1. TOPIC 12
ISSUES AND TRENDS IN
INTEGRATIVE MEDIA
1

2. 2
OUTLINE
12.1 COPYRIGHT ISSUES
12.2 CONFIDENTIALITY ISSUES
12.3 CENSORSHIP ISSUES
12.4 SECURITY ISSUES
12.5 TRENDS IN INTEGRATIVE MEDIA
INDUSTRY

3. 12.1
COPYRIGHT ISSUES
3

4. 4
12.1 COPYRIGHT ISSUES
 Copyright issues is very sensitive towards;
 Writing
 Music
 Film
 Etc.
 In academic for instance, many information
from internet, student do not come out with
own original idea, but copy the idea from
other people, especially from the internet
 Media from internet could create plagiarism

5. 5
12.1 COPYRIGHT ISSUES (cont)
 In film and music industry;
 Need copyrights and permission from producer
 Sell in market piracy product, low quality, no
warranty
 Using internet, through file sharing
 Download songs and movies
 The issues, copyrights management
 Exclusive copyright to the author and producer
 Moral down to the film and music industry

6. 6
12.1 COPYRIGHT ISSUES (cont)
 To protect the rights of the
producers, government introduced the
copyrights protection acts
 In Malaysia, (Akta Hak Cipta 1987)
 It covered and protected;
 Art work
 Music
 Film
 Sound recording
 Broadcast recording
 Etc.

7. 7
12.1 COPYRIGHT ISSUES (cont)
 To be protected by this act, it must be original and
master piece
 The copyrights owner controls the reproduction,
communication process or the work quality which to
be presented to the public
 Also distribution control even duration of the copyrights
 Licensed Copyrights Tribunal was formed to solve the
license issues and the act that should be taken by
the copyright owner
 It becomes a crime to produce or sell pirated copy
(infringing copies)
 Kementerian Perdagangan Dalam Negeri dan Hal Ehwal
Pengguna Malaysia 2008

8. 12.2
CONFIDENTIALITY ISSUES
8

9. 9
12.2 CONFIDENTIALITY ISSUES
 The more communication activity using
computers, the more issues on confidentiality
 In other word, privacy
 We need to secure our privacy from hackers,
they can;
 Steel our secret information
 Remove files
 Graffiti own the website
 Etc.

10. 10
12.2 CONFIDENTIALITY ISSUES
(cont)
 Dalley (2006) – privacy as the capability of
any person to secure or protect collection,
consumption, and sell private information
 Example of the wrong act from the
confidentiality issue
 Money transfer to unknown person
 Fishing email
 Online purchasing debited to other person
 Credit card purchasing by other person

11. 11
12.2 CONFIDENTIALITY ISSUES
(cont)
 Nowadays, with the multimedia
technology, fraud webpages that look
like real webpages, also developed to
cheat people
 They were build for phishing, or to steel
other people information especially credit
card number and pin number

12. 12.3
CENCORSHIP ISSUES
12

13. 13
12.3 CENSORSHIP ISSUES
 In the early stages, to attract the interest of
more investor to join Multimedia Super
Corridor, Malaysia promised not to censor the
internet information
 The internet user have no limits for information
gathering following the perception of the
author and source provider from Malaysia
 However, there were unexpected worries
about the spread of porno sources and
incitement which touch the sensitive issues as
well as religious and races issues

14. 14
12.3 CENSORSHIP ISSUES (cont)
 There are application to control minor age usually
18 years and below;
 Cyber Patrol
 Cybersitter
 Cyber Snoop
 Internet Guard Control
 Net Nanny
 Norton Internet Security
 Etc.
 It blocks by using keywords to the words which
have porn, incitement, horror and violent

15. 12.4
SECURITY ISSUES
15

16. 16
12.4 SECURITY ISSUES
 So, what are some of the security threats
in social media outlets?
 Lack of a business policy or lack of
enforcement of the policy.
 Friending someone you don't know.
 Not thinking twice about clicking on links.
 Letting hijackers into accounts.
 Third-party application dangers.
http://www.enterprisenetworkingplanet.com/netsecur/five-social-media-security-issues

17. 17
12.4 SECURITY ISSUES
 Lack of a business policy or lack of enforcement of the
policy.
 As always, the first line of security should ensure that employees
have limits on what can be accessed on company networks
and that action is taken when the rules are broken.
 Friending someone you don't know.
 A few weeks ago, I received a request from a stranger who
wrote that, because we had a similar interest, we should be
friends. I hit the ignore button, which was a good thing. It was
part of a phishing scheme. Others did hit the friend button and
have had computer issues as a result.
 Not thinking twice about clicking on links.
 One of the great things about a site like Twitter is the sharing of
information you might not see elsewhere. The downside is the
tiny URLs that hide the true link to Web sites. If you aren't
sure, ask.

18. 18
12.4 SECURITY ISSUES
 Letting hijackers into accounts.
 Hackers are finding holes in the software and are taking over
individual accounts to spread malware from "trusted" sources and
scam consumers into sending personal information.
 Third-party application dangers.
 Hackers are able to retrieve passwords and other personal
information through Facebook games. Fake Facebook toolbars are
taking users to a spoofed site that steals passwords.

19. 19
12.4 SECURITY ISSUES
Challenges in
creating a social
media policy
http://indyamber.
wordpress.com/2
010/07/05/90/

20. 12.5
TRENDS IN INTEGRATIVE
MEDIA INDUSTRY
20

21. 21
12.5 TRENDS IN INTEGRATIVE
MEDIA INDUSTRY
 Lately the use of integrative media seem more
practical than at the beginning of its introduction.
 If some time before production such as splash
screen first placed on each site to highlight the
sophistication of the knowledge of the owner.
 But now its use is decreasing. Why?
 Probably because more of us more concerned
about the speed reaches the desired information
from view 'credibility' of the website owner through
the sophistication of his designs.
 We no longer focus on things that are
cosmetic, but empty inside.

22. 22
12.5 TRENDS IN INTEGRATIVE
MEDIA INDUSTRY
 Society no longer search news focused on traditional media as
traditional media may have the same perception.
 Community want a more honest information and come from their own
experience of an event and not from the eyes of those who saw the
incident and produce their own news from the perception.
 Users start browsing for information.
 In the web pages of blog, the browser can interact directly with the
author news and information from authors of primary sources.
 Blog is to allow interactivity.
 Blog also combines all elements of the media.
 There are written materials in the form of text, there are video recordings that
also includes audio and sometimes animation.
 More so graphics.

23. 23
12.5 TRENDS IN INTEGRATIVE
MEDIA INDUSTRY
 When we focus on the biggest consumer for
Internet media which is the teenagers and
young adults, we can not set aside the
discussion on the Social Networking Sites
 This sites provide us with our own web page and
list of friends known face to face or virtually.
 This web site multimedia elements integrated by
enabling the sharing of video, audio and other
things.

24. That’s all..
Thank you.. 
24