This document provides a summary of Anirban Ghosh's work experience and qualifications. It includes: - Over 15 years of experience in user experience design, product design, and engineering roles focused on digital applications, services, and automotive design. - Specific roles at Autodesk developing UX for mobile and web apps, product design for Alias Digital Concept, and product support for Alias Design. - Education includes a Master's in Product Design from IIT Bombay and an Executive Certificate in Strategy and Innovation from MIT Sloan.

1. Selected Work
UX
Product
Automotive
Anirban Ghosh 2012

2. Anirban Ghosh
I am a designer with a
background in user experience
design, industrial design and
engineering. I architect new
platforms of digital experience.
Experience
I have created product
strategies and experience
models for a range of digital
applications and services; from
conceptual design and
visualization software to
interactive 3D user manuals and
simulation apps. In recent years,
I have focused on mobile and
web platforms to explore new
technologies and figure out
new approaches for design and
creative collaboration.
2003 – 2005, General Motors Corporation, Detroit - On-site placement by Tata Elxsi Ltd.
Digital Designer, Digital Sculptor
www.anirbanghosh.com
2005 – Present, Autodesk Inc., Toronto, Canada
Principal User Experience Designer, Mobile and Web Apps - Design, Lifecycle and Simulation
Product Design Lead, Design Applications - Alias Digital Concept
Product Support Lead - Alias Design
2001 – 2003, Industrial Design, Tata Elxsi Ltd., India
Design Lead, Project Coordinator
1997 – 2001, Mahindra and Mahindra Ltd., India
Automotive Designer
Education
2009 – 2010, Executive Certificate in Strategy and Innovation
MIT Sloan School of Management, Cambridge, MA, USA
Pragmatic Product Management – Pragmatic Marketing Certified.
1995 – 1997, Master of Design - Product Design, Industrial Design
Industrial Design Centre, Indian Institute of Technology - Bombay, Mumbai, India
1990 – 1994, Bachelor of Engineering - Electrical Engineering
National Institute of Technology, Rourkela, India
46 East York Avenue, Toronto, ON, Canada M4K 3Z9, T: 416 421 5599, C: 647 287 7710
anirban.ghosh@bell.net
Anirban Ghosh 2012

3. UX
Product
Web app
UX and visual design for
ForceEffect Chrome app
 Provided overall design
directions
 Created interaction and
interface patterns for
browser based app
 Established seamlessly
integrated workflow with
Autodesk 360, corporate hub
for cloud based services.
Note: Well tested and proven
patterns from the app are
identified for adoption across
corporation
Install app
1
Anirban Ghosh 2012
2
3
4
5
6
7
8
9
Automotive

4. UX
Product
Design workflows
Configured connected
workflows for ubiquitous design
exploration with ForceEffect
apps
 Set goals and gave design
directions for connected
workflows between web and
mobile apps
 Improved touch based
interactions and interfaces of
mobile apps to provide
comparable experience with
web app
Facebook page
1
Anirban Ghosh 2012
2
3
4
5
6
7
8
9
Automotive

5. UX
Product
Mobile app
ForceEffect Motion - Design
workflows for motion simulation
 Created time based
animation workflow to
explore and design moving
mechanisms
 Designed simple touch
based interactions to create
complex animations
Install app - iOS
Install app - Android
1
Anirban Ghosh 2012
2
3
4
5
6
7
8
9
Automotive

6. UX
Product
White label app
A platform for accelerated
design and development of
white label mobile apps – a new
service offering
 Configured a system to
create custom branded apps
by replacing graphic
resources
 Created easy workflow to
access contents through web
services
Read blog post
1
Anirban Ghosh 2012
2
3
4
5
6
7
8
9
Automotive

7. UX
Product
IPMV on Android
Inventor Publisher Mobile
Viewer on Android platform
 Resolved interface issues and
enhanced interactions
 Created adaptive layout of
the interface elements to
cater to all sizes and
resolutions of Android pads
and phones
See movie
Install app - Android
1
Anirban Ghosh 2012
2
3
4
5
6
7
8
9
Automotive

8. UX
Product
Natural UI
Alias Design for Inventor Unique freeform modeling
workflow that simulates the
natural shape definition process
and automatically creates
complex freeform shapes
 Created the overall
interaction platform and
defined functional
specifications for every
behavior
 Responsible for product
proposition, user workflows,
enhancements of geometric
kernel and planning of
technology roadmap
 Provided support to software
development for new
technology components and
to establish workflow testing
 Coordinated inbound and
outbound technical product
management
Read blog post
See movie
1
Anirban Ghosh 2012
2
3
4
5
6
7
8
9
Automotive

9. UX
Product
ViewCube
View Cube - Software interface
to operate and control 3D
environment.
 Conceived the overall
interaction idea
 Designed interaction
behaviors and interfaces
Note: For success with new user
adoption, it’s identified as
Autodesk’s corporate standard.
The pattern is integrated with all
Autodesk 3D applications.
See movie
Patent
1
Anirban Ghosh 2012
2
3
4
5
6
7
8
9
Automotive

10. UX
Product
Sketch interface
Sketch interface to create and
edit 2D and 3D curves – an
architectural interaction
component.
 Created the overall
interaction pattern and
controls
 Designed the parameters
and behaviors about how
the sketching strokes affect
the curve fitting in
background
1
Anirban Ghosh 2012
2
3
4
5
6
7
8
9
Automotive

11. UX
Product
Scan processing
Image manipulation tools to
process scan data
 Explore parametric feature
tree approach – the effects
can be arranged in different
order for better output
 Simplify scan data processing
specific to design sketches
and renderings
1
Anirban Ghosh 2012
2
3
4
5
6
7
8
9
Automotive

12. UX
Product
Instructional design to
demonstrate the overall design
and engineering process
 Created an ideal design
example to explain every
stage of the design process
 Explained goals and
expectations from every
stage and the digital tools
used
Read workflow
See movie
1
Anirban Ghosh 2012
2
3
4
5
6
7
8
9
Automotive

13. UX
Product
Design to validate the freeform
modeling workflow and its
potential in Alias Design for
Inventor
 Explained the overall
workflow and the interaction
behaviors
 Demonstrated capability of
the tools - how easily
complex surface transitions
can be created by editing
the character edges
See movie
1
Anirban Ghosh 2012
2
3
4
5
6
7
8
9
Automotive

14. UX
Product
Design for training and
marketing collateral on Alias
Design for Inventor
 Explained the workflow of
freeform shape creation
along with parametric
engineering design
 Illustrated the possibilities of
how easily stylized designs
can be created
Read workflow
See Movie
1
Anirban Ghosh 2012
2
3
4
5
6
7
8
9
Automotive

15. UX
Product
Design to showcase software
capabilities and workflow
efficiency to application
engineers and product
marketing
• Demonstrated the workflow
of easily sculpting complex
surface profiles
1
Anirban Ghosh 2012
2
3
4
5
6
7
8
9
Automotive

16. UX
Product
Design for training and
marketing collateral on Alias
Studio workflows
1
Anirban Ghosh 2012
2
3
4
5
6
7
8
9
Automotive

17. UX
Product
Design to gather requirements
and benchmark workflows
 Explored types of shape
definitions
 Articulated different surface
transition requirements
1
Anirban Ghosh 2012
2
3
4
5
6
7
8
9
Automotive

18. UX
Product
Automatic Washing Machine Whirlpool, India
 Led the design process from
concept level to final design
delivery
 Coordinated part modeling
and engineering details for
manufacturing
1
Anirban Ghosh 2012
2
3
4
5
6
7
8
9
Automotive

19. UX
Product
Washing Machine Interior Whirlpool, India
 Led the design process from
concept designs to design
validation and final design
delivery
 Created several iterations
through rapid prototyping
and testing to improve wash
performance
 Coordinated part modeling
and engineering details for
manufacturing
1
Anirban Ghosh 2012
2
3
4
5
6
7
8
9
Automotive

20. UX
Product
Packaging for laundry detergent
– Unilever, India
 Led the design project from
market survey, requirements
gathering to final design
1
Anirban Ghosh 2012
2
3
4
5
6
7
8
9
Automotive

21. UX
Buick Enclave - Exterior
Digital Sculpting - Concept
model to math-data for release
 Created realistic 3D shapes
assimilating 2D sketches and
ideas
 Built surface models of
vehicle exterior shape and
go through several iterations
by milling 1:1 scale clay
model
 Built release quality surfaces
for exterior body panels
Reference
1
Anirban Ghosh 2012
2
Product
Automotive

22. UX
Buick Enclave – Exterior
components.
 Created realistic 3D models
assimilating 2D sketches
 Built the final release models
maintaining technical criteria
and manufacturing
requirements
1
Anirban Ghosh 2012
2
Product
Automotive