More than Just Lines on a Map: Best Practices for U.S Bike Routes
Points++ preso 2
1. Local Rewards, Done Right.
pointsplusplus@umich.edu
Andrew Nikolajuk, Shaan Diwanji, David Silverman
2. Persona - Sam
● 32, Coffee Shop Owner
● Loves chatting with customers
● Uses smartphone daily
● Gets to work around 5:30, leaves at 8
pm
● Eventually open another shop
3. Persona - Sofia
● 30, businesswoman
● Lives in a metropolitan area
● Always on phone
● Enjoys eating out often
● Enjoys her morning iced
mocha at Sam’s Coffee
Shop
4. Sam’s Problem and Motivation
● Wants to implement rewards
program for his small business
● Believes incentivizing loyalty
will help grow his business
5. Sofia’s Problem and Motivation
● Wants to be rewarded for
visiting Sam’s coffee shop
every morning
● It’s a hassle for her to keep
a punch card or flock tag on
her
6. Current State - Sam
● Doesn’t have a rewards programs
● Considered punch cards, but too much of
a hassle
● Wants something convenient, but
inexpensive!
7. Help Sam Get Recurring Customers
● Sam registers his shop with
Points++ and gets a PointsCode
● He prints out PointsCode and
displays it around store
8. Help Sofia Get Free Coffee
● Sofia enters Sam’s coffee shop
and scans PointsCode with
phone to register
● The pass file to the right shows
up in her iOS/Android Wallet
● Now she will gain points and be
able to redeem rewards
9. Hypothesis
Sam
● Is Sam better engaging with
his customers?
Sofia
● Is it easy for her to
participate in the program?
