دیجیتال مارکتینگ در ایران موضوعی بسیار نو است و بسیاری از شرکت‌ها در استفاده‌ی درست از این نوع بازاریابی با مشکل مواجه هستند. در این کنفرانس سعی داریم با استفاده از تجربیات خود در طول چند سال گذشته به صورت اجمالی و خلاصه در خصوص انواع کانال‌های دیجیتال صحبت کنیم. تجربیات شرکت‌های موفق در بازاریابی دیجیتال را با شما به اشتراک بگذاریم و به شما کمک کنیم تا بتوانید به درستی بودجه خود را در دیجیتال مارکتینگ هزینه کنید.

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Online AdvertisingTypes &Tips

2. Hossein Mousavi
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Manager of Customer Care Department @ Anetwork
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3. HeadLines
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•Business Requirements
•Types of Online Advertising
•The Advantages of Online Advertising
•Introduce Online Campaigns Metrics
•Marketing Funnel And Its Relations With Campaign Analyze
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4. Various Businesses Have Payments For Advertising,
Because:
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5. This Steps include:
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•Display Company’s Logo or Product Brand
•Gathering Data Such As Email or Phone Number
•Inform Sales Festivals & Special Offers
•Add New Users
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6. Types of Online Advertising
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•CPC or PPC:
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InThis ApproachYou Pay When A User Click On your Ad.
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Ex. Google Adword - Google AdSence -Yahoo Search Marketing -
Anetwork
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Average of Cost Per Click in Google: 0.35$
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7. Types of Online Advertising
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•CPM:
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InThis ApproachYou Pay WhenYour Ad Just Display for Audiences.
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Ex.Vibrant Media - Adify - Advertising.com
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Average Price: Per 1000 Impression 3.1$
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8. Types of Online Advertising
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•CPA or CPL:
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InThis ApproachYou Pay WhenThe User Act onYour Website,
This Is Can Be Registration, Purchase or FillThe Form.
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Average Price for Cost Per Lead: 5 to 8 $
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9. Types of Online Advertising
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•Social Media
•Email Marketing
•Content Marketing
•SEO
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This Approachs Will Explain In Next Presentations.
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10. VS.
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11. The Advantages of Online Advertising
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•Cost Effective , Result Base
•Targeted audience
•Measurable
•Actionable
•FasterThan Other Ways
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12. The Advantages of Online Advertising
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•Better ROIs
•Easy toViral Messages
•Better Engagement
•Optimizable
•More Payment Options
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13. You Have to KnowYour Campaign Metrics
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Digital Marketing Campaigns Gathering Data ForYou.
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But
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Understanding Its Data,And Change SomeThingsThat Its Suggest to
You Need Experiences And Knowledge About Metrics.
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14. THUS:
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You Must Have Some Metrics.
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15. Clicks Count
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Conversion Rate
CPA
CPC
Impressions
CTR

16. Let’s See From Another Perspective
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You Should Know About
Marketing Funnel
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{
{
{
Top-funnel
mid-funnel
bot-funnel

17. Display Ads Can Be Used As a BrandingVehicle.
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Top-funnel Metrics:
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1. Brand Recall
2. Brand Search
3. Direct WebsiteTraffic
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18. Mid-funnel More Focus on User Engagement & Education
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Mid-funnel Metrics:
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4. Cost Per New WebsiteVisitors
5. Page PerView (or Page Per Session)
6. Bounce Rate
7.Time on Site
8. Submit Opt-in Forms
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19. UntilThis StageYour Brand Is Known By Some Users.. NowYou
NeedTo Generate Leads &Then Sell toThem.
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Bot-funnel Metrics:
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9.Total Leads Count
10. Cost Per Lead
11. Opportunity Contribution
12. Revenue Contribution
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What DoYou Understand FromThat Image?
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WhenYou Focus on Only a Part of an Image,
You See Nothing!
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You Must Go Back And See All Aspect of a Phenomenon.

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23. !
Any Questions?
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24. h.mousavi@anetwork.ir
@hosein6626
Thanks ForYour Kindly Attention Guys!
blogad.ir/author/hosseinm
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