LinkedIn is the top social media site for Hong Kong professionals, however many are only modest LinkedIn users. This session will assist you with embracing LinkedIn as a vital way to communicate and engage with customers, employees and peers, as well as educate on how your and your company’s LinkedIn presence can elevate your organisation's brand.

1. Building your personal
and company brand on…

2. Lauren Gilbert
Solutions Consultant
Rainbow Lau
Solutions Consultant

3. Who is already a LinkedIn Member?
Who has profile picture on your LinkedIn profile?
Who has 500+ connections in your LinkedIn network?
Who has joined 2+ groups?
Who follows 5+ companies?

4. What are we going to learn today?
Create a killer LinkedIn Profile
Post compelling status updates
Set up a professional Company Page
Post exciting Company updates

5. Connect the world’s professionals to
make them more
productive and successful
Our Mission

6. The professional profile of
record
Connect all of the world's
professionals
Identity Networks Knowledge
The definitive professional publishing
platform
The value for our Members

7. The value for our Clients
Hire
Attract & approach
passive candidates
Market
The most effective way for marketers
to engage professionals
Sell
The start of every sales
opportunity

8. 414m+

9. Let’s get started on creating that killer
LinkedIn Profile

10. Use your full name
Make it catchy and
creative
Make it keyword rich so
you will be found in
searches
This is your first
impression – stand out!
Your
headline
1

11. Your
photo
2
Make it professional
Then you will receive
7xmore views

12. Your
URL
3
Replace your
automatically generated
URL
Personalise by
clicking “edit profile” and
“edit contact info”
Add LinkedIn to your
email signature

13. Your
summary
4
Your elevator pitch
Keyword rich to increase
searchability
Write your summary in
first person to keep it
human
Enrich your profile with
media to make it stand
out more

14. Your
experience
5
Briefly explain the
company and summarise
your role
Highlight key
contributions, awards and
projects, use rich media
Avoid CV style
Keep consistent format
across all positions

15. Education &
recommendations
6
Expand on your degree, include course
details
Connect with old classmates
Request recommendations from clients,
old/new colleagues, etc
Give and get – offer recommendations
in exchange

16. Your
skills
7
List at least 5 core skills and
increase your searchability
Endorse others and
encourage them to return
the favour!

17. Connecting
personally
8
Invite new connections
with a personalised
request
Your connection “policy”
is up to you
Stay in touch with your
connections

18. Your
activity
9
Bring your passions to the
forefront
Make it short and sharp
Include images and get
more likes, comments
and shares
Think about your
audience

19. Gain
insights
9
Follow Influencers and
individuals and keep up to
date with their blogs
Follow Education
institutions and
Companies
Join and contribute to
Groups, increase
searchability and
approachability

20. But… Why should you care…?
Your online professional profile
Digital representation of your network
Generate thought-leadership content
Powerful referral platform
Discussion platform – policy, regulation, etc

22. Create a description –
what your business does,
your offerings
Add a banner and logo –
standout!
Ensure your staff are
linked to your page
Set up in multiple different
languages
Company
profile
1

23. Linked to your Company
Page
Spotlight a brand or key
offering
Post updates from the
Showcase Page
Showcase
pages
2

24. Attract and engage
quality candidates with
targeted and rich content
Videos, employee
testimonials, jobs
28% reduction
in turnover
50% reduction
in cost per hire
Invest in a
Career Page
3

26. Attract
Followers
4
Easy first step – your
employees! Link their
Profile to your Page
Add a “Follow” button to
your website – see how
here
Invite your clients and
prospects to become
Followers

27. Invest in
Followers
5
Use highly targeted ads
to attract specific
audiences
Industries, regions,
companies
Click automatically makes
them a Follower

29. Post updates every two
days
3 different types:
• Company news
• Jobs
• Industry pieces
Engage
audience
6

30. 98%
2x
75%

31. Message targeted to the
right people
Build brand awareness
Increase Followers and
social engagement
Sponsor
updates
7

32. Leverage Company Page
analytics
Track engagements on
updates, Follower growth,
trends
Optimise, refine and
customise
Monitor
success
8

33. What have we learnt today?
Create a killer LinkedIn Profile
Post compelling status updates
Set up a professional Company Page
Post exciting Company updates

34. Coming up…!
March 31st

35. Lauren Gilbert
Solutions Consultant
lgilbert@linkedin.com
Connect with me here
Rainbow Lau
Solutions Consultant
rlau@linkedin.com
Connect with me here