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  • 53. R YDORU FRU SRGH VHU HVSHFLILFDGR GH GXDV IRUPDV • SRU PHLR GRV QRPHV GDV FRUHV TXH SUHFLVDP VHU HVFULWRV HP LQJOrV • SRU PHLR GR VLVWHPD UJE TXH p GHWHUPLQDGR SRU Q~PHURV H OHWUDV YHMD DEDL[R D UHODomR GDV SULQFLSDLV FRUHV VHXV QRPHV HP LQJOrV H VHXV FyGLJRV UJE • EODFN SUHWR • VLOYHU SUDWD F F F • JUD FLQ]D • ZKLWH EUDQFR IIIIII • PDURRQ PDUURP • UHG YHUPHOKR II • SXUSOH UR[R • RUDQJH ODUDQMD II • IXFKVLD URVD II II • JUHHQ YHUGH • OLPH YHUGH OLPmR II • ROLYH YHUGH ROLYD • HOORZ DPDUHOR IIII • QDY D]XO HVFXUR • EOXH D]XO II • WHDO YHUGH QmR FRPHWD H[DJHURV QR FRQWH~GR XP GRV HUURV PDLV FRPXQV p H[DJHUDU QR FRQWH~GR GD KRPH SDJH p PXLWR IiFLO FRORFDU FRQWH~GR HP XPD SiJLQD PDV FRORFDU FRQWH~GR LQWHUHVVDQWH QmR p WmR IiFLO DVVLP PXLWDV FRLVDV XVDGDV DSHQDV SDUD SUHHQFKHU D KRPH SDJH QmR WHP IXQomR DOJXPD VREUHFDUUHJDP D SiJLQD H YLUDP PDLV XP HPSHFLOKR GR TXH XP DWUDWLYR QXQFD FRORTXH XPD LPDJHP DSHQDV SRUTXH YRFr JRVWRX OHPEUH VH TXH LOXVWUDU QmR p WUDQVIRUPDU D SiJLQD HP XP iOEXP GH IRWRJUDILDV WRPH FXLGDGR FRP R XVR GH IUDPHV SRLV FRP HOHV ILFD PDLV IiFLO FRPHWHU HUURV GH OLQNV H PXLWRV IUDPHV WDPEpP GLILFXOWDP D QDYHJDELOLGDGH FULWpULRV SDUD D DYDOLDomR GH XPD KRPH SDJH
  • 54. • SRVVLELOLGDGH GH YLVXDOL]DomR HP PRQLWRUHV [ PHVPR TXH D JUDQGH PDLRULD GH PRQLWRUHV HVWHMDP FRQILJXUDGRV HP [ H[LVWH XP S~EOLFR VLJQLILFDWLYR FRQILJXUDGR HP [ • SUHIHUrQFLD SRU XWLOL]DomR GH LPDJHQV JLI D H[LVWrQFLD GH PRQLWRUHV FRP DSHQDV FRUHV IRL D FDXVD GHVWH FXLGDGR • OLPLWH Pi[LPR GH LPDJHQV JLI SRUTXH VRPHQWH SRGHPRV EDL[DU LPDJHQV DR PHVPR WHPSR GH XP VHUYLGRU DVVLP ILFD PDLV UiSLGR FDUUHJDU XPD SiJLQD VH REHGHFHUPRV HVWH OLPLWH • OHJHQGD GHYHPRV FRORFDU VHPSUH D OHJHQGD DOW QDV LPDJHQV SRUTXH H[LVWHP LQWHUQDXWDV TXH QmR FDUUHJDP DV LPDJHQV GDV SiJLQDV D DOWXUD PtQLPD GD LPDJHP SDUD D OHJHQGD DSDUHFHU p GH SL[HOV • FRQVLVWrQFLD p R FXLGDGR GH GHL[DU RV LWHQV VHPSUH SRVLFLRQDGRV QR PHVPR OXJDU VHQGR DVVLP ILFD IiFLO SDUD R YLVLWDQWH QDYHJDU SRU WRGD VXD SiJLQD • WHU R FXLGDGR GH FRORFDU XP OLQN TXH SRVVD OHYDU R YLVLWDQWH DR WRSR GD SiJLQD TXDQGR HVWH HVWLYHU HP XPD SiJLQD PXLWR FRPSULGD VHP TXH REULJXH D XWLOL]DomR GD EDUUD GH URODJHP GH IRUPD H[DXVWLYD • VH YRFr XWLOL]DU WDEHODV SDUD D FRQVWUXomR GR ODRXW WRPH R FXLGDGR GH QmR HQJOREDU HP VHX LQWHULRU WXGR RX TXDVH WXGR SRLV VH D SiJLQD QmR IRU FDUUHJDGD WRWDOPHQWH S H IHFKDU R WDJ GD WDEHOD QDGD DOpP GH XPD WHOD HP EUDQFR LUi DSDUHFHU • VLWH PDS HVWH FXLGDGR GH FRQVWUXLU XPD PDSD GR VLWH p PXLWR LQWHUHVVDQWH SRLV QmR GHL[D R YLVLWDQWH ILFDU SHUGLGR • FRUHV RXWUR LWHP TXH GHYHPRV WRPDU FXLGDGR p VHJXLU XP SDGUmR GH FRUHV SDUD WRGD D KRPH SDJH QmR DSHQDV HP XPD ~QLFD SiJLQD • IRQWHV DV IRQWHV GH OHWUDV WDPEpP GHYHP VHJXLU XP SDGUmR ~QLFR • FODUH]D VH UHIHULQGR D YLVmR JOREDO GD SiJLQD VHP D SROXLomR KDELWXDO GDV SiJLQDV GH LQLFLDQWHV OHPEUH VH TXH HVWDV SiJLQDV QmR VmR OXPLQRVRV GH QHRQ • SROXLomR YLVXDO EDVLFDPHQWH R TXH DIHWD D TXDOLGDGH GH XPD SiJLQD p D TXDQWLGDGH GH HOHPHQWRV DSUHVHQWDGRV DV PHWD WDJV DV PHWD WDJV VmR WDJV HVSHFLDLV SRVLFLRQDGDV QR FDEHoDOKR GRV GRFXPHQWRV KWPO FRQWrP LQIRUPDo}HV H[WUDV VREUH R GRFXPHQWR HVVDV LQIRUPDo}HV SRVVXHP GLYHUVDV DSOLFDo}HV PDV QHVWH WySLFR WUDWDUHPRV DSHQDV GDV TXH DMXGDP RV VLWHV GH EXVFD D HQFRQWUDU R FRQWH~GR GD KRPH SDJH YHMD R H[HPSOR GH PHWD WDJV PHWD QDPH NHZRUG FRQWHQW FULDQGRVLWH KRPH SDJH VLWH JUiWLV JUDWXLWR HVSHFLDO JDOHULD EXVFD GHVWDTXH VLWHV SHVVRDLV ! PHWD QDPH GHVFULSWLRQ FRQWHQW FULDQGRVLWH R PDLRU SRUWDO GH KRVSHGDJHP JUiWLV GR EUDVLO ! H[SOLFDQGR PHOKRU R FyGLJR DFLPD
  • 55. • R FRPDQGR PHWD NHZRUG SRVVXL XPD FROHomR GH SDODYUDV FKDYH TXH VHUYHP DRV PHFDQLVPRV GH EXVFD SDUD TXH HQFRQWUHP DV SiJLQDV TXH PDLV FRLQFLGHP FRP R REMHWR GD EXVFD • R FRPDQGR PHWD GHVFULSWLRQ SRVVXL XPD EUHYH GHVFULomR GR FRQWH~GR GD SiJLQD H VHUYH SDUD TXH RV PHFDQLVPRV GH EXVFD FRQVLJDP H[LELU DV SiJLQDV UHWRUQDGDV GH XPD IRUPD DPLJiYHO H DXWR H[SOLFDWLYD SDUD LQVHULU FRPDQGRV PHWD HP VXDV SiJLQDV FRSLH R FyGLJR DFLPD H LQVLUD R GHQWUR GR FDEHoDOKR GR VHX GRFXPHQWR HQWUH DV WDJV KHDG! H KHDG! VHMD EDVWDQWH FULWHULRVR QD HVFROKD GDV PHOKRUHV SDODYUDV FKDYH FRORTXH QR Pi[LPR WULQWD SRLV HODV SRGHP ID]HU D GLIHUHQoD H[LVWHP RXWUDV PHWD WDJV FRP GLYHUVDV DSOLFDo}HV DJXDUGH HP EUHYH IDODUHPRV VREUH HODV DSyV WHU HODERUDGR DV PHWDWDJV SDUD VXDV SiJLQDV YRFr SRGH FDGDVWUi ODV HP VLWHV GH EXVFD FyGLJR IRQWH DSHVDU GRV SURJUDPDV ZVZJ ZKDW RX VHH ZKDW RX JHW R TXH YRFr Yr p R TXH YRFr WHUi FRPR IURQWSDJH GUHDPZHDYHU H PXLWRV RXWURV VHUHP EDVWDQWHV ~WHLV VmR SpVVLPRV HVFULWRUHV SHOR PHQRV D JUDQGH PDLRULD GHOHV HOHV HQFKHP R FyGLJR IRQWH GH WDJV GHVQHFHVViULDV H FRP LVVR D SiJLQD ILFD PDLV SHVDGD SDUD FDUUHJDU VH YRFr IRU HVFUHYHU XPD SiJLQD Gr SUHIHUrQFLD SDUD RV HGLWRUHV HP PRGR WH[WR HOHV VmR PDLV GLItFLHV GH VHUHP XWLOL]DGRV SRU LQLFLDQWHV HP KWPO PDV FDVR YRFr WHQKD XP FRQKHFLPHQWR LQWHUPHGLiULR QmR WHQKD G~YLGD TXH R UHVXOWDGR VHUi EHP PHOKRU WDJ GLY FRQWH~GR D WDJ GLY! FRQILJXUD XP EORFR WRGR GH FRQWH~GR SRGHQGR FRQWHU WH[WRV WDEHODV LPDJHQV HWF R DOLQKDPHQWR SRGH VHU j HVTXHUGD OHIW j GLUHLWD ULJKW H FHQWUDOL]DGR FHQWHU YHMD D VLQWD[H SDGUmR GD WDJ GLY DOLJQ ULJKW !H[HPSOR GH FRQWH~GR DOLQKDGR FRP R XVR GD WDJ E!GLY E! QHVWH FDVR FRP R DWULEXWR ULJKW GLY! DEDL[R R UHVXOWDGR JHUDGR SHOD WDJ DFLPD H[HPSOR GH FRQWH~GR DOLQKDGR FRP R XVR GD WDJ GLY! QHVWH FDVR FRP R DWULEXWR ULJKW YHMD RXWURV UHVXOWDGRV SRVVtYHLV REWLGRV FRP D YDULDomR GRV DWULEXWRV
  • 56. H[HPSOR GH FRQWH~GR DOLQKDGR FRP R XVR GD WDJ GLY! QHVWH FDVR FRP R DWULEXWR OHIW TXH SRVLFLRQD WRGR R FRQWH~GR j HVTXHUGD H[HPSOR GH FRQWH~GR DOLQKDGR FRP R XVR GD WDJ GLY! QHVWH FDVR FRP R DWULEXWR FHQWHU TXH SRVLFLRQD WRGR R FRQWH~GR QR FHQWUR D WDJ GLY! JDQKRX QRYDV IXQFLRQDOLGDGHV FRP D FKHJDGD GR GKWPO VHQGR TXH KRMH RV HOHPHQWRV GLY WDPEpP SRGH VHUYLU FRPR ODHUV FDPDGDV GH FyGLJR TXH YRFr SRGH XVDU SDUD SRVLFLRQDU HOHPHQWRV WH[WRV LPDJHQV WDEHODV HP TXDOTXHU OXJDU GD VXD SiJLQD WDJ WLWOH WtWXOR GD SiJLQD D WDJ WLWOH! H VXD WDJ GH IHFKDPHQWR WLWOH! LQIRUPD R WtWXOR GR GRFXPHQWR R WtWXOR GH XP GRFXPHQWR KWPO DSDUHFH HP XPD VpULH GH OXJDUHV FRPR SRU H[HPSOR • QD EDUUD VXSHULRU GRV EURZVHUV • QR FDEHoDOKR GDV SiJLQDV KWPO LPSUHVVDV • QRV UHVXOWDGRV GRV PHFDQLVPRV GH EXVFD HP JHUDO WDJ D KUHI LQVHUomR GH OLQNV FULDU XP OLQN SDUD RXWUR VLWH SDUD FULDU OLQNV XVD VH D WDJ D HP FRQMXQWR FRP RV DWULEXWRV KUHI RX QDPH YHMD FRPR ID]HU XP OLQN SDUD R KSJ D KUHI KWWS ZZZ FULDQGRVLWH FRP EU WDUJHW BEODQN ! OLQN SDUD SRUWDO E!FULDQGRVLWH E! D! QD SUiWLFD R FyGLJR DFLPD ILFD DVVLP OLQN SDUD SRUWDO FULDQGRVLWH XP YLVLWDQWH QD VXD SiJLQD TXH FOLFDU VREUH R OLQN DFLPD VHUi OHYDGR j SiJLQD SULQFLSDO GR KSJ FRPR YRFr GHYH WHU QRWDGR R OLQN DEULX RXWUD SiJLQD SDUD ID]HU LVVR XVH R DWULEXWR WDUJHW BEODQN FULDU XPD LPDJHP FRP OLQN SDUD FULDU OLQNV HP LPDJHQV XVD VH D WDJ D KUHI HP WRUQR GD WDJ LPJ TXH FKDPD D LPDJHP YHMD R FyGLJR DEDL[R D KUHI KWWS ZZZ FULDQGRVLWH FRP EU
  • 57. WDUJHW BEODQN !LPJ VUF ILJXUD JLI ! S! YHMD TXH R OLQN FULRX XPD ERUGD QD LPDJHP SDUD UHWLUDU HVVD ERUGD LQVLUD R DWULEXWR ERUGHU GHQWUR GD WDJ LPJ FULDU XP OLQN LQWHUQR SDUD FULDU OLQNV SDUD FHUWDV UHJL}HV GHQWUR GD VXD SiJLQD XVD VH D WDJ D QDPH SDUD GHILQLU DV UHJL}HV HP VL H D WDJ D KUHI SDUD FKDPDU HVVDV UHJL}HV SUHVWD DWHQomR QDV WDJV GRV GRLV SUy[LPRV H[HPSORV D QDPH WRSRGDSDJLQD ! D WDJ DFLPD GHILQH D UHJLmR FKDPDGD WRSRGDSDJLQD QRWH TXH D WDJ D QDPH QmR SUHFLVD VHU IHFKDGD FRP D! QmR VH XVD QHVWH FDVR R DWULEXWR WDUJHW DJRUD YHMD D VHJXQGD SDUWH GR SURFHVVR D KUHI WRSRGDSDJLQD !YROWDU SDUD R WRSR D! D WDJ KUHI GR H[HPSOR DFLPD p IHLWD SDUD FKDPDU D UHJLmR WRSRGDSDJLQD GHILQLGD SHOR D QDPH QRWH TXH R OLQN p IHLWR XVDQGR R FDUDFWHUH MXQWR GR QRPH GD UHJLmR SRUTXH R LQGLFD TXH R OLQN HVWi GHQWUR GD PHVPD SiJLQD DOpP GLVVR D WDJ D KUHI SUHFLVD VHU IHFKDGD FRP D! SDUD YHU XP H[HPSOR SUiWLFR GHVVH WLSR GH OLQN FOLTXH QR ERWmR WRSR GD SiJLQD H[LVWHQWH QR ILQDO GHVWD WHOD RX HQWmR FOLTXH DTXL FULDU XP OLQN SDUD HQGHUHoR GH HPDLO SDUD FULDU OLQNV SDUD HQGHUHoRV GH HPDLO XVD VH D WDJ D KUHI FRPR QRV RXWURV OLQNV PDV FRP XP GHWDOKH QR DWULEXWR KUHI RQGH VHULD GLJLWDGR R HQGHUHoR GH GHVWLQR GR OLQN LQVHUH VH D SDODYUD PDLOWR VHJXLGD GR HQGHUHoR GH HPDLO GHVHMDGR YHMD XP H[HPSOR SUiWLFR DEDL[R D KUHI PDLOWR VXSRUWH#FULDQGRVLWH FRP EU !PDQGH QRV XP HPDLO S! YHMD DEDL[R R UHVXOWDGR REWLGR PDQGH QRV XP HPDLO REV QHVVH FDVR WDPEpP QmR VH GHYH XVDU R DWULEXWR WDUJHW
  • 58. SURSULHGDGH DOW D SURSULHGDGH DOW p XPD SURSULHGDGH GD WDJ GH LPDJHP LPJ! HOD ID] FRP TXH DSDUHoD XPD SHTXHQD OHJHQGD DR ODGR GR PRXVH TXDQGR HOH HVWi VREUH R OLQN LVVR DMXGD QD QDYHJDomR TXDQGR p XVDGR SDUD H[SOLFDU XPD LPDJHP RX XP OLQN SDUD LPSODQWDU HVWH UHFXUVR FRSLH D SURSULHGDGH DEDL[R H FROH GHQWUR GD WDJ LPJ! DOW H[HPSOR D WDJ GHYHUi ILFD SDUHFLGD FRP HVVD LPJ VUF QRPHGDLPDJHP DOW H[HPSOR GH DOW ! R WH[WR GR DOW SRGH VHU DOWHUDGR SRU TXDOTXHU IUDVH VHP OLPLWH GH FDUDFWHUHV H QmR LQWHUIHUH QDV RXWUDV SURSULHGDGHV GD WDJ LPJ! WDJ KHDG FDEHoDOKR D WDJ KHDG! GHOLPLWD R LQtFLR H R ILP GR FDEHoDOKR GR GRFXPHQWR R FDEHoDOKR SRVVXL LQIRUPDo}HV HVSHFLDLV VREUH R DUTXLYR TXH QmR VmR H[LELGDV QD WHOD WDLV FRPR GDWD GH FULDomR GR GRFXPHQWR DVVXQWR WUDWDGR HWF DV LQIRUPDo}HV QR FDEHoDOKR HPERUD QmR IDoDP SDUWH GR ODRXW GD SiJLQD D QDR VHU TXH YRFr HVWHMD ID]HQGR XVR GH IROKDV GH HVWLOR SRVVXHP GDGRV HVVHQFLDLV SDUD TXH R GRFXPHQWR VHMD UHFRQKHFLGR SHORV VHUYLGRUHV VLVWHPDV GH EXVFD HQWUH RXWUDV DSOLFDo}HV WDEHOD GH DFHQWRV H FDUDFWHUHV HVSHFLDLV RV FDUDFWHUHV HVSHFLDLV GD WDEHOD LVR ODWLQ IRUDP FULDGRV SRU XPD TXHVWmR GH FRPSDWLELOLGDGH H VmR DPSODPHQWH XVDGRV H UHFRPHQGDGRV SDUD D FRQVWUXomR GH SiJLQDV KWPO D LQWHUQHW UH~QH SiJLQDV IHLWDV HP GLYHUVRV
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