Luxury brands have power over consumer behavior and aspirations, and are responsible for generating well-being across their production, use, reuse, and disposal. They publish annual reports on their social and environmental impact to meet international standards. Fashion's fast pace of multiple shows per year in different cities has a massive environmental impact due to frequent air travel. Quick trends that become obsolete contribute to a throwaway culture. Globalization encourages manufacturing in different countries for cheaper costs and expanded profits, while fast fashion companies like Zara lessen their carbon footprint by manufacturing in countries like Spain and Portugal. The internet has helped lessen environmental impact by allowing virtual experiences and transactions without physical materials.

1. Sustainability within
Fashion
ENVIRONMENT SOCIETY FINANCE

2. “Sustainable
fashion
reaches
beyond the
product itself
as nothing
exists in
isolation.”
LUXURY BRANDS
Luxury brands are in a position of
power over consumers aspirations
and behaviour. They are in power over
how long consumers use their product
such as the creation of trends.
Luxury consumers want the brands to
reflect their own concerns and
aspirations for a better world.
WIth the expansion of luxury brand
hitting the very rich and the very poor,
places like Beijing, China have
banned the use of billboards for luxury
brands therefore they have to upkeep
their credibility through the ability to
generate well being in all sectors they
come in contact with such as their
production, use reuse and their
disposal.
Many corporations have voluntarily
improved their social and
environmental performance to
become more sustainable. Publishing
annual reports detailing their social
and environmental impact. They are
complying with national law but also
aspiring to meet international
standards and expectations of society.

3. Fashion in relation to the environment
Fashion and it’s fast pace routine of having
multiple shows every year in a variety of cities has
a massive impact on the environment.
The same people flying from Paris, Milan, New
York and London within a matter of a weeks, also
taking in consideration transport within these cities.
This begs the question whether it is worth it?
On the other hand many designers have resorted
to displaying their collections in presentations or
online, reducing their carbon footprint thoroughly.

4. Quick trends that
become obsolete
within a matter of
weeks are making
an impact on the
throw away culture
that we have
created.
With a more democratic fashion industry
people feel entitled to luxury fashion
therefore its fast fashions job to emulate their
designs each season. This is possible
through reduction of material quality and
simplification of embellishment, pattern and
structure.
Globalization has in turn encouraged
companies to go across the globe to
manufacture their product for a
cheaper price to therefore expand
their profits. A constant back and
forth of products. Primark and
Topshop are two of the many who
take part in this whereas fast fashion
companies like Zara have their
garments manufactured in countries
such as Spain and Portugal lessening
their carbon footprint and becoming
more sustainable.

5. HOWEVER the internet has proved in becoming
a great part of lessening our carbon footprint and
the use of raw materials. We are now able to
transact information without the need of paper.
People are able to experience more on the
internet allowing them achieve the same goals
completely on a virtual / digital platform.