A very short overview on Adobe Site Catalyst and its web analytics features

1. Adobe
SiteCatalyst

2. Content
Concepts & Terminology
SiteCatalyst Tagging
Useful Links

3. Concepts & Terminology
What is SiteCatalyst ?
Adobe SiteCatalyst is a software-as-a-service (SaaS) solution that collects web site visitor's online analytics data like page
views and visits. It provides both a data processing and reporting platform.
What is Genesis
How is SiteCatalyst data collected ?
Client-side using SiteCatalyst JavaScript Tagging : With SiteCatalyst JavaScript Tagging, you embed SiteCatalyst-specific
JavaScript code into your HTML page that sends the visitor data to the Adobe Data Collection Layer.

4. Concepts & Terminology
What is SiteCatalyst ?
SiteCatalyst provides two types of variables:
● Traffic variables
● Conversion variables
Traffic variables :
Traffic variables are non-persistent variables which count the number of times each value is sent to SiteCatalyst.
SiteCatalyst provides some built-in, pre-defined traffic variables like pageName, channel, and server. These variables are
counters. For instance, pageName counts the number of times a user has visited the page with this name.
Conversion variables
Sometimes you want persistent variables that are tied to events. These variables are called conversion variables. For a
custom event, like login, you might want to use a custom conversion variable, also called an eVar, that keeps persistent
information about whether the visitor is logged in or out of the site.
Events
Events are completed visitor actions on your web site and SiteCatalyst provides some built-in, pre-defined events and the
ability to create your own custom events. By default, events are counters that you increment, but you can also use currency
and numeric values as an event type.

5. SiteCatalyst Tagging
Tagging
SiteCatalyst JavaScript Tagging is the process of adding JavaScript code to your web site pages to collect visitor data.
As each web page is requested in a browser, your web server returns the HTML page with the embedded JavaScript page code.
The JavaScript page code sets the values for analytic data that you are collecting and calls SiteCatalyst-specific functions and
global variables in the JavaScript library file.

6. Useful links
Introduction : Dev
Application example : Tutorial with solutions(SiteCatalyst Tagging Starter + Solutions )
SiteCatalyst Implementation Manual : Implementation Guide.
Login Page : Login
Informations about s_code.js