Visual Communication Marketing Secrets
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This document discusses how to use visual communication and marketing on social media. It notes that users are more likely to engage with brands that post photos and graphics compared to other media. After Facebook launched Timelines, visual content increased engagement. The document then provides examples of different types of visual content that can be used, such as photos, videos, infographics, internet memes, comics, and visual note taking. It concludes with best practices for sharing visual content on different social media platforms like Facebook, Twitter, LinkedIn, and Pinterest.
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Visual Communication Marketing Secrets
- 1. Unlocking The Secrets To SOCIAL MEDIA Visual Communication & Marketing By Angela Allmond
- 2. Unlocking The Secrets To SOCIAL MEDIA
- 3. How to Use Visual Communications for Better Engagement Visual Communication & Marketing
- 4. Social IS Visual & Images Add Value Visual Communication & Marketing
- 5. Of Users… Are more likely to ENGAGE with brands that post photos and graphics compared to other media! Source: ROI Research Visual Communication & Marketing
- 6. 1 Month… after the launch of Facebook’s Timeline, VISUAL CONTENT Increased ENGAGEMENT by Source: Simply Measured Visual Communication & Marketing
- 7. Source: Track Social Visual Communication & Marketing
- 8. HOW CAN YOU VISUALLY ENGAGE? YES…that’s my cheap way to get a chuckle or an AWWWWW! Visual Communication & Marketing
- 9. TYPES OF VISUAL CONTENT Visual Communication & Marketing
- 10. PHOTOS • Vibrant Eye Catching • Illicit Emotion • Ask Question • Compare Images • Originals BEST Visual Communication & Marketing
- 11. VIDEOS • 85% Purchase Increase • Establishes Personality • 30-90 Seconds Max • Your 24/7 Voice • SEO • Convert to Text Visual Communication & Marketing
- 12. INFOGRAPHICS • Visualize Data • Read Quickly • Eye Catching • Fun, Quirky, Humorous • Dedicated Design & Content Team Infographic: RWD.co Visual Communication & Marketing
- 13. INTERNET MEMES • Popular Idea/Concept • Fun & Humorous • Relevant to Brand • Easy to Create • Look for Trending Ideas • Apps & Design Tools Easily Available Visual Communication & Marketing
- 14. COMICS • Humanizes a Brand • Digital Storytelling • Spreads Quickly • Creates Return Fans • Dedicated Design & Content Developer Visual Communication & Marketing
- 15. VISUAL NOTETAKING • Visual Brainstorming • Mind-mapping Ideas • Tutorial – Educational • Creative Expression • Casual Approach Photo by: Kris Krug Visual Communication & Marketing
- 16. OPTIMIZE SOCIAL SHARING • Post on Social Accounts • Visual Website/Blog Element • Use Social Share Buttons • Ask for Engagement • Combine with Text Posts/Links Visual Communication & Marketing
- 17. BEST PRACTISES Facebook: ALL - 400x400 pixel images Twitter: Twitpic & Instagram Links to Content LinkedIn: Business Content in Groups Pinterest: ALL – Fantastic Visual Bookmarking Google+: Combine Visual & Text Content Visual Communication & Marketing
- 18. Unlocking The Secrets To SOCIAL MEDIA Visual Communication & Marketing By Angela Allmond