Delta Sigma Phi - Social Media Strategy Presentation
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A presentation by Andy Huston at the 2011 Delta Sigma Phi Fraternity Convention in Orlando, FL. This presentation discussed how to create and build a social media strategy to help chapters reach & exceed their organizational goals and objectives.
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Delta Sigma Phi - Social Media Strategy Presentation
- 1. Social Media Strategy For Social Organizations Andy Huston andy@nicindy.org Director of Member Services North-American Interfraternity Conference @hust0058 / @nicfraternity #DSPCONV11
- 7. Not Shiny New Toys Powerful Business Applications
- 8. You Don’t Control Content You Never Did
- 9. Social Media Is Work http://www.flickr.com/photos/mr_gonzales/1296612658/
- 10. Social Media Planning 1. Listen 2. Strategy 3. Learn 4. Channels 5. Measure
- 12. Listen • Google.com/alerts • SocialMention.com • Search.Twitter.com
- 14. Strategy
- 15. Content Is King!
- 16. Learning in 5 Steps In this order: 1. Listen 2. Create Content 3. Engage Others 4. Build Your Following 5. Involve Your Fans
- 17. “Experiment personally, apply professionally” http://www.flickr.com/photos/bartzoni/5099168373
- 18. Social Organization Growth Opportunities • Blogs • Facebook • Twitter • LinkedIn • YouTube • Location-Based • Pictures • Measurement (ROI)
- 19. Blog
- 20. 1. Define Scope, Niche Topic 2. Tailor to Target Audiences 3. Bloggers (Personal, Conversational) 4. Comment Policy 5. Schedule (Calendar) 6. Simplicity (Less is more) 7. Keyword Rich 8. Tags and Search 9. Social Media Sharing 10. Compelling Headlines 11. Include Pictures 12. Vlog (Video) with Transcript 13. Subscribers (RSS or Email) 14. Blogroll (Linked to Similar Subjects)
- 22. Facebook
- 28. Twitter
- 30. 140 Characters :: 120 (at) Replies Retweet (2x) Mentions Hashtags Direct Messages Lists Follow Followers Privacy Trending Topics
- 31. Applications
- 33. LinkedIn
- 36. YouTube
- 37. Millennials Are Heavy Viewers Of Online Video 85% watch online video monthly Vs. 67% of all internet users Vs. 51% of adults 45 to 64 Source: eMarketer, 2010
- 38. Check In
- 39. What is ?
- 42. Why Check In •Become Mayor of the Venue •Earn Badges •Earn Points (Compete with Friends) •Save Money with Specials •Connect with Friends •Serendipity
- 43. Badges
- 44. Campus Badges
- 45. The Case for Social Organizations • Tips, Add Value • Offer Specials • Marketing Integration • Word of Mouth Promotion • Build Brand Ambassadors (Insights)
- 47. Insights
- 48. Google+
- 49. When Organization/Business Pages Launch: • Circles – Ability to segment your communication! • Hangout & Huddles – Fireside Chats – Focus Groups – Task Force Meetings Huge growth to 10M+ in first month
- 50. Pictures
- 51. • Flickr • Picasa • Instagram Instantaneous +1000 Words
- 52. My Indiana State Fair Pic: 2300 views in less than 12 hours on Twitter Yes, it was delicious.
- 53. Measure Impact
- 54. Google Analytics Tracking Web Traffic Tracking Bit.Ly Goo.Gl Influence Insights Klout Grader.com
- 55. INFLUENCE IS NOT: INFLUENCE IS ABOUT: Follower Counts Response to Call to Action Number of Tweets Likes Number of Posts Comments Retweets Sharing Click Rates Views
- 56. You Don’t Have A Choice On Whether Or Not To DO Social Media; The Choice Is How Well You DO It. Erik Qualman Author, Socialnomics
- 57. andy@nicindy.org Director of Member Services North-American Interfraternity Conference Facebook.com/nicfraternity @nicfraternity @fraternityinfo http://about.me/hust0058