2. Urban Screens – the Urbane Potential of Public Screens for
Interaction
Mirjam Struppek
The Urban Screen as a Socializing Platform: Exploring the
Role of Place within Urban Space
Ava Fatah gen. Schiecks, Carolina Briones,
Chiron Mottram
Art and Social Display in the Branding of the City: Token
Screens of opportunities for difference?
Julia Nevas
8. Screen Media: Individual
“In contrast to the mobile screens
integrated in phones, PDAs, laptops
etc., which display content for an
individual, Urban Screens focuses on
the public urban audience, on joint
and widespread reception of media
content.” - Mirjam Struppek
14. Urban Screens: Objectives
- Promoting interaction, fearless confrontation and
contact with strangers
- Promoting formation of public sphere by criticism,
reflection on society
17. Urban Screens: Objectives
- Promoting interaction, fearless confrontation and
contact with strangers
- Promoting formation of public sphere by criticism,
reflection on society
- Promoting social interaction and integration in the
local neighborhood
21. Urban Screens: Objectives
- Promoting interaction, fearless confrontation and
contact with strangers
- Promoting formation of public sphere by criticism,
reflection on society
- Promoting social interaction and integration in the
local neighborhood
- Supporting understanding of current development of
high-tech society
25. Urban Screens: Objectives
- Promoting interaction, fearless confrontation and
contact with strangers
- Promoting formation of public sphere by criticism,
reflection on society
- Promoting social interaction and integration in the
local neighborhood
- Supporting understanding of current development of
high-tech society
- Supporting conscious participation in the creation of
public space
Screen Media for the Past few years has revolved around the Individual. However this is not about the individual in screen media. This is about the exact opposite of Individual.
What I found interesting was this notion of attempting to retract and return screens from a medium of the individual and place it back into a front of public viewing.
We do view a great deal of screen media alone because it’s convinent for us. We have ipods and video phones and computers with direct access to the internet but when was the last time we actually engaged in watching media together or with a collective group of people in a public or even semi-public space.
What are Urban Screens?
-Large Screens to project material with or without interaction across a public space.
Urban Screens are defined as various kinds of dynamic digital displays in urban space that are used in consideration of a well balanced, sustainable urban society – screens that support the idea of public space as space for creation and exchange of culture, or the formation of a public sphere through criticism and reflection.
“space does not only reflect social patterns, but can also play an important role in generating these patterns, providing a platform for rich and diverse social encounters.” – Bath
“
Principals laid out in social sustainability to promote a better use of public space and the environment
“When situating a digital platform in a city context, which includes both humans and the digital platform as componenets, it becomes part of a larger and a more complex system, spatially (ie physically), digitally and socially. Whereas the social aspect is often taken into account in designing interactions enabled through digital technolgy, relatively little attention has been given to date, however, to the spatial properties and the individual aspects of the place, and so to address their impact on forming shared encounters, in particular within the urban context.” – Bath
- Promoting interaction, fearless confrontation and contact with strangers
- Promoting formation of public sphere by criticism, reflection on society
- Promoting social interaction and integration in the local neighborhood
- Supporting understanding of current development of high-tech society
- Supporting conscious participation in the creation of public space
“Using the body as an interaface the digital screen acts as a non-traditional interface and as a facilitator between people and people and people and their surrounding environment.” – Bath
Conclusion:
Our initial evaluation suggests that introducing a change in an area within the urban space, by setting up the digital platform, made people aware of the existence of other people in the same area. This can possibly influence their behaviour or provide a motivation to change the way they communicate and engage with others, generating diverse and rich shared encounters.
- Promoting interaction, fearless confrontation and contact with strangers
- Promoting formation of public sphere by criticism, reflection on society
- Promoting social interaction and integration in the local neighborhood
- Supporting understanding of current development of high-tech society
- Supporting conscious participation in the creation of public space
“ The first steps in broadening the commercial advertisement content of large ditigal outdoor screens focsed on the transfer and slight adjustment of the TV to the newcircumstances of public viewing.” – Struppek.
Screens have two elements of information naturally attached to them. The Content that they display offers one level and their physical placement in space offers another
As we talked about earlier, the screen in many ways has moved to the individual consumption. Large public screens are now designed to promote and bring content into the public area. By placing screens into the city you’re engaging in natural public debate.
I’ll return to bath for a second and begin to talk about it in terms of where to place the screens. They did a great deal of research on where to place screens and where to people where and then allowed that to direct where they placed screen.
- Promoting interaction, fearless confrontation and contact with strangers
- Promoting formation of public sphere by criticism, reflection on society
- Promoting social interaction and integration in the local neighborhood
- Supporting understanding of current development of high-tech society
- Supporting conscious participation in the creation of public space
A project promoted by the BBC to place large screens around different cities and towns in the united kingdom as a means of Public space broadcasting
The experiments done by BBC in collaboration with Philips and local City Councils in various cities in the UK could be considered a forerunner to these TV broadcast stations. They coordinated outdoor movie-screenings, the collective watching of soccer-games, and special City-TV news channels. [Fig. 3] Preferably set up in key locations, in a setting for a wider audience, these screenings in memorable places could support identification with local culture through joint experiences. A local memory could indeed develop, if the screens were used as a means for maintaining and supporting a rich and complex local culture.
Popular events mostly included sporting events and
For instance, in Area Three (Stall Street), a wide and highly integrated street, which was characterised with fast walking pace people had the tendency to simply glance at the interactive prototype and continue walking in the same pace towards their destination. In contrast, in Area Two (New Bond Street), a highly integrated area with lower walking pace, characterized as being an intersection of more than one pedestrians routes, people tended to stop around the prototype and share the experience with other people around the area.
- Promoting interaction, fearless confrontation and contact with strangers
- Promoting formation of public sphere by criticism, reflection on society
- Promoting social interaction and integration in the local neighborhood
- Supporting understanding of current development of high-tech society
- Supporting conscious participation in the creation of public space
The Majority of Screens that exist in the world now a days exist in order to advertiser or sell objects to people.
Therefore, the spectacle generates a passive role in the consumer as spectator. Despite the fact that most images presented in Times Square are consumption driven, video art content is a first step in displaying contents different from consumption oriented ones, an altering effect to the cultural logic of consumption. – N
Consumer Verse Citizen
“The result of this proliferation of signs, screens and billboards produces what Virilio refers to as the standardisation of vision, a visual ecology where most displays function along with other factors, for the consumption of the city as a cultural good. They epitomise the experience of the city as a good.” – Nevarez
Citizen Verse Consumer - The 59th Minute: Video Art
Creative Time – PPL THAT DID THIS THING!!!
“Many of the videos shown in The 59th Minute show contents that depict aspects and conditions of urban living. These art videos address issues of anonymity, the city as tamed and playful, overcoming the city flying over the city as in a dreamscape, as well as contents allegorical to dwelling and movement.” - N
- Promoting interaction, fearless confrontation and contact with strangers
- Promoting formation of public sphere by criticism, reflection on society
- Promoting social interaction and integration in the local neighborhood
- Supporting understanding of current development of high-tech society
- Supporting conscious participation in the creation of public space
Confused by this one and realized sort of what it mean
In its early stages, the Internet was discovered as new, alternative public sphere. The rediscovery of a civic society is tied to the inherent structure of the Internet, which is strongly based on cooperative exchange and shared engagement through the openness of systems. The population of virtual spaces – virtual cities with their chat rooms, MUDs, and experimental spaces for creating alternative identities – has been continuously growing.
Engage and use the public spaces we have already established. Online worlds are great but at the same time, they promote and encourage the user to go back and use screen media privately. Socially, they allow for public exchange but so do other areas of the city and other public places.
