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© 2020 Adobe. All Rights
Reserved.
Social Media News Update – January
2023
The Trends and Data you need to know.
A DO B E E X P R E S S
© 2020 Adobe. All Rights
Reserved.
Data
A DO B E E X P R E S S
© 2020 Adobe. All Rights
Reserved.
© 2020 Adobe. All Rights
Reserved.
4
Focus on TikTok
© 2020 Adobe. All Rights
Reserved.
© 2020 Adobe. All Rights
Reserved.
5
Focus on TikTok
© 2020 Adobe. All Rights
Reserved.
© 2020 Adobe. All Rights
Reserved.
6
Focus on TikTok
© 2020 Adobe. All Rights
Reserved.
© 2020 Adobe. All Rights
Reserved.
7
Focus on TikTok
© 2020 Adobe. All Rights
Reserved.
© 2020 Adobe. All Rights
Reserved.
8
Social Media Reach
© 2020 Adobe. All Rights
Reserved.
© 2020 Adobe. All Rights
Reserved.
9
Video consumption (outside TikTok)
© 2020 Adobe. All Rights
Reserved.
Trends
A DO B E E X P R E S S
© 2020 Adobe. All Rights
Reserved.
© 2020 Adobe. All Rights
Reserved.
11
Users turn to social to get news
© 2020 Adobe. All Rights
Reserved.
© 2020 Adobe. All Rights
Reserved.
12
TikTok is increasingly being used as a news source
© 2020 Adobe. All Rights
Reserved.
© 2020 Adobe. All Rights
Reserved.
13
Who do users turn to to consume news?
© 2020 Adobe. All Rights
Reserved.
© 2020 Adobe. All Rights
Reserved.
14
Product discovery on social media
© 2020 Adobe. All Rights
Reserved.
© 2020 Adobe. All Rights
Reserved.
15
Instagram vs. TikTok: Engagement vs. Followers
© 2020 Adobe. All Rights
Reserved.
New Features
A DO B E E X P R E S S
© 2020 Adobe. All Rights
Reserved.
© 2020 Adobe. All Rights
Reserved.
19
© 2020 Adobe. All Rights
Reserved.
© 2020 Adobe. All Rights
Reserved.
20
A Reels Share counter is being added
© 2020 Adobe. All Rights
Reserved.
© 2020 Adobe. All Rights
Reserved.
21
Instagram demystifying ‘Shadowbans’
© 2020 Adobe. All Rights
Reserved.
© 2020 Adobe. All Rights
Reserved.
22
Instagram Communities is coming
© 2020 Adobe. All Rights
Reserved.
© 2020 Adobe. All Rights
Reserved.
23
Instagram launches new ‘Group Profiles’
© 2020 Adobe. All Rights
Reserved.
© 2020 Adobe. All Rights
Reserved.
24
Instagram launch the new ‘Notes’ feature
© 2020 Adobe. All Rights
Reserved.
© 2020 Adobe. All Rights
Reserved.
25
Instagram launches new ‘Candid’ Stories
© 2020 Adobe. All Rights
Reserved.
© 2020 Adobe. All Rights
Reserved.
26
Instagram launches new ‘Add yours nominations’
© 2020 Adobe. All Rights
Reserved.
© 2020 Adobe. All Rights
Reserved.
27
© 2020 Adobe. All Rights
Reserved.
© 2020 Adobe. All Rights
Reserved.
28
Facebook adds comments to Stories
© 2020 Adobe. All Rights
Reserved.
© 2020 Adobe. All Rights
Reserved.
29
FacebookGroupsContent Explorer
© 2020 Adobe. All Rights
Reserved.
© 2020 Adobe. All Rights
Reserved.
30
Facebook adds ‘Instagram DM’ feature
© 2020 Adobe. All Rights
Reserved.
© 2020 Adobe. All Rights
Reserved.
31
Facebook ‘Ready made’ Reels
© 2020 Adobe. All Rights
Reserved.
© 2020 Adobe. All Rights
Reserved.
32
Facebook allows you to target your Instagram followers
© 2020 Adobe. All Rights
Reserved.
© 2020 Adobe. All Rights
Reserved.
33
© 2020 Adobe. All Rights
Reserved.
© 2020 Adobe. All Rights
Reserved.
34
Twitter usage at an all-time high
© 2020 Adobe. All Rights
Reserved.
© 2020 Adobe. All Rights
Reserved.
35
Twitter relaunch ‘Blue’
© 2020 Adobe. All Rights
Reserved.
© 2020 Adobe. All Rights
Reserved.
36
© 2020 Adobe. All Rights
Reserved.
© 2020 Adobe. All Rights
Reserved.
37
LinkedIn auto-captions
© 2020 Adobe. All Rights
Reserved.
© 2020 Adobe. All Rights
Reserved.
38
LinkedIn useful new features
© 2020 Adobe. All Rights
Reserved.
© 2020 Adobe. All Rights
Reserved.
39
LinkedIn updates Competitor Analytics
© 2020 Adobe. All Rights
Reserved.
© 2020 Adobe. All Rights
Reserved.
40
LinkedIn improves Carousel creation
© 2020 Adobe. All Rights
Reserved.
© 2020 Adobe. All Rights
Reserved.
41
LinkedIn improved analytics for creators
© 2020 Adobe. All Rights
Reserved.
© 2020 Adobe. All Rights
Reserved.
42
© 2020 Adobe. All Rights
Reserved.
© 2020 Adobe. All Rights
Reserved.
43
TikTok adds a ‘Posted Drafts’ feature
© 2020 Adobe. All Rights
Reserved.
© 2020 Adobe. All Rights
Reserved.
44
TikTok launch ‘Full screen mode’
© 2020 Adobe. All Rights
Reserved.
© 2020 Adobe. All Rights
Reserved.
45
TikTok location tagging
© 2020 Adobe. All Rights
Reserved.
© 2020 Adobe. All Rights
Reserved.
46
© 2020 Adobe. All Rights
Reserved.
© 2020 Adobe. All Rights
Reserved.
47
YouTube updates ‘Community Posts’
© 2020 Adobe. All Rights
Reserved.
© 2020 Adobe. All Rights
Reserved.
48
New Shorts analytics
© 2020 Adobe. All Rights
Reserved.
© 2020 Adobe. All Rights
Reserved.
49
© 2020 Adobe. All Rights
Reserved.
© 2020 Adobe. All Rights
Reserved.
50
Amazon launch inspire
© 2020 Adobe. All Rights
Reserved.
Wow!You Made it!
A DO B E E X P R E S S
© 2020 Adobe. All Rights
Reserved.
© 2020 Adobe. All Rights
Reserved.
52
The 9 trend predictions for 2023
1. Despite threats of further bans,TikTok continues to be the most heavily used platform
2. YouTube Shorts will becomeTikTok’s most likely challenger, and provide brands with a great growth
opportunity
3. Micro-communities (Like Discord and Reddit) continue to thrive
4. Collaboration will be essential for growth (thinking beyond your feed)
5. LinkedIn will lean in even more heavily on ‘Creators’ as personal branding continues to grow
6. Social commerce will continue to rise
7. Twitter will continue to keep us on our toes, BUT emerge as a better platform for brands
8. The platform that provides the best monetary incentives for creators will win.Choosing who we work with
is more important that choosing the platform we’re on
9. Instagram will continue to look for other platforms for inspiration, BUT Reels will continue to be a big
focus
@luanwise
@andyrlambert
© 2020 Adobe. All Rights
Reserved.
© 2020 Adobe. All Rights
Reserved.
54

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Adobe Express - Monthly Social Media Update January 2023.pptx

  • 1. © 2020 Adobe. All Rights Reserved. Social Media News Update – January 2023 The Trends and Data you need to know. A DO B E E X P R E S S
  • 2. © 2020 Adobe. All Rights Reserved. Data A DO B E E X P R E S S
  • 3. © 2020 Adobe. All Rights Reserved. © 2020 Adobe. All Rights Reserved. 4 Focus on TikTok
  • 4. © 2020 Adobe. All Rights Reserved. © 2020 Adobe. All Rights Reserved. 5 Focus on TikTok
  • 5. © 2020 Adobe. All Rights Reserved. © 2020 Adobe. All Rights Reserved. 6 Focus on TikTok
  • 6. © 2020 Adobe. All Rights Reserved. © 2020 Adobe. All Rights Reserved. 7 Focus on TikTok
  • 7. © 2020 Adobe. All Rights Reserved. © 2020 Adobe. All Rights Reserved. 8 Social Media Reach
  • 8. © 2020 Adobe. All Rights Reserved. © 2020 Adobe. All Rights Reserved. 9 Video consumption (outside TikTok)
  • 9. © 2020 Adobe. All Rights Reserved. Trends A DO B E E X P R E S S
  • 10. © 2020 Adobe. All Rights Reserved. © 2020 Adobe. All Rights Reserved. 11 Users turn to social to get news
  • 11. © 2020 Adobe. All Rights Reserved. © 2020 Adobe. All Rights Reserved. 12 TikTok is increasingly being used as a news source
  • 12. © 2020 Adobe. All Rights Reserved. © 2020 Adobe. All Rights Reserved. 13 Who do users turn to to consume news?
  • 13. © 2020 Adobe. All Rights Reserved. © 2020 Adobe. All Rights Reserved. 14 Product discovery on social media
  • 14. © 2020 Adobe. All Rights Reserved. © 2020 Adobe. All Rights Reserved. 15 Instagram vs. TikTok: Engagement vs. Followers
  • 15. © 2020 Adobe. All Rights Reserved. New Features A DO B E E X P R E S S
  • 16. © 2020 Adobe. All Rights Reserved. © 2020 Adobe. All Rights Reserved. 19
  • 17. © 2020 Adobe. All Rights Reserved. © 2020 Adobe. All Rights Reserved. 20 A Reels Share counter is being added
  • 18. © 2020 Adobe. All Rights Reserved. © 2020 Adobe. All Rights Reserved. 21 Instagram demystifying ‘Shadowbans’
  • 19. © 2020 Adobe. All Rights Reserved. © 2020 Adobe. All Rights Reserved. 22 Instagram Communities is coming
  • 20. © 2020 Adobe. All Rights Reserved. © 2020 Adobe. All Rights Reserved. 23 Instagram launches new ‘Group Profiles’
  • 21. © 2020 Adobe. All Rights Reserved. © 2020 Adobe. All Rights Reserved. 24 Instagram launch the new ‘Notes’ feature
  • 22. © 2020 Adobe. All Rights Reserved. © 2020 Adobe. All Rights Reserved. 25 Instagram launches new ‘Candid’ Stories
  • 23. © 2020 Adobe. All Rights Reserved. © 2020 Adobe. All Rights Reserved. 26 Instagram launches new ‘Add yours nominations’
  • 24. © 2020 Adobe. All Rights Reserved. © 2020 Adobe. All Rights Reserved. 27
  • 25. © 2020 Adobe. All Rights Reserved. © 2020 Adobe. All Rights Reserved. 28 Facebook adds comments to Stories
  • 26. © 2020 Adobe. All Rights Reserved. © 2020 Adobe. All Rights Reserved. 29 FacebookGroupsContent Explorer
  • 27. © 2020 Adobe. All Rights Reserved. © 2020 Adobe. All Rights Reserved. 30 Facebook adds ‘Instagram DM’ feature
  • 28. © 2020 Adobe. All Rights Reserved. © 2020 Adobe. All Rights Reserved. 31 Facebook ‘Ready made’ Reels
  • 29. © 2020 Adobe. All Rights Reserved. © 2020 Adobe. All Rights Reserved. 32 Facebook allows you to target your Instagram followers
  • 30. © 2020 Adobe. All Rights Reserved. © 2020 Adobe. All Rights Reserved. 33
  • 31. © 2020 Adobe. All Rights Reserved. © 2020 Adobe. All Rights Reserved. 34 Twitter usage at an all-time high
  • 32. © 2020 Adobe. All Rights Reserved. © 2020 Adobe. All Rights Reserved. 35 Twitter relaunch ‘Blue’
  • 33. © 2020 Adobe. All Rights Reserved. © 2020 Adobe. All Rights Reserved. 36
  • 34. © 2020 Adobe. All Rights Reserved. © 2020 Adobe. All Rights Reserved. 37 LinkedIn auto-captions
  • 35. © 2020 Adobe. All Rights Reserved. © 2020 Adobe. All Rights Reserved. 38 LinkedIn useful new features
  • 36. © 2020 Adobe. All Rights Reserved. © 2020 Adobe. All Rights Reserved. 39 LinkedIn updates Competitor Analytics
  • 37. © 2020 Adobe. All Rights Reserved. © 2020 Adobe. All Rights Reserved. 40 LinkedIn improves Carousel creation
  • 38. © 2020 Adobe. All Rights Reserved. © 2020 Adobe. All Rights Reserved. 41 LinkedIn improved analytics for creators
  • 39. © 2020 Adobe. All Rights Reserved. © 2020 Adobe. All Rights Reserved. 42
  • 40. © 2020 Adobe. All Rights Reserved. © 2020 Adobe. All Rights Reserved. 43 TikTok adds a ‘Posted Drafts’ feature
  • 41. © 2020 Adobe. All Rights Reserved. © 2020 Adobe. All Rights Reserved. 44 TikTok launch ‘Full screen mode’
  • 42. © 2020 Adobe. All Rights Reserved. © 2020 Adobe. All Rights Reserved. 45 TikTok location tagging
  • 43. © 2020 Adobe. All Rights Reserved. © 2020 Adobe. All Rights Reserved. 46
  • 44. © 2020 Adobe. All Rights Reserved. © 2020 Adobe. All Rights Reserved. 47 YouTube updates ‘Community Posts’
  • 45. © 2020 Adobe. All Rights Reserved. © 2020 Adobe. All Rights Reserved. 48 New Shorts analytics
  • 46. © 2020 Adobe. All Rights Reserved. © 2020 Adobe. All Rights Reserved. 49
  • 47. © 2020 Adobe. All Rights Reserved. © 2020 Adobe. All Rights Reserved. 50 Amazon launch inspire
  • 48. © 2020 Adobe. All Rights Reserved. Wow!You Made it! A DO B E E X P R E S S
  • 49. © 2020 Adobe. All Rights Reserved. © 2020 Adobe. All Rights Reserved. 52 The 9 trend predictions for 2023 1. Despite threats of further bans,TikTok continues to be the most heavily used platform 2. YouTube Shorts will becomeTikTok’s most likely challenger, and provide brands with a great growth opportunity 3. Micro-communities (Like Discord and Reddit) continue to thrive 4. Collaboration will be essential for growth (thinking beyond your feed) 5. LinkedIn will lean in even more heavily on ‘Creators’ as personal branding continues to grow 6. Social commerce will continue to rise 7. Twitter will continue to keep us on our toes, BUT emerge as a better platform for brands 8. The platform that provides the best monetary incentives for creators will win.Choosing who we work with is more important that choosing the platform we’re on 9. Instagram will continue to look for other platforms for inspiration, BUT Reels will continue to be a big focus @luanwise @andyrlambert
  • 50. © 2020 Adobe. All Rights Reserved. © 2020 Adobe. All Rights Reserved. 54