This document discusses strategies for engaging passive talent on LinkedIn. It emphasizes treating recruiting like marketing and sales in order to target passive candidates, not just active job seekers. The key strategies discussed are developing an authentic talent brand, personalizing job targeting to the right candidates, and strategically sourcing and engaging ideal candidates. The goal is to establish a virtuous cycle of continuous talent engagement and recruitment excellence.
2. LinkedIn: A global pool of talent
2M+
INDONESIA
2M+
PHILIPPINES
1M+
MALAYSIA
1M+
SINGAPORE
1M+
SAUDI ARABIA
16M+
BRAZIL
93M+
UNITED STATES
OF AMERICA
9M+
CANADA
24M+
INDIA
5M+
AUSTRALIA
1M+
NEW ZEALAND
3M+
SOUTH AFRICA
1M+
UNITED ARAB EMIRATES
13M+
UNITED KINGDOM
7M+
FRANCE
6M+
ITALY
1M+
BELGIUM
1M+
DENMARK
2M+
TURKEY
4M+
NETHERLANDS
1M+
SWEDEN
5M+
SPAIN
300M+ Members
worldwide
+2 New members per second
187M Monthly unique visitors
3. Vision is to bring economic opportunity to every
member of the global workforce
4.
5.
6. http://press.linkedin.com/about
ï§ 5000+ employees
ï§ Offices in 27 cities globally
ï§ Available in 22 different languages
ï§ 300m+ members in 200+ countries
ï§ 39m students and recent grads â fastest growing demographic
8. âHiring the best person available for a position,
rather than the best person who applies to a
job posting, requires a different type of recruiter
and a different type of recruiting process.â
Lou Adler
CEO
Adler Group
23. âRecruitersâ 10 years from now will be preoccupied
with marketing, PR, community building, and
employment branding. The âWar for Talentâ will
be a âWar of Relationship Marketingâ.â
Matthew Jeffery
Global Head of Talent Strategy & Innovation
HR Talent Acquisition, SAP UK Ltd.
34. 6
5
1
Career Opportunities
NOT Job Descriptions
2
Recruiting
IS Marketing
Harness the
POWER
of Data
Recruiting
IS Sales3
4
Every employee IS
an ambassador
36. 6
1
Career Opportunities
NOT Job Descriptions
2
Recruiting
IS Marketing
Be
STRATEGIC
Recruiting
IS Sales3
4
Every employee IS
an ambassador
5
Harness the
POWER of data
40. 1
Career Opportunities
NOT Job Descriptions
2
3
4
5
Recruiting
IS Marketing
Recruiting
IS Sales
Every employee IS
an ambassador
Harness the
POWER of data
6
Be
STRATEGIC
6 Steps to Passive
Talent Recruiting
Excellence
>2 New members per second as of 12/31/13 based on internal estimates
187M Monthly unique visitors for Q4â13 according to comScore using LinkedIn + SlideShare
http://press.linkedin.com/about