Andrew Studholme is a sales management professional with over 20 years of experience in sales, marketing, operations management, and customer service. He has a proven track record of growing sales, managing branches, and developing loyal customer bases. His career has spanned various industries including industrial equipment, motors and pumps, irrigation systems, metals, and erosion control products. He holds relevant qualifications and is seeking a new opportunity to apply his skills.

1. C u r r i c u l u m V i t a e
A n d r e w S t u d h o l m e
14 Surrey Crescent, Palmerston North
P: 021 220 5118
E: astudholme@xtra.co.nz
P R O F I L E
● I am an adaptable and results-oriented sales and service management professional who has extensive key
account, territory and branch sales experience, mentoring leadership and a commitment to exemplary
service ● My career has demonstrated my ability to deliver sales success applying excellent product
knowledge, networking acumen and proven success in service and support delivery ● I have been successful
at fostering and managing key client relationships to establish and build a loyal client base ● I am seeking the
opportunity to apply my mix of business management strengths, sales & marketing and broad industry
knowledge to make an outstanding contribution to your customers, team and business.
K E Y S K I L L S
 Articulate Communicator – has an outgoing and positive style with excellent verbal and written skills – an
effective presenter and networker who will engage people at any levels
 Sales & Marketing – brings extensive experience of devising and implementing sales & marketing
development strategies and service delivery in territory and branch management roles
 Relationship Builder – creates rapport and trust with clients, team mates and external technical specialist
alike – has shown the ability to manage and develop a loyal client base managing delivery of exemplary
service
 Operational Management – effectively coordinates the key elements of a profitable sales and service
business:
 Hiring, training and managing staff (sales, administrative and technical) performance
 Market research and analysis, forecasting and business planning
 Managing product inventories levels and distribution
 Establishing sales targets, coaching the sales team and incentivising performance
 Planning and coordinating sales and marketing strategies, coordinating events, field-days and seminars
 Leadership – a mentoring team leader who generates a team spirit, shares experience and positively
encourages staff to extend themselves
 Diverse Industry Product Knowledge – an Electrical Service Technician who has acquired broad product
knowledge from a varied career:
 Speciality Turf / Agricultural Equipment  ‘Haloklear’ (erosion / sediment control product)
 Industrial Electric Motors and Pumps  Engineering Materials and Supplies
 Hydraulic and Pneumatic Systems  Farm/industrial water reticulation/irrigation systems

2. Andrew Studholme: Sales Management Professional 1
 Non-ferrous metals, aluminium, brass, copper, and stainless steel products
 Computer Literacy – a sound user of Microsoft Windows, Office Suite of Application, SAP (Mint) and ‘Equip’
and varied in-house customer software
A C H I E V E M E N T S
 Managed two branch operations, including turning around the Christchurch branch performance following
the 2011 earthquakes ($20,000 to $80,000 per month in eight months) and strengthened Palmerston North
sales in a weak market
 Undertook the challenge of a nation-wide sales network development for RST Environmental Solutions Ltd
 Demonstrated business leadership establishing a new electric motor sales business (SOCO) for TR Industries;
sourcing product, leading sales & marketing and maintaining financial control (May 2009 to April 2010)
 Made a strong contribution turning around from ‘negative scored’ to ‘high performing’ branch as Sales
Representative for Cervus Equipment Ltd in Palmerston North
 Contributed to Field-days promotion selling eight units across three days (Best results from a show)
 Showed excellent early technical sales skills in roles with Central Irrigation, Norlings (Keith R Norling Ltd) and
Combined Industrial Services
P E R S O N A L Q U A L I T I E S
 A natural people-focused communicator who takes a genuine interest in others
 Applies strategic vision and a positive perspective when meeting new challenges
 Prioritises effectively, manages key resources and ensures completion
 Client and team-focused and responsive to people's needs
 Has a mentoring approach in contributing to team success and building group capability
 Provides insight, integrity and courage while supporting organisational success
 Meets new challenges with energy and enthusiasm
E M P L O Y M E N T H I S T O R Y
RST Environmental Solutions Ltd, Palmerston North – Project Worker (short term contract) June 2015 – Current
 RST Erosion and Sediment control Field Days, North Island
o Organize Attendees and main contacts to invite (35 – 80 attendees)
o Book venue for field day and function for presentations, organize caterers
o Design and prepare presentations, coordinate with local and regional councils
o Prepare, marketing material such as names tags to invites lists, site H&S
o Follow up survey with Survey Monkey
o General well organized running of the events
 Assist Operations Manager
o Fleet Management of vehicles, trucks and equipment. Current RUC, WOF and COF
o Quoting of hire equipment for contracts
o Stock take of equipment and stock
o Site maintenance and warehouse up keep
o Assist Operations Manager when needed

3. Andrew Studholme: Sales Management Professional 2
E M P L O Y M E N T H I S T O R Y ( C O N T I N U E D )
Cervus Equipment Ltd, Palmerston North – Sales Representative Jul. 2013 – Jun. 2015
 Fostering and maintaining client relationships across a territory; Manawatu, Horowhenua,
Kapiti and Wellington and attending trade shows, Drive Green events and Field days
 Prospecting for new customers and maintaining existing client relationships through quality
service, while selling wholesale goods and New & Used Turf/Golf care equipment
 Managing effective call cycle, applying marketing strategies and maintaining accurate Sales
Agreements and finance documents to ensure sales proceed effectively
 Liaising with Dealer Principal, Sales Manager and Service and Parts staff to facilitate sales
 Undertaking trade evaluations and overseeing listing of second hand and traded goods are
on advertising media (Trademe, Ag trader, etc.)
 Coordinating Turf, Golf and Side by Side inventory process from ordering to distribution
 Delivering exceptional customer service as evidenced by survey results (90% success)
RST Environmental Solutions Ltd, Palmerston North – Sales Manager Nov. 2012 – Jul. 2013
 Building relationships with new and existing customers nation-wide, promoting awareness of
a Bio Engineering business, and marketing and selling sediment control product Haloklear
 Consulting with clients and providing design assistance in sediment control measures on civil
engineering sites, including pricing and coordinating installation
 Using ‘Equip’ and ‘SAP’ in-house applications to maintaining accurate client records
 Supporting planning and organisation of conference / trade shows in NZ and Australia, as
well as aiding with resolution of marketing, Website development and various IT issues
CEG Norlings Electric Motors and Pumps, PN and Christchurch – Branch Manager May 2010 – Nov. 2012
 Hiring, training and managing up to twelve staff (Engineers, Sales Reps. and Administration),
including coaching, performance reviews and all HR processes
 Managing operations of Head Office (PN) and Christchurch branch, leading national sales
meetings, and conducting weekly team meetings with workshop, production and sales teams
 Prospecting for new clients and managing existing key account client relationships across
Lower North Island
 Identifying product niches, establishing and reviewing sales targets, monitoring margins and
improving sales performance
 Reviewing in-house processes and making improvements on standard operating procedures
while developing team capability through effective training
 Managing warehousing operations, including stocktaking and internal audit standards are
met
TR Industries (prev. Metso Minerals, Matamata Ltd) – Sales Engineer Mar. 2004 – Apr. 2010
 Fostering client needs across Lower North Island and promoting and selling WEG motors,
drives and associated products and services
 Prospecting for new clients and retaining existing clients based on service provision
 Managing full Request for Proposal (RFP) processes from conception to final implementation
 Establishing a new electric motor business; sourcing new clients (sales and workshop)
setting budgets, overseeing sales & marketing, and monitoring and reporting results
 Maintaining informed on new products and market and liaising with electrical and design
engineers to provide information and technical advice on electric motors and drives

4. Andrew Studholme: Sales Management Professional 3
Early Career Prior to 2004
Mico Metals, Palmerston North – Key Account Manager (two years and two months)
 Managing key accounts with the manufacturing industry to promote and sell non-ferrous
metals, aluminium, brass, copper, stainless steel products to exceed sales targets / budgets
 Building a client base by prospecting for new clients, retaining existing clients via excellent
service, reviewing the market / competitors, and analysing costing and forecasting future
trends
Combined Industrial Services, Palmerston North – Sales Engineer (one year and six months)
 Managing key accounts across Manawatu/Horowhenua region, including building a client-
base by prospecting and retaining existing clients based on service delivery
 Monitoring product inventory levels and coordinating distribution to clients
Norlings (Keith R Norling Ltd), Palmerston North – Sales Engineer (three years and six months)
 Liaising with customers, quoting for farm and industrial water reticulation and irrigation
systems
 Selling and servicing water pumps, industrial and commercial electric motors (.25kW to
150kW) and related products (Gearboxes, starters, overloads, water pipe and fittings)
Q U A L I F I C A T I O N
NZ Business Diploma – UCOL, Palmerston North and Open Polytechnic of NZ (2006 – present)
 Business Communication  Principles of Marketing  Principles of Accounting
 Organisation & Management  Commercial Law  Employment Relations
 Business Computing  Buyer Behaviour and Communication Strategies  Management Accounting
Electrical Service Technician Paper A – UCOL, Palmerston North (1998)
P R O F E S S I O N A L T R A I N I N G
Dale Carnegie – Effective Communications and Human Relations (8 weeks – 2015)
Dealer Learning Modules – John Deere University (2013 – 2015)
Grundfos Technical Training Course – Massey University (1995)
MIG/TIG Welding – UCOL, Palmerston North (1995)
Link (Automotive) – UCOL, Palmerston North (1991)

5. Andrew Studholme: Sales Management Professional 4
R E F E R E E S
Adrian Van Dyk
Commercial Manager
Property Brokers Ltd
+64 27 253 7483 (Personal)
adrianv@propertybrokers.co.nz
Tyrone Norling
Operations Manager and Director
CEG Electric Motors NZ
+64 21 823 469 (Professional)
tyrone@ceg.co.nz
Robert Coulson
Managing Director
RST Environmental Solutions
+64 21 661 258 (Professional)
robert.coulson@rst.co.nz
Ben Collis
Director
Aranui Harvesters Ltd
+64 27 221 3697 (Customer)
ben@aranuiharvesters.co.nz