A simple introduction to Strategic Minds Communications.

1. Understanding people. Building Brands.

2. quot;The aim of marketing is to know
and understand the customer
so well the product or service
fits him and sells itself.quot;
Peter F. Drucker

3. Our mission
A marketing strategy and
communications consultancy that
specialises in understanding people, in
order to create passionate, profitable
and enduring relationships between
brands, employees and consumers that
transform businesses and our world.

4. Our aims
ENLIGHTEN
To give companies greater knowledge and understanding about what matters
to consumers, and how they can better leverage their offering.
INSPIRE! !
To inspire companies to create brands, products and services that can make a
positive difference in the world, and that as a result people love and praise.
INNOVATE! !
To grow and differentiate our clients’ businesses through ever innovative
marketing strategy and total touch-point communications.
UNITE!!
To unite companies, their employees and consumers together for mutually
beneficial long-term reward.
PARTNER
To partner our clients with integrity at every level.

5. Our story
1. Combination client & agency experience.
2. Combination multi-country experience.
3. Local, national and international clients.
4. Growing exponentially each year.

6. A marketing strategy &
communications consultancy

7. A thorough process
from beginning to end
1. Identify the opportunity through analysis
and research
2. Define the strategy
3. Create & communicate the brand
through the right and relevant consumer
touchpoints
4. Measure the results

8. Tailored to the needs of your brand
• Brand creation (introduction)
• Brand evolution (growth)
• Brand revitalisation (maturity)
• Brand transformation (decline)

9. Full range of brand building services
• Research
• Strategic planning
• Design
• Advertising
• Media planning
• Direct marketing
• Loyalty marketing
• Staff & channel support
• Customer relationship marketing
• Experiential
• Exhibitions

10. Brands we’ve worked with
Aroma ki Day Spa
Bridge of Hope
City of Sydney
Compassion Australia
Conveyancing Solutions
Emil Ford & Co Lawyers
Evangelism Explosion International
Global Experience
H20 Audio
Insight Action
Intelligent Developments
Jaques Stanmore Wealth Advisors
Manly-Manado (Action Against Poverty)
Tax Express
UKTV
Warringah Home Loans

11. Some examples of our work
focussing on strategy and branding.
TV and radio campaigns not included.

12. Strategic Thinking:
Warringah Home Loans
1. Background
WHL approached us to help them develop their business identity and write their
marketing strategy to improve their brand awareness and create more sales demand.
2. Process
Stage 1: Research market, review the brand and proposition vs. the competition.
Stage 2: Create brand USP, values and strap-line.
Stage 3: Review previous marketing activity, set objectives, target markets, and plan
for the forthcoming year.
Stage 4: Review existing marketing material and messages by target market.
Set marketing strategy to generate awareness, community involvement acceptability,
and more business.
3. Result
We evaluated their product offering and created a new and unique proposition in the
home loans market: When peace of mind matters. We then developed a 12 month
marketing plan to build their brand presence, community involvement through “kids in
sport” sponsorship, and got the phones ringing for new business.

13. Strategic Thinking:
Aroma Ki Day Spa
1. Background
Aroma ki approached us to review their market offering as a new entrant to
Sydney’s day spa market and a proposition to be Sydney’s most luxurious day
spa, and to write a marketing activity plan for 2006.
2. Process
Stage 1: Research market, review the brand and proposition vs. the competition.
Stage 2: Create brand proposition, values and strap-line.
Stage 3: Review previous marketing plan, target markets, set objectives and plan
for forthcoming year.
Stage 4: Review existing marketing material and messages by target market. Set
marketing activity strategy to gain more business.
3. Result
We evaluated their brand, proposition and offering and developed a 12 month
activity plan to build their brand presence at a national and local level, and a
tactical local plan to encourage new customers to trial the spa.

14. Strategic Thinking:
Compassion Integrated Marketing Strategy
1. Research and develop
Compassion’s marketing
response to a multi-product,
multi-market environment.
2. Determine best fit strategies for
linking Compassion programs
with target markets re. acquisition
and retention.
3. Recommend structural and
procedural changes to best
deliver on the integrated
marketing strategies developed.

15. Brand Evolution: Intelligent Developments Positioning & Identity

16. Compassion ‘About Me’ Display - Poverty Room

17. Compassion ‘About Me’ Display - Holistic Child Development Area

18. Microsite: UKTV Whodunnit? Competition

19. Tax Express Branding and Advertising Collateral

20. Tax Express Branding and Advertising Collateral

21. Evangelism Explosion - Xee logo, Marketing Strategy, Printed
Collateral & 16 unit DVD

22. Evangelism Explosion - Xee logo, Marketing Strategy, Printed
Collateral & 16 unit DVD

23. Asthma Foundation Press Campaign

24. LNG From Australia Display

25. Manly-Manado / Action Against Poverty Logo, Brand and Collateral

26. Manly-Manado / Action Against Poverty Logo, Brand and Collateral

27. Mr Bird’s MYO Brand Identity, Packaging and Website

28. But don’t just take our word for it...

29. “Its one thing to trust the design of a brochure to
an external agency, even the responsibility for an
entire campaign, but to place the entire “go to
market” strategy of a $50+m organisation in the
hands of others takes more than good vibes and
a nice folio. Strategic Minds has brought
together inspired creativity, sound strategy and
utter dependability. Their contribution to the
ministry of Compassion extends far beyond that
of most commercial partnerships.”
Jeff Nagle, COO - Compassion Australia

30. “Strategic Minds is an absolute pleasure to work with.
The work they produce is of the highest quality –
comparable with any top agency, however, I believe it’s
their service which sets them apart. They make working
to tight deadlines and budgets seem all so easy. They
are proactive in providing input and advice, but also
take direction from the client very well. They always
seem to quickly and thoroughly ‘get’ our concept and
then throw themselves into the project with such
passion. They go above and beyond the call of duty,
giving the project everything they possibly can. I would
not hesitate to recommend Strategic Minds – they are
truly a joy to work with!”
Natalie Moses, Marketing Director - Compassion Australia

31. “Strategic Minds Communications delivered a highly
effective media buy for Supernova, our biggest program
launch of the year, for the budget given. It was an
innovative buy, with good strategy and ideas, and the
service received was fabulous. I highly recommend
Strategic Minds – they go over and above in their delivery.”
Anna Cochrane, Marketing Director - UKTV

32. Thank you for reading this presentation.
We look forward to hearing from you.
Call us on 02 8022 8479
or email info@strategicminds.com.au