دیجیتال مارکتینگ در ایران موضوعی بسیار نو است و بسیاری از شرکت‌ها در استفاده‌ی درست از این نوع بازاریابی با مشکل مواجه هستند. در این کنفرانس سعی داریم با استفاده از تجربیات خود در طول چند سال گذشته به صورت اجمالی و خلاصه در خصوص انواع کانال‌های دیجیتال صحبت کنیم. تجربیات شرکت‌های موفق در بازاریابی دیجیتال را با شما به اشتراک بگذاریم و به شما کمک کنیم تا بتوانید به درستی بودجه خود را در دیجیتال مارکتینگ هزینه کنید.

1. Digital Marketing
Don’t F*** Your Money UP!

2. More than
80% of Digital Marketing
Campaigns
were failed
because they don't know what
happens after campaign’s
starting

3. If you Can’t
Analyze
and
Optimize
don't Start

4. What should !Do?
!have a Product or Website

5. !need Users
!need Traffic
!need Order

6. is about content…

7. is about content…
Banner
Landing
Social
Blog
News
Video app
Photo
website

8. PLACE CONTENT
TIME

9. Where Can!Start?

10. CPC and Banner Advertisement
Social Media Marketing
Content, Blog, PR, News
Email Marketing & Automation
SEO

11. CPC and Banner Advertisement
Social Media Marketing
Content, Blog, PR, News
Email Marketing & Automation
SEO

12. CPC and Banner Advertisement
Social Media Marketing
Content, Blog, PR, News
Email Marketing & Automation
SEO

13. CPC and Banner Advertisement
Social Media Marketing
Content, Blog, PR, News
Email Marketing & Automation
SEO

14. CPC and Banner Advertisement
Social Media Marketing
Content, Blog, PR, News
Email Marketing & Automation
SEO

15. When Can!Start?

16. Setup your Google analytics
before take any other action

17. Analytics is about
identifying trends,
not about getting
hung up on numbers

18. Then,
Identifying Goals
is
the Most Important Step

19. • Downloading a document
• Completing a contact form
• Completing a purchase
• Spend more than 5 min
• See more than 3 pages
Goals could be:

20. What else!need?

21. Strategy . Plan . Action

22. Strategy
Plan
Action
Subscription
Users
Branding
Training
Relation
Traffic

23. Strategy
Plan
Action
Time
Budget
Resources
Email Automation
Social Media
Marketing Calendar
CPC

24. Strategy
Plan
Action
ASK
USERS
TO DO
EXATLY
THAT
YOU ARE
LOOKING FOR

25. Traffic
to
Lovers

26. Attract
Convert
Close
Delight
Blogging
Social Media
Keyword Optimization
Site Page

27. Attract
Convert
Close
Delight
Call to Action
Landing Page
Forms
Contact Database

28. Attract
Convert
Close
Delight
Newsletter
Email Automation
Social Media
Lead Scoring

29. Attract
Convert
Close
Delight
Smart Call to Action
Social Media
Email Marketing
Customer Service

30. Strangers
Visitor
Customer
Lead
Promoter

31. “!” to “i”

32. A Scientist in Digital Marketing
i‘m a Digital Marketing Manager

33. @shayanshalileh
sh.shalileh@anetwork.ir