PU Alumnus Deans Bible2.1

ExclusivelyformembersofthePurdueAlumniAssociation
November/December 2014
The remarkable story of five
women and their relentless pursuit
of justice and equality on campus

As a member of a local car club, University Place
resident and Purdue Graduate Eldon “Fred”
Fredericks enjoys driving his 1960 convertible and
making road trips with friends. And because Fred
is living a maintenance-free lifestyle at University
Place, he has more time to enjoy his favorite hobby.
“If the bathroom faucet is loose, I put in a work
order and someone shows up and tightens it.
Essentially, everything is done for you. If the
roof goes bad, I don’t have to replace it. University
Place will. I have a nice lawn with no effort
expended. Basically, no tools needed,” Fred said.
While he has a passion for cars, Fred also takes
advantage of life-enriching activities offered at
University Place.
“There are activities for everyone and they are
going on all day. It is like living on a cruise ship
that never leaves port,” Fred said.
Come see for yourself why University Place
residents, like Fred, appreciate the freedom
that comes with a maintenance-free lifestyle
by calling (765) 464-5611 today to schedule
a personal appointment.
1700 Lindberg Rd., West Lafayette, Ind. 47906 www.universityplace.org
University Place belongs to the family of Franciscan Communities and is affiliated with Purdue University.
on the go
on the go
CAR CLUB, ACTIVITIES KEEP
UNIVERSITY PLACE RESIDENT,
PURDUE GRADUATElife in the
fast lane. . .life in the
fast lane. . .
NOW YOU CAN ENJOY
EXCEPTIONAL RETIREMENT LIVING
AT UNIVERSITY PLACE
NOW YOU CAN ENJOY
EXCEPTIONAL RETIREMENT LIVING
AT UNIVERSITY PLACE
Ask about our Move-in Special
for the Life Members of the
PURDUE ALUMNI ASSOCIATION!
ELDON “FRED” FREDERICKS

www.purduealumni.org purdue alumnus 1
Purdue University President Mitch Daniels
takes pride in saying that our fight song is
the only one in the nation that includes the
word “grateful.”
Purdue alumni in September once again
proved themselves “ever grateful, ever true”
turning out in large numbers and with great
enthusiasm for Homecoming 2014.
It was an exciting weekend with special
events for our 50-year class of 1964, a
spectacular evening Homecoming Parade,
a luncheon honoring the achievements of
our club leaders, and a Celebration Dinner
to recognize many alumni accomplishments
during the past year.
I was very pleased to announce at the
dinner that our alumni clubs across the
nation hit a milestone, exceeding $300,000
in scholarships awarded this year.
Scholarship support for students is a
major focus of President Daniels and our
Board of Trustees as they work to keep our
university affordable to all families. The
Purdue Alumni Association is playing a
key leadership role in the university’s Major Moves agenda
through scholarship support and much more.
You can read more about our progress in the annual report
that is part of this issue of the Alumnus. Also in this issue, we
announce our 2014 Purdue Alumni award winners including:
Karissa Donnoe (LA’08) and Bill Ross (ME’05) as Outstanding
Young Alumni recipients; Carlee Montgomery and Lauren
Schweizer as the PASE Rising Star honorees; and Zach Frazier
as the PASE Golden Star winner. Warren Hill (ME’63) from
the Purdue Alumni Club of Chicago and Jim Wagner (ME’56)
representing the Purdue Alumni Club of Muncie have been
honored with the Boilermaker Pride Award. And James
Dworkin, Rosie Ricci (MS EDU’78), and Tim Gennett (S’73,
MS M’74, MS EDU’84) are recipients of the 2014 Special
Boilermaker Award for their dedication to the university.
Congratulations to all of these leaders for their wonderful
contributions to Purdue.
Great people who dedicated their lives to our university
and its students have highlighted our history. A group of these
Boilermakers are featured in a new book: The Deans’ Bible:
Five Purdue Women and Their Quest for Equality, by Angie
Klink (LA’81). Published by Purdue Press, this excellent book
tells the stories of Dorothy Stratton, Helen Schleman (MS
LA’34, HDR’71), Beverley Stone, Barbara Cook (PhD EDU’67,
HDR’96), and Betty Nelson, who served successively as dean
of women and dean of students from 1933 to 1995.
As the article in this issue explains, these five women
“dismantled barriers and opened new doors.” Even more than
the story of five great women from Purdue, The Deans’ Bible is
the story of the struggle for progress for women in the United
States through much of the 20th century. It is a wonderful
work shining a bright light on the contributions of women to
Purdue’s success.
Also in this issue:
Todd Putman (LA’84) serves as chief commercial officer
for Bolthouse Farms and believes we can be inspired to adopt
healthy food habits;
Described as “a force of nature,” Amye Leong (MS M’76),
rose out of her wheelchair to become a global advocate for
improving lives of millions around the world affected by bone
and joint diseases.
There is much more excitement ahead at Purdue as this
year comes to an end and we head into 2015. Among the high-
lights is the Boilermaker Ball on Saturday, February 28, at the
Indianapolis Downtown Marriott. With a speakeasy theme,
this is sure to be the swankiest event of the year. Now is the
time to make your reservations.
November brings a time in our nation when we pause to
give thanks. Among the many things I am thankful for this
year and every year are our amazing alumni. “Ever grateful,
ever true” are more than words in a song. They define the
spirit and dedication of our big Boilermaker alumni family.
Hail Purdue!
Kirk Cerny
President, CEO
Purdue Alumni Association
Strong Boilermaker Spirit
welcome
Purdue alumni and student scholarship recipients packed the
union ballrooms for the Celebration Dinner during Homecoming
weekend.
MichaelDick

*Earn two Choice Rewards®
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The Deans’ Bible is an actual Christian Bible that was traditionally
passed from the outgoing dean of women/dean of students to that
person’s successor. It represents the legacy chain dating back to
Carolyn Shoemaker, Purdue's first Dean of Women in 1913. It was
donated to the Purdue Libraries’ Division of Archives and Special
Collections in June 2013, by Danita Brown, dean of students
(2011–2013). Photo by Jack Klink
contents volume 103 | november/december 2014
4
6
36
48
56
20 Force of Nature by Cynthia Sequin
How one alum took control of her destiny and impacted our world.
24 Inspiring the Fresh Revolution by William Meiners
Using creative messaging to bring healthier snack foods home.
30 Deans ‘Ever True’ to Students and Purdue by Kathy Mayer
Book details five women’s achievements and lives as friends.
ON THE COVER
IN EVERY ISSUE ONLINE EXCLUSIVES
purduealumni.org/alumnus
Take a tour of the Drug Discovery Facility
with Professor Philip Low.
Watch the dedication of the Krach Student
Leadership Center.
View a video about the soil mapping
technology.
YOU SAID
ALUMNI PRIDE
NEWS & NOTABLES
BREAKTHROUGHS
CLASS NOTES
24INSPIRING THE FRESH REVOLUTION
PUBLISHER
Kirk Cerny
EDITOR IN CHIEF
Kelly Hiller
ART DIRECTOR
S. Katherine Braz (LA’01)
GRAPHIC DESIGNER
Chelsea Eales
DIRECTOR OF CORPORATE RELATIONS
Jim Priest
EDITORIAL ASSISTANTS
Chelsea Gunter (M’15)
Mary Monical
The Purdue Alumnus magazine is
published by the Purdue Alumni
Association for its members.
We’d love to hear from you!
Purdue Alumnus
Dick and Sandy Dauch Alumni Center
403 W. Wood Street
West Lafayette, IN 47907-2007
(765) 494-5175
(765) 494-8290 fax
alumnus@purdue.edu
www.purduealumni.org
To request an advertising media kit,
call (765) 494-8038 or e-mail
alumnus@purdue.edu.
The Purdue Alumnus (ISSN 0033-4502) is pub-
lished for Purdue Alumni Association members by
the Purdue Alumni Association Inc., Dick and
Sandy Dauch Alumni Center, 403 W. Wood St.,
West Lafayette, IN 47907-2007. Published six times
yearly (January, March, May, July, September,
November). Periodicals postage paid at Lafayette,
IN, and additional mailing offices. POSTMASTER:
Send address changes to the Purdue Alumnus, Dick
and Sandy Dauch Alumni Center, 403 W. Wood
St., West Lafayette, IN 47907-2007. Annual mem-
bership dues of $50 include $14 for a one-year sub-
scription to the Purdue Alumnus. The Purdue
Alumnus does not endorse, directly or indirectly,
any commercial product or service mentioned edi-
torially, and may sometimes mention trade names
of products or equipment to clarify information.
No endorsement of named products or services is
intended nor is criticism implied of similar prod-
ucts or services which are not mentioned.
© 2014 Purdue Alumni Association

4 purdue alumnus november/december 2014
you said
WE WANT TO HEAR FROM YOU!
We welcome your letters, comments, or feedback on the
magazine. Reach us at alumnus@purdue.edu.
REPEAT CLARIFICATION
Continuing my quest to eradicate the use of the term “chemical-
free,” in at least a few places (see Purdue Alumnus, May/June
2014, pg. 4), I note in the July/August 2014 Purdue Alumnus,
pg. 46, that Professor Murdock has developed chemical-free
PICS bags for crop storage. These bags may be pesticide-free
or insecticide-free, but I doubt that they are chemical-free. If
the bags are constructed of a fabric or plastic or any material,
they are composed of chemicals. All materials are composed of
chemicals.
Wendell L.Dilling (PhD S’62)
Midland,MI
FOOTBALL STAT CORRECTION
I just finished reading Campus Flashback in the current issue
of Purdue Alumnus. The statement “the quarterback, Mike
Phipps, beat Notre Dame all four years he played” is incorrect.
Bob Griese beat Notre Dame Mike’s freshman year. Purdue did
not play freshmen on the varsity team in those years. Purdue
did beat Notre Dame four years in a row but it started with Bob
Greise and three years with Mike Phipps. I was on campus those
four years. I double checked my memory by looking up Mike on
the Internet.
John Hull (ECE’70)
Elgin,IL
NEED ONE MORE BUST
I am enjoying this magazine, especially the article on the bronze
bust sculptures of the past presidents. I think that there should
also be one of John Purdue as the rest of this might not have
been possible without his leadership and foresight.

GeorgeA.Bohman (T’70,MS T’73)
Robinson,IL
He may not have a bust in the Purdue
Memorial Union, but a sculpture of John
Purdue was installed on the west end
of the Memorial Mall in April 2013.
The September/October Alumnus feature story on
alumnus Shawn Taylor (M’82) and the Cornell Bell Busi-
ness Opportunity Program attracted a lot of attention
online. Here’s a sample of the comments received on the
Purdue Alumni Facebook page:
“He NEEDS to bring a Zaxbys to Laf/West Laf!”
— Erika Reltats
“Congratulations Shawn! Great man and great family I had
the pleasure to meet through our children in Sugar Land.”
— Danielle Stevens Kudele (HHS’90)
“I love this story! I need to meet you. I’m in Houston.”
— Tedman Brown (LA’94)
“Great read — great story!” — Dana Smith (M’67)
“So Proud that our alma mater gave him hope, education,
and assisted in his courage!!!”
— Stephanie McIntosh Szabo (HHS’89)
“Congratulations!”
— Tina Vasic Polovic (P’97)
FACEBOOK FEEDBACK
facebook.com/purduealumniassociation

alumni pride
Whether you are looking to make a
business connection, do some career
networking, or just socialize, there is no
shortage of Purdue activities and events
taking place in Indianapolis. Between
luncheons, golf outings, dinners, tail-
gates, game watch parties, community
events, and even a ball, the menu of
options to celebrate the Old Gold and
Black runs the gamut.
Across the country, Purdue alumni
clubs are building a Purdue presence
in their respective communities. These
organizations are run by a local board
but are clubs connected to the Purdue
Alumni Association. The alumni associa-
tion assists these clubs with communica-
tions, insurance, funding, and a variety
of other support activities.
LONGTIME ROOTS IN INDY
In the Indianapolis area, the Purdue
Association of Indianapolis (PAI) is the
official alumni club and has been in
existence since at least 1890. PAI hosts
many annual events each year, such as the
Basketball Barbecue with coaches Painter
and Versyp, Old Oaken Bucket tailgate,
PAI student picnic, and game watch
parties. The group also works with the
Purdue Athletics to present the Coaches
Caravan. In the community, they host a
block of seats at the 500 Festival Parade
and coordinate a PAI “Recovery Tent” at
the 500 Festival Mini-marathon.
“After spending four or more years at
Purdue University, experiencing some
of the best years of your life, joining the
local alumni club provides an opportu-
nity to develop friendships with people
who have enjoyed the same experience,”
says Gordon Mallett (S’49, MS S’52, PhD
S’56), member of the PAI board and
treasurer emeritus.
A main point of pride for PAI is the
club scholarship endowment and the
opportunity to support four deserving
students from the greater Indianapolis
area with $3,500 scholarships each
year. Through the proceeds of a silent
auction or raffles and scholarship support
from Purdue Alumni, the endowment
continues to grow each year for the
benefit of future generations of Purdue
students.
CONNECTING OF
BUSINESS-TO-BUSINESS
From the classroom to the business
world, Boilermakers are making an
impact and it is the goal of the Boiler
Business Exchange (BBE) to connect
Purdue businesses around the circle city.
Founded in 2012 by Pete Quinn (LA’81)
and Jeff McKean (M’86), the mission
of the organization is to bring together
business men and women who love all
things Purdue.
Within the first year, the BBE hosted
the Tailgate on the Circle, which flooded
Monument Circle with more than 7,000
Purdue fans. In addition, they hosted
Meet Coach Hazell at the Meridian Hills
Country Club, Meet Mitch Daniels at
the Columbia Club, and a golf outing
at Prairie View Golf Club that all drew
great crowds.
“The number of successful
business people with Purdue ties is over-
whelming,” says Quinn. “Of our 1,300
plus members, over 400 are listed as
partner, owner, president, CEO, or CFO.”
In 2014, the BBE launched a B2B
Directory with the sole purpose of
networking and doing business with
fellow Boilermaker businesses. The
directory is growing and serves as a great
resource for local alumni.
OLD GOLD AND BLACK BALL
One example of PAI and the BBE coming
together to show off their Purdue pride
(and dance the night away) is at the
annual Boilermaker Ball. As Purdue’s
most famous night, the ball is the
signature event of the Purdue Alumni
Association and is held in Indianapolis
the last Saturday of February.
Complete with a cocktail hour, silent
auction, and live band, the ball gives
alumni and friends the opportunity to
enjoy an amazing night of fun. Both PAI
and BBE have a presence at the ball and
the event is a part of their annual event
calendars.
With so much Purdue pride in India-
napolis, there are many ways for alumni
to stay connected to each other and their
alma mater. Whether by attending PAI or
BBE events or even the Boilermaker Ball,
alumni can grow their network and build
relationships with people who all share a
common bond.
Making Indianapolis a Purdue town
Purdue has held a prominent position for one of the Indianapolis area’s best-known events
for decades. The All-American Marching Band has been the host band of the Indy 500
since 1927.
Purdue Association of Indianapolis
www.purduealumni.org/indy
facebook.com/IndyBoilers
@indyboilers
Boiler Business Exchange
www.bbeindy.com
facebook.com/BoilerBusinessExchange
@BBEIndy
Boilermaker Ball
www.boilermakerball.org
#boilermakerball
@purduealumni
GET INVOLVED IN INDY

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alumnipride
A record-setting amount of $311,000 in scholarships was awarded to 250 students
through your Purdue Alumni Association Clubs and Groups Scholarship Program
for the 2014–2015 academic year. The participating organizations across the
country establish their own criteria and selection based on academic and leader-
ship qualities. Some of the groups award the aid directly to the student(s) while
others distribute the monies through the Division of Financial Aid.
2014 Purdue Alumni Club Scholarships
27 $67,000 Marshall Co.
21 $15,500 Elkhart Co.
10 $10,000 Muncie
7 $4,465 Putnam Co.
10 $6,500 Clinton Co.
3 $3,000 Boone Co.
16 $26,600 St. Joe Valley
2 $2,500 Purdue Alumni
1 $1,000 Tippecanoe Co.
$2,800 Fort Wayne
4 $4,000 Hendricks Co.
3 $5,500 Owen Co.
4 $4,000 Dubois Co.
4 $4,000 PBAO
Northwest IN4 $3,600
Cass Co.6 $6,000
3 $6,000 Bartholomew Co.
6 $9,000 Anderson
4 $14,000 Indianapolis
Carroll Co.5 $5,000
Total Club Scholarships
Number of Scholarships Awarded
Total Dollar Amount Awarded
Key
1 $600
3 $2,000 Washington, DC
14 $14,000 Falls Cities
2 $1,000
4 $5,000 E. Tennessee
2 $1,500 Houston
1 $1,000 Atlanta
1 $800
2 $1,500 Mid-Michigan
1 $5,500 Chicago
1 $350 N/NW Chicago2 $1,500 Kansas City
1 $1,200 Omaha
5 $5,000 Milwaukee2 $6,000 Puget Sound
1 $1,000
1 $1,000
1 Upstate South Carolina$1,000
5 Cincinnati$10,000
1 San Antonio$1,000
3 $3,750 C. Iowa
3 $2,500 Dayton
1 $1,250 Boston
8 $5,500 Connecticut
$2,000 Southwest Florida
4 $4,000 Southwest Michigan
11 $5,500 Jackson Co.
4 $2,000 Lincoln Hills
3 $2,750
1 $500 Peoria
2 $1,200 C. Ohio
1 $1,000 Philadelphia
2 $2,000 Lehigh Valley
2 $4,400
1 San Diego$1,000
1 S. Arizona$1,500
Colorado
San Francisco
Las Vegas
1 $1,000 Oregon/SW Washington
Southeast Michigan
Sarasota
Tampa Bay
2 Dallas$2,000
1 $1,000 Memphis
5 $2,750 Cleveland
2011 254 $245,000
2012 231 $261,000
231 $235,0002010
245 $274,2702013
250 $311,0002014
6
$2,000 Kosciusko Co.2
2
St. Louis
MORE ONLINE
Visit the Purdue Alumni YouTube channel to
view a video that highlights a few of the schol-
arship recipients. You will hear firsthand the
personal impact of this scholarship program.

THANK YOUTHANK YOU
GIFT,GIFT,
— Hannah Pierce
Junior, Elementary Education
I know I will be successful at Purdue because
of the generosity of Boilermaker alumni.
By investing in my future, they motivate
me to do my best. I won’t let them down.
Because of your
Keep the Purdue Alumni Association
in mind when considering your year-end
charitable donations.
the Purdue Alumni Association is able to fund
programs that benefit students like Hannah.
Here are a few examples of how your support
helped Hannah:
v Hannah received a Purdue Alumni Club
scholarship
v She attended Purdue Alumni Student
Experience (PASE) events regularly
v She networked with alumni during our
annual Networking Dinner
v She received leadership experience by
serving as a vice president on the PASE
Board of Directors
the Purdue Alumni Association is able to fund
programs that benefit students like Hannah.
Here are a few examples of how your support
helped Hannah:
v Hannah received a Purdue Alumni Club
scholarship
v She attended Purdue Alumni Student
Experience (PASE) events regularly
v She networked with alumni during our
annual Networking Dinner
v She received leadership experience by
serving as a vice president on the PASE
Board of Directors
I know I will be successful at Purdue because
of the generosity of Boilermaker alumni.
By investing in my future, they motivate
me to do my best. I won’t let them down.
Give toda y!
purduealumni.org/donate

alumnipride
Established in 1999, this award honors a
person age 32 or younger who has given
outstanding service to the university,
the Purdue Alumni Association, or local
alumni club(s). Along with the plaque
the winners receive, a nameplate is added
to the Young Alumni Award plaque in
the alumni association office.
The Purdue Alumni Association is
proud to honor Karissa Donnoe (LA’08)
and Bill Ross (ME’05) as the 2014
winners.
Donnoe graduated from Purdue in
2008 with a bachelor’s degree in law and
society and then attended law school at
South Texas College of Law in Houston.
After law school, she moved to Denver
and became a licensed attorney. In 2013,
Donnoe moved to Fort Wayne. She has
attended Purdue Alumni club events in
each of those three cities, even serving
as the president of the club in Colorado.
She currently serves as the treasurer of
the Purdue Alumni Club of Ft. Wayne
and helps with recruiting and event
planning.
Ross graduated from Purdue in 2005
with a bachelor of science in mechanical
engineering and went to work for GE
Energy in Greenville, South Carolina.
While there, he was involved with the
Purdue Alumni Club of Upstate SC. He
also finished his master’s in mechanical
engineering from Georgia Tech in 2008.
He transferred to GE Aviation in Cincin-
nati in 2011 and continued his alumni
club involvement there. In early October,
Ross moved to Boston with GE Aviation
and plans to get involved with the local
club.
Three PASE members were also honored with the Rising
Star and Gold Star awards. The Rising Star Award recognizes
commitment, enthusiasm, and leadership potential in a student
ambassador serving the needs of Purdue alumni and current
students. Carlee Montgomery and Lauren Schweizer were the
honorees.
Montgomery is a junior from Indianapolis, Indiana,
majoring in financial counseling and planning and is on the
PASE membership and marketing committee.
Schweizer is a sophomore from Carmel, Indiana, majoring
in health sciences — pre-physician assistant and is on the PASE
campus engagement committee.
The Golden Star Award recognizes the
student ambassador that has shown distin-
guished service, excellence, and dedication
to the Purdue Alumni Association and its
members. Zach Frazier was the recipient.
Frazier is a junior from Butler, Penn-
sylvania, majoring in ag econ and animal
sciences, and is the vice president of the PASE
professional development committee.
PASE Awards
OutstandingYoung
Alumni Awards
Lauren Schweizer and Carlee Montgomery were the recipients of
the PASE Rising Star Award.
Bill RossKarissa Donnoe
2014PURDUEALUMNI
AWARD WINNERSAWARD WINNERS
Zach Frazier

Established in 2005, this award was
introduced to recognize a club leader
who has contributed time and service to
the alumni club program and the Purdue
Alumni Association for 10 years or more.
Requirements include current or previous
service as a club officer and being a
current Purdue Alumni member. The
Purdue Alumni Association recognized
Warren Hill (ME’63) from the Purdue
Alumni Club of Chicago and Jim Wagner
(ME’56) representing the Purdue Alumni
Club of Muncie as the 2014 honorees.
A lifetime member of the Purdue
Alumni Association, Hill has remained
active with the Purdue Alumni Club of
Chicago since serving as club president
from 1998–2000. He has held several
other offices over the years, including
election to the Purdue Alumni Associa-
tion Board of Directors and appoint-
ment to the Purdue Research Founda-
tion Development Council. Hill was
instrumental in the creation of the club’s
Directors Fund, which awards an annual
scholarship to an incoming Purdue
freshman to help offset the costs of out-
of-state tuition.
As a long-standing active member
of the Purdue Alumni Club of Muncie
and longtime life member of the Purdue
Alumni Association, Wagner has served
Purdue in a number of different capaci-
ties. He was club president in 1988 and
again from 2006–2009 and has been
an advisor to the club for 25 years.
He was elected to the Purdue Alumni
Board of Directors for a three-year
term (1990–1993) and volunteered
with the Purdue Alumni Recruiting
for Tomorrow program for four years.
Wagner served on the Delaware County
Friends of Purdue Scholarship Board and
chaired the committee that developed
a strategic plan to make the scholarship
program self-sufficient. His dedication
and service to Purdue for the past 40
years have been significant contributing
factors to sustaining a strong Boiler-
maker presence in central Indiana.
Boilermaker Pride
Awards
Special Boilermaker Awards
The Purdue Alumni Association named James Dworkin, Rosie
Ricci (MS EDU’78), and Tim Gennett (S’73, MS M’74, MS
EDU’84) recipients of the 2014 Special Boilermaker Award for
their dedication to Purdue University.
As chancellor at Purdue North Central, Dworkin has been
an effective leader for change in northwest Indiana. He has
created special programs like the PNC College Bound program
and strongly believes in community service. His dedication and
work in the area of economic development is testimony to his
desire to improve the lives of residents of LaPorte and Porter
counties. He has served on search committees for the university
and community, authored several books, and played a prin-
cipal role in the current unification between Purdue University
Calumet and Purdue North Central.
For over 34 years, Ricci has made an impact on Purdue as
an academic advisor and as a residence hall assistant manager.
She has been a member of and advised various campus student
organizations, recognized with various campus honors, served
as a faculty fellow for many years, and rarely misses a women’s
basketball game or football game.
During his 37-year career, Gennett has overseen more than
3,000 capital projects related to Housing and Food Services
and was instrumental in the success of the Dining Master
Plan, configuring what are now five nationally recognized
dining courts. In addition, he has been the lead developer in
new residential housing along with continued renovations and
remodeling of existing residence halls. His thoroughness and
analytical thinking ability make him a sought-after member of
many campus-wide committees. Gennett has devoted his life
to Purdue and strives to provide best possible residential life
experience for students.
Warren Hill Jim Wagner
The Special Boilermaker Awards were presented on the field at
Ross-Ade Stadium during the Purdue vs. Michigan State game.
Pictured from left are Purdue Alumni President and CEO Kirk
Cerny, James Dworkin, Tim Gennett, Rosie Ricci, and Purdue
Alumni Board of Directors Vice Chairman David Parker.
PaulSadler

member matters
The Purdue
Alumni Board
of Directors
selected Vanessa
Castagna (LA’71)
of Dallas, Texas,
as the Purdue
Alumni trustee
nominee. The three-year term will
begin July 1, 2015. Castagna has
served as trustee since 2013 as one
of the three alumni representatives.
Trustee nominees must be
graduates of Purdue University
and be dues-paying members of
the Purdue Alumni Association.
For more information about the
Purdue Alumni trustee selection
process, contact President and CEO
Kirk Cerny at kcerny@purdue.edu
or (765) 494-5175. Nominations
will close December 19, 2014, at
5:00 p.m. (Eastern).
The Purdue Alumni Association
is seeking nominations for directors
to serve a three-year term begin-
ning July 1, 2015. Nominees must
be graduates of Purdue University
and be dues-paying members of
the Purdue Alumni Association.
Directors are elected by Purdue
Alumni members from one of five
geographic areas which comprise
our worldwide alumni community.
For more information about the
Purdue Alumni director election
process or to submit a nomination,
visit purduealumni.org/director
or contact Jim Karl, executive vice
president, at jkarl@purdue.edu or
(765) 494-5181. Nominations will
close December 19, 2014, at 5:00
p.m. (Eastern).
Want to watch a football or basketball
game with fellow Boilers?
You can find out if there is a game watch location near you by
visiting www.purduealumni.org/gamewatch. There are game
watch sites across the country so get online and see if one is in
your area.
This is an all-time high and the group is now the
largest student group on campus. PASE is the
student membership program of the Purdue Alumni
Association.
Board Election NewsNow has members!5,331
PASE members had the opportunity to meet with Purdue alumni during the Networking
Dinner held in September.
MichaelDick
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Visit www.purduealumni.org/
update and complete the update
your information form. This will
ensure that we have a current
e-mail address on file for you.
Support Purdue Alumni
through AmazonSmile
AmazonSmile is a simple and automatic way for you to
support your Purdue Alumni Association every time you
shop, at no cost to you. When you shop at smile.amazon.
com, you’ll find the exact same low prices, vast selection,
and convenient shopping experience as Amazon.com, with
the added bonus that Amazon will donate a portion of
the purchase price to Purdue Alumni. Just select Purdue
Alumni Association Inc. from the list of charities.

Make work fun. Encourage a laughter-filled environment where
all team members await each new day with renewed energy and
enthusiasm.
Serve with pride. In all we do, embody the pride and spirit of
Purdue University with a deep commitment to serve.
Know your people. Demonstrate an authentic understanding of
the evolving constituencies that make up today’s Purdue University.
Think forward. Anticipate needs of our alumni members before
they even know they have a need.
Partner to win. Reach out and achieve win-wins with innovative
partnerships.
Loyalty begins here. Engage future Purdue alumni from their
very first Purdue experience.
Dare to be first. Dare to go where institutional organizations like
ours have never gone before.
Appreciate the volunteer. Instill a mutual respect for those
loyal volunteers who step up to work beside us, always remembering
to listen, value their time, and say “thank you.”
Respond with integrity. Always perform as a professional,
integrity-driven, world-class organization, utilizing our independence to
respond more rapidly than expected.
BRAND VALUES
BRAND PROMISE STATEMENT
Your Purdue Alumni Association is the gateway
for loyal alumni and friends to build relationships
with each other and Purdue University.
It’s a great time to be a Boilermaker,
and this year’s 2013–2014 Annual Report
reflects the great year your Purdue Alumni
Association has experienced. Attracting new
members has been the cornerstone of success
for our PASE (Purdue Alumni Student Experi-
ence) program. PASE is our student member-
ship program and it continues to set new
membership records. A record-setting number
of sponsorships and trade relationships help
maximize our financial status. We have estab-
lished ourselves with international students
and alumni friends around the world like never
before.
We have begun to play a key role in helping
to expose President Daniels and his Major
Moves initiative to our alumni population via
the Purdue Alumnus magazine and commu-
nity visits. Hosting receptions for Purdue’s
senior leadership team and luncheons for the
academic leadership council helps keep these
key groups mindful of your alumni association
and its loyal constituency.
Your continued loyalty and support is very
much appreciated. Hail Purdue.
Kirk Cerny
President and CEO
AndrewHancock
S
Russia
Kazakhstan
Pakistan
United Arab
Emirates
Egypt
Saudi Arabia
Bahrain
Turkey
Israel
Lebanon
GreecePortugal
France
Germany
Netherlands
Sweden
Norway
India
China
Korea Japan
Guam
TaiwanHong Kong
Vietnam
Thailand
Philippines
Malaysia
South Africa
Australia
New Zealand
Singapore
Indonesia
Kuwait
Belgium
Ireland
United
KingdomCanada
Mexico
Guatemala Honduras
El Salvador
Costa Rica
Nicaragua
Panama Venezuela
Colombia
Ecuador
Peru Brazil
Argentina
Chile
Africa
Nepal
Puerto Rico
Dominican Republic
Spain
Switzerland
INTERNATIONAL
NETWORKS

As a loyal member of the Purdue Alumni Association, your
membership helped to strengthen the Purdue University community
and make it possible to:
u Cultivate and service over 59,260 dues-paying members.
u Facilitate 1,478 online membership purchases, more than four
times as many as last year.
u Directly engage over 23,800 alumni and friends as participants
in 282 events across Boilermaker nation.
u Receive $146,000 in sustaining life contributions from 1,100 of
our Life Members.
u Increase the number of PASE memberships to over 5,000,
making it the largest student organization on campus.
u Set another record with over $311,000 in scholarship funds
being provided via the club networks.
u Utilize a robust alumni database to target alumni communica-
tions, yielding more than 4 million e-mail sent.
u Achieve record attendance of 635 at the Boilermaker Ball —
Purdue's most famous night.
u Connect with 69,707 users, new and returning, via the
purduealumni.org website.
u More than double the amount of sponsorship revenue compared
to the best year in the last five years.
u Develop trade relationships that saved Purdue Alumni more than
$20,000 in expenses.
18%
28%
23%
10%
21%
MEMBERSHIP
CONSTITUENTSERVICES
SUPPORT
SERVICES
PROGRAMS
&ACTIVITIES
COMMUNICATIONS
32% 32%
36%
MEMBERSHIP
& CONTRIBUTIONS
INVESTMENTS
PROGRAMS&OTHER
Marshall Co.
Ft. Wayne
Elkhart Co.
Muncie
Putnam Co.
Clinton Co.
Boone Co.
Tippecanoe Co.
Kosciusko Co.
Owen Co.
Hendricks Co.
Dubois Co.
St. Joe Valley
Northwest IN
Cass Co.
Bartholomew Co.
Anderson
Indianapolis
Jackson Co.
Las Vegas
Washington, DC
New York City
Connecticut
Falls Cities
Memphis
St. Louis
Mid-Michigan
Philadelphia
Southwest Florida
Chicago
Milwaukee
Puget Sound
Los Angeles
S. Arizona
Phoenix
San Diego
Colorado
E. Tennessee
Cincinnati
Upstate SC
Dallas/Ft. Worth
San Antonio
Houston
South Florida
Atlanta
Dayton
Central Ohio
Boston
Cleveland New Jersey
Southwest Michigan
Oregon/SW Washington
Sarasota
Peoria
Lehigh Valley
Southeast Michigan
C. Iowa
Omaha
Twin Cities
Kansas City
Jacksonville
Tampa Bay
Lincoln Hills
San Francisco
aland
Chicago N/NW
The Villages
Austin
Hot Springs
Evansville
YEAR AT A GLANCE
UNITED STATES
CLUBS
INDIANA CLUBS
EXPENSES
Marshall Co.
Ft. Wayne
Elkhart Co.
Muncie
Putnam Co.
Clinton Co.
Boone Co.
Tippecanoe Co.
Kosciusko Co.
Owen Co.
Hendricks Co.
Dubois Co.
St. Joe Valley
Northwest IN
Cass Co.
Bartholomew Co.
Anderson
Indianapolis
Jackson Co.
Las Vegas
Washington, DC
New York City
Connecticut
Falls Cities
Memphis
St. Louis
Mid-Michigan
Philadelphia
Southwest Florida
Chicago
Milwaukee
Puget Sound
Los Angeles
S. Arizona
Phoenix
San Diego
Colorado
E. Tennessee
Cincinnati
Upstate SC
Dallas/Ft. Worth
San Antonio
Houston
South Florida
Atlanta
Dayton
Central Ohio
Boston
Cleveland New Jersey
Southwest Michigan
Oregon/SW Washington
Sarasota
Peoria
Lehigh Valley
Southeast Michigan
C. Iowa
Omaha
Twin Cities
Kansas City
Jacksonville
Tampa Bay
Lincoln Hills
San Francisco
ew Zealand
Chicago N/NW
The Villages
Austin
Hot Springs
Evansville
2013–2014 ANNUAL REPORT
REVENUES

A group of Purdue alumni vacationed together on a
trip across the southeast of Alaska through the Purdue
Alumni travel program.
The Purdue Alumni Club of Southwest Michigan gathered together
at Navy Pier this summer. Pictured left to right are John Ripley
(LA’63), Michelle Poole Varnau (S’90), Steven Varnau (S’89, MS
S’91), Howard Poole (A’65, MS LA’67, PhD LA’71), Charlotte Howell
Poole (EDU’65, MS LA’67), and Carla Ripley.
Purdue alumni family and friends celebrate the wedding of Zachary
Goodrich (T’09) to Kevmika Stokes on July 13 in New Orleans.
Colonel Matt Travis (CE’88) and Commander Hans Lynch (LA’95)
proudly represent Purdue aboard the Naval Support Activity. Both
men were commissioned from the Naval ROTC at Purdue.
Purdue Memories
Add your Purdue memories to the photo gallery by e-mailing
your photo to alumnus@purdue.edu.
photo gallery
The Friend family traveled to Spain this past spring
and is standing just outside of Toledo, one of Spain’s
oldest citites. Pictured left to right are Brian Friend
(M’91), Kenda (Resler) Friend (LA’90, A’91), Elizabeth
(Kipp) Friend (S’92), Brent Friend (CE’92), and current
industrial engineering junior, Brenna Friend.

In July 2014, Bill Kammeyer (P’68) and
Sharon Kammeyer (EDU’68) showed their
Purdue pride on a riverboat cruise down the
Danube River through Germany, Austria,
and Hungary.
The Purdue
Alumni Club of
Milwaukee en-
joyed a windy
evening at the
North Point
Custard Stand
near Lake
Michigan.
Thirty-six Shoemaker Cooperative alumni gathered together
for their 10th annual summer reunion.
Current Purdue students interning at Dish Network took
a break from work to climb 14,000 feet at Mt. Shavano
in Denver. Pictured from left are Alex Parks, Cale Allen
(M’13), Anne MacDonald, and Veeral Patel.
The Purdue network of Hong Kong participated in their first volunteer effort to
support Soap Cycling. A total of 23 alums joined to help recycle soap from the
hospitality industry to provide sanitation amenities to underprivileged families.

Travel
www.purduealumni.org/travel
www.purduealumni.org
events calendar
Grand Prix Tailgate Party
November 8: Join other Grand Prix
alumni in front of Tarkington Hall
before and after the game. For more
information, e-mail pgpao@purdue.edu.
Boilermaker Ball
www.purduealumni.org/boilermakerball
February 28, 2015: Mark your calendars for the annual Boiler-
maker Ball. The event will be held at the Indianapolis Marriott
Downtown.
2014 Crossroads Fan Headquarters
December 20: Join the Purdue Alumni Association and John
Purdue Club at Scotty’s Brewhouse — Purdue Fan Headquarters
— before the Boilermakers take on the Fighting Irish. Pick up
Purdue lapel pins, stickers, tattoos, and pompoms from 11:00
a.m. to 6:00 p.m. at Scotty’s and sign up for a drawing to win fun
Purdue items (no need to be present to win).
Scotty’s Downtown Indianapolis
1 Virginia Avenue (just one block North of Bankers Life Field-
house on Pennsylvania Ave)
Purdue vs. Notre Dame at 3:15 p.m.
Indiana vs. Butler 6:00 p.m.
Get your game tickets online at www.
crossroadsclassictickets.com.
College/School Associations
www.ag.purdue.edu/agalumni
Special Events
www.purdue.edu/events
College of Agriculture
www.ag.purdue.edu
Purdue Ag Alumni Fish Fry
February 7, 2015
Indiana State Fairgrounds, Indianapolis
Toyota Blue Ribbon Pavilion
11:30 a.m. to 2:00 p.m.
Advance ticket purchases only. Contact the Purdue Ag Alumni
Association office at (765) 494-8593 to order. For more informa-
tion, visit https://ag.purdue.edu/agalumni/Pages/events.aspx
College of Liberal Arts
www.cla.purdue.edu
December 2: Alumni Networking After Hours will be held
in Indianapolis from 5:30–7:00 p.m. The event is open to all
Purdue Liberal Arts alumni. Details and registration informa-
tion available at http://www.cla.purdue.edu/alumni/calendar.
Mollenkopf/Keyes Weekend
February 13–15: The 2015 Purdue weekend in Naples, Florida,
celebrates the generosity of the university’s premier giving
society, the President’s Council. In partnership with the John
Purdue Club, our annual weekend in Naples gives the university
the opportunity to thank members and celebrate the success
their generosity makes possible.
February 13: Mollenkopf/Keyes Golf Outing
February 14: President’s Council Back to Class
President’s Council Annual Dinner
February 15: School and College events
For more information, visit the website or call (800) 213-3044.2015 European River Cruises
One of the nicest, most
leisurely ways to experi-
ence Europe is on a river
cruise. Join us on one of the
cruises listed and see why!
Holland & Belgium
May 2–10
Cruise the Face of Europe
May 30–June 14
Elbe River
September 25–October 3
Cruise the Danube
October 1–13
More online
Make sure to visit www.purduealumni.org/events for a
complete event listing. Events taking place on campus as
well as in your community are listed on our website.

Alumni celebrate accomplishments and
honor reunion classes during Homecoming
More than 400 alumni returned to campus this September to
participate in Purdue Alumni Homecoming events. Activities
on Thursday and Friday led up to game-day Saturday when the
Boilermakers took on Iowa.
The weekend kicked off Thursday evening with the PASE
Networking Dinner. Held at Ross-Ade Pavilion, alumni and
students had the opportunity to network and enjoy dinner
together.
Friday was filled with tours, breakout sessions, and featured
speakers. A new addition to the event lineup this year was
Purdue in 60 in Fowler Hall. Within one hour, alumni had the
opportunity to hear five brief presentations. The topics covered
included the campus master plan, the Reamer’s perspective on
what it is like to take care of the Boilermaker Special, a compar-
ison of University Residences over the years, a demonstration by
the Rube Goldberg team, and remarks by an author about her
book that highlights five Purdue women.
The mid-day highlight was the Club Recognition Luncheon.
Club leaders were recognized for their hard work and dedication
to bring Boilermakers together. Purdue Alumni recognized 54
Purdue Alumni Clubs with Gold status.
The day wrapped up with the Celebration Dinner where the
reunion classes were honored and the alumni award winners
announced. With a performance by the Purdue Varsity Glee
Club, the day most definitely ended on a high note!
To view details and photos from the weekend, visit www.
purduealumni.org/homecoming.
Travel toTravel to
Europe
May 2015
Live it up for two weeks in Europe!
Learn more at www.purduealumni.org/ya
For more information, contact Emily Smith at (765) 494-8014 or
emilyb@purdue.edu. Sponsored by the Purdue Alumni Association.
with
Purdue Class of 2015
and Young Alumni
Kirk Cerny, center, congratulates members of the Purdue Alumni
Club of Marshall County during the Alumni Weekend Club Leaders’
Luncheon. This year, 55 alumni clubs received Gold Ps in recogni-
tion of achieving gold club status.
Alumni from the Class of ’64 celebrated their 50th anniversary
with an ice cream social at Pappy’s Sweet Shop in the Purdue
Memorial Union.

When asked to describe Amye Leong (MS M’76),
MaryEllenKullman,herfriendof30years,responded
immediately with “She’s a force of nature.”
The comment epitomizes Leong and her lifelong
commitment to helping people around the globe. She
has visited six of seven continents numerous times to
the benefit of countless people touched by her words and
actions. Leong has meet every US president since Ronald
Reagan; received America’s highest honor for volunteers, the
2001President’sServiceAwardfromGeorgeW.Bush;carriedthe
Olympic Torch as a community hero in 1996; written two books;
served as international spokesperson for the United Nations
Bone and Joint Decade from 2000–2010; and she received the
Harding Award — the highest honor bestowed by the Arthritis
Foundation.
But her trek from Bakersfield, California, to globe-trotting
activist didn’t come easy.

he circuitous route of her adulthood began when she
was about to graduate from high school. As a star
student and athlete, homecoming and prom queens
at 18, she was at the top of her game. Until she
started feeling unaccustomed chest pains. Aspirin didn’t help
and a cortisone injection intensified the pain. A blood test led to
the diagnosis of rheumatoid arthritis, a debilitating autoimmune
disease that causes pain, deformities, and loss of function from
inflammation and swelling in the joints and surrounding tissues.
Within six years Leong was wheelchair bound.
“I had no family history of rheumatoid arthritis or any auto-
immune disease. At first I felt I could work around this,” Leong
says. “I earned my BA in communications from the University
of California and then came to Purdue for my master’s in indus-
trial relations.”
Following graduation from Purdue, she joined GTE Verizon
in labor relations contract negotiations.
“I was doing okay, not great, but okay,” Leong says. “Then I
got sick again and I started walking a little slower, then started
using a crutch, then two crutches, and then a wheelchair. It’s a
terrifying and helpless feeling when you get in a wheelchair and
you don’t think you will ever get out.”
In 1982, she had to take medical leave of absence, then went
on Social Security Disability.
“I moved back home with my parents because I could no
longer walk, reach, or take care of myself. I couldn’t eat like
others because I couldn’t raise a fork to my mouth. My dad
owned a grocery store and my mom was a bank supervisor, so
each morning I had to transfer from my bed, then roll to the
kitchen table where mom had put a bowl of cereal. I had to bend
over the bowl and eat breakfast like a puppy dog. I was pretty
pathetic and very isolated,” she says without a trace of self-pity.
“There were other times when I just cried because I was in so
much pain or wet the bed because I couldn’t get up to get to the
bathroom.”
The five foot two Leong deteriorated from 115 to 79 pounds.
Taking control
“After five years of living in a wheelchair, I realized that no one
had ever asked me the most obvious question — if I wanted to
get out of that chair. So I asked my doctor what I needed to do to
walk again,” she says. “His eyes got big and he took a step back
and said I would need a lot of surgeries. I looked right back at
him and said ‘Let’s do it.’ ”
Over the next 18 years, Leong went through 28 surgeries
including 12 joint replacements.
“I met with so many different doctors, experts in the respec-
tive fields to help me with whatever particular part of me needed
help,” she says. “I spent 293 days in hospitals, 93 days at one
time.”
But her hospital time was about more than getting better.
In addition to orthopedic specialists, Leong met occupational
therapists, psychologists, and nutritionists.
“I had a whole multi-disciplinary group to help me, and I felt
if I didn’t get the help I needed then that was my fault,” Leong
says. “I took the time to learn all I could about arthritis, and this
was before the Internet and pre-Americans with Disabilities
Act, so information wasn’t so easily available. As I learned more
and more, I thought there must be other people who needed the
same type of support and guidance.”
While in a hospital, Leong approached Kullman, who was
then the director of patient and community services of the
Southern California Chapter of the Arthritis Foundation, about
her desire to help young people with similar challenges.
Amye Leong (MS M’76) relied on her optimism and good humor to
endure 28 surgeries over 18 years after rheumatoid arthritis bound
her to a wheelchair.

Helping others
“There are many types of arthritis and most
people diagnosed with arthritis are in their 50s,
60s, and 70s, but Amye wanted something that
would help young people,” Kullman says. “This
was 1984 and there weren’t any support groups
that addressed the particular needs of young
people dealing with rheumatoid arthritis or the
other forms of arthritis affecting young people.
“At the time, Amye was at a low point physi-
cally but you could tell she was determined to
get better and do something more with her life.”
That year, Leong founded Young et Heart in
Southern California, a support group for people
under 30 with rheumatoid arthritis or other
bone or joint diseases.
“Amye isn’t just one of those people who
makes lemonade when life hands her a bag
of lemons — she makes lemon sorbet, lemon
meringue pie, lemon cake — she’s courageous
and fearless,” Kullman says. “She took her
disability and became an advocate for others.”
The support group flour-
ished. It was the first of its
kind in the world and within
a few years there were 10
other groups in the Golden
State and 40 more across the
US.
“There are so many issues
that are pertinent to young
people — dating, marrying,
work, and career,” Leong says.
“There are self-esteem issues
because the drugs you take
can cause weight gain, hair
loss, emotional upheaval, and
more.”
Talking about the role
and value of peer support
led Leong to do motivational
speaking. Each speech led to
more requests to speak.
Independence
Through those years, Leong lived on disability
and accepted no payments for her speaking
engagements.
“In 1997 that changed. When I finished a
talk, the organizer said I was so good that they
wanted to pay me,” Leong says. “I didn’t know
what to charge, so they sent me a $1,000 check.”
Two years later, Leong wrote to the Social
Security Administration and told them to stop
sending her disability payments because she
could now support herself.
“A few years ago, I had dinner with Mike
Leavitt, then secretary of Health and Human
Services, the top leader who oversees Medicare
and Social Security, and he said ‘I do believe
you are the only person who has ever written us
a letter like that,’ ” she says with a laugh in her
voice.
Leong founded Healthy Motivation in
1999, a health advocacy and communications
consulting firm in California and Paris, France,
and serves as its president and CEO.
“Who knew the disease that crippled me
as a young adult would become the reason
why I became an international spokesperson
and health advocate,” she says. “I’ve spoken
in 45 countries and met so many incredible
people. When I was still in a scooter, I carried
the Olympic Torch. The torch must be carried
without assistance and that is hard for someone
with physical disabilities.
“I could hear people yelling ‘Go Bionic Babe!’
and ‘Scoot Amye Scoot!’ It was a joyous moment
for my family, friends, and me.”
Leong went on to chair the Surgeon General’s
National Council on Self-Help and Public
Health under C. Everett Koop, MD, and she
served as international spokesperson for the
United Nations Bone and Joint Decade from
2000–2010.
Also in 2000, Leong moved to Paris.
“I always wanted to live in Paris, and was
fortunate that my international work gave
me the opportunity to live there,” she says. “I
remember walking along the Seine River near
Notre Dame Cathedral and I had this sense I’d
been there before and at that moment I told
myself I would live here. I had the best time
in Paris, but my American roots are deep so I
returned to California.”
Another special moment came in 2001 when
Leong was one of 10,000 people nominated for
the President’s Service Award, America’s highest
honor for community service. Eighteen people
received the distinction that year, including
Leong.
“It was the middle of the night in Bangkok
when the phone rang. It was the White House
calling to say I am to receive the award but they
needed me in Washington, DC, within four
days. Four days!” Leong says. “I was in Bangkok
to give two speeches and was accompanied
by my mom. I woke up my mother, who has
been my ‘rock’ through all the years of being
disabled. We had to quickly change flights
after my speeches. You see, it was 90 degrees
in Bangkok and barely 30 in DC so we had to
repack for a new environment. Mom flew back
to California and I flew back to Paris and then to
DC. So I literally flew around the world to get to
Washington.”
At the prestigious event, Leong and the other
recipients had brief moments with then-Presi-
dent George W. Bush.
“Each of us was called up, received a medal-
lion, spoke briefly with the president, and then
got our photo taken with him,” she says. “I was
Amye Leong (MS M’76)
was tapped to participate
in the Olympic Torch relay
as a community hero in
1996 for the Centennial
Olympics held in Atlanta.

the only one with a physical disability, and when
I reached the president he looked at me and
said, ‘Aren’t you a cute little thing’ and he bent
down and kissed my cheek!”
Later Bush would endorse a charter to
support bone and joint research.
The Boilermaker influence
As a fourth-generation Chinese American,
Leong said her family instills a solid sense of
self-esteem, but her Asian culture does not
encourage inquisitiveness.
“I am vocal and always have been. As a child
I would ask ‘Why this? Why that?’ and I’d be
told to go find out,” she says.
It was that curiosity that brought Leong to
Purdue.
“I wanted to get a master’s in industrial
relations and Purdue’s is one of the best in the
nation. Becoming a Boilermaker was one of
the best things for me, and I have very fond
memories of my time in West Lafayette —
maybe not the winters, but everything else,” she
says. “What I know and how I approach things,
including rheumatoid arthritis and all the orga-
nizations I am involved with, is a direct result
of what I learned through Krannert School of
Management.
“Goal setting, analyzing and formulating a
plan, communicating the right message, setting
priorities, securing resources, understanding
concepts at the macro and micro levels, orga-
nizing resources for a common cause, and so
much more,” she says. “I’ve been reading about
Purdue’s innovation and entrepreneurship
programs and I am proud of this direction and
to be a Boilermaker.”
The next chapter
Continuing her work as a global advocate for
improving lives of millions affected by bone and
joint diseases remains high on Leong’s priority
list, but a new chapter has opened in her life.
“I am engaged to the greatest man I’ve ever
met — Bob Price,” she says. “Bob and I met
through a mutual friend in Santa Barbara, and
from the very first moment it was an easy, seam-
less relationship. We just knew right from the
beginning that we had something special.”
“My first reaction when I met Amye was
how beautiful she is and beyond that she is so
smart without showing it,” Price says. “We’ve all
heard the phrase ‘She’s one in a million,’ but with
Amye I’d say she is one in six billion.”
Price said watching Leong give talks, whether
to thousands or to a small group, always amazes
him.
“You should see how people respond to her.
She’s very impressive and genuine and people
are just naturally drawn to her. They surround
her when she finishes,” he says. “I know she is
in pain at times, but she doesn’t show it. She
has incredible strength and is so loving and
compassionate at the same time. Recently at
a private dinner, she was asked to speak to a
group of ladies all in their 70s and 80s and she
was so inspiring to them. That made a very large
impression on me.”
The couple became engaged in 2014 in
Kauai, Hawaii, after traveling in other countries
for a month.
“I am so lucky to have Bob as my partner
in life,” Leong says. “I am grateful for all of
the adventures and lessons I’ve learned, even
through being disabled, becoming independent
again, and becoming an international speaker
and advocate. Life is like an ice cream. You even-
tually learn to lick it.”
Cynthia Sequin is director of marketing and
communications for the Purdue Research
Foundation.
Leong as a child, left, as
high school prom queen,
center, and as an interna-
tional spokesperson and
health advocate.
Find more information
about Healthy Motivation
at www.healthymotivation.
com.

BY WILLIAM MEINERS
Alumnus at Bolthouse Farms hopes creative
messaging will bring healthier snack foods home.
REVOLUTION
INSPIRING THE
FRESH

Acquired by Campbell Soup in August 2012, Bolthouse Farms
remains a stand-alone brand that this year jumped full force into
the healthy snack food market. Of course, with an eye on the
bottom line, company executives had to ask if smoothies, juices,
and Greek yogurt-based dressings would leave the supermarket
shelves. So far, so deliciously good, Putman reports.
It’s marketing on a mission for Putman, who simply wants to
make healthy an easy choice for consumers. “Historical data says
the fruit and vegetable consumption is down 7 percent over the
last 10 years,” he says. “That’s beginning to change, but we clearly
have a long road in front of us.”
Putman points to a change in eating patterns over several
decades that has led to what many consider a health crisis in the
United States. Though he says it could be a decades-long battle
to end that crisis, his mission-driven organization continues to
craft a message to help stem the tide of obesity, diabetes, and
heart disease.
CREST TO COCA-COLA TO BABY CARROT SHAKEDOWNS
In the early 1980s, Putman thought Purdue was a good fit for
a kid from Evansville. Within the red brick buildings he found
something family-like on a campus where he could walk from
Cary Quad to Lilly Hall, or just about anywhere, in 12 minutes.
He threw himself into leadership positions as a student repre-
sentative on the board of trustees and the Grand Prix board. He
was heavily involved in the Greek system.
“There were a lot of opportunities for individuals to step
into their own being,” Putman says. “To me, that’s what a great
university is about and Purdue does that in spades.”
The Boilermaker grad earned his marketing chops at some of
the biggest brand makers in the world — Procter & Gamble, The
Walt Disney Company, and Coca Cola. He started as a consul-
tant at Bolthouse Farms in 2009, joining Jeff Dunn, the new
CEO, who also left the cola giant.
“There’s been a lot of conversation in the media about our
transition from marketing Coca-Cola to marketing healthier
foods,” Putman says. “For me, it was a very natural transition.
Jeff led the way in that and he and I had similar backgrounds.”
Even though they traded in the world’s most iconic soft drink
to sell natural foods, this new “realer thing” could hardly match
that marketing punch. “We don’t have big marketing budgets
in produce,” Putman says. “So we have to find ways to be really
creative and innovative to try and get more healthy food into
more people’s mouths.”
They’d have to change a lot of minds, too. Are we not
predisposed to despise vegetables? Think of the nightly negotia-
tions, all over America, of mothers urging children to swallow
their leafy greens. And maybe with the promise of chocolate ice
cream.
No one likes to be told to eat their vegetables. But Todd Putman (LA’84)
believes most of us can be inspired to adopt such healthy habits. As the
chief commercial officer at Bolthouse Farms, he has used the carrot-
on-the-stick approach to make waves in a marketplace dominated by
purveyors of highly processed foods.
Todd Putman (LA’84), CCO of Bolthouse Farms, is on a mission to
make healthier snack choices more attractive and accessible to
consumers.

Barb Mayfield, a continuing lecturer in nutri-
tion sciences, says that line of thinking is more
nurture than nature. “There are compounds in
vegetables that actually provide bitterness to
them,” she says. “We are born with an affinity for
sweets. Breast milk is sweet and infants usually
like fruits because they’re sweeter.”
Babies often spit out the first taste of
vegetables, but persistent parents can help their
children develop a taste for kale, spinach, and
other garden treats. “Children exposed to a
wider variety of flavors, and the flavors of their
families and culture, will usually accept those
flavors,” Mayfield says.
And there’s evidence afoot that choosy
mothers, and fathers, are becoming better
informed about healthy food options through
social media and other information outlets.
Mayfield says the “mommy blogs,” though not
always accurate from a research standpoint, offer
more avenues to share information.
Putman points to the changing demo-
graphics of the Millennial Generation, the
largest up-and-coming population group in
the history of the US who reached adulthood
around the year 2000. “They have very different
habits and tastes,” he says. “Recent findings say
18 percent of Millennials report that they’re
vegetarians. That’s compared to 2 percent of
baby boomers who claim to be vegetarians.”
These new parents may never have a six
o’clock standoff over asparagus spears. Putman
says they’ve been very successful in giving their
children a broader palate. “The world is moving
toward a plant-based diet,” he says. “Those are
the facts.”
For Mayfield, who created the Family
Meals Project as a community outreach initia-
tive, much of this goes back to good parental
modeling. “It’s just very important to create a
healthy food environment,” she says. “If you
have foods around your house that kids like, are
convenient, and aren’t heavy in fats and sugars,
that’s great. Snack products that help a parent do
that are a real boost.”
JUNK FOOD TACTICS
FOR THE GOOD FOOD FIGHT
It all began with the baby carrots. Putman says
someone at one of their advertising agencies said
that the little orange crunchy things looked a
bit like a Cheeto. Then someone else suggested
marketing them like Cheetos.
“We just leaned into that in a very major
way,” Putman says. “We brought junk food
marketing tactics to the produce world. That
juxtaposition sticks in people’s minds.”
It’s the inspirational pull over the “eat your
THE WHOLE
CARROT
Operations at Bolthouse Farms
are designed to make use of the
entire carrot. From tip to greens,
they make sure each inch of the
carrot reaches its full potential.
Our long orange friends are
juiced into fresh beverages or
cut and peeled into baby carrots
or carrot time savers like chips
and match sticks. Even the
leftover carrot tops are used as
fertilizer in the fields.
Source: www.bolthouse.com

veggies” finger wag. “We all get inspired by
marketing messages,” Putman says. “So rational
versus emotive is a conversation we have a lot.
Certainly we learned some of those tactics at
other companies and we’re simply reapplying
them in really creative and fun ways.”
The strategy has paid off over the last five
years with multiple successes in multiple catego-
ries. Even to the point, Putman says, that it’s
been mimicked across various landscapes.
From creative concept through the pack-
aging, Putman falls back on his training that
started at Procter & Gamble that says every-
thing communicates. Tuned into trends and
consumers, as well as the constantly changing
environments for both, he says his communica-
tion intuition has served him well throughout
his career.
Perhaps as inspiring as opting for baby
carrots over popcorn on date night, or passing
out colorful packages of Baby Carrot Shake-
downs as post-game soccer treats, is the
newfound convenience of just having them close
at hand. For Blake Jones, assistant professor of
human development and family studies, that
convenience can be a game changer.
Jones looks at how family life and daily
routines influence children’s health with specific
attention paid to obesity and sleep problems.
He earned a grant from the US Department of
Agriculture (USDA) to try to understand what
the barriers are in teaching kids about healthy
routines.
“I thought that the research might reveal
that there wasn’t a clear understanding of nutri-
tion,” Jones says. “But generally parents have a
good sense of what’s healthy and not healthy.
And they have pretty good motivation to serve
healthy food. It comes down to convenience and
stress and time.”
That time crunch could be the difference
between a good choice and a bad one. “And
one of the keys to combating that is just plan-
ning ahead,” Jones says. “It’s not coming home
at 5:30 and then thinking about dinner. Those
are often the situations where people justify the
non-healthy choice to cook a frozen pizza or
pick up some fast food.”
Jones often looks at the challenges of hard-
working parents who have a few hours each
evening to cram in dinner and family time, as
well as baths and bedtime. “The average family
meal in America lasts for about 18 minutes,”
he says. “And a lot of families watch television
during that time.”
What’s perhaps lost in those hours in the
television’s glow may be a chance for kids to
learn about healthy foods. When the food just
shows up on the plate in front of them, they
may not know where it comes from. On the
other hand, Jones says, if children are involved
in preparing good meals, they are more likely to
make better food choices on their own.
The convenience of healthy snack foods, even
enjoyed as a pre-dinner snack in the kitchen,
could help parents through the evening routine.
For the Bolthouse Farms crew, the message of
healthy convenience has to break through the
endless media clutter. “In an average year, a
kid will see 5,500 junk food communications
compared to about 100 healthy food commer-
cials,” Putman says. “That’s a formidable thing
to overcome, and it’s a very complex thing. But
we believe if you market the right products in
the right way, the population will move toward a
healthier diet. And that’s what is really impor-
tant in the US.”
FOOD IN THE REALM OF PUBLIC HEALTH
When put in the context of public health, our
collective food issues — whether we’re overfed
or underfed — can lead to a host of health
complications. Frank Snyder, assistant professor
of health and kinesiology, examines youth
health risk behaviors. He came to the field from
his observations as a Peace Corps volunteer in
Namibia.
“I taught science and mathematics in an
underserved sub-Saharan African community,”
Snyder says. “In an environment rich with
youths’ potential, I noticed that all too often
contextual factors, such as limited resources and
IT ALL BEGAN WITH THE
BABYCARROTS
The Bolthouse Farms
creative strategy centers
around healthy snacks in
attractive packaging that
are easy for busy families
to incorporate into their
daily routines.

familial substance abuse led to risk behaviors among youth.”
From the sub-Saharan to suburban Detroit, those contextual
factors often lead to similar ill-fated results across communities.
Snyder’s research examines health risk behaviors and how those
behaviors can be improved by school and community programs.
“A large part of public health is about improving the context in
which people develop.”
Surprising to many may be the number of children in this
country who are trying to develop into adults without enough
healthy food to eat. Researchers like Heather Eicher-Miller,
assistant professor of nutrition science, look to improve food
insecurity in the United States. “Food security is defined as
having access to enough food to have an active, healthy life,”
Eicher-Miller says. “Food insecurity is not having that access
to nutritionally adequate and safe foods or not being able to
acquire acceptable foods in socially acceptable ways. That
population tends to be low resource or not have the mobility to
acquire food.”
Paradoxically, some of those people with less access to food
are prone to obesity. “There are a lot of factors at work here,”
Eicher-Miller says. “When you are just really worried about
having enough food for energy, you might not be prioritizing
the nutrients.”
Eicher-Miller uses national survey data to examine dietary
intake of various populations (food secure and food insecure).
Her findings can both help educate those suffering populations
and inform governmental policy. “We hope to develop new
interventions that improve food insecurity,” she says. “In terms
of communication, we need to make that message most relevant
to the communities we’re talking to.”
It’s a cause that Michelle Obama has put at the national fore-
front. Her “green” push encourages children to adopt healthier
eating and exercise habits, and her call for easier-to-read nutri-
tion labels would help parents in making decisions to provide
better foods. At last spring’s Partnership for a Healthier America
summit, Putman even shared the stage with the First Lady to
announce the Eat Brighter campaign, a collaboration to make
healthy choices easier for busy parents and families.
“We have reach that goes from the White House all the way
down to your local Walmart,” says Putman. “We’re making a
difference across many different aspects of the food system.”
PALS CAMP PUTS NUTRITION FRONT AND CENTER
Any of the Purdue researchers will tell you that good and bad
diets crisscross the economic lines. Certain groups might have
limited options or more challenges in simply getting the food,
but a higher tax bracket doesn’t guarantee healthy eating habits.
Nor would poverty necessarily damn you to a diet of two liters
and chips. Resourceful consumers, even on a tight budget, can
find healthy options.
The renowned PALS camp, or Purdue Athletes Life Success
program, picks its summer campers from the reduced and free
school lunch programs. PALS founder Bill Harper, professor
of health and kinesiology, says food is a key ingredient to its
success. Courtesy of a USDA and Indiana Department of Educa-
tion grant, the kids are given a breakfast, hot lunch, and snack
before they go home.
“In some cases, probably more than we prefer,” Harper says,
“these are the only times of day these kids are sitting down and
eating with other people.”
In the camp’s 13th year this summer, 600 youngsters between
Bolthouse Farms manages a Food-Porn index
website that tracks social media mentions
of healthy food versus junk food. Alongside
the tantalizing images of dancing fruits and
vegetables, under the “WTF” link, you’ll find the
following:
What The Food
Why should junk food get all the glory? We believe
fruits and vegetables deserve their day in the sun.
So we created the Food Porn Index to collect food
porn hashtags and track what kinds of food we’re
all sharing. Because we believe if we can change
the way people think (and post) about fresh fruits
and veggies, we’ll make the world a healthier
place. Start posting more fruits & veggies and
make every #FoodPorn count — together we can
change the imbalance.
THE FOOD-PORN INDEX
» BRUSSEL BALLET
» MELON MEDITATION
See all the dancing foods, including Grape
Galaxy, Pomegranate Piñata, Guac-a-Mole,
and others at www.foodpornindex.com.

the ages of 8 and 14 were on campus for about
20 days through five weeks. Walking station to
station for various academic and physical activi-
ties, they end up logging about an hour and 10
minutes of strolling time each day.
Harper says the control they have in moni-
toring both calorie intake alongside a general
idea of how many calories they’re burning is
crucial. Even with many kids in camp who don’t
need to lose weight, there’s always a collective
weight loss and body mass index improvement.
“One kid came to camp and stood four foot
10 and weighed 256 pounds,” Harper says. “He
left camp at 237 pounds.”
As part of their internship experiences,
nine nutrition science students working in the
Wiley Dining Court created presentations and
provided the campers with hands-on learning
opportunities about the benefits of nutrition.
Staggered throughout the days, they connected
with all 600 campers.
Because of the intensity of the five weeks, the
educational efforts often build upon themselves
from one summer to the next, and Harper often
sees the ongoing development of kids for as
many as seven years. All are eligible to become
21st Century Scholars, which allows them to
attend Indiana colleges or universities on four-
year scholarships. PALS has been so transforma-
tive in many lives, that many of the counselors
return to camp to gain leadership experience
and provide a living and breathing example of a
success story.
The multi-layered philosophy gives kids a
chance to witness daily life at a Big Ten univer-
sity. Just as Putman found his own footing 30
years ago at Purdue, many of these kids, for the
first time, begin to realize that a college educa-
tion is within their grasp.
Not all research encompasses outreach
components intent on improving lives. Not all
companies are committed to a greater good.
Beyond their Boilermaker ties, these five
researchers and a marketing guru are linked by
one common cause.
For Harper and Snyder, the health and kine-
siology colleagues, the PALS program represents
the public health outcomes you want from
community programs. It’s not just saving youth
from risky behavior on the streets; it’s putting
them on the road to something better.
For Jones, Mayfield and Eicher-Miller, who
also happen to work in the College of Health
and Human Sciences, the educational tools that
are continuously being evaluated can help alle-
viate some of the stress of families and position
children for better lives down the road.
And for Putman, an alumnus on a mission
to make the world healthier through food, the
Bolthouse Farms message continues to be all
about spreading the good word. He’s part of a
2,000-member team in California that includes
fellow alumni Jim Whitaker (M’83) and Jack
Blanchard (LA’14). Putman says they Boiler up
as they eat their kale and spinach. It really is all
that and a bag of carrots.
William Meiners is a freelance writer living in
Mount Pleasant, Michigan. He’s also the editor-
in-chief of Sport Literate, a Chicago-based
literary magazine.
More than 600 underserved
children, ages 8–14, partici-
pated in the 2014 Purdue
Athletes Life Success
camp. The children are
selected for the free PALS
camp based on referrals
from local schools.
PurdueUniversity

ALWAYS
MARCHING
FORWARD
Taken by Purdue photographer Dave Umberger in 1987,
this photo hangs in the Dean’s Conference Room in
the Krach Leadership Center. From left: Helen Schle-
man, 85; Beverley Stone, 71; Barbara Cook, 58; Betty
Nelson, 52; and Dorothy Stratton, 88.
“I sure do remember that day,” says Umberger, who
retired in 2008 after a 40-year Purdue photojournalism
career. “It was a beautiful day, so I said, ‘Let’s take a
stroll,’” he recalls.
“I don’t think women at Purdue would be where they are
today” without them, Umberger says. “They had the same
effect on the community, our country, and world. Things like
that ripple. They were tireless, energetic women.”
The photo captures their friendship, he says. “When
you look at it, you can tell they love each other, feel the
bond. I thought that’s what made the photo somewhat
magic. As time went on, the photo became a treasure
for me — of five dear friends I was honored to know.”

‘Ever True’
Deans
to students
•
A Bible left behind by Carolyn Shoemaker, the first dean of
women at Purdue, became a symbol of passing the torch of
leadership as it was handed down over the generations. It con-
tains a favorite Bible verse from each of its holders and often a
letter of encouragement or inspiration to their successors.
‘Ever True’
Deans
to students
PURDUEPURDUE•
BY KATHY MAYER

Stratton was the first to land a full-time Purdue
post championing women students. She served
as dean from 1933 to 1947, with a four-year
leave of absence from 1942 to 1946, when she
launched the Women’s Reserve of the US Coast
Guard — and integrated it racially right from
the start.
At Purdue, among her significant achieve-
ments were pushing for women’s restrooms in
campus buildings — not fully accomplished
until the 1970s; expanding women’s options by
adding a liberal science degree in the School of
Science; and establishing an employment place-
ment center.
Stratton’s advocacy for women was lifelong,
says Karen Crowell, who worked for her in
her home when Stratton was in her early 90s.
“Dorothy was genuine, honest, straightforward,
calm, and observant,” Crowell says. “She took
it all in. She’d say, ‘Let’s see where we are.’ And
she had to get A, B, and C done. Her focus was
women, the advancement of women.”
Schleman began directing Purdue’s first women’s
residence hall in 1934. She, too, took a four-
year military leave of absence. She served as the
director of the Women’s Reserve of the US Coast
Guard after Stratton. Following her service, she
became dean in 1947. After retiring as dean
in 1968, she stayed on to launch Span Plan for
adult students.
She established the first-year women’s confer-
ence program, and — after nearly 20 years of
fighting — was able to eliminate the women’s
curfew she termed “locking the girls up.”
In 1958, when Carol Ecker’s gender kept her
from admission to Purdue veterinary studies,
Schleman fought — and won.
“Helen was unrelenting in her determination
about the equality of women,” Nelson says. Even
after retiring, she tracked Purdue’s hiring. “That
was the kind of assiduousness Helen had. That
was the essence of Helen.”
Even in her late 80s, “Helen spent the day in
her study,” says Crowell, who worked for both
Miss Schleman and Miss Stratton, as they asked
her to call them, in their shared home. “Both of
them were loyal to Purdue and busy with Purdue.”
In 1971, when nominations were sought for
Purdue’s next president, Schleman nominated 10
women. It would be another 36 years, though,
before Purdue named a female president, France
Córdova.
1899–2006
1902–1992
At one time, Purdue University’s female students were limited
to home economics courses, had 10:30 p.m. curfews, and took
classes in buildings with no women’s restrooms. And students
with physical disabilities who couldn’t climb stairs were barred
access.
Enter five women: Dorothy Stratton, Helen Schleman (MS
LA’34, HDR’71), Beverley Stone, Barbara Cook (PhD EDU’67,
HDR’96), and Betty Nelson, who served successively as dean of
women and dean of students from 1933 to 1995. They disman-
tled barriers and opened new doors. Not easily nor quickly, but
with persistence, determination, and strategy.
“Purdue — and any institution — needs a force to help move
it from the status quo,” says Nelson. “Someone to lay it on the
table and say, ‘What are we going to do about this?’”
For more than six decades, that force at Purdue was these five
women.
Beyond the students, Purdue University and the country
benefited — from the deans’ on-campus activities, national lead-
ership posts, government appointments, and for three of them
— Stratton, Schleman, and Stone, each born before women
could vote — for their military service.
A book published this year by Purdue University Press
titled The Deans’ Bible: Five Purdue Women and Their Quest for
Equality, by Angie Klink (LA’81), explores their achievements
and lives as friends.
Their lives were all about students, says Sally Watlington
(LA’60). She arrived as a first-year student in 1956, when every
female student was invited to an individual welcome in the
Office of the Dean of Women.
Students visited their homes, too. “And they kept up with
them after graduation,” Watlington says. “What they did made
them the leaders, the godmothers, of student affairs. They were
delightful to know and well-respected.”
Off-campus involvements included national organizations,
such as the National Association of Deans of Women, and
government appointments, such as Schleman’s service on the
Education Committee of President Kennedy’s Commission on
the Status of Women in the 1960s.
DOROTHY STRATTON Dean of Women 1933–1947
HELEN SCHLEMAN Dean of Women 1947–1968

Stone, too, served her country during World
War II, as a member of the US Navy’s WAVES
— Women Accepted for Volunteer Emergency
Service. She came to Purdue in 1956 for a post
in the Office of the Dean of Women, becoming
dean of women and assistant professor in 1968.
When the men’s and women’s offices merged in
1974, she was dean of students, until 1980.
While soft spoken, she delivered strong
messages. One achievement was seeing that
students had a voice on faculty committees and
Board of Trustees meetings.
Marylu McEwen (S’68, PhD EDU’73) notes
Stone’s skills in listening, advocacy, and collabo-
ration. “Beverley Stone was highly professional,
principled, ethical, a woman of great integrity,
yet never afraid to challenge the rules and the
system, not afraid to challenge her superiors or
her peers.
“She always asked questions, such as,
‘Why are there no women on such-and-such
committee?’ She raised similar questions about
student representation.”
That was a strength, says Nelson. “She
nudged people to get them to do the right and
legal thing to do.” When a black administrator
needed housing, Stone found a complex with a
vacancy, but the administrator was told other-
wise. “Bev was quite annoyed,” Nelson recalls.
The apartment was soon secured.
Stone chaired the 1971 university committee
on equal employment opportunities. A 2013
news release announcing her posthumous Title
IX Outstanding Achievement Award noted:
“The findings of this report were an important
milestone for the advancement of opportunities
for women at Purdue.”
After holding other Purdue posts, Nelson
followed Cook, serving as dean from 1987 to
1995, guided by her predecessors.
“This group set the standard really high for
what you do, how you perform, your ethics, and
your integrity,” Nelson says.
One of her tasks before becoming dean
was helping implement the Rehabilitation Act
of 1973, making buildings accessible. In an
awareness-building activity, the police chief used
a wheelchair for the day, but when he needed a
parking permit, stairs blocked his entry.
“When he had to throw rocks at a window
to get the attention of someone inside, he
understood that even one step can be as much
a barrier as a flight,” Nelson remembers. “He
submitted a work order for a ramp.”
Nelson addressed other needs, too. “The most
challenging issues related to program access
for those with vision and hearing limitations,
learning disabilities, and mental health issues,”
Nelson says. “The less visible the disability, the
more challenging to get support for students.”
Yet, she did. “Betty was tenacious — tena-
cious and gracious — about curb cuts, steps, and
ramps,” says Watlington.
She encouraged students, too. Teresa Roche
(EDU’79, MS EDU’81, PhD EDU’00) recalls
applying for the Association for Women
Students in 1975. “I was going for entry-level
involvement. Betty called me and said, ‘I want
you on the executive committee.’ She believed
in me and saw something in me I didn’t yet see.
That was the Betty Nelson way.”
Cook’s Boilermaker career began in 1956 in the
Office of the Dean of Women. She was dean of
students from 1980 to 1987.
Her loyalty, too, was unbounded. One day
between two commencements, she fell while
trimming bushes at home. Scraped up, she
returned for the second, Nelson remembers.
An incident typifying her commitment
involved an inappropriate newspaper parody
about a student. “Barb called him at home
several times” over winter break, Nelson says.
Years later, the student reported in a campus
hero’s nomination that Cook had encouraged
him to return, saying, “If you don’t come back,
they win.”
“She had the spirit and mettle of a social
worker,” Nelson says.
After the passage of Title IX, Cook guided
the Mortar Board National Honor Society as the
once all-female organization welcomed men in
1975. Purdue’s Mortar Board Chapter is named
in honor of her.
1916–2003
1929–2013
1935–XXXX
M. BEVERLEY STONE Dean of Women/Dean of Students 1968–1980
BARBARA COOK Dean of Students 1980–1987
BETTY NELSON Dean of Students 1987–1995

Book Tells Their Stories
As a student and since, when Angie
Klink (LA’81) saw the photo of the
five female deans, she wondered about
their lives, which led her to write the
book, The Dean’s Bible: Five Purdue
Women and Their Quest for Equality,
published by Purdue University Press
in 2014.
She scoured Purdue’s archives,
interviewed sources, and linked their
stories to events of the time.
“I like finding the personalities and the emotion around
the facts, then pulling the threads together,” she says.
“Dorothy was brilliant; she cut to the chase. Helen taught
students to plan their lives. Bev was charismatic, but shrewd.
Barb was sensitive, and people describe Betty as an iron fist
wearing a velvet glove.”
Klink also learned about a Bible, inspiring her title.
Dorothy Stratton found it in her desk, left by Carolyn Shoe-
maker, the first dean of women, who died while holding the
part-time post. Stratton passed it on to Helen Schleman, and
the tradition continued with each dean.
On the 100th anniversary of Shoemaker’s appointment,
in June 2013, the Bible was given to Purdue’s Susan Bulkeley
Butler Women’s Archives by Danita Brown, then dean of
students.
Also by Angie Klink
All of these titles are published by Purdue Press and are available for purchase at www.thepress.purdue.edu.
Author Angie Klink (LA’81) holds a Bible passed
down through 10 decades of deans. It was
donated to Purdue’s Susan Bulkeley Butler
Women’s Archives in June 2013.
JackKlink
KIRBY’S WAY
How Kirby and Caroline Risk built
their company on kitchen-table values
DIVIDED PATHS | COMMON GROUND
The Story of Mary Matthews and Lella Gaddis,
pioneering Purdue women who introduced
science into the home
BRIDGES AND MORE
Celebrating 125 years
of Purdue Civil Engineering

Campus Landmarks Honor Deans
During Homecoming 2014, the five deans were honored with
dedication of the Deans’ Commons and Conference Room on the
ground floor of the new Krach Leadership Center.
Other campus landmarks:
BUILDING
Helen B. Schleman Hall of Student Services, dedicated April 1990,
with a garden between Schleman and Hovde halls.
GATEWAY MARKERS
Grant and State streets, honors Beverley Stone
Northwestern and Stadium avenues, honors Barbara Cook
Grant Street and Northwestern Avenue, honors Betty Nelson
PORTRAITS
Schleman Hall, Helen Schleman
Purdue Memorial Union West Faculty Lounge, the four other deans
SCULPTURES
When Dreams Dance by David Caudill, south of Schleman Hall,
honors Beverly Stone and Barbara Cook
Sculpture by Mark Anthony Wallis, yet to be named, Third Street
and Martin Jischke Drive, honoring Betty Nelson; Linda Hurd Ew-
ing, former associate dean; and Sandra Kay Monroe, Office of the
Provost
Their 20th century work remains relevant
and needed today, Roche and others say.
“These women listened to their inner
voices and believed in a purpose bigger than
themselves,” Roche says. “They were willing
to face the odds, speak up for others, and
make the world a better place.”
Of the four before her, Nelson says,
“They changed the way we think about
inclusion, equality, and people’s rights. Those
who read this book will learn a way to orga-
nize and create a culture that is nourishing,
builds trust, and is a healthy climate.”
Klink agrees. “Their lessons are so
relevant — how women can lead and help
other women. They knew how to strategize
to get things done.”
“The fight for inclusion and acceptance
of diversity is still very much alive,” Roche
says. “The story lines are a little different, but
the underlying issues are still the same. The
take-away is to remember who we are, what
ours is to give, and to look at and act in the
world in the broadest way possible.”
Kathy Mayer is a freelance writer.
When Dreams Dance by sculptor David Caudill
was installed south of Schleman Hall in 2004 to
honor deans Beverley Stone and Barbara Cook.
When Dreams Dance by sculptor David Caudill
was installed south of Schleman Hall in 2004 to
honor deans Beverley Stone and Barbara Cook.

news & notables
Purdue University has moved forward
to meet the nation’s demand for more
engineers while keeping down the cost
of higher education through a building
based on an innovative public/private
partnership.
Purdue and the Purdue Research
Foundation dedicated the new $38.9
million Seng-Liang Wang Hall, for which
PRF is leasing space to the university
and private businesses. The four-story,
147,000-square-foot building is located
at 516 Northwestern Ave., across from
the Purdue Mall and next to the North-
western Avenue parking garage.
“This public/private mix is a first for
Purdue and it proved a great success,”
President Mitch Daniels says. “Purdue
Research Foundation’s approach saved
millions on construction and created a
revenue stream to support Wang Hall.
It is a formula that we plan to use again
for other new construction on Purdue’s
campus.
“None of this would have been
possible, however, without the dedica-
tion and financial support of our Purdue
alumni. We especially thank Patrick
Wang and his wife, Lucy, for their gift of
$5 million to name the building in honor
of his father, Seng-Liang Wang.”
Patrick Wang earned his bach-
elor’s and master’s degrees in electrical
engineering from Purdue, both in 1972.
At age 21, he went back to Hong Kong
with every intention of returning to get
his doctorate, but his father challenged
him to instead try his hand at business.
With $100,000 and just one customer,
the two made small motors for a new
innovation — hair blow dryers.
Today, the company that the father
founded in 1959, Johnson Electric
Group, is the global leader in the micro-
motor industry, and the son is chairman
and chief executive officer.
“My father was a visionary in elec-
tronics and understood our changing
world,” Patrick Wang says. “I am
pleased that a building of this caliber
is part of Purdue University to educate
future generations of engineers and
entrepreneurs.”
ENGINEERING GROWS TO MEET
DEMAND
Wang Hall is part of the College of
Engineering’s strategic plan to grow the
faculty 30 percent and increase under-
graduate enrollment by 10 percent and
graduate enrollment by 25 percent.
The School of Electrical and
Computer Engineering — the largest
school in the College of Engineering —
will use 40 percent of the building for
laboratories and offices, forming the
third leg of the “ECE triangle” with the
Electrical Engineering Building and the
Materials and Electrical Engineering
Building across the street.
Ragu Balakrishnan, the Michael
and Katherine Birck Head of Electrical
and Computer Engineering, called the
building a capstone for the school’s 125th
anniversary.
NEW APPROACH TO FUNDING AND
CONSTRUCTION
Wang Hall was built on practices
common in the business world but new
to the Purdue campus.
About 80 percent of Wang Hall is
leased by engineering. The Purdue
Federal Credit Union leases 4,000 square
feet on the first floor’s south end, and
8,000 square feet is left for another
private business.
In addition to generating lease
revenue to support the building, the
foundation saved money by using a
“construction management at risk”
approach, in which the project manager
guaranteed the final price before the
contract was signed. The construction
manager worked with PRF and Purdue
during the design process to ensure goals
were met without going over budget.
Cynthia Sequin
Purdue, PRF dedicate Wang Hall
From left, West Lafayette Mayor John Dennis; Ragu Balakrishnan, head of the Department of Electrical and Computer Engineering; Leah
Jamieson, dean of the College of Engineering; Lucy and Patrick Wang; Purdue President Mitch Daniels; and Dan Hasler, president of the
Purdue Research Foundation and chief entrepreneurial officer, take part in the ribbon cutting during Seng-Liang Wang Hall dedication.
MarkSimons

Purdue dedicates students’
Krach Leadership Center
On September 26, Purdue dedicated the Krach Leader-
ship Center, a key resource to help students succeed inside
and outside the classroom so they can earn their degrees
on time and develop leadership skills that will serve them
through their lives.
“The Gallup-Purdue Index shows how critical the
student experience is beyond the classroom and through
the campus activities in which students engage,” says
President Mitch Daniels. “A student excellence and leader-
ship center demonstrates Purdue’s commitment to that
entire experience. Students will be able to find resources
and support to develop and enhance their leadership skills,
which will contribute to their success in the classroom as
well.”
The Gallup-Purdue Index is a survey of college gradu-
ates that details how their college experiences affected their
careers and lives.
This summer, Purdue’s Board of Trustees approved
naming the 81,500-gross-square-foot facility in honor of
Keith Krach (IE’79) for his business, philanthropic, and
university leadership. He is the board’s former chairman
and a Purdue alumnus. In addition to various academic and
athletic contributions to Purdue, Krach and his wife, Metta,
gave $10 million toward the building’s construction.
Krach is currently the chairman and CEO of DocuSign
in San Francisco, former chairman of the board for Angie’s
List, and the founder and former CEO of Ariba. He served
on the Purdue Board of Trustees from 2007–2013 and as its
chairman for two terms.
The Krach Leadership Center houses student resources
including academic help, leadership development
programs, and student organization meeting space. Its loca-
tion, along Third Street, also is in the heart of the campus’
student success corridor, where students live and study.
Purdue dedicates building for health
research, training, patient services
Also dedicated during
Homecoming weekend,
Lyles-Porter Hall will
house one of the nation’s
top speech, language, and
hearing sciences training and
research programs as well as
its specialty patient services
for North Central Indiana.
“Thank you to Marybeth
Lyles-Porter Seay for honoring
her family legacy as well as
supporting a facility that serves
thousands of Indiana residents
and is the home to breakthrough discoveries such as new technolo-
gies to help Parkinson’s patients communicate,” says Purdue Presi-
dent Mitch Daniels. “When Indiana residents walk through the
doors of Lyles-Porter Hall, they truly will experience quality care
and engage with students who also are working with and learning
from some of the top researchers and clinicians in these fields.”
The more than 60,000-assignable-square-foot facility, located
at the northwest corner of Harrison and University streets, is
named in honor of a $10 million gift from Seay of Visalia, Cali-
fornia. The total funding for the building is $38 million, and in
addition to Seay’s gift, state bond proceeds and private gifts were
used to fund the building.
In addition to the Department of Speech, Language and
Hearing Sciences, the building also is home to the nation’s
second largest medical school’s area regional campus, the
Indiana University School of Medicine — Lafayette. Other
Purdue clinical spaces are occupied by parts of the School
of Nursing, and parts of the departments of Nutrition
Science, Psychological Sciences, and Health and Kinesiology.
All of these units are in the university’s College of Health and
Human Sciences.
Seay is a retired speech pathologist who earned her bach-
elor’s degree in speech-language pathology in 1959.
From left, student emcees Zachary Walker and Mallory Rotondo
join the festivities as Purdue President Mitch Daniels; Marybeth
Lyles-Porter Seay; Jay Hess, vice president for university clinical
affairs, dean of the School of Medicine and Walter J. Daly Profes-
sor at Indiana University; Christine Ladisch, dean of the College
of Health and Human Sciences; and Gordon Coppoc, associate
dean of the IU School of Medicine and director of the IU School of
Medicine-Lafayette, celebrate following the ribbon cutting.
Lyles-Porter Hall is home to Pur-
due’s nationally known Depart-
ment of Speech, Language, and
Hearing Sciences.
MarkSimons
MarkSimons
The Krach Leadership Center will house student resources
including academic help, leadership development programs
and student organization meeting space.
CharlesJischke

PU Alumnus Deans Bible2.1

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