Marketing Public Health Through Social Media
•
3 gefällt mir•657 views
Angela Connor, Social Media Manager at Capstrat speaks at the North Carolina Public Health Association's Spring Educational Conference on May 17, 2011. Topic: Marketing Public Health Through Social Media. Angela is also the author of "18 Rules of Community Engagement: A Guide for Building Relationships and Connecting With Customers Online"
Empfohlen
Empfohlen
Weitere ähnliche Inhalte
Was ist angesagt?
Was ist angesagt? (20)
Andere mochten auch
Andere mochten auch (8)
Ähnlich wie Marketing Public Health Through Social Media
Ähnlich wie Marketing Public Health Through Social Media (20)
Mehr von Angela Connor
Mehr von Angela Connor (20)
Kürzlich hochgeladen
Kürzlich hochgeladen (20)
Marketing Public Health Through Social Media
- 1. Marketing Public Health Through Social Media NC Public Health Association Spring Educational Conference Angela Connor, Social Media Manager May 17, 2011
- 2. Social media isn’t a fad, it’s a fundamental shift in the way we communicate.
- 3. Spheres of influence If you build it, will they come?
- 4. Today, I challenge you to… • Rethink your messaging • Become your own publisher • Find your audience. Go where they are. • Take the focus off of YOU • Engage: Don’t be afraid to ask questions and find out what your target audience wants and needs from you • -Learn from others • -Apply to YouTube for Nonprofits (we’ll discuss this later) •
- 5. Today, I challenge you to… • Rethink your messaging • This is too much for a wall post. Facebook is not a press release service!!
- 6. Today, I challenge you to… • Rethink your messaging • Become your own publisher • Find your audience. Go where they are. • Take the focus off of YOU • Engage: Don’t be afraid to ask questions and find out what your target audience wants and needs from you • -Learn from others • -Apply to YouTube for Nonprofits (we’ll discuss this later) •
- 7. Before you do ANYTHING…
- 8. What are your goals? • Change behaviors – move • Get noticed. More media people to action coverage • Drive home a specific issue • Prevention of chronic diseases • Raise awareness • Fan engagement and • Drive traffic to website/blog growth • Connect with a particular population
- 10. Salt Lake Valley Health Dept. Video Contest
- 11. Salt Lake Valley Health Dept. Video Contest
- 12. Tobacco Free Parks – Greensboro
- 13. Participate with People Serve with Content Engage Influencers Empower others
- 14. Participate with People Create real dialogue with your stakeholders
- 15. A few key points words about Facebook • Making the case – Engagement is a must for success • More than 500 million active users • 4,46,720 million North Carolinians (57% female, 43% male) • Facebook users share 30 billion pieces of content each month • Average user has 130 friends • Average user creates 90 pieces of content per month • Average user is connected to 80 community pages, groups and events • Facebook ads that link to Facebook content perform 50% better than ads to external websites
- 17. Make Your Content Engaging and Interesting
- 18. Empower Others
- 19. Social Media Training Now, let’s get a few things straight
- 20. Get Noticed Be Relevant Be Engaged Drive Results
- 21. Stay in Touch Angela Connor Author, “18 Rules of Community Engagement: A Guide for Building Relationships and Connecting With Customers Online.” Twitter: @communitygirl LinkedIn: LinkedIn.com/angelaconnor aconnor@capstrat.com 919-573-6307 Capstrat Insights: http://www.capstrat.com/insights/authors/angela- connor/