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90 Day Marketing Plan for MickTec
1. 90 Day Marketing Plan
ANGELA LIU
Content Creator & Branding
(818) 568 – 8856 yyangelaliu@gmail.com
2. Why Me
I’m sharp. I helped market an entire rental property at
age 19 and oversaw 15 cosmetics accounts at age
20 before I even got my AA.
Graduated from Cal State Northridge just last year in
Marketing, with a minor in Journalism. Worked my
entire way through school.
I have a professional Sony a5000 which I use to take
product and event photos.
Intuitive – I know psychologically what people like to
read and visually look at.
3. OBJECTIVES
Attract and find new sales candidates with other uses
besides LinkedIn.
Maintain client loyalty and referrals
4. In 30 Days….
Learn the recruitment and operations of MickTec
Tag along in Michael’s meetings to learn how he
pitches and what is generally discussed.
Discuss perks/special treatment to clients who refer or
promote Micktec services
Discuss improvements on MickTec web site
(818) 568 – 8856 yyangelaliu@gmail.com
5. In 30 Days (cont’d)
SOCIAL MEDIA
Facebook: update cover photo, implement Facebook link
to all emails, Facebook ads
Instagram: open up Instagram account., plan a design of
graphics to post
Experiment with content
THE GOAL: accelerate the learning process to begin
effective marketing
Find out what recruits and potential recruits want to learn
6. In 60 Days…
Create incentive referrals. I.E. Refer a potential
recruit/colleague and receive a Starbucks gift card
AND/OR refer and if they are hired by our client, the
referrer will receive a VISA gift card.
Continue posts on Facebook and Instagram.
Touchbase – what questions do I have?, follow up on
previous month
7. In 60 Days (cont’d)
BRANDING
Create MickTec pens
Compile and create pieces for meetings personalized to the
client
EMAIL MARKETING
Design and compile newsletters, linking to all social media and
blog
One newsletter per week
The Goal: To assess and analyze what is working, what needs
improvement.
Discuss different ideas on how to personalize and cater to recruits
and clients
8. In 90 Days…
Establish content plan for the next five months of 2016
Create top 10 list of most popular social media posts so
far, analyze data that Micktec viewers/subscribes/recruits
seem to like
Analyze newsletter data to see how much traffic it’s driving
to Micktec
9. In 90 Days (cont’d)
WEBINAR
Begin discussing possibilities of hosting a sales
webinar.
BLOG
Draft up two topics for potential blog posts
The Goal: Create any changes to plans and establish
marketing goals for the next few months.