1. Business Plan - EZWheels
Team SASSI

2. Executive Summary
• The Company: EZ Wheels: an Indian startup which
provides mobile directory services for wheelchair
users.
• The Target Market: Wheelchair users with android
phones
• The Opportunity: To provide a listing of wheelchair
accessible businesses on a mobile phone
• The Competition: None today in India
• The Partners: Wheelchair manufacturers, Ability NGO’s
& Consulting firms
• The Goal: Achieve 50% market share in top 4 metros
within 3 years.

3. TEAM SASSI
Sumaiyya Anas, 6th
Grade
Samreen
Aisha Jamal, 6th Grade Saleemmuddin,
5th Grade
Inaya Mansoor, 5th Grade

4. EZ Wheels
• What is EZ Wheels?
– India’s 1st online directory of wheelchair accessible
places
• Value Proposition
– To provide wheelchair users a list of wheelchair
accessible places – banks, restaurants, pharmacies,
grocery stores, etc. on their android phone!

5. Customer needs & Solution
• Information regarding local accessible places is
not easily available in developing countries such
as India.
• It is also difficult to find local accessible places
even on the internet.
• The most popular information device that they
may have is the mobile and they carry it with
them every where
• Android is one of the popular platforms among
the smart phones
• Mobiles are generally used directly by the
wheelchair bound person or by their care givers.
• Thus they can use EZ Wheels app on their android
phones to obtain a list of wheelchair accessible
places.

6. FEATURES – VER. 1
A search option which allows users to enter a location and the app
displays all the wheelchair accessible places in that location. Users
can also enter a business type and receive a list of accessible
businesses of that type in a city
– Restaurants & Cafes
– Medical stores
– Grocery Stores
– Schools
– Hospitals
– Theatres
– Bookshops
– Jewelry stores
– Libraries

7. FEATURES – VER. 2
– Business Type: Allow user to also select nature of
business ie. bank, school, restaurant etc. along with
selecting location
– Monthly updates: Monthly updates to database of
accessible places
– Add a Business: Users can add a business which has
wheelchair accessible premises and also rate the
accessibility
– Local language support: Users can search & find or
add a business using their local language
– Google Map support: Directions to business

8. SEARCH SCREEN LOGIC
• User enters a location
and presses the search
button. The user is taken
to the display screen
• User enters a business
type and presses the
search button. The user
is taken to the display
screen

9. RESULT DISPLAY
• The app searches for the
wheelchair accessible
businesses in the
specified location and
displays them.
• Or the app displays all the
wheelchair accessible
business types (pharmacy,
bank etc) across all
locations in a city.

10. MARKET SIZE
• India has the second largest number of mobile
phone users in the world.
– More than 850 million subscribers
– 40 million have smart phones
– Android has 62% market share among smart phones
• From about 9 million locomotor disabled people,
– 7 million have phones.
– Of this about 330,00 have smart phones
– 220,000 have android phones.

11. COMPETITION
• We have no competition so far. However some
large online yellow pages might copy us and
put the app on their website.
• Though there are other apps which are a bit
like EZ-Wheels, there are none in India.
• An online yellow pages company like askLaila
or Sulekha might create such an app in the
future.

12. STRATEGY & IMPLEMENTATION
• Strategic Partnerships
• Database building
• Phased Roll Out
• Customer Acquisition

13. STRATEGIC PARTNERS
– Callidai
• India’s largest wheelchair manufacturers. We would like
them to inform their customers about our app.
– Accessability
• an architecture firm which specializes in accessibility
assessments & recommendations.
• We would like them to promote our app on their website
– Ability Foundation
• NGO which does advocacy for physically challenged
people. We would like to inform their members about
our app.
– Family of Disabled
• NGO for advocacy for physically challenged people

14. DATABASE BUILDING
• Hire a market research firm to build a
database of accessible places in each city.
• Ver 2: Will allow users to directly Add-a-
Business

15. PHASED ROLL OUT
• We will soft launch the app in Chennai in
2013-14 with population of 5 million and
target population of 2000 people
• Next we will target Mumbai with a population
18 million people and target population of
4000
• In 2015-16 we will roll out in New Delhi &
Bangalore to target a total of 6500 customers

16. CUSTOMER ACQUISITION
• Advertising:
– Through Callidai & other wheelchair
manufacturers
– Through NGO’s working with wheelchair/
physically challenged people
– Through online groups for wheelchair users
– Websites for physically challenged people

17. DISTRIBUTION CHANNEL
• EZ-Wheel website ezwheel.com
• Accessability Portal
• Google Play Store

18. REVENUE MODEL
• Customers purchasing the app
– Monthly Subscription model
– Through PayPal/ Debit/ Credit card
• Premium listings for businesses
• Through advertising
– NGO’s
– Wheelchair manufacturers
– Products targeted at Wheelchair users

19. FINANCIAL ANALYSIS
2013-14 2014-15 2015-16
(Year 0) Year 1 Year 2
1 city 2 cities 4 cities
Revenue
Total locomotor impaired Android users 220,000 270,000 300,000
City population of locomotor impaired with Android 1,000 5,418 12,964
Our customers 500 2,709 6,482
Monthly subscription 100 100 100
Annual subscription revenue 50,000 270,909 648,182
Annual advertising revenue 10,000 25,000 50,000
Annual premium listing revenue 25,000 50,000 75,000
TOTAL REVENUE 85,000 345,909 773,182
Expenses
Computer purchase 80,000 80,000 120,000
Advertising 100,000 110,000 220,000
Payroll 0 0
Hosting 2,000 2,000 4,000
Rent 120,000 132,000 145,200
Total Expenses 302,000 324,000 489,200
Profit/Loss -217,000 21,909 283,982

20. SUMMARY OF FINANCIALS
• Year 1: Soft launch: Loss of Rs 200,000
• Year 2: Launch in 2 cities: Profit of Rs 20,000
• Year 3: Launch in 2 more cities: Profit of Rs.
280,000

21. If we won the $10,000!
• Our urgent need is to build our database of
wheelchair accessible places.
• We plan to spend $5000 to hire a market
research firm to build our database in Chennai.
• We plan to spend $2000 in advertising in Year 0
• We will need the balance $3000 to meet our
operating losses in Year 1 and for launch
expenses in Mumbai in 2014-15.

22. References
• http://www.nielsen.com/us/en/newswire/201
3/smartphones-keep-users-in-india-plugged-
in.html
• Vidyasagar
• Accessability
• Ability Foundation India