The Musée des Confluences is a science center and anthropology museum in Lyon, France. The museum unifies science and society through curated exhibitions. Pulling from the museum's geographic location at the confluence of the Rhône and the Saône, this identity rebrand features a logotype update, 2016 program brochure, and guest poster.

1. Project II | Overview
GRDS 353 | Project III | Bakkoush | W16
Andrew Wagenhals

2. 02
Table of Contents
002Project III | Table of Contents

3. 03003
01 Introduction
Goals and Objectives
02 Identity
Discovery
Design
Development
Deploy
03 Program
Discovery
Design
Development
Deploy
04 Final Program
Identity
Program
Project III | Table of Contents

4. 04
Introduction
004Project III | Introduction

5. 05005Project III | Introduction | Goals and Objectives
Goals and Objectives
The goals and objectives of this project are to
redesign the identity for the Musee de Confluences
(Lyon) typographically to suit the nature of its
modern architecture. Just a typographic treatment.
Attention to typographic details, expression
and style. Use consistent typography for the
Collateral material (Program/events/poster).

6. Identity
06Project III | Identity

7. 07Project III | Identity | Discovery | Mood Board

8. 08Project III | Identity | Design | Sketches

9. 09Project III | Identity | Development | Digitals
confluences confluences
confluences confluences confluences
confluences confluences confluences confluences
confluences
confluences
confluences

10. 010Project III | Identity | Development | Type Study
Gotham
Avenir next
Futura
Gill Sans
Open Sans
System Font
Lato
Helvetic
Museo
PT Sans
Actual
Aileron
Mohave
Modern Sans
Gearus Serif
Idealist Sans
Aleo
Prime
Maven Pro
Signika
musee des confluences
musee des confluences
musee des confluences
musee des confluences
musee des confluences
musee des confluences
musee des confluences
musee des confluences
musee des confluences
musee des confluences
Perpetua
Geneva
Roboto Condensed
Tahoma
Lucida Grande
Monaco
Lato
Optima
Verdana
Microsoft Sans Serif

11. 011Project III | Identity | Development | Type Specimen
Museo
A a
A B C D E F G H I J K L M
N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m
n o p q r s t u v w x y z
1 2 3 4 5 6 7 8 9 0
! @ # $ % ^ & * ) (
The quick brown fox jumps over
the lazy dog
Open Sans
A a
A B C D E F G H I J K L M
N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m
n o p q r s t u v w x y z
1 2 3 4 5 6 7 8 9 0
! @ # $ % ^ & * ) (
The quick brown fox jumps over
the lazy dog

12. 012Project III | Identity | Development | Color Palette
C= 12%
M= 96%
Y= 89%
K= 03%
#CF2D31
C= 00%
M= 00%
Y= 00%
K= 88%
#231F20

13. 013Project III | Identity | Deploy | Final Logotype
Design Narrative
The final execution of the Musée des Confluences
aligns visually with the museum’s previous branding.
The original concept as based of the structure of
the museum’s architecture as well as it’s geographic
location at the intersection of two rivers. This
concept was strong and only needed refining.
This execution utilizes open space within the logotype
to create a opportunity for growth amongst facets. The
space can easily be utilized for promote exhibits and
feature imagery. Following the same angles feature
in the building’s structure as well as the intersection
of the two rivers lining the museum grounds, this
logotype continues to meet the original concept.
Museo was selected as the logotype typeface for it’s
dynamic structure and legibility. To further connect
the type treatment with the logotype structure, the
serifs were dropped from the lower portions of the
letter forms to create a smooth visual connection.
Red was selected as the color for the main logotype as it
connects with the city of Lyon’s tourism branding. Outside
the museum is a large Only Lyon sign signifying the
museum as a sit of major tourism. The museum is often
criticized for not having a past so connecting it with the
rich history of the city itself further promotes the museum.

14. 014
Program
014Project III | Program

15. 015Project III | Program | Discovery | Mood Board

16. 016Project III | Program | Design | Sketches | Cover

17. 017Project III | Program | Design | Sketches | Spreads

18. 018Project III | Program | Design | Sketches | Back

19. 019Project III | Program | Design | Sketches | Poster

20. 020Project III | Program | Development | Digitals | Front Cover

21. 021Project III | Program | Development | Digitals | Events Spread

22. 022Project III | Program | Development | Digitals | Events Spread

23. 023Project III | Program | Development | Digitals | Back Cover

24. 024Project III | Program | Development | Digitals | Poster

25. 025Project III | Program | Deploy | Covers
Design Narrative
The front and back covers of the 2016 even program
align with the museum branding while utilizing white
space to emphasize the museums contemporary style.
The front cover uses full bleed to bring to attention
the museum logo, current program year, two main
focuses of the museum, and the museum’s unique
architecture. The letter forms in “les scienes” and “les
societes” are altered to form into one singular unit.
The back of the cover features a reflection of the
museum’s two main focuses, the combination mark
for the Lyon tourism office, the museum’s address,
the museum’s hours, and the three main questions
the museum sheds light on through it’s exhibitions.
The reflection signifies the reflection between science
and society as the two coincide in harmony.

26. 026Project III | Program | Deploy | Spread
Design Narrative
The final program spread uses the brand’s
degree system along with playful typographic
technique to engage with museum guests.
The three main event categories are identified by
a dynamic CYMK color coding system. Permanent
exhibitions are corporate red, temporary exhibitions are
blue, and installations are yellow. The main titles fade
into the background yet continue to distinguish the
category. Each event contains a brief description, dates
of which the event will be exhibited at the museum,
and room numbers of which to locate the event.
A main image of the museum exterior rests on the left
page to connect guests directly with the space they’ve
entered and furthermore with the museum experience.

27. 027Project III | Program | Deploy | Poster
Design Narrative
The final poster design aligns directly with the
museum’s multi-fact brand system. Sharing visual
consistency with the overall booklet, the poster
continues to expand on the brand experience.
The poster utilizes full bleed with the museum
exhibition features of science and society. These
two focuses are the foundation of the museum’s
exhibitions thus they take larger form on the poster
itself. They fade into a soft grey as to not draw
attention from the other aspects of the design.
The museum’s three main questions they try to
answer of “who are we,” “where do we come from,”
and “what do we do” align with the brands 5 degree
angle and pop in the corporate red to signify their
importance. In unity with the museum’s two main
focuses, these questions create an allusion of
intersection that the museum concept is based on.
Faded in the background is an image of the museum
architecture. It’s important to include this as the
museum’s architecture was designed specifically in
congruity with the branding itself and the geographic
location of the museum along two conjoining rivers.

28. 028
Final Program
028Project III | Final Program

29. 029Project III | Final Program | Identity | Logotype
Design Narrative
The final execution of the Musée des Confluences
aligns visually with the museum’s previous branding.
The original concept as based of the structure of
the museum’s architecture as well as it’s geographic
location at the intersection of two rivers. This
concept was strong and only needed refining.
This execution utilizes open space within the logotype
to create a opportunity for growth amongst facets. The
space can easily be utilized for promote exhibits and
feature imagery. Following the same angles feature
in the building’s structure as well as the intersection
of the two rivers lining the museum grounds, this
logotype continues to meet the original concept.
Museo was selected as the logotype typeface for it’s
dynamic structure and legibility. To further connect
the type treatment with the logotype structure, the
serifs were dropped from the lower portions of the
letter forms to create a smooth visual connection.
Red was selected as the color for the main logotype as it
connects with the city of Lyon’s tourism branding. Outside
the museum is a large Only Lyon sign signifying the
museum as a sit of major tourism. The museum is often
criticized for not having a past so connecting it with the
rich history of the city itself further promotes the museum.

30. 030Project III | Final Program | Program | Covers
Design Narrative
The front and back covers of the 2016 even program
align with the museum branding while utilizing white
space to emphasize the museums contemporary style.
The front cover uses full bleed to bring to attention
the museum logo, current program year, two main
focuses of the museum, and the museum’s unique
architecture. The letter forms in “les scienes” and “les
societes” are altered to form into one singular unit.
The back of the cover features a reflection of the
museum’s two main focuses, the combination mark
for the Lyon tourism office, the museum’s address,
the museum’s hours, and the three main questions
the museum sheds light on through it’s exhibitions.
The reflection signifies the reflection between science
and society as the two coincide in harmony.

31. 031Project III | Final Program | Program | Spread
Design Narrative
The final program spread uses the brand’s
degree system along with playful typographic
technique to engage with museum guests.
The three main event categories are identified by
a dynamic CYMK color coding system. Permanent
exhibitions are corporate red, temporary exhibitions are
blue, and installations are yellow. The main titles fade
into the background yet continue to distinguish the
category. Each event contains a brief description, dates
of which the event will be exhibited at the museum,
and room numbers of which to locate the event.
A main image of the museum exterior rests on the left
page to connect guests directly with the space they’ve
entered and furthermore with the museum experience.

32. 032Project III | Final Program | Program | Poster
Design Narrative
The final poster design aligns directly with the
museum’s multi-fact brand system. Sharing visual
consistency with the overall booklet, the poster
continues to expand on the brand experience.
The poster utilizes full bleed with the museum
exhibition features of science and society. These
two focuses are the foundation of the museum’s
exhibitions thus they take larger form on the poster
itself. They fade into a soft grey as to not draw
attention from the other aspects of the design.
The museum’s three main questions they try to
answer of “who are we,” “where do we come from,”
and “what do we do” align with the brands 5 degree
angle and pop in the corporate red to signify their
importance. In unity with the museum’s two main
focuses, these questions create an allusion of
intersection that the museum concept is based on.
Faded in the background is an image of the museum
architecture. It’s important to include this as the
museum’s architecture was designed specifically in
congruity with the branding itself and the geographic
location of the museum along two conjoining rivers.

33. Les Sciences et Les Sociétés