Having a Facebook page, Twitter account or maybe even a Pinterest account does not mean you have a social media strategy. From reputation management and media monitoring to engaging communication and collaboration, learn what the best businesses and organizations are doing to utilize social media that deliver measurable results. A fundamental social media strategy applies as much to your existing presence as it can with any future, super-shiny new social media sites. Learn how to measure and evaluate the impact of social media within the context of our fraternal niche.

1. Social Media Strategy
For Fraternal Organizations
Andy Huston
andy@nicindy.org
Director of Member Services
North-American Interfraternity Conference
@hust0058 / @nicfraternity

3. http://www.flickr.com/photos/38104469@N00/3899953986

4. http://www.flickr.com/photos/donzbop/359954316

5. Awake
PCs, TVs,
Smartphones
Sleep
From: FastCompany

6. Not Shiny New Toys
Powerful Business
Applications

7. Social Media Is Work
http://www.flickr.com/photos/mr_gonzales/1296612658/

9. THERE ARE IDIOTS ONLINE
69%
68%
AND SMART PEOPLE

10. Social Media Planning
1. Listen
2. Strategy
3. Learn
4. Channels
5. Measure

11. http://www.flickr.com/photos/dakotam/2668653161/

12. Listen
[aka Media Monitoring]
FREE PREMIUM
• Google.com/alerts • Radian6
• SocialMention.com • Sysomos
• Search.Twitter.com • Vocus
• Social Hub

14. Strategy Development

15. Learning in
5 Steps
In this order:
• Listen
• Create Content
• Engage Others
• Build Your Following
• Involve Your Fans

16. “Experiment personally,
apply professionally”
http://www.flickr.com/photos/bartzoni/5099168373

17. @comcastcares
@twelpforce
@deltaassist
@dellcares

18. From: Jess3.com

19. Social Organization
Growth Opportunities
• Blogs
• Facebook
• Twitter
• LinkedIn
• YouTube
• Location-Based
• Google +
• Pictures

27. Twitter

30. 140 Characters :: 120
(at) Replies
Retweet (2x)
Mentions
Hashtags
Direct Messages
Lists
Follow
Followers
Privacy
Trending Topics

32. visibletweets.com
Applications

34. LinkedIn

38. YouTube

39. 800 Million Unique Visitors
Each Month
3 Billion Hours Watched
Each Month
500 years of YouTube video are
watched every day on Facebook,
and over 700 YouTube videos
are shared on Twitter each minute
Source: YouTube, 2012

41. Check In

42. What is ?

44. Campus Badges

45. The Case for Organizations
• Tips, Add Value
• Offer Specials
• Marketing Integration
• Word of Mouth Promotion
• Build Brand Ambassadors (Insights)

46. My Indiana State Fair Pic:
2300 views in less than 12 hours on Twitter
Yes, it was delicious.

47. • Instagram
• Pinterest
• Flickr
• Picasa
Instantaneous +1000 Words

48. Measure Impact

49. Google Analytics
Tracking Web Traffic
Tracking
Bit.Ly
Goo.Gl
Influence
Insights
Klout
Grader.com

54. INFLUENCE IS NOT: INFLUENCE IS ABOUT:
Follower Counts Response to Call to Action
Number of Tweets Real Life Action
Number of Posts Likes
Comments
Retweets
Sharing
Click Rates
Views

55. You Don’t Have A Choice
On Whether Or Not
To DO Social Media;
The Choice Is
How Well You DO It.
Erik Qualman
Author, Socialnomics

56. SCAN THIS
hust0058.wordpress.com
andy@nicindy.org | @hust0058
Director of Member Services
North-American Interfraternity Conference
Facebook.com/nicfraternity @nicfraternity @fraternityinfo
http://about.me/hust0058