On July 26th Andrew Maff sat down with Matt Talmage of Informed.co to talk about the Prime Day haloe effect.
We did a webinar on how Prime Day can not only increase sales on other marketplaces and platforms but can also keep sales up for weeks to come if handled correctly.
We went through everything repricing to advertising and from crazy Prime Day statistics to driving traffic AWAY from your own site. We got A LOT of really good pieces of information out in this one and we even shared some secrets of what we know the big sellers are doing.
Check out the slides attached here and feel free to reach out if you have any questions!
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PRIME DAY HALO EFFECT: HOW TO CONTINUE LEVERAGING AMAZON PRIME DAY WEEKS AFTER IT ENDS
1. PRIME DAY HALO EFFECT
HOW TO CONTINUE LEVERAGING
AMAZON PRIME DAY
WEEKS AFTER IT ENDS
#PrimeDayHaloWebinar
2. TODAY’S PRESENTERS
ABOUT ANDREW MAFF
● Director of Marketing and
Operations at Seller’s Choice
● Over a decade in e-commerce
marketing
● Helped many sellers scale to well
over 8-figures
● Digital strategy expert
● Married & loves a good glass of
whiskey (no relation)
ABOUT MATT TALMAGE
● Director of Marketing at
Informed.co
● Formerly helped scale marketing
teams for PopCorners (healthy
snacks) and Krossover (sports
analytics)
● Specializes in marketing
automation and lead generation
● Lover of wine, my cats, and
needlessly elaborate home cooking
#PrimeDayHaloWebinar
4. YOU’RE IN THE RIGHT PLACE IF YOU’RE...
Ready to rock your revenue leading up to Q4
Looking to continue riding Prime Day’s tsunami of sales
Wanting to maximize sales in back-to-school shopping season
Curious about how repricing fits into post-Prime Day strategy
Just flat out awesome
#PrimeDayHaloWebinar
6. PRIME DAY STATS
#PrimeDayHaloWebinar
● 100 MILLION PRODUCTS SOLD
● OVER $1 BILLION IN SALES
● CELEBRATED IN MOST AMAZON COUNTRIES
● 76% OF PRICING BEAT BLACK FRIDAY
● AND, LET’S NOT FORGET...
TOP SELLERS
9. WHAT IS THIS “HALO EFFECT” ALL ABOUT?
Marketplace promos extend waaaaay beyond Amazon
Shopping hysteria created by Amazon extends beyond 36 hours
Check your inbox: A massive influx of promotions!
Sellers can maintain higher-than-average sales after Prime Day
Think of Prime Day as a massive catalyst for getting people to buy
#PrimeDayHaloWebinar
11. BOSS MOVE: MAXIMIZE YOUR INVENTORY
Follow the data: Know your top products by volume and margin
Load up on your best-performing products (health and beauty)
Stop stocking underperformers - the halo effect can’t save them
Use an automated repricer to keep your listings in the Buy Box
Advertise your best products
#PrimeDayHaloWebinar
17. RETHINK YOUR (RE)PRICING STRATEGY
If you still use manual repricing, you’re leaving so much on the table
Use profit-based and/or ROI-based automated repricing strategies
Reconsider your minimum required profit for best-selling products
Liquidate immovable items by pricing below lowest competitor
Use algorithmic repricing to boost your Buy Box percentage
Drive sales of private-label and white-label products, Amazon bundles, and
products with little to no competition with a sales velocity repricer
#PrimeDayHaloWebinar
22. Drive sales of private-label and white-label products,
Amazon bundles, and products with little to no
competition with a sales velocity repricer
#PrimeDayHaloWebinar
