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Plastic surgery

Plastic surgery in England Ireland and
                Australia
             LILY PAYTYAN
          ANDREY KUZNECOV
CHAPTER 1

PLASTIC SURGERY IN ENGLAND AND
            IRELAND
       ANDREY KUZNECOV
History
Reconstructive surgery techniques were being carried out
in India by 800 BC. Sushruta, the father of Indian
surgery made important contributions to the field of plastic
and cataract surgery in 6th century BC. The medical works of
both Sushruta and Charak originally in Sanskrit were
translated into Arabic language during the Abbasid Caliphate
in 750 AD. The Arabic translations made their way
into Europe via intermediaries.
The ancient Egyptians and Romans also performed plastic
cosmetic surgery. The Romans were able to perform
simple techniques, such as repairing damaged ears
from around the 1st century BC. For religious
reasons, they did not dissect either human beings or
animals, thus their knowledge was based in its entirety
on the texts of their Greek predecessors.
Notwithstanding, Aulus Cornelius Celsus left some
                                                               Aulus Cornelius Celsus,
surprisingly accurate anatomical descriptions, some of         who lived in the first century AD,
which — for instance, his studies on the genitalia and         described plastic surgery of the face,
                                                               using skin from other parts of the body.
the skeleton — are of special interest to plastic surgery.
20th century

 Everybody considers that father of Plastic surgery was
 English
 surgeon (Harold Delf Gillies) who had been interested in
 Development of plastic surgery at
 the Queen Mary’s hospital Sidkep England                                                                 ,
In World War I, a New Zealand otolaryngologist working in
London, Harold Gillies, developed many of the techniques of
modern plastic surgery in caring for soldiers suffering from
disfiguring facial injuries. His work was expanded upon
during World War II by his cousin and former student Archibald
McIndoe, who pioneered treatments for RAF aircrew suffering
                                                                 Walter Yeo, a British soldier, is often cited as the first
from severe burns. McIndoe's radical, experimental               known person to have benefited from plastic surgery. The
treatments, led to the formation of the Guinea Pig Club. In      photograph shows him before the procedure (left) and
1946, Gillies carried out the first female-to-male sex           after (right) receiving askin graft performed by Sir Harold
reassignment surgery.                                            Gillies in 1917.
Kinds of plastic Surgery


                  reconstractive                                                  aesthetic




Reconstractive plastic operations help us to delete                     Aesthetic plastic operations are applications of methods of
deformations defects of tissues and organs and restore their            plastic surgery with aim for improvement of their appearance
functions by the methods of plastic surgery. Such operations are        Owing to such operations people can extend their youth and feel
made for people who getting corporal injuries as a result of illlness   their beauty and so it allows you not to get an emotional
or something else or inherent defects                                   crisis and improve the quality of your life in different ways.
Reconstractive operations which was spent succesfullly can
change peoples’ lives and return senses of full blown lives.
Classification of aesthetic operations to the area of
                       implementation :


               •Rejuvenation of face (facelifting)
• Plastique of eyes(blefaroplastique)
• Plastique of nose(rinoplastique, septoplastique)
• Plastique of auricles (otoplastique)
• Plastique of lips (Heloplastique)
• remoplantation of hair
• Plastique of chin (mentoplastique, mentoplastique or genioplastique)
• Plastique of cheekbonne(maliroplastique)
• Plastique of neck и underchin area (cervicoplastique)
•Plastique of chest (mammoplastique)
• Plastique of stomach (abdominoplastique, lipocsation)
• Plastique of buttocks(gluteroplastique)
• Plastique of hands (brahiplastique)
•Plastique of shin(cruroplastique and fermoplastique)
• Plastique of neck(platismoplastique)
•Tightenning of skin (panniculectomia, torsoplastique)
•Complex plastique
• Reconstractive plastique
Classification of aesthetic operations to the area of implementation :




For ladies
lipocsation;
    rinoplastique (correction of nose);
    mammoplastique blefaroplastiqe

(correction of eyes);
Face lifting.
For men:
      remplantation of hair
      ortoplastique
     rinoplastique;
      Blefaroplastique;
      facelifting.
Growth of amount of Aesthetic Plastic operations

According to statistics from the American Society for
Aesthetic PlasticSurgery (ASAPS), the number
of basic procedures in 2009 amounted to nearly 10
million, including cosmetic procedures such as Botox
injections. For comparison, in 2008 there were 10.3
million. Maximumnumber of transactions was recorded in
2007 - 11.7 million. In 2009, the aesthetic
surgery market has been
some decline. In 2010 thisnumber reached approximately 11
.1 million (11% from 2009)
Growth of amount of Aesthetic Plastic operations
                        (graphics)


Operations ml

 12

 11

 10
                                                  operations, ml.
   9
          2007 г.
                    2008 г.
                              2009 г.
                                        2010 г.
Top 4 of plastic operations in Great Britain

Women in the Uk are 85-90% of the visits to plastic surgeons. The most popular
  operations were named breast augmentation(28%), rhinoplasty
  (17%), blepharoplasty (11%), liposuction (15%).
                       Amount of operation%
           chest   rinoplastique   plastique of eyes   Lipocsation



                             21%
                                            39%

                          16%


                                   24%
Geographical trends of plastic surgery
The international society of aesthetic plastic surgery (ISAPS) published the global statistical report
    "ISAPS Biennial Global Survey (TM)".
The study was attended by leading world countries and regions. This is the first study to provide
    independent and reliable data on the plastic surgery at the international level.
The report provides a list of countries in which there is the greatest number of plastic surgery and
    cosmetic procedures. The United States continues to head the list of leaders. It is also interesting
    to note, countries that had almost not been associated in the world community with plastic
    surgery, however, now ingrained position in the traditional centers of beauty.
Geographical trends of plastic surgery (TABLE)


1    USA                    13   ITALY
2    CHIINA                 14   FRANCE
3    BRASILIA               15   CANADA
4    INDIA                  16   TAIWAN
5    MEXIQUE                17   GREAT BRITAIN
6    JAPAN                  18   COLUMBIA
7    SOUTH COREA            19   GREECE
8    GERMAN                 20   THAILAND
9    TURKEY                 21   AUSTRALIA
10   SPAIN                  22   VENESUEL
11   ARGENTIN               23   SAUD ARABIA
12   RUSSIA                 24   HOLLAND
Geographical trends of plastic surgery

As can be seen from the table, the united kingdom is not
     a leader in the production of plastic operations. This
     type of surgery is developed here in the least degree.
     In all England there is only 800 doctors-
     dermatologists! Plastic surgeons say that "the british
     are not ashamed of their wrinkles. They call it "grow
     old with dignity. "In englishwomen, traded to the
     plastic surgeon is not the last place is the question of
     cost of operation. So 40% of the respondents
     admitted that gladly have turned to plastic surgery
     abroad in case, if there would be its price was
     cheaper. The Representative of the Association
     James Murphy commented on these results:
     "Although the patient and recognized that the
     security for them is a priority, for some reason they
     still subject to undue influence of price figures
     procedure. But that is exactly the case, when the
     miser pays twice - to save on quality of the clinic and
     skill of the surgeon is not"
However, nine-tenths of the total number of patients
     british plastic surgeons still are women, and the
     most demanded among them surgery - breast
     augmentation. In the past year, its popularity has
     increased by 10%,
to 9418 cases.
Plastic surgery in Great Britain

Despite the economic crisis, the number of operations on removal of gynecomastia (i.e.
    excessive increase mammary glands of men) in the past year has grown by more
    than a quarter (28%) and amounted to a total of 741 case, compared to 581 in
    2009-m and 323 in 2008-мгодах, say representatives of the British Association of
    aesthetic plastic surgeons (BAAPS).
These operations are on the second place on popularity among men after rhinoplasty
    (993 operations in 2010). All these operations represent approximately one-half of
    the total number of aesthetic surgical interventions, conducted among men, -
    3861.

                                                            operations
                                                              800

             Plastic Operations 2010 г                        700
                                                              600
                                                              500
                                       ginecomastia
                                                              400
                                       rinoplastic
                                                              300
                                       others
                                                              200
                                                              100
                                                                 0
                                                                         2008 г.         2009 г.   2010 г.
The british research medical tourism

The national institute for research in the field of health in the Uk finances a new
     study on the medical tourism.
Scientists from the University of York will try to objectively assess the potential
     advantages and disadvantages of treatment abroad.
Investigators will question the travelers who are going to cross the state border for
     the sake of aesthetic procedures - it dentistry, plastic surgery, cosmetology
     services. In addition, the study will include details on infertility treatment
     abroad. The researchers will examine how patients take the decision on
     operations abroad, what kind of information they use, what web sites to
     visit, whether listen to the opinion of friends, are involved in the discussions on
     Internet forums, how well they have been informed before the selection.
     Patients will also be asked about that, how much successfully passed treatment
     abroad.
How many earn plastic surgeons (of the total number
                  of registered)

Country     Profit     Profit    Profit    Profit     Profit
(region)    >250 тыс.$ 250-500   500-750   750-1000   < 1000
                       тыс.$     тыс.$     тыс.$      тыс.$

USA                                        30,6%      17,3%
Western     30,8%      27,4%               20,1%
Europe
Brasilia    56%        32,2%                          -
Australia                                  20,3%
Japan                            35,7%
Corea       33,3%
China       55,6%
10 of the most popular aesthetic surgery (according to
                                 Forbes)
1 - breast augmentation
The number in 2009: 311 957 Difference in% compared to 2008.:
−12,3% Average price: 3 860 $ -3 $ 541 Duration of the procedure: 1-2
hours
                                                                        7 -a breast Lift
2 Liposuction
The number in 2009: 283 735                                             The number in 2009: 98 279 Difference
The difference in% compared to 2008.: −16,8%                            in% compared to 2008.: −15.1% of the
Average cost: 2 803 $ -3 $095                                           Average value: 4 414 $ Duration of the
Duration of the procedure: from 45 minutes to 2 hours                   procedure: 1,5-3,5 hours
3 - Blepharoplasty                                                      8 - Lifting persons
The number in 2009: 149 943                                             The number in 2009: 94 247 Difference
The difference in% compared to 2008.: −23.1%OF                          in% compared to 2008.: −28.9% of the
Average cost: 2 717 $                                                   Average value: 6 881 $ Duration: 2-3
Duration of the procedure: 1-3 hours
                                                                        hours
4 - Rhinoplasty                                                         9 - the forehead Lift
The number in 2009: 138 258                                             The number in 2009: 30 789 Difference
The difference in% compared to 2008.: −9,3%                             in% compared to 2008.: −30.7% of the
Average cost: 4 493 $
Duration of the procedure: 1-2 hours                                    Average value: 3 276 $ Duration of the
                                                                        procedure: 1-2 hours
5 - Abdominoplasty                                                      10 - Otoplasty (plastic ears)
The number in 2009: 923 127 Difference in% compared to 2008.:           The number in 2009: 21 817 Difference
−13.2% of the Average cost of: 5 381 $ Duration of the procedure: 2-5
hours                                                                   in% compared to 2008.: −12% Average
6 - breast Reduction (for women)                                        cost: 3 104 $
The number in 2009: 113 511 Difference in% compared to 2008.:
−18.9% of the Average price: 5 637 $ Duration of the procedure: 2-4
hours
Techniques and procedures




                                                            However, some researchers are convinced that, over time, the
                                                            plastic surgery, which now is the prerogative of mostly very
                                                            wealthy citizens, will be available to all and will become as
Further refinement of the techniques of skin grafts after   commonplace thing, as a visit to the hair salon. On this evidence
the second world war, in the 50-ies of the XX century, a    and recent statistical data: during the last six months the number
new quality of anaesthesia (the possibility to conduct      of people wishing to improve their appearance surgically has
operations under local anesthesia) did plastic surgery      increased in the Uk by 25 per cent, the number of those who
safer, and, therefore, more common.                         wish to increase bust - by 33 per cent, down by 18 percent. The
                                                            number of those, who wants to correct his face, in particular, the
                                                            shape of the nose, rose by 11%and 20%
CHAPTER 2

Plastic Surgery In Australia
        LILY PAYTYAN
Beginings of Plastic Surgery in Australia
  Australia Plastic Surgery is one of the pre-eminent plastic surgery facilities in
  Sydney. At Australia Plastic Surgery, the focus is on quality advanced cosmetic
  plastic surgery. With this in mind, Dr Barnouti and Dr Kohout emphasize pre-
  operative education, intra-operative technique, and post-operative comfort.
  Central to this idea is the treatment of the patient as an individual, tailoring
  care to the patient's particular needs. Dr Kohout and Dr Barnouti are Australian
  trained Aesthetic Plastic Surgeons with FRACS (Plast); a key credential
  indicating their complete, extensive training and ongoing educational and
  ethical standards.
  Each patient will experience careful consideration by the surgeon and staff at
  Australia Plastic Surgery. Thorough examination, including a medical history, is
  utilized to optimize the patient's outcome. Realistic expectations are discussed,
  with in depth conversation about options, risks, and benefits for each
  procedure considered. It is important that patients do not feel pressured in the
  decision making process. Careful time and thought is encouraged before
  deciding about any surgical procedures.
  The author of this article
  Lili Paytyan
Australian Plastic Surgery
  Objective Setting and Participants
Abstract
OBJECTIVE:
To explore, among middle-aged women, the relationship between having ever
had cosmetic surgery and the frequency of use of other health services.

SETTING AND PARTICIPANTS
A nationally representative sample of the "mid-aged" (45-50 years) cohort of
women who participated in the 1996 WHA baseline postal survey. Responses
were received from 14 100 women (a response rate of 54%).
RESULTS OF PLASTIC SURGERY IN
            AUSTRALIA
RESULTS
Seven per cent of women reported ever having had cosmetic surgery.
After adjusting for demographic variables, multivariate analysis confirmed
that women who had had cosmetic surgery were significantly more likely
to use health services more frequently (eg, surgical procedures,
consultations with specialists and alternative healthcare providers).
Cosmetic surgery was also associated with a greater number of chronic
illnesses and use of medication for anxiety and sleep problems.

                         visits to surgeons       visit
                    0%          0%              surgeons
                                                   7%

                      do not
                       visit
                       93%
CHAPTER 3

PLASTIC SURGERY IN USA
  ANDREY KUZNECOV
     LILY PAYTYAN
ANCESTOR OF PLASTIC SURGERY IN
               USA
• Johns Hopkins was also home to Dr. John Staige
  Davis, who was considered by most to be the first
  American to dedicate his practice solely to plastic
  surgery. He spent many years of his life working to
  establish specialized divisions within the practice
  of plastic surgery, and in 1916 he contributed a
  landmark paper to Journal of the American
  Medical Association which described the role of
  plastic surgery within the medical
  establishment, again emphasizing the importance
  of specialization within the field.
THE 1940S AND 50S
• In 1946, the time had clearly come for the publishing of a scientific
  journal targeted specifically for plastic surgeons. In July of that
  year, the first issue of the Journal of Plastic and Reconstructive
  Surgery became a reality. Since then, the journal has continually
  served as a forum for the dissemination of knowledge and
  important discoveries among plastic surgeons and their medical
  colleagues, all aimed at providing benefit to patients.
• With board certification in place and the birth of plastic surgery’s
  own medical journal, plastic surgery became fully integrated into
  the medical establishment by 1950, where it began to make its
  move into the consciousness of the public. Out of the field hospitals
  of the Korean War came even more advances in reconstructive
  surgery, including internal wiring techniques to deal with facial
  fractures, and the use of rotation flaps to correct massive skin
  injuries and deformities.
MODERN PLASTIC SURGERY IN USA
            1960S-80S
• The modern history of plastic surgery really started to take shape in the
  1960s and the 1970s. Plastic surgeons were moving to the forefront of the
  medical establishment, including one plastic surgeon who was appointed
  Surgeon General in 1969, and another who won a Nobel Prize.
• There were also many significant scientific developments during this time.
  Silicone was a newly created substance which was growing in popularity as
  a staple of certain plastic surgery procedures. Initially, it was used to treat
  skin imperfections. Then, in 1962, Dr. Thomas Cronin created and unveiled
  a new breast implant device which was made from silicone. Over the next
  decade or so, silicone implants were developed for use in just about every
  imaginable part of the face and body.
• In the 1980s, plastic surgeons and plastic surgery advocates made a big
  push to expand public awareness and improve public perception of plastic
  surgery. This increase in both the quantity and quality of information
  available to consumers, together with the economic boom of the
  1980s, began to make plastic surgery more accessible to mainstream
  America.
PLASTIC SURGERY IN USA
                           TODAY
•   In the 2000s, cosmetic surgery has enjoyed an explosion in popularity, and medical advances have
    made possible reconstructive feats that were once only a dream of what might one day be. In this
    age of accelerated communication, the internet and television have gotten in on the game, and we
    can now view just about any kind of plastic surgery procedure from the comfort of our own homes.
•   Currently, the most important trend in plastic surgery is a move toward less invasive procedures
    designed to stave off the visible signs of aging. In fact, the most popular procedures at this time
    entail the use of injectable substances, such as facial wrinkle fillersand, most notably, Botox. It is
    estimated that there are over 1.1 million botox injections administered in the U.S. every year, and
    that number is steadily growing.
•   Even among plastic surgeons themselves, there has been a considerable ethical debate afoot
    concerning the advent of “Plastic Surgery Reality TV” The television show “Extreme
    Makeover”, while popular, has been the subject of some controversy. How much is too much, and
    what sort of values are we teaching through programming like this?
•   Of course, several other shows with plastic surgery themes have followed in the footsteps
    of "Extreme Makeover". Despite the ongoing debates about their merits, there is no doubt that
    people are thinking and talking about plastic surgery more than ever before in its history. We are all
    better educated as consumers about the potential risks and rewards of plastic surgery, and the
    stigma that was once attached to cosmetic surgery is falling by the wayside.
CONCLUSION
• We think that plastic operations have some
  pluses such a minuses
On the one hand you can see that
• You have to suffer in the name of fashion
But everybody want to have beautiful
appearance in this world
But not everybody allow to themselves spend a
huge amount of money for their beauty (pretty
appearance)
THE END

  PRESENTED BY
   LILY PAYTYAN
ANDREY KUZNECOV

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Plastic surgery

  • 1. Plastic surgery Plastic surgery in England Ireland and Australia LILY PAYTYAN ANDREY KUZNECOV
  • 2. CHAPTER 1 PLASTIC SURGERY IN ENGLAND AND IRELAND ANDREY KUZNECOV
  • 3. History Reconstructive surgery techniques were being carried out in India by 800 BC. Sushruta, the father of Indian surgery made important contributions to the field of plastic and cataract surgery in 6th century BC. The medical works of both Sushruta and Charak originally in Sanskrit were translated into Arabic language during the Abbasid Caliphate in 750 AD. The Arabic translations made their way into Europe via intermediaries. The ancient Egyptians and Romans also performed plastic cosmetic surgery. The Romans were able to perform simple techniques, such as repairing damaged ears from around the 1st century BC. For religious reasons, they did not dissect either human beings or animals, thus their knowledge was based in its entirety on the texts of their Greek predecessors. Notwithstanding, Aulus Cornelius Celsus left some Aulus Cornelius Celsus, surprisingly accurate anatomical descriptions, some of who lived in the first century AD, which — for instance, his studies on the genitalia and described plastic surgery of the face, using skin from other parts of the body. the skeleton — are of special interest to plastic surgery.
  • 4. 20th century Everybody considers that father of Plastic surgery was English surgeon (Harold Delf Gillies) who had been interested in Development of plastic surgery at the Queen Mary’s hospital Sidkep England , In World War I, a New Zealand otolaryngologist working in London, Harold Gillies, developed many of the techniques of modern plastic surgery in caring for soldiers suffering from disfiguring facial injuries. His work was expanded upon during World War II by his cousin and former student Archibald McIndoe, who pioneered treatments for RAF aircrew suffering Walter Yeo, a British soldier, is often cited as the first from severe burns. McIndoe's radical, experimental known person to have benefited from plastic surgery. The treatments, led to the formation of the Guinea Pig Club. In photograph shows him before the procedure (left) and 1946, Gillies carried out the first female-to-male sex after (right) receiving askin graft performed by Sir Harold reassignment surgery. Gillies in 1917.
  • 5. Kinds of plastic Surgery reconstractive aesthetic Reconstractive plastic operations help us to delete Aesthetic plastic operations are applications of methods of deformations defects of tissues and organs and restore their plastic surgery with aim for improvement of their appearance functions by the methods of plastic surgery. Such operations are Owing to such operations people can extend their youth and feel made for people who getting corporal injuries as a result of illlness their beauty and so it allows you not to get an emotional or something else or inherent defects crisis and improve the quality of your life in different ways. Reconstractive operations which was spent succesfullly can change peoples’ lives and return senses of full blown lives.
  • 6. Classification of aesthetic operations to the area of implementation : •Rejuvenation of face (facelifting) • Plastique of eyes(blefaroplastique) • Plastique of nose(rinoplastique, septoplastique) • Plastique of auricles (otoplastique) • Plastique of lips (Heloplastique) • remoplantation of hair • Plastique of chin (mentoplastique, mentoplastique or genioplastique) • Plastique of cheekbonne(maliroplastique) • Plastique of neck и underchin area (cervicoplastique) •Plastique of chest (mammoplastique) • Plastique of stomach (abdominoplastique, lipocsation) • Plastique of buttocks(gluteroplastique) • Plastique of hands (brahiplastique) •Plastique of shin(cruroplastique and fermoplastique) • Plastique of neck(platismoplastique) •Tightenning of skin (panniculectomia, torsoplastique) •Complex plastique • Reconstractive plastique
  • 7. Classification of aesthetic operations to the area of implementation : For ladies lipocsation; rinoplastique (correction of nose); mammoplastique blefaroplastiqe (correction of eyes); Face lifting. For men: remplantation of hair ortoplastique rinoplastique; Blefaroplastique; facelifting.
  • 8. Growth of amount of Aesthetic Plastic operations According to statistics from the American Society for Aesthetic PlasticSurgery (ASAPS), the number of basic procedures in 2009 amounted to nearly 10 million, including cosmetic procedures such as Botox injections. For comparison, in 2008 there were 10.3 million. Maximumnumber of transactions was recorded in 2007 - 11.7 million. In 2009, the aesthetic surgery market has been some decline. In 2010 thisnumber reached approximately 11 .1 million (11% from 2009)
  • 9. Growth of amount of Aesthetic Plastic operations (graphics) Operations ml 12 11 10 operations, ml. 9 2007 г. 2008 г. 2009 г. 2010 г.
  • 10. Top 4 of plastic operations in Great Britain Women in the Uk are 85-90% of the visits to plastic surgeons. The most popular operations were named breast augmentation(28%), rhinoplasty (17%), blepharoplasty (11%), liposuction (15%). Amount of operation% chest rinoplastique plastique of eyes Lipocsation 21% 39% 16% 24%
  • 11. Geographical trends of plastic surgery The international society of aesthetic plastic surgery (ISAPS) published the global statistical report "ISAPS Biennial Global Survey (TM)". The study was attended by leading world countries and regions. This is the first study to provide independent and reliable data on the plastic surgery at the international level. The report provides a list of countries in which there is the greatest number of plastic surgery and cosmetic procedures. The United States continues to head the list of leaders. It is also interesting to note, countries that had almost not been associated in the world community with plastic surgery, however, now ingrained position in the traditional centers of beauty.
  • 12. Geographical trends of plastic surgery (TABLE) 1 USA 13 ITALY 2 CHIINA 14 FRANCE 3 BRASILIA 15 CANADA 4 INDIA 16 TAIWAN 5 MEXIQUE 17 GREAT BRITAIN 6 JAPAN 18 COLUMBIA 7 SOUTH COREA 19 GREECE 8 GERMAN 20 THAILAND 9 TURKEY 21 AUSTRALIA 10 SPAIN 22 VENESUEL 11 ARGENTIN 23 SAUD ARABIA 12 RUSSIA 24 HOLLAND
  • 13. Geographical trends of plastic surgery As can be seen from the table, the united kingdom is not a leader in the production of plastic operations. This type of surgery is developed here in the least degree. In all England there is only 800 doctors- dermatologists! Plastic surgeons say that "the british are not ashamed of their wrinkles. They call it "grow old with dignity. "In englishwomen, traded to the plastic surgeon is not the last place is the question of cost of operation. So 40% of the respondents admitted that gladly have turned to plastic surgery abroad in case, if there would be its price was cheaper. The Representative of the Association James Murphy commented on these results: "Although the patient and recognized that the security for them is a priority, for some reason they still subject to undue influence of price figures procedure. But that is exactly the case, when the miser pays twice - to save on quality of the clinic and skill of the surgeon is not" However, nine-tenths of the total number of patients british plastic surgeons still are women, and the most demanded among them surgery - breast augmentation. In the past year, its popularity has increased by 10%, to 9418 cases.
  • 14. Plastic surgery in Great Britain Despite the economic crisis, the number of operations on removal of gynecomastia (i.e. excessive increase mammary glands of men) in the past year has grown by more than a quarter (28%) and amounted to a total of 741 case, compared to 581 in 2009-m and 323 in 2008-мгодах, say representatives of the British Association of aesthetic plastic surgeons (BAAPS). These operations are on the second place on popularity among men after rhinoplasty (993 operations in 2010). All these operations represent approximately one-half of the total number of aesthetic surgical interventions, conducted among men, - 3861. operations 800 Plastic Operations 2010 г 700 600 500 ginecomastia 400 rinoplastic 300 others 200 100 0 2008 г. 2009 г. 2010 г.
  • 15. The british research medical tourism The national institute for research in the field of health in the Uk finances a new study on the medical tourism. Scientists from the University of York will try to objectively assess the potential advantages and disadvantages of treatment abroad. Investigators will question the travelers who are going to cross the state border for the sake of aesthetic procedures - it dentistry, plastic surgery, cosmetology services. In addition, the study will include details on infertility treatment abroad. The researchers will examine how patients take the decision on operations abroad, what kind of information they use, what web sites to visit, whether listen to the opinion of friends, are involved in the discussions on Internet forums, how well they have been informed before the selection. Patients will also be asked about that, how much successfully passed treatment abroad.
  • 16. How many earn plastic surgeons (of the total number of registered) Country Profit Profit Profit Profit Profit (region) >250 тыс.$ 250-500 500-750 750-1000 < 1000 тыс.$ тыс.$ тыс.$ тыс.$ USA 30,6% 17,3% Western 30,8% 27,4% 20,1% Europe Brasilia 56% 32,2% - Australia 20,3% Japan 35,7% Corea 33,3% China 55,6%
  • 17. 10 of the most popular aesthetic surgery (according to Forbes) 1 - breast augmentation The number in 2009: 311 957 Difference in% compared to 2008.: −12,3% Average price: 3 860 $ -3 $ 541 Duration of the procedure: 1-2 hours 7 -a breast Lift 2 Liposuction The number in 2009: 283 735 The number in 2009: 98 279 Difference The difference in% compared to 2008.: −16,8% in% compared to 2008.: −15.1% of the Average cost: 2 803 $ -3 $095 Average value: 4 414 $ Duration of the Duration of the procedure: from 45 minutes to 2 hours procedure: 1,5-3,5 hours 3 - Blepharoplasty 8 - Lifting persons The number in 2009: 149 943 The number in 2009: 94 247 Difference The difference in% compared to 2008.: −23.1%OF in% compared to 2008.: −28.9% of the Average cost: 2 717 $ Average value: 6 881 $ Duration: 2-3 Duration of the procedure: 1-3 hours hours 4 - Rhinoplasty 9 - the forehead Lift The number in 2009: 138 258 The number in 2009: 30 789 Difference The difference in% compared to 2008.: −9,3% in% compared to 2008.: −30.7% of the Average cost: 4 493 $ Duration of the procedure: 1-2 hours Average value: 3 276 $ Duration of the procedure: 1-2 hours 5 - Abdominoplasty 10 - Otoplasty (plastic ears) The number in 2009: 923 127 Difference in% compared to 2008.: The number in 2009: 21 817 Difference −13.2% of the Average cost of: 5 381 $ Duration of the procedure: 2-5 hours in% compared to 2008.: −12% Average 6 - breast Reduction (for women) cost: 3 104 $ The number in 2009: 113 511 Difference in% compared to 2008.: −18.9% of the Average price: 5 637 $ Duration of the procedure: 2-4 hours
  • 18. Techniques and procedures However, some researchers are convinced that, over time, the plastic surgery, which now is the prerogative of mostly very wealthy citizens, will be available to all and will become as Further refinement of the techniques of skin grafts after commonplace thing, as a visit to the hair salon. On this evidence the second world war, in the 50-ies of the XX century, a and recent statistical data: during the last six months the number new quality of anaesthesia (the possibility to conduct of people wishing to improve their appearance surgically has operations under local anesthesia) did plastic surgery increased in the Uk by 25 per cent, the number of those who safer, and, therefore, more common. wish to increase bust - by 33 per cent, down by 18 percent. The number of those, who wants to correct his face, in particular, the shape of the nose, rose by 11%and 20%
  • 19. CHAPTER 2 Plastic Surgery In Australia LILY PAYTYAN
  • 20. Beginings of Plastic Surgery in Australia Australia Plastic Surgery is one of the pre-eminent plastic surgery facilities in Sydney. At Australia Plastic Surgery, the focus is on quality advanced cosmetic plastic surgery. With this in mind, Dr Barnouti and Dr Kohout emphasize pre- operative education, intra-operative technique, and post-operative comfort. Central to this idea is the treatment of the patient as an individual, tailoring care to the patient's particular needs. Dr Kohout and Dr Barnouti are Australian trained Aesthetic Plastic Surgeons with FRACS (Plast); a key credential indicating their complete, extensive training and ongoing educational and ethical standards. Each patient will experience careful consideration by the surgeon and staff at Australia Plastic Surgery. Thorough examination, including a medical history, is utilized to optimize the patient's outcome. Realistic expectations are discussed, with in depth conversation about options, risks, and benefits for each procedure considered. It is important that patients do not feel pressured in the decision making process. Careful time and thought is encouraged before deciding about any surgical procedures. The author of this article Lili Paytyan
  • 21. Australian Plastic Surgery Objective Setting and Participants Abstract OBJECTIVE: To explore, among middle-aged women, the relationship between having ever had cosmetic surgery and the frequency of use of other health services. SETTING AND PARTICIPANTS A nationally representative sample of the "mid-aged" (45-50 years) cohort of women who participated in the 1996 WHA baseline postal survey. Responses were received from 14 100 women (a response rate of 54%).
  • 22. RESULTS OF PLASTIC SURGERY IN AUSTRALIA RESULTS Seven per cent of women reported ever having had cosmetic surgery. After adjusting for demographic variables, multivariate analysis confirmed that women who had had cosmetic surgery were significantly more likely to use health services more frequently (eg, surgical procedures, consultations with specialists and alternative healthcare providers). Cosmetic surgery was also associated with a greater number of chronic illnesses and use of medication for anxiety and sleep problems. visits to surgeons visit 0% 0% surgeons 7% do not visit 93%
  • 23. CHAPTER 3 PLASTIC SURGERY IN USA ANDREY KUZNECOV LILY PAYTYAN
  • 24. ANCESTOR OF PLASTIC SURGERY IN USA • Johns Hopkins was also home to Dr. John Staige Davis, who was considered by most to be the first American to dedicate his practice solely to plastic surgery. He spent many years of his life working to establish specialized divisions within the practice of plastic surgery, and in 1916 he contributed a landmark paper to Journal of the American Medical Association which described the role of plastic surgery within the medical establishment, again emphasizing the importance of specialization within the field.
  • 25. THE 1940S AND 50S • In 1946, the time had clearly come for the publishing of a scientific journal targeted specifically for plastic surgeons. In July of that year, the first issue of the Journal of Plastic and Reconstructive Surgery became a reality. Since then, the journal has continually served as a forum for the dissemination of knowledge and important discoveries among plastic surgeons and their medical colleagues, all aimed at providing benefit to patients. • With board certification in place and the birth of plastic surgery’s own medical journal, plastic surgery became fully integrated into the medical establishment by 1950, where it began to make its move into the consciousness of the public. Out of the field hospitals of the Korean War came even more advances in reconstructive surgery, including internal wiring techniques to deal with facial fractures, and the use of rotation flaps to correct massive skin injuries and deformities.
  • 26. MODERN PLASTIC SURGERY IN USA 1960S-80S • The modern history of plastic surgery really started to take shape in the 1960s and the 1970s. Plastic surgeons were moving to the forefront of the medical establishment, including one plastic surgeon who was appointed Surgeon General in 1969, and another who won a Nobel Prize. • There were also many significant scientific developments during this time. Silicone was a newly created substance which was growing in popularity as a staple of certain plastic surgery procedures. Initially, it was used to treat skin imperfections. Then, in 1962, Dr. Thomas Cronin created and unveiled a new breast implant device which was made from silicone. Over the next decade or so, silicone implants were developed for use in just about every imaginable part of the face and body. • In the 1980s, plastic surgeons and plastic surgery advocates made a big push to expand public awareness and improve public perception of plastic surgery. This increase in both the quantity and quality of information available to consumers, together with the economic boom of the 1980s, began to make plastic surgery more accessible to mainstream America.
  • 27. PLASTIC SURGERY IN USA TODAY • In the 2000s, cosmetic surgery has enjoyed an explosion in popularity, and medical advances have made possible reconstructive feats that were once only a dream of what might one day be. In this age of accelerated communication, the internet and television have gotten in on the game, and we can now view just about any kind of plastic surgery procedure from the comfort of our own homes. • Currently, the most important trend in plastic surgery is a move toward less invasive procedures designed to stave off the visible signs of aging. In fact, the most popular procedures at this time entail the use of injectable substances, such as facial wrinkle fillersand, most notably, Botox. It is estimated that there are over 1.1 million botox injections administered in the U.S. every year, and that number is steadily growing. • Even among plastic surgeons themselves, there has been a considerable ethical debate afoot concerning the advent of “Plastic Surgery Reality TV” The television show “Extreme Makeover”, while popular, has been the subject of some controversy. How much is too much, and what sort of values are we teaching through programming like this? • Of course, several other shows with plastic surgery themes have followed in the footsteps of "Extreme Makeover". Despite the ongoing debates about their merits, there is no doubt that people are thinking and talking about plastic surgery more than ever before in its history. We are all better educated as consumers about the potential risks and rewards of plastic surgery, and the stigma that was once attached to cosmetic surgery is falling by the wayside.
  • 28. CONCLUSION • We think that plastic operations have some pluses such a minuses On the one hand you can see that • You have to suffer in the name of fashion But everybody want to have beautiful appearance in this world But not everybody allow to themselves spend a huge amount of money for their beauty (pretty appearance)
  • 29. THE END PRESENTED BY LILY PAYTYAN ANDREY KUZNECOV