resource   Planning   (ERP)   covers   the   techniques   and   concepts   employed   for   the   integrated   management  of  business  as  a  whole,  from  the  viewpoint  of  the  effective  use  of  management  resources,  to   improve   the   efficiency   of   an   enterprise.   ERP   packages   are   integrated   (covering   all   business   functions)   software  packages  that  support  the  above  ERP  concepts.   In  this  brutally  competitive  supersonic  world,  the  only  permanent  thing  is  “Change”.  Winners  always  gather   crucial   information,   act   quickly   on   it   and   derive   complete   competitive   advantage   out   of   the   opportunity   against  their  counter  parts.   ERP   is   a   result   of   the   modern   organizations’   attitude   towards   how   their   information   systems   are   to   be   configured   to   the   new   business   focuses.   ERP   is   a   “Total”   solution   for   this   “Change”.   It   answers   all   the   traditional   problems   of   island   of   information,   lack   of   integration   and   difficult   data   consolidation   and   difficulty  in  managerial  control.            
  • 5. Page  |  4       Benefits  of  ERP     Integrated,  uniform,  relevant,  and  up-­‐to  date  information  is  vital  for  the  very  existence  of  an  enterprise.  It   gives  the  power  to  the  right  person  to  make  decision  at  the  right  time.  This  is  only  possible  in  the  entire   organization   shares   the   same   information   and   views   in   the   same   perspective.   Lack   of   integration   affects   other  flows  like  men,  machines  and  money.   ERP  brings  together  people  who  work  on  share  tasks  within  the  same  enterprise  or  in  their  dealings  with   suppliers  and  customers.  Enterprises  have  to  ensure  a  smother  flow  of  information  at  all  levels  and  between   all  parts  of  their  organization;  to  access  up-­‐to  date  information.  Workflow  integrates  business  processes.   Some  of  the  tangible  benefits  reported  by  industry  are:   ü Reduction  of  lead  time  by  60%   ü 99%  on  time  shipment   ü Doubled  business   ü Increase  of  inventory  turns  to  over  30%   ü Cycle  time  cut  to  80%   ü WIP  reduced  to  70%   Apart  from  these  tangible  benefits,  there  are  intangible  benefits  like:   ü Better  customer  satisfaction   ü Improved  vendor  performance   ü Increased  flexibility   ü Reduced  quality  cost   ü Improved  resource  utility   ü Improved  information  accuracy  and  integrity   ü Improved  decision  making  capability   ü Best  business  practices  in  the  world   ü Best  solution  in  terms  of  E-­‐Commerce     Risk  in  ERP     ü Changed  business  processes   ü Hurried  implementation   ü User  adaptation   ü High  time  in  money  investment  
  • 6. Page  |  5       Scope  of  ERP       v Financials   ü Financial  accounting   ü Treasure  management   ü Enterprise  control   ü Assert  management   v Logistic   ü Production  planning   ü Materials  management   ü Plant  maintenance   ü Quality  management   ü Project  system   ü Sales  and  distribution   v Human  resources   ü Personal  management   ü Training  and  development   ü Skill  inventory   v Work  flow   ü Flexible  assignment  of  task  and  responsibility       ERP  Packages     ü SAP   ü Oracle   ü JD  Edwards   ü PeopleSoft   ü Baan   ü SSA  (System  Software  Associate)   ü Indian  products      
  • 7. Page  |  6       ERP  in  Production     Planning  system  and  production  tracking  has  the  purpose  to  maintain  the  production  functionality  in  quality,   quantity  and  time  limits  which  were  assign  by  the  fundamental  production  objectives.   The  main  objective  of  the  Production  application  is  to  aggregate  direct  and  discontinuous  elements  into  a   continuous   production   process   which   is   capable   to   ensure   the   efficient   use   of   production   capacities,   maximum  use  of  main  materials  base  and  superior  use  of  work  force.   Through   its   flexibility,   the   system   can   apply   successfully   in   different   industries   with   serial   production   or   unique  products,  continuous  production  or  work  projects  and  services.   The  main  features  of  the  application  are:  flexibility,  security,  easiness  in  use.  Production  flow  can  be  tracked   online.  To  be  fast  and  easy  to  use  this  production  application  is  based  on  catalogs.   This   application   can   be   used   through   standalone   client   application   or   through   web   browsers   like   Firefox,   Internet  Explorer,  Opera  or  Safari.   Features:   ü Production  orders  management   ü Automated  creation  of  production  order  history   ü Create  and  manage  technical  drawing  archives   ü Create  and  manage  technical  documents   ü Price  calculation  based  on  product  composition  specification   ü Planning  and  simulation  of  production  processes   ü Create  the  documentation  for  the  production  release   ü Complete  production  information  management   ü Monitoring  all  production  orders   ü Additional  modules  that  can  be  integrated  with  production:   ü Customers,  sales,  stocks,  assets,  accounting   Detailed  description   Production  module  includes  all  successive  situations  through  which  a  production  order  is  passing.   ü Production  order   ü Production  orders  planning   ü Product  design   ü Creation  of  technical  documentation   ü Cost/Price  calculation   ü Production  scheduling   ü Production  release   ü Product  execution   ü Execution  tracking  and  costs  management   ü Inventory   ü Product  delivery  
  • 8. Page  |  7       Departments  involved  in  process:         Process  Overview:  Production  Planning  and  Control      
  • 9. Page  |  8       ERP  Modeling     Before   we   go   ahead   with   ERP   modeling   we   should   know,   types   of   information   management   systems.   Basically  Information  system  can  be  widely  categorized  into  three:   v Transaction  processing  systems  (TPS)  collect  and  record  the  routine  transactions  of  an  organization.   Examples   of   such   systems   are   sales   order   entry,   hotel   reservations,   payroll,   employee   record   keeping,  and  shipping.   v Management  information  systems  (MIS)  produce  fixed,  regularly  scheduled  reports  based  on  data   extracted  and  summarized  from  the  firm’s  underlying  transaction  processing  systems  (TPS)  to  middle   and   operational   level   managers   to   provide   answers   to   structured   and   semi-­‐structured   decision   problems.   v Decision-­‐support  systems  (DSS)  are  computer  program  applications  used  by  middle  management  to   compile  information  from  a  wide  range  of  sources  to  solve  problems  and  make  decisions.   v Executive  support  systems  (ESS)  is  a  reporting  tool  that  provides  quick  access  to  summarized  reports   coming   from   all   company   levels   and   departments   such   as   accounting,   human   resources   and   operations.         A  Typical  information  system  model      
  • 10. Page  |  9                     Blueprint  of  a  Business  ERP  Model        
  • 11. Page  |  10       Planning   ü set  up  the  production  order     ü manage  the  production  order   ü tracking  the  production  order   ü create  reports  based  on  customer’s  production  orders   ü create  reports  of  open  production  orders   Design   ü set  up  drawing  catalogs  for:  products,  modules,  guide  marks   ü defines  the  product  composition  specification   ü establish  modules  structure,  defines  products  catalog  features   ü set  up  production  orders  documentation  in  design  stage   Technical   ü set  up  technical  documentation  for:  product,  module,  guide  mark   ü defines  material  and  necessary  quantity  for  production   ü set  up  production  orders  documentation  in  technical  stage   Price  calculation   ü calculate  cost  price  for  production  orders  in  cost/price  stage   ü calculate  product  cost  price  depending  on  lot   ü manage  calculated  prices   ü defines  costs  that  are  influencing  product  price   ü defines  fee/  hour   Programming   ü planning  production  order  by  each  department   ü program  order  execution  by  production  department   ü defines  execution  workshop   ü defines  time  line  for  order  completion   Release   ü create  synoptic  table   ü create  route  cards   ü create  materials  requirements   ü consumption  bills   Inventory   ü supply  scheduler  based  on  materials  requirements   ü processing  consumption  bills   ü bills  management   ü create  reception  notes  
  • 12. Page  |  11       ü create  delivery  notes   ü manage  materials  stocks  by  locations   ü input-­‐output  balance     Production   ü product  execution  based  on  received  documentation   ü manufacturing  deduction  for  the  order   ü annex  number   ü operation  number   ü operator   ü pieces   Tracking   ü create  manufacturing  scheduler   ü tracking  departments  production  order  history   ü tracking  order  execution  stage:  released  pieces/  delivered/remained  to  be  executed  pieces   ü tracking  order  operations:  released/executed/  remained  to  be  executed   ü tracking  manufacturing:  released/  executed/  remained  to  be  executed   ü tracking  operators  deducted  manufacturing,  tracking  on  each  operator  the  deducted  manufacturing:   order,  document,  operation,  date   ü tracking  delivers  from  value  and  quantity  point  of  view   ü tracking  unfinished  production   ü tracking  the  post-­‐calculation  for  delivered  products   Setup  and  catalogs   ü production  orders  categories   ü production  orders  priorities   ü production  orders  situations   ü production  orders  types   ü rejected  products  catalog   ü costs  types   ü consumption  note  setup   ü departments   ü workshops   ü machines   ü operations   ü tools   ü measurement  and  control  tool   ü operators   ü qualifications   ü materials      
  • 13. Page  |  12       ERP  IMPLEMENTATION   ERP  IN  TISCO     TISCO  deserves  lot  of  credit  for  implementing  ERP  because  of  the  fact  that  many  organizations  in  the  global   level  have  given  up  the  very  idea  of  ERP  due  to  the  fact  that  there  are  lots  of  failures  associated  with  it  even   in  the  implementation  stage.  ERP  implementation  did  in  wrong  manner  have  caused  havoc  to  organizations   more  than  bringing  profits.  This  being  the  case  it  is  natural  to  expect  a  large  company  (in  terms  of  Size  and   volume   of   operations)   like   TISCO   to   discourage   the   idea   of   Enterprise   resource   planning.   However   TISCO   proved  to  be  different  from  the  others  by  choosing  ERP  in  the  right  time  and  implementing  it  in  a  proper   manner.  They  have  also  reported  a  whooping  profit  and  reduction  of  costs  in  the  whole  process.  Another   amazing   fact   is   that   they   implemented   it   into   the   whole   systems   in   one   single   spree.   The   method   of   implementing  it  in  one  spree  carries  a  lot  of  risks  especially  for  a  bigger  company.  Infact  the  success  rate  of   this  method  itself  is  low  in  general  and  very  low  as  far  as  bigger  companies  are  concerned.  In  case  of  the  rare   success  organizations  will  experience  effective  results  in  their  enterprise  operations.  TISCO  has  achieved  that   by   way   of   meticulous   handling   and   professionalism.   The   net   results   of   their   ERP   software   have   been   described  to  be  path  breaking  and  a  trendsetting  one.     Why  ERP  in  TISCO?     TISCO   faced   two   major   problems   from   the   systems   that   existed   for   a   long   time.   Firstly   they   were   not   customer   friendly.   The   whole   system   was   tuned   to   the   process   and   very   little   attention   was   paid   to   the   customer  demands.  Secondly  the  systems  were  outdates  and  the  modalities  of  operation  were  too  complex   and  not  error  free.  In  order  to  rectify  these  issues  which  would  otherwise  prove  to  be  major  setbacks  to  the   company   the   organization   resolved   to   take   up   ERP.   This   was   instigated   by   the   concerned   departments.   Leading   consultants   were   hired   and   the   business   structure   was   studied   and   suitable   plans   were   drafted   accordingly.     Information  Systems  for  a  Quickly  Changing  Steel  Industry     In  a  quickly  changing  industry  like  steel,  one  need  information  systems  which  quickly  provide  them  the  data   they  need.  We  believe  that  ERP,  especially  in  its  mature  implementations  today,  is  the  crucial  component  for   a  company’s  IT  data  backbone.  ERP  can  play  an  essential  role  in:   ü Driving   accurate   and   fast   decisions   (product   profitability,   procurement   spend)   with   consistently   defined  data   ü Running  broadly  known  and  supported  applications   ü Harmonizing   and   optimizing   back-­‐office   processes   across   the   enterprise   that   comply   with   finance   requirements  such  as  SOX  and  IFRS   ü Enabling  best-­‐practice  demand  planning  for  supply-­‐chain  processes   ü Future-­‐proofing  global  applications  that  support  global  enterprises      
  • 14. Page  |  13       Integrated  IT  Model  for  Steel  Plant     An  integrated  IT  model  as  in  Figure  3  is  important  because  it  lets  you  see  the  systems  involved  in  planning   and  production.  A  typical  flow  would  be:   ü The   Supply   Chain   Management   (SCM)   application   provides   the   rough-­‐cut   planning   in   “Demand   Planning.”   The   result   is   planning   blocks   of   similar   products   which   are   then   handed   over   to   production  planning.   ü When   orders   are   being   entered,   availability   checks   assign   the   order   to   a   block   (unless   inventory   already  exists  that  meets  the  order)  and  feeds  back  a  promise  date  (at  the  end  of  the  block  to  allow   for  the  flexibility  of  possibly  moving  to  an  earlier  date).   ü The   mill   optimizer   then   typically   would   re-­‐shuffle   orders   in   between   the   blocks,   and   feed   results   back  into  the  SCM  application  in  order  to  optimize  the  load  balancing.   ü Right   before   production   starts,   planned   orders   from   the   SCM   application   are   converted   into   production  orders  and,  via  the  ERP  system,  are  transferred  into  the  MES  layer.  It  is  at  that  time  when   quantities  are  being  translated  into  pieces  (slabs,  coils  etc.).   ü Detailed   scheduling   then   takes   place,   sequencing   and   combining   pieces   from   various   orders   throughout  the  mill  into  lots  for  optimization.   ü Production  completion  then  posts  an  updated  status  of  the  orders  into  the  ERP  system,  including   stock  receipts  of  finished  products,  and  so  forth.          
  • 15. Page  |  14       The  Outcome     SAP   ERP   solutions   produced   a   remarkable   result   to   the   company   in   terms   of   financial   technical   and   managerial  parameters.  The  effective  handling  and  speed  delivery  resulted  in  greater  sales  .Similarly  there   was  a  drastic  fall  in  the  amount  owned  to  creditors.  The  systems  were  made  more  user  friendly  without  any   complexities   and   procedural   lacunas.   This   improved   the   quality   of   work   and   lessened   the   time   taken   for   work   and   thereby   increased   the   productivity.   This   was   followed   by   a   massive   change   in   terms   of   accountability  administration  and  control.     "Post  the  introduction  of  the  ERP  solution,  the  results  have  been  terrific.  Tisco  has  spent  close  to  Rs  40  crore   on   its   implementation   and   has   saved   Rs   33   crore   within   a   few   months,"   said   Ramesh   C.   Nadrajog,   Vice   President,  and  Finance.  "The  manpower  cost  has  reduced  from  over  $200  per  ton  two  years  ago,  to  about   $140  per  ton  in  2000.  The  overdue  outstanding  has  been  brought  down  from  Rs  5,170  million  in  1999  to  Rs   4,033  million  by  June  2000.  The  inventory  carrying  cost  has  drastically  deflated  from  Rs  190  per  ton  to  Rs  155   per  ton.  To  add  to  this,  there  have  been  significant  costs  savings  through  management  of  resources  with  the   implementation  of  SAP.  With  SAP's  solution  Tata  Steel  can  now  update  their  customers  on  a  daily  basis  and   provide  seamless  services  across  the  country  improving  customer  management.  The  availability  of  online   information   has   facilitated   quicker   and   reliable   trend   analysis   for   efficient   decision-­‐making.   Besides   the   streamlined   business   process   reduces   the   levels   of   legacy   system   and   also   provides   consistent   business   practices  across  locations  and  excellent  audit  trail  of  all  transactions.      
  • 16. Page  |  15       Conclusion         ERP   is   a   key   backbone   application   for   companies.   Given   an   awareness   of   the   best   practices   and   a   good   understanding  of  the  project  complexities,  the  risks  in  an  ERP  implementation  are  usually  outweighed  by  the   benefits.  The  ERP  discussion  is  often  one  of  mindset  more  than  one  of  standalone  business  cases.  While   implementing  ERP  can  be  challenging  and  demands  sustained  commitment  from  top  executive  levels,  it  is   fundamental   to   enhancing   the   competitive   position   of   a   company   in   the   dynamic   environment   of   the   industry  today.