SPANCO is a basic selling process, which can be used in every field of work because every specialization has to sell and complete his/her target, it's not only in sales. So, Go through the slides and get to know about the concept. Like and share

1. SPANCO
Success mantra to lead generation
Presented by :
Abhishek Singh & Aniket Singh Malan

2. “Approach each customer with the idea of helping him
or her solve a problem or achieve a goal, not of selling a
product or service”
Brian Tracy

3. Lead Generation
Lead Generation is the action or process of identifying and
cultivating potential customers and initiation of customer
interest and inquiry for a business's products or services.

4. What is SPANCO MODEL :
5 STAGES OF A SALES CYCLE FOR SUCCESSFUL
SELLING

5. Stage 1 : Suspect
“Your Target Market”

6. Stage 2 : Prospect
“Qualified persons”

7. Stage 3 : Approach
“Meeting with qualified persons”

8. Stage 4 : Negotiation
“Mutual agreement on feature , Price etc”

9. Stage 5 : Close and Order
“Receiving Agreement , promissory note or Payment and
receiving orders”

10. Other Techniques for Lead Generation
Relationship marketing
Complementary partner referrals
Internet marketing and search engine
optimization
Telemarketing
Email publications
Event marketing
Print advertising

11. “Stop Selling , Start Closing”
Thank you !!!