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MOBILELegends is arguably one of themost popular mobile
games currently being played. While its premise is interesting
enough,what reallykeeps players gluedto theirsmart phones?
Mobile Legends:Bang Bang is a multiplayeronline battlearena
mobile game developed and published by ShanghaiMoontoon
Technology. The gamehas become popular in SoutheastAsia
and willbe a medal event at the 2019 SoutheastAsian Games.
This is a worldwidegame, many person play it.It is an
onlinegame and can be playedon PC or smartphones.
Youcan alsomake a team andjoin tournament games to
win allthe winningprizes.
In short, Mobile Legends is wildly popular because it meets lots
of criteria for having a successful game.Basically they took an
established genre (PC MOBAs) and transitionedit into mobile
form. They designed it carefullyand had great success withit.
First Criteria:
The gamehas tohavea clear,attractivegoal.
So how do you winin this game? You take down theenemy
base turret. This is done by hittingit untilit gives. Clear? Yes.
Fun? Since you have to kickbutt, take namesand level up a
favorite hero on theway to meetingthe goal, thenyes, I’d say
it’s a fungoal for everyone.
Second Criteria:
It should havereasonablerules and
restrictions.
This is the challenge part of the game.It can’t be too easy to win. It can’t be too hard
to win. Is it hardto figure out what you are allowed to do in the game?No. You have
a life bar,a mana/energy bar and an attack button. You havethree skills with cool
downs so you can’t button mash them. You kill stuff and break stuff, earngold and
buy equipment to make you morelethal. If you die, you have to wait a little bit and
then you come backto life. Thereis no savepoint and no pause button. Everything is
real-time.
Third criteria:
Thegame should encourageplayersto reactto
oneanother (socialinteraction).
Gamingplays into thedesire to havefun whileother people are
involved. Whetherit’s a about teamwork, friendly competition,
makingnew friends, or trolling strangers, this game definitely
provides you with allthe tools to facilitate (or regulate) social
interaction.
Fourth Criteria:
The game must haveenough inertia.
The game cannot last forever. Some people like long games like
Monopoly, Civilization, tennis and golf. Some people want short games
they can finishduring their cigarette break. With online gamers
especially, you have to have a way to satisfying frighteningly short
attention spans. So the game must have something built in to make sure
that it ends.
To ensure this, the game gives you ways to increase power levels as you
get into the late game. There is a limit to the power (so people can still
catch up andbe on equal footing again)but getting accessto the fully
“fed” status through levels and equipment gives most of the heroes
many ways to demolish the other team, thereby ensuring victory.
Fifth Criteria:
The game must allow you to grow
through experience.
The more you play, the better you get.Players love to
improve their skills.Weloveto levelup, to gethigher
rankings, to getmore stars, to become so godlythat
peoplewatch us with awe.
And when wehave allthe skills,thegame introduces
new heroes,so we have new challengestoour skills.
Alternatively,we get thechance to repeatthe process
allover again,this time witha new hero.
Sixth Criteria:
Thegame should havea good hook.
This game must certainlyhave a good hook (a good
reasonto play it) becauseit makes a consistently
good showingin downloaded app rankings in
differentcountries.
What makes people wantto keep playingit? It’s easy to
learn, it’s not hard onyour resources (time, money,
mobile specs), andit’subiquitouswithmobile-obsessed
youths (whichis pretty muchall the youthnowadays).
Is there a way to catch up if
you’re losing?
Yes there is. Actually, a lot of players fail to
see this part, making them rage quit or
just abandon the match. Either they can’t
see that you can still win, or they have
different fun criteria so they act out and
stop playing.
But really, the game has quite a few ways
to let you catch up. The resurrection timer
for players gets longer as you play,
meaning that if you can kill two key
people on the enemy team while staying
alive, you can swing the momentum and
win.
If you can kill the lord at the right time, you
gain a huge advantage that can win you the
game. If the enemy isn’t paying attention, you
can clear a lane, split push, and win within 45
seconds. There’s badges and rewards for a
come-from-behind win, precisely because it is
possible to catch up and win.
Are there elements of the
game that people cannot
predict?
People love surprises in a controlled or
relatively safe environment. Games are a lot
like movies that way. You want the thrill of the
unknown. You want to keep the game
interesting. You want different possible
outcomes to make the game replayable and
you want that any of them could happen in any
given game.
In Mobile Legends, the sheer size of the
battlefield does the job. You can only see
things that are on your screen, but the
whole battlefield is much bigger than your
screen. You can’t know everything that’s
going on everywhere.
This hidden information is sometimes called
Fog of War and it’s a fantastic feature of many
real-time strategy games that keeps things
interesting and fun because you never know
everything and players have been known to
surprise each other.
Is it fun for everyone?
Some people have peculiar ideas about what is
fun, and people like to have different kinds of
fun, and even some kinds of fun are very un-fun
for everyone. But I will propose two things.
First, a lot of people complain that other people
are ruining it. That only happens if the game
was fun in the first place.
Second, some people clearly like to go
back to playing Mobile Legends, even
after they’ve had long marathon sessions
of it. You could name that addiction,
compulsion or obsession, but in my view
that’s just because the game is pure fun.
In short, Mobile Legends is wildly
popular because it meets lots of criteria
for having a successful game. Basically
they took an established genre (PC
MOBAs) and transitioned it into mobile
form.
They designed it carefully and had great
success with it. Moonton clearly
understood their target market. So they
put out a very good game that had all the
Very Good Game elements and they
knocked it out of the park.

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Mobile Legends: Why It's So Popular

  • 1.
  • 2. MOBILELegends is arguably one of themost popular mobile games currently being played. While its premise is interesting enough,what reallykeeps players gluedto theirsmart phones?
  • 3. Mobile Legends:Bang Bang is a multiplayeronline battlearena mobile game developed and published by ShanghaiMoontoon Technology. The gamehas become popular in SoutheastAsia and willbe a medal event at the 2019 SoutheastAsian Games.
  • 4. This is a worldwidegame, many person play it.It is an onlinegame and can be playedon PC or smartphones. Youcan alsomake a team andjoin tournament games to win allthe winningprizes.
  • 5. In short, Mobile Legends is wildly popular because it meets lots of criteria for having a successful game.Basically they took an established genre (PC MOBAs) and transitionedit into mobile form. They designed it carefullyand had great success withit.
  • 6. First Criteria: The gamehas tohavea clear,attractivegoal.
  • 7. So how do you winin this game? You take down theenemy base turret. This is done by hittingit untilit gives. Clear? Yes. Fun? Since you have to kickbutt, take namesand level up a favorite hero on theway to meetingthe goal, thenyes, I’d say it’s a fungoal for everyone.
  • 8.
  • 9. Second Criteria: It should havereasonablerules and restrictions.
  • 10. This is the challenge part of the game.It can’t be too easy to win. It can’t be too hard to win. Is it hardto figure out what you are allowed to do in the game?No. You have a life bar,a mana/energy bar and an attack button. You havethree skills with cool downs so you can’t button mash them. You kill stuff and break stuff, earngold and buy equipment to make you morelethal. If you die, you have to wait a little bit and then you come backto life. Thereis no savepoint and no pause button. Everything is real-time.
  • 11.
  • 12.
  • 13. Third criteria: Thegame should encourageplayersto reactto oneanother (socialinteraction).
  • 14. Gamingplays into thedesire to havefun whileother people are involved. Whetherit’s a about teamwork, friendly competition, makingnew friends, or trolling strangers, this game definitely provides you with allthe tools to facilitate (or regulate) social interaction.
  • 15.
  • 16. Fourth Criteria: The game must haveenough inertia.
  • 17. The game cannot last forever. Some people like long games like Monopoly, Civilization, tennis and golf. Some people want short games they can finishduring their cigarette break. With online gamers especially, you have to have a way to satisfying frighteningly short attention spans. So the game must have something built in to make sure that it ends.
  • 18. To ensure this, the game gives you ways to increase power levels as you get into the late game. There is a limit to the power (so people can still catch up andbe on equal footing again)but getting accessto the fully “fed” status through levels and equipment gives most of the heroes many ways to demolish the other team, thereby ensuring victory.
  • 19.
  • 20. Fifth Criteria: The game must allow you to grow through experience.
  • 21. The more you play, the better you get.Players love to improve their skills.Weloveto levelup, to gethigher rankings, to getmore stars, to become so godlythat peoplewatch us with awe.
  • 22. And when wehave allthe skills,thegame introduces new heroes,so we have new challengestoour skills. Alternatively,we get thechance to repeatthe process allover again,this time witha new hero.
  • 23.
  • 24. Sixth Criteria: Thegame should havea good hook.
  • 25. This game must certainlyhave a good hook (a good reasonto play it) becauseit makes a consistently good showingin downloaded app rankings in differentcountries.
  • 26. What makes people wantto keep playingit? It’s easy to learn, it’s not hard onyour resources (time, money, mobile specs), andit’subiquitouswithmobile-obsessed youths (whichis pretty muchall the youthnowadays).
  • 27.
  • 28. Is there a way to catch up if you’re losing?
  • 29. Yes there is. Actually, a lot of players fail to see this part, making them rage quit or just abandon the match. Either they can’t see that you can still win, or they have different fun criteria so they act out and stop playing.
  • 30. But really, the game has quite a few ways to let you catch up. The resurrection timer for players gets longer as you play, meaning that if you can kill two key people on the enemy team while staying alive, you can swing the momentum and win.
  • 31. If you can kill the lord at the right time, you gain a huge advantage that can win you the game. If the enemy isn’t paying attention, you can clear a lane, split push, and win within 45 seconds. There’s badges and rewards for a come-from-behind win, precisely because it is possible to catch up and win.
  • 32. Are there elements of the game that people cannot predict?
  • 33. People love surprises in a controlled or relatively safe environment. Games are a lot like movies that way. You want the thrill of the unknown. You want to keep the game interesting. You want different possible outcomes to make the game replayable and you want that any of them could happen in any given game.
  • 34. In Mobile Legends, the sheer size of the battlefield does the job. You can only see things that are on your screen, but the whole battlefield is much bigger than your screen. You can’t know everything that’s going on everywhere.
  • 35. This hidden information is sometimes called Fog of War and it’s a fantastic feature of many real-time strategy games that keeps things interesting and fun because you never know everything and players have been known to surprise each other.
  • 36. Is it fun for everyone?
  • 37. Some people have peculiar ideas about what is fun, and people like to have different kinds of fun, and even some kinds of fun are very un-fun for everyone. But I will propose two things. First, a lot of people complain that other people are ruining it. That only happens if the game was fun in the first place.
  • 38. Second, some people clearly like to go back to playing Mobile Legends, even after they’ve had long marathon sessions of it. You could name that addiction, compulsion or obsession, but in my view that’s just because the game is pure fun.
  • 39. In short, Mobile Legends is wildly popular because it meets lots of criteria for having a successful game. Basically they took an established genre (PC MOBAs) and transitioned it into mobile form.
  • 40. They designed it carefully and had great success with it. Moonton clearly understood their target market. So they put out a very good game that had all the Very Good Game elements and they knocked it out of the park.