Angrybirds 2.0
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BUS545 FINAL PROJECT | İSTANBUL BİLGİ UNIVERSITY
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Angrybirds 2.0
- 4. WHO WE ARE?
- 7. WHY WE ARE ANGRY?
- 8. I’m a bird with no wings Of course I’m angry
- 10. WHAT IS OUR MYSTERY?
- 12. WHERE WE FLY?
- 15. MOBILE GAMING 1.0 MOBILE GAMING 2.0
- 16. THE RISE OF MOBILE
- 17. SUCCESS FACTORS
- 18. FOCUS ON TOUCH SCREENS
- 22. RIGHT PRICING STRATEGY
- 32. ROVIO ENTERTAINMENT REPORTS 2011 FINANCIAL RESULTS 07.05.2012 | www.rovio.com Total revenue amounted to $106,3 million driven by strong growth in game download activity and consumer product sales.
- 33. Angry Birds Turned Down A $2.25 Billion Takeout Offer From Zynga
- 34. Some analysts have speculated that Rovio's market value could be between $6bn and $9bn
- 36. ANGRY BIRDS ADDICTION SYNDROME (ABAS)
- 38. TARGET AUDIENCE
- 39. Our target audience is Widespread, not concrete >:o
- 40. “Everybody plays it. It’s the one game that my five-year-old son plays with his grandfather.” Andrew Stalbow General Manager of North America/Rovio
- 41. FAN CONNECTION & RETENTION
- 42. Peter Vesterbacka Mighty Eagle, Chief Marketing Officer “If you build a great experience for the fans, you will be successful. But if you are more focused on monetizing and you know, getting money out of people’s pockets, then that’s the wrong set of priorities.”
- 43. “The brand and the fans are @the heart of everything we do!” Andrew Stalbow General Manager of North America
- 44. The company answers fan mail, responds to Tweets, and takes user suggestions for levels and new birds seriously. Let’s be Lovebirds
- 45. 5 year old creates latest Angry Birds level
- 47. MERCHANDIZING GAMES MOVIES TV CARTOONS COMICS
- 56. Advertising
- 59. DAVID CAMERON JUSTIN BIEBER SALMAN RUSHDIE PAUL GASCOIGNE CONAN O'BRIAN JON HAMM MAD MEN’S DON DRAPER KYLIE MINOGUE
- 60. viral & PR
- 65. ANGRY BIRDS IN THE FUTURE & MAIN CHALLENGES Rovio Entertainment are preparing IPO for 2013, analysts peg their value at $9 billion!
- 66. Rovio’s CMO, Vesterbacka, hinted: "When Mario drives a car, it becomes Mario Kart. When Mario flies to space it's Mario Galaxy. Our birds will do things, and go to unexpected places.”
- 68. MAIN CHALLENGES THE VOLATILITY OF THE GAMING MARKET VERY LITTLE BARRIERS TO ENTRY IN THE SMARTPHONE GAME DEVELOPMENT INDUSTRY
- 74. ANGRY PRESENTERS Rana Keskin Aysel Altundaş Lerna Lort Murat Özlü
Hinweis der Redaktion
- “Where we fly” kısmında da hangiplatformlardauçtuklarındanbahsederiz, ya da oyununlokasyonlarındanbahsedebiliriz; rio, space vb.
- ‘We see ourselves as the next generation entertainment franchise’ while he was presenting the future development of the Angry Birds brand into books, a movie, stores, etc.” demişrovio’nunCMO’su. Belkiişineyarayabilir. Link de veriyim: http://www.bluenove.com/en/publications-en/blog-en/why-angry-birds-will-get-bigger-than-facebook/
- Burda, dediğimgibi mobile gaming 2.0’ı aradığımızdapekbişiyçıkmıyor. Geçenderste game konusunuanlatankonuğa da sordum, dedikiikinoktaüstüste: “her şeyinolduğugibibunun da 2.0’ı vardırama ben de öylebirterimerastlamadım.” derste de anlattığıgibi, 2.0 içinoyuncularınsosyalleşebildiği, oyunlarladuygusalbağkurduğuoyunlarıörnekgösterebilirsinvsvsdedi.
- James McQuivey is an analyst in digital entertainment at Forrester: "We only just learned how to do touch based computing. It's such an intuitive experience that we get hungry for that. And Angry Birds trains a deep part of your brain and rewards you every time you succeed."
- Burdaoyununfresh’liğindenbahsederiz(Oyunun 2009’da, 63 levellabaşlayıp, şimdi 200 den fazlalevelıolması..), her sezonaözeltemalarındanvsvs..
- Sales of Angry Birds cuddly toys and clothing made up 30% of Rovio's total turnover last year.http://www.bbc.co.uk/news/technology-19726958
- Read more: http://articles.businessinsider.com/2011-11-28/tech/30449217_1_zynga-mark-pincus-mafia-wars#ixzz2FnsBGazJ
- http://www.bbc.co.uk/news/technology-19726958,Rovio’nun piyasa değeri 9 milyar dolara ulaştı. Bu değeri Türkiye’de bulan şirket sayısı sadece 8. Anadolu Efes, Tüpraş, Vakıfbank, Arçelik, Tofaş, Ford Otosan, Türk Hava Yolları gibi Türkiye’nin göz bebeği şirketlerin piyasa değeri ne yazık ki bu kızgın kuşlar kadar etmiyor.Haber : http://www.ilginchaber.com/haber/kizgin-kuslar-milyarder-etti-h549.html#ixzz2FSFZnImy
- 1-http://mashable.com/2011/09/11/angry-birds-infographic/?*Dr Tomas Chamorro Premuzic further proved it in his research, stating,“Players maynot realize it but angry birds provides them a cathartic effect”. (Goldsmith University of London)
- Retention kısmıiçin deşualıntıdanbahsedebiliriz: “People start playing the game and then they continue playing it because we do frequent updates every four or five weeks, we have updates with more content, more levels etc, so it's actually pretty sticky.”
- http://www.econ.ucla.edu/sboard/teaching/tech/Rovio.pdf
- Bunlarırovio.com’danaldım; advertise kısmından..
- Peter Vesterbacka, marketing chief of the Finnish start-up behind the world's most downloaded game said that Rovio, the makers of Angry Birds, sees itself as an entertainment brand, not just a games company.'We want to make Angry Birds a permanent part of pop culture,' he said, comparing the brand to Nintendo's Mario and Sanrio's Hello Kitty. 'We're just getting started.'Read more: http://www.dailymail.co.uk/sciencetech/article-2118065/Angry-Birds-fans-given-real-life-taste-worlds-popular-game-maker-announces-launch-activity-parks.html#ixzz2EPqCdFC7 Follow us: @MailOnline on Twitter | DailyMail on Facebook
- http://www.knowyourmobile.com/mobile-games/mobilegamesnews/630948/ten_interesting_facts_about_angry_birds.html
- http://joshuasee.com/http:/joshuasee.com/success-in-viral-marketing-3-steps-to-harness-the-power-of-social-media
- http://imgood.info/Angry-Birds-Space
- http://www.pocketgamer.co.uk/r/Multiformat/Rovio+news/news.asp?c=34687&utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+PocketGamerLatestAdditions+%28Pocket+Gamer+-+Latest+additions%29 http://www.econ.ucla.edu/sboard/teaching/tech/Rovio.pdf