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Anindya Nurul Kusuma Dewi
A. INTRODUCTION 
Linguistic is the science of language. It deals with the 
study of human language (Bauer, 2007: 11). 
According to Hannerz, “Anthropology is the science of 
humanity which studies human being in aspects of 
society and culture.” 
Thus, Linguistic Anthropology is the study of how 
language is used in everyday life and how it is integrated 
into the various cultures around the world (Rowe, 2006: 
211).
The aim of this study is to understand why the 
people of a culture do a particular thing (Rowe, 
2006: 211). Based on the Sapir – Whorf Hypothesis 
(in Rowe, 2006: 211), they proposed that “People of 
different cultures think and behave differently 
because the languages that they speak require them 
to do so.” In other words, the way individuals view 
the world around them is affected by the language 
they use to interpret their world.
B. Anthropological Linguistics 
Since only humans speak, anthropologists are keenly 
interested in language use, structure, and change, 
and the relations among language, society, and 
culture. 
The study included speech communities, the 
performing of language, language socialization and 
power in language.
1. Speech Communities 
Gumperz (1968: 66) said that this universe is the 
speech community: 
“any human association characterized by regular and 
frequent interaction by means of a shared body of verbal 
signs and set off from similar association by significant 
differences in language usage.” 
The concept speech community initially focused 
on language system, relationships, and boundaries, it 
expanded to include the notion of social representation 
and norms in the form of attitudes, values, beliefs, and 
practices (Morgan, 2004: 8).
2. The Performing of Language 
The performing of language can be separated to: 
 Conversation as a Culture 
 Gesture
Conversation as a Culture 
Goffman’s studies of the orderliness of 
interaction (in Duranti, 2004: 170), based on his own 
observations, revealed important ways we could look 
at how people actively collaborate in the everyday 
presentation and interpretation of selves and 
activities, and how interpretations are mediated 
through conventions learned over multiple, prior 
contexts and experiences.
HOW TO SPEAK TO YOUR ELDERS 
America 
 You always refer to your elders as Mam, or Sir. 
 You must be respectful. It is polite to assist them with 
their tasks. 
 Be respectful at all times, when riding in the car it is 
polite to let the elder sit in the front seat. 
 Asking marital status is considered rude.
Japan 
 In Japan respect for your elders is a huge concept. You may 
bow to themwhen saying hello or goodbye. 
 When addressing your authority members you would use a 
word in Japanese that means thank you for working for us. 
 While talking to your mom, you would say mother instead 
of mama. If your speaking to an elder you might say their 
name with san at the end as a sign of respect. 
 Often times in high school or middle school, students will 
refer to older students as ‘senpai’, which is a sign of respect. 
 If you don’t call them by their titles, it could be considered 
inappropriate.
Philippines 
 The first sign of respect to your elders in Philippines is 
when you meet them, and this is a sign of putting their 
hand on your forehead. 
 A word of respect in the language would be po, it is 
used in a lot of settings. 
 When your elders ask you to do something it is called 
“Utos” and if you refuse it is very shameful. 
 Openly criticizing people would be considered rude.
GESTURE 
People routinely gesture in interaction, and we 
commonly assume their gestures are meaningful. These 
range from gesture and “body language” to the use of 
interpersonal space, the employment of signs and 
symbols and the use of time structures (Beeman, 2012: 
545).
America 
 It is acceptable to use the “OK” hand gesture, the “Thumbs 
Up” hand gesture. 
 to motion to someone to “come here” by curling your finger 
at them. 
 These are not considered rude in America to prolong eye 
contact when showing you are listening to someone, and a 
sign of confidence when you stand with your hands on your 
hips in public. 
 It will be rude if pick your nose in public. 
 The middle finger to someone’s face is widely known as an 
aggressive gesture but it is mostly used in America to signal 
the “F” word.
Asia 
 Nose picking is very ugly to watch in Western 
Countries, though in Asia, especially China, it is 
perfectly acceptable to pick your nose in public. 
 Prolonged eye contact is considered rude mostly 
everywhere in Asia.
GREETINGS 
America 
 When two people meet each other, it’s a necessity to 
shake hands with the other person. Only hand to hand 
when meeting a stranger. 
 Between two friends, most people will either “high 
five,” “fist bump,” or hug the other person they are 
meeting.
Europe 
In most of Europe, when meeting someone, you meet 
them with a kiss to the cheek. Except in England, where 
touching is not positively looked at. Usually a hand shake 
or a nod is exchanged. 
Asia 
In Asia, instead of shaking hands, most people either 
exchange a kiss to the cheek.
SAME GENDER GESTURES 
America 
In America, it is considered homosexual when two of the 
same sex’s hold hands in public and it makes many 
people uncomfortable. 
South America 
It is dangerous to hold hands with same gender because 
homosexuality is extremely looked down on. 
Asia 
It is acceptable for two of the same sex’s to hold hands in 
public without people coming to the conclusion that 
they are homosexual.
3. Language Socialization 
Elinor Ochs and Bambi B.Schieffelin (in Duranti, 
2001: 8903) defined language socialization “as the 
process of getting socialized through language and the 
process of getting socialized to language.” 
The studies should fulfill three criteria: 
 ethnographic in design, 
 longitudinal in perspective, and 
 demonstrate the acquisition (or not) of particular 
linguistic and cultural practices over time and across 
contexts (Kulick and Schieffelin, 2004: 350).
4. Power in Language 
Language plays a crucial role in mediating differences in 
power between speakers. 
There are five levels of language ideologies: 
(1) Group or individual interests, 
(2) Multiplicity of ideologies, 
(3) Awareness of speakers, 
(4) Mediating functions of ideologies, and 
(5) Role of language ideology in identity construction.
Closing 
Linguistic anthropology is examines language 
through the lenses of anthropological concerns. The 
concerns include the transmission and reproduction of 
culture, the relationship between cultural systems and 
different forms of social organization, and the role of the 
material conditions of existence in a people’s 
understanding of the world (Duranti, 1997: 4). 
So, the relationship between the environment, the 
culture, and the language of a people is self-reinforcing 
(Rowe, 2006: 212).

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Anthropological Linguistics

  • 2. A. INTRODUCTION Linguistic is the science of language. It deals with the study of human language (Bauer, 2007: 11). According to Hannerz, “Anthropology is the science of humanity which studies human being in aspects of society and culture.” Thus, Linguistic Anthropology is the study of how language is used in everyday life and how it is integrated into the various cultures around the world (Rowe, 2006: 211).
  • 3. The aim of this study is to understand why the people of a culture do a particular thing (Rowe, 2006: 211). Based on the Sapir – Whorf Hypothesis (in Rowe, 2006: 211), they proposed that “People of different cultures think and behave differently because the languages that they speak require them to do so.” In other words, the way individuals view the world around them is affected by the language they use to interpret their world.
  • 4. B. Anthropological Linguistics Since only humans speak, anthropologists are keenly interested in language use, structure, and change, and the relations among language, society, and culture. The study included speech communities, the performing of language, language socialization and power in language.
  • 5. 1. Speech Communities Gumperz (1968: 66) said that this universe is the speech community: “any human association characterized by regular and frequent interaction by means of a shared body of verbal signs and set off from similar association by significant differences in language usage.” The concept speech community initially focused on language system, relationships, and boundaries, it expanded to include the notion of social representation and norms in the form of attitudes, values, beliefs, and practices (Morgan, 2004: 8).
  • 6. 2. The Performing of Language The performing of language can be separated to:  Conversation as a Culture  Gesture
  • 7. Conversation as a Culture Goffman’s studies of the orderliness of interaction (in Duranti, 2004: 170), based on his own observations, revealed important ways we could look at how people actively collaborate in the everyday presentation and interpretation of selves and activities, and how interpretations are mediated through conventions learned over multiple, prior contexts and experiences.
  • 8. HOW TO SPEAK TO YOUR ELDERS America  You always refer to your elders as Mam, or Sir.  You must be respectful. It is polite to assist them with their tasks.  Be respectful at all times, when riding in the car it is polite to let the elder sit in the front seat.  Asking marital status is considered rude.
  • 9. Japan  In Japan respect for your elders is a huge concept. You may bow to themwhen saying hello or goodbye.  When addressing your authority members you would use a word in Japanese that means thank you for working for us.  While talking to your mom, you would say mother instead of mama. If your speaking to an elder you might say their name with san at the end as a sign of respect.  Often times in high school or middle school, students will refer to older students as ‘senpai’, which is a sign of respect.  If you don’t call them by their titles, it could be considered inappropriate.
  • 10. Philippines  The first sign of respect to your elders in Philippines is when you meet them, and this is a sign of putting their hand on your forehead.  A word of respect in the language would be po, it is used in a lot of settings.  When your elders ask you to do something it is called “Utos” and if you refuse it is very shameful.  Openly criticizing people would be considered rude.
  • 11. GESTURE People routinely gesture in interaction, and we commonly assume their gestures are meaningful. These range from gesture and “body language” to the use of interpersonal space, the employment of signs and symbols and the use of time structures (Beeman, 2012: 545).
  • 12. America  It is acceptable to use the “OK” hand gesture, the “Thumbs Up” hand gesture.  to motion to someone to “come here” by curling your finger at them.  These are not considered rude in America to prolong eye contact when showing you are listening to someone, and a sign of confidence when you stand with your hands on your hips in public.  It will be rude if pick your nose in public.  The middle finger to someone’s face is widely known as an aggressive gesture but it is mostly used in America to signal the “F” word.
  • 13. Asia  Nose picking is very ugly to watch in Western Countries, though in Asia, especially China, it is perfectly acceptable to pick your nose in public.  Prolonged eye contact is considered rude mostly everywhere in Asia.
  • 14. GREETINGS America  When two people meet each other, it’s a necessity to shake hands with the other person. Only hand to hand when meeting a stranger.  Between two friends, most people will either “high five,” “fist bump,” or hug the other person they are meeting.
  • 15. Europe In most of Europe, when meeting someone, you meet them with a kiss to the cheek. Except in England, where touching is not positively looked at. Usually a hand shake or a nod is exchanged. Asia In Asia, instead of shaking hands, most people either exchange a kiss to the cheek.
  • 16. SAME GENDER GESTURES America In America, it is considered homosexual when two of the same sex’s hold hands in public and it makes many people uncomfortable. South America It is dangerous to hold hands with same gender because homosexuality is extremely looked down on. Asia It is acceptable for two of the same sex’s to hold hands in public without people coming to the conclusion that they are homosexual.
  • 17. 3. Language Socialization Elinor Ochs and Bambi B.Schieffelin (in Duranti, 2001: 8903) defined language socialization “as the process of getting socialized through language and the process of getting socialized to language.” The studies should fulfill three criteria:  ethnographic in design,  longitudinal in perspective, and  demonstrate the acquisition (or not) of particular linguistic and cultural practices over time and across contexts (Kulick and Schieffelin, 2004: 350).
  • 18. 4. Power in Language Language plays a crucial role in mediating differences in power between speakers. There are five levels of language ideologies: (1) Group or individual interests, (2) Multiplicity of ideologies, (3) Awareness of speakers, (4) Mediating functions of ideologies, and (5) Role of language ideology in identity construction.
  • 19. Closing Linguistic anthropology is examines language through the lenses of anthropological concerns. The concerns include the transmission and reproduction of culture, the relationship between cultural systems and different forms of social organization, and the role of the material conditions of existence in a people’s understanding of the world (Duranti, 1997: 4). So, the relationship between the environment, the culture, and the language of a people is self-reinforcing (Rowe, 2006: 212).