This is a persona workshop for companies that have companies as a user or customer. Return to overview and action plan worksheet: http://www.slideshare.net/AngelaOgnev/understand-your-customer
You want to "make something people want," but who are the people and what they want? Use this worksheet to break down the real implications of demographics, what drives people or pushes them away, the assumptions you're making and what you want to know more about, and create a plan to dive even deeper?
Why? When you create a product people want, need, and are delighted by, you provide immense value and build a company that impacts lives.