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Social Media News Update – January
2023
The Trends and Data you need to know.
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Data
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Focus on TikTok
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Focus on TikTok
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Focus on TikTok
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Focus on TikTok
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Social Media Reach
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Video consumption (outside TikTok)
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Trends
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Users turn to social to get news
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TikTok is increasingly being used as a news source
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Who do users turn to to consume news?
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Product discovery on social media
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Instagram vs. TikTok: Engagement vs. Followers
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New Features
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A Reels Share counter is being added
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Instagram demystifying ‘Shadowbans’
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Instagram Communities is coming
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Instagram launches new ‘Group Profiles’
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Instagram launch the new ‘Notes’ feature
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Instagram launches new ‘Candid’ Stories
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Instagram launches new ‘Add yours nominations’
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Facebook adds comments to Stories
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FacebookGroupsContent Explorer
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Facebook adds ‘Instagram DM’ feature
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Facebook ‘Ready made’ Reels
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Facebook allows you to target your Instagram followers
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Twitter usage at an all-time high
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Twitter relaunch ‘Blue’
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LinkedIn auto-captions
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LinkedIn useful new features
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LinkedIn updates Competitor Analytics
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LinkedIn improves Carousel creation
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LinkedIn improved analytics for creators
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TikTok adds a ‘Posted Drafts’ feature
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TikTok launch ‘Full screen mode’
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TikTok location tagging
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YouTube updates ‘Community Posts’
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New Shorts analytics
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Amazon launch inspire
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Wow!You Made it!
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The 9 trend predictions for 2023
1. Despite threats of further bans,TikTok continues to be the most heavily used platform
2. YouTube Shorts will becomeTikTok’s most likely challenger, and provide brands with a great growth
opportunity
3. Micro-communities (Like Discord and Reddit) continue to thrive
4. Collaboration will be essential for growth (thinking beyond your feed)
5. LinkedIn will lean in even more heavily on ‘Creators’ as personal branding continues to grow
6. Social commerce will continue to rise
7. Twitter will continue to keep us on our toes, BUT emerge as a better platform for brands
8. The platform that provides the best monetary incentives for creators will win.Choosing who we work with
is more important that choosing the platform we’re on
9. Instagram will continue to look for other platforms for inspiration, BUT Reels will continue to be a big
focus
@luanwise
@andyrlambert
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