This document discusses how businesses need to shift their focus from inwardly to outwardly by thinking about customers and their needs. It provides 9 ways for businesses to evolve successfully, including becoming better empathizers, changing how they communicate, looking for new ideas, treating creativity as a priority, trying new things, focusing on helping others, getting uncomfortable, and surprising customers. The overall message is that businesses must change their focus to thinking about customers instead of themselves in order to adapt and thrive in today's competitive environment.

1. What do you mean it’s not all about me?
e Mortgage Gallery Conference - June 2010

3. Not another flamin
motivational speaker

4. e beginning...

6. 10 Books sold in 50 Countries

8. Of course this means I have all
the answers....

9. So what is happening in the world of business...

10. How we do business has changed a lot. It was so much
simpler before...

11. Our customers are much more complicated.

12. Technology is a blessing and curse...

13. We are surrounded by clutter...and so are our customers.

14. Competition is here to stay...and it will continue to grow every day.

15. It all sounds
pretty tough...

16. In reality we have an
amazing opportunity

18. Successful businesses (and individuals)
are very good at evolving.

19. So how we become better at evolving?

20. We need to change our focus.

21. We have to stop thinking
inwards and start thinking
outwards.

22. So how do we apply this new focus?

23. 1. We need to become
exceptional empathisers.

24. 2. We need to think differently about how we communicate.

25. 3. We need to get better at looking for new ideas.

26. 4. We need to understand the power of creativity
(and treat it as a priority).

27. 5. We need to be prepared
to try new things (that is
where innovation happens).

28. 6. We have to hit the streets to find new business.

29. Put a pea under your cushion...
7. We need to focus more on
helping those in need.

30. 8. We need to get uncomfortable.

31. 9. We have to constantly be surprising our
customers (in a good way) by being
unexpected.

32. It sounds easy, what’s the big deal?

34. My guarantee to you?

35. ank you for your time...
www.andrewgriffiths.com.au