1. Andrew Lewis
The Future is Incremental
Developing digital services in unstable conditions
MuseumNext
13 May 2013
@rosemarybeetle
Victoria and Albert Museum
7. Change in museums and change in digital
All museums look like this All digital is well cool and cutting-edge
Technology changes fast and unpredictably
10. Disruptive technology (after Christensen)
Performance or
quality of service
time
Alternative services meets
audience’s need
EVEN IF THEY ARE NOT
“AS GOOD” AS YOURS
DISRUPTION OCCURS
16. Development of consumer technology for web
1998 2002 2008 20132010
For many people ,
this is good enough
web access
(e.g quickly on the
sofa)
DISRUPTION RISK
What do audiences
think is “good enough”
web on their access
device of choice?
25. Mobile – user behaviour
9.8
17.9
12.513.1
28.6
16.8
18.3
35.0
21.9
0
5
10
15
20
25
30
35
40
Whole site Visit Us Whats' On
Percentage growth in use of V&A website on mobile devices (phones and tablets)
Jan-12 Jul-12 Jan-13
26. Trends towards mobile web visits
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
May-11 Jun-11 Jul-11 Aug-11 Sep-11 Oct-11 Nov-11 Dec-11 Jan-12 Feb-12 Mar-12 Apr-12 May-12 Jun-12 Jul-12 Aug-12 Sep-12 Oct-12 Nov-12 Dec-12 Jan-13 Feb-13 Mar-13 Apr-13
V&A Visit Us pages
% of Mobile device (May 2011 – April 2013
mobile non-mobile
59. Digital delivery content delivery menu
Buffet - Help yourself
Auto-published in normal business procedure
Ă€ la carte - fixed menu
Choice is simply how many of each
Digital content programme
Specials – not on the menu
Possible at chef’s discretion
New technologies
60.
61. Make your data ready to go
Keep making working stuff better
Release and go with new features
Information scientist with 13 years managing projects and live digital services in museums and public libraries. BSc Cybernetics & Control Engineering, MSc Information and Library Studies, chartered librarian, makes stuff…Joined the Victoria and Albert Museum in 2008. Currently Digital Content Delivery Manager, previously Senior Web Content Manager.Projects – large-scale website redesign, content programme management, self-issue services,automated telephone renewal systems, public access computer services, online information, game development, SMART cards, multi-authority procurement and digitisation projects, etc.