Value Proposition canvas- Customer needs and pains
Celebrity Marketing
1. Celebrity Endorsement &
Appearance Opportunity
ANAND BHATT
Singer, Songwriter, Actor & Author
Gold & Platinum Selling Pop Star and Author
Grammy & Latin Grammy Nominee & Member
Philanthropist
2. OVERVIEW
About Anand Bhatt:
Celebrity rock star Anand Bhatt is famous for both his music and his acting. He is recognized
worldwide as a solo artist, frontman of hardcore band Anand Clique, and a major TV and
movie personality. He was the first Indian-American to be inducted into the Latin Grammys
as a voting member and to be nominated for a Latin Grammy award. He has recently been
busy with the opportunities from a successful year which include endorsements, an
animated music video premiere, hitting
international radio charts, around the globe
travel, supporting the Simply Smiles Charity, and
doing song collaborations with stars worldwide
including Spanish pop idol Veronica Romeo and
Vietnamese rap star Ha Okio. He has active
media relations and a targetable fan base.
For more information, go to his official website
(http://sonicwaveintl.com/anand/) or visit his
Facebook at
http://www.facebook.com/anandbhattrock.
9. Involved in Charities
Signing Guitars for
Autism Speaks Endorsing Simply
Smiles
Shooting a Video Promo
for the David Lynch
Foundation
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14. Celebrity Endorsement Details
• Product marketers can yield rapid and stable results by using Anand
Bhatt’s name, image, and/or likeness in any and all advertising
• Anand’s social media and traditional media visibility can also be
leveraged by having the celebrity discuss and mention products and
messages online, in interviews, and during appearances in an
organic and streamlined fashion.
• Anand’s fan base is international, with most fans concentrated in
the United States, Europe, Latin America, and Asia.
• Anand has exceptional influence amongst his fans and followers. He
can deliver your desired message via interviews with the press, as
well as social networks (Facebook, Twitter, Google+, IMDB,
LinkedIn, and more.
• His fan demographics are 70% female, ages 22-45.
