Power Point presentation that I created for my group to deliver to the Christel DeHaan foundation. Presentation slides include: International Trends, Target Market, Marketing Plan, Competitive Analysis, Upcoming Performances, Financials, Growth and Development, Projected Timeline, and Open Issues.
2. ITI
• International Focus
• Interdisciplinary performances
• Collaborate with Local Artists
• Promote International Culture
3. International Trends
• Exclusive International Niche
• Formula 1, Pan American Games in 1987
• Culinary & International Festivals
• Violin Performances
• Sister Cities
- Cologne, Germany - Piran, Slovenia
- Monza, Italy - Taipei, Taiwan
• Influx on international population
• 2006 – 4.6%
4. Target Market
• Patrons of the Arts
• Educators
• International Communities
• College Students
• High School Students
6. Competitive Analysis
Indianapolis Theatre Fringe Festival Indiana Repertory Theatre
• National/International local artists • Professional Theatre Company
• Must Pay Fee • No International
• Amateur
Tobias Theatre/Indianapolis Museum of Art Landmark Theatre
• International Artists • International Film
• Painters, Sculptors, Cinema
International Theatre Indianapolis
• International Theatre
• Professional Artists
• Interdisciplinary Performances
• Collaboration with local artists
7. Upcoming Performances
• Karen Irwin as Janis Joplin
• Phillip Zarrilli and The Beckett Project
• Roger Rees as the one man show on
Shakespeare
8. Financials
2009 Project
Season Costs Ticket Sales
$13,000-
Janis Joplin $14,850
$15,000
The Beckett
$3,500 $3,750
Project
10. Projected Timeline
09
10
11
20
20
20
Janis Joplin European Live
Tribute by: Karen Irwin Art Network Moscow Art
ELAN Theatre
IMA Russia
The Beckett Project
Ranan Theatre National Academy
Directed by: Phillip Zarrilli
Company of Chinese
India Theatre Arts
? What You Will ? IMA Beijing
Created/Performed by: Roger Rees
IRT
11. Open Issues
• Identify Future Capital Requirements
• Develop/Refine Financial Forecast
• Evaluate Staffing Levels
• Continue to Develop Market Research, and
“to market” Strategies
Introduction – Thanks ITI history John/Diana Company Description Hope Your Interested /Feedback Butler International Theatre Exchange Project – natural extension of what already exists
Violin Performances -
Patrons – Already make time in their schedules and are always looking for new and interesting events in Indy. Know a lot of patrons of arts in indy go to other cities in Us chicago new york to see work we are keeping them here in indy Educators –middle school highschool university college International Communities – College Students – Those who are in the dance and theatre disciplinarians High School Students –interested for college, also looking for cultural experience
IBJ – Business people all major companies read this. They have a arts section in it. Nuvo – Indy Star – Email – college as well as businesses (These are our Primary Marketing items)^^ Local Theatres - Flyers – (These are our secondary marketing items )
Karen Irwin/Janis Joplin – Phillip Zarrilli/Beckett Project – Roger Rees – Don’t think we can attract the level of sponsorship to hold this event – 28,000 per night –in partnership with IRT
Janis is awarness hopefully breaking even or making some money. Beckett is so low because of the money we are getting from Butler. Profit from these and 8,000 from butler becomes seed money for next seasons. And if not 501c3 we will ask for additional money. Get Projected total of all performances
ELAN and Ranan – Presenting with the IMA WHAT YOU WILL – IRT
NEED SPONSERSHIP CAN SKIM BY FIRST YEAR BUT REALLY NEED ADDITIONAL FUNDING AND SPONSERSHIP FOR NEXT SEASON Want a sponsorhip with international roots.
