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Itri innovation case study

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UK Flood Defence Alliance
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ITRI Innovation Story …
Meet Dr Wayne Lam  Laboratory Manager
The challenge Generating more leads
The problem Website getting traffic but not leads
The Solution Quality content added to website to attract downloads that are tracked & developed by Customer Support until ready to be passed to Sales
The Power of Webinars They ran a webinar that attracted 40 potential customers
The Power of Webinars They nurtured the leads with a survey & qualified them before handing two to sales who closed two deals!
The Results 3,000 Prospects  40 Leads  2 Customers
What’s next for ITRI? Extending inbound marketing including video, a blog & other resources
What’s next for Wayne? Having a reliable source of new leads, so he can concentrate on customer care, rather than lead generation

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Itri innovation case study