2. Today’s agenda
 8.30am – Getting social, coffee and croissants
 8.50am – Why social media?
 9.00am – Creating a social media strategy
 9.20am – Sagicor – what works for us
 9.40am – Social Media – BMS, a broker’s view
 10.00am – Q&A
 10.20am – Summary and what next…

3. Why Social Media
 Build your brand
 Communicate
 Engage
 Marketing
 97% of marketers use it, but less than 10% CEOs
 90% trust views of people they know, 14% adverts
Play video >

4. Creating a social media strategy in insurance markets
Tiffany St James
Effective Image senior social media consultant
Digital strategist, trainer and speaker

5. Governance

6. Code of conduct
A behavioural wish list for your organisation:
Be credible
Be consistent
Be transparent
Be relevant
Be an ambassador for your organisation

7. Social media policy
Leave staff in no doubt what they are allowed and
aren’t allowed to do
Purpose
Principles
Statement of ethics
Context for organisation
Professional and personal use

8. Have social media staff guidance

9. Rebuttal
Have a process for what happens
when someone posts something
negative about the organisation
or brand.
Have a social media crisis plan:

10. Strategy

11. There are only 6 uses of social media

12. What’s the difference about social media strategy?
Optimise

13. Digital and social audit
Optimise

14. Set an objective (for audience engagement)
Listening Buzz generation
Audience insight, Stimulating discussion,
understanding views encouraging sharing
Co-production Discussion & Response
Working with a community Driving take-up,
to produce a resource asking for feedback
Source: Helpfultechnology.com

15. People capabilities
 Attitude
 Aptitude
 Capability
 Capacity
 New talent vs. training
 Culture
 Profession

16. Get the right tools for the job

17. Good practice

18. Live events and twitter Q and A’s

19. Aggregating news

20. Video is the most engaging mechanism

21. Innovation: outside of mainstream social

22. Social summary
 Be clear about social media objectives
 Link with business objectives / marketing strategy
 Decide on best approach / platforms for you
 Who will be responsible, processes and procedures
 Monitor and review approach and new developments
 Come and talk to Effective Image…
Vital to have clear objectives and a plan…

23. What Effective Image can do for you
1. Create social media / marketing strategy
2. Social media audit, including competitor review
3. Set up social media platforms and tools
4. Develop processes and procedures
5. Training with advice on best practice
6. Work in partnership with ongoing support
We work on a project or partnership basis

24. BRANDING
Looking to refresh
Your brand?
PR
Looking to raise
Your profile?
WEB
Looking to upgrade
Your website?
www.effectiveimage.com @EffectiveImage