2. • TV pricing has tripled in the last two decades, have your results?
Affordable.
• 93% of Americans listen to radio every week
People.
• Improve your TV ROI by expanding your campaign’s reach and frequency for less money.
• Maximize the only broadcast medium not allowing your ads to be DVR skipped on local
Wichita TV channels.
• Change consumer purchasing behavior closest to their point of purchase and during
prime shopping hours through our four radio stations.
• Win consumer trust and activation via our award winning on-air talent.
.
3. TV Average CPM Over Time By Daypart
Source: Media Dynamics, Inc., HUT data, CPM Homes Reached Trends for ABC/CBS/NBC Fare By Daypart,
30-Second Commercials, Based on Commercial Ratings with 3-day delayed DVR viewing.
Prime time TV reach has
increased only 1% since 2001
while rates have doubled
4. Source: TVGuide; Arbitron Edison Infinite Dial: 2012
“How often do you fast-forward or skip through the commercials when
you watch time-shifted programming recorded from your DVR?”
4%
6%
9%
81%
“The No. 1 TV Network
Is Now The DVR” –
TVGuide.com
Base: Have a digital video recorder and watch time-shifted TV
at least half the times TV is watched
5. Source: TV HH, Nielsen May 2011; wkly Radio Arbitron RADAR 108; DVR, Nov, 2010 NielsenWire; Cable & ADS
July 2011 Nielsen Report; iPods/MP3s and Social Net Usage Edison Media Infinite Dial: 2011
Reach your target demographic and add to your TV ROI with
iHeartMEDIA in Wichita!
7. Today media consumption is 24/7 and content
is available on an overwhelming number of
media platforms.
Consumers now control most of their media &
entertainment they want when, where and how
they want.
Wichita consumers are streaming on
iHeartRadio and interacting online, including
on our websites.
8. 1 out of 5
Adults 55 to 64
Look Who’s Listening To Radio On The Internet!
1 out of 3
Adults 25 to 34
1 out of 4
Adults 35 to 54
