8. Social Media
Avenues
• Facebook
• Blog spaces
• Twitter
Methods
• Spark
Controversy
• South ParkVs.
Tom Cruise
Case Study
Issues
• Posts
mistaken for
spam
• Censored
10. Event Location Number of Flyers Distributed
“Democracy?” Lecture King’sCross 1o
Train Station King’sCross 20
Student Accommodation NIDO student living 10
RIO +20 Lecture St. Martin in the Fields
Church
70
SOAS University SOASCampus 50
Park Russell Square 20
TOTAL 180
The Events
12. Results
About 500 comments were added to the web site
The project reached out to 4 different continents
Multilingual comments became more frequent on the site
o Political diversity of the participants still remains questionable
Our first avenue was for each of us to reach out across functions and geographies by contacting 10 of our friends and family and get them excited about the project.
Why – most guaranteed way to increase engagement
Process – Pitch, explain what it is, why its important, and why it would be relevant to that person. We tried to make it as personal as possible, going so far as to dig within the site to find a few links that particular individual may find interesting.
It wasn’t easy and we had to keep chasing people up to make sure they commented but in the end it was fairly effective.
Results – some people got more, others got fewer, but it overall it pretty much evened out to around 9-10 comments per person.
We also tried to reach out to past teachers and professors. And get them to work the website into the curriculum and get their whole class involved. We broke down
Unfortunately the timing was off. Most high schools and universities were in the middle of exams and teachers just didn’t have time to add this in.
