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Tesla power-train proprietary cathode geometry - tesla presentation--_spring_2012
1.
© Copyright 2012
Tesla Motors, Inc. Tesla Motors Investor Presentation Spring 2012
2.
© Copyright 2012
Tesla Motors, Inc. Forward-Looking Statements Certain statements in this presentation, including statements relating to the development, testing, performance, pricing, attributes, schedule of development, launch, and volume expectations of Model S, Model X and Gen III; the ability to achieve revenue, gross margin,spendingand profitability targets; the ability of Tesla to produce vehicles at its factory; the products and schedules related to, and the financial results expected from, Tesla’s development programs with Daimler and Toyota; the sufficiency of current available funds to develop Model S and Model X; and the ability of Tesla to execute on its new interactive retail strategy and future store opening plans are “forward-looking statements” that are subject to risks and uncertainties. These forward-looking statements are based on management’s current expectations, and as a result of certain risks and uncertainties, actual results may differ materially from those projected. The following important factors, without limitation, could cause actual results to differ materially from those in the forward-looking statements: market acceptance of electric vehicles in general and new Tesla vehicle models, specifically Model S and Model X; delays in the design, manufacture, launch and financing of Model S, including the build-out of its manufacturing facility; the risk associated with a decline in revenues prior to the launch of Model S; achieving expected results from powertrain systems; competition in the automotive market; Tesla’s ability to establish, maintain and strengthen the Tesla brand; the unavailability, reduction or elimination of governmental and economic incentives for electric vehicles; Tesla’s ability to execute on its plans for its new interactive retail strategy and for new store openings as well as the risks and uncertainties identified under the sections captioned “Risk Factors” and “MD&A” in its Form 10-K filed on February 27, 2012. Tesla disclaims any obligation to update information contained in these forward- looking statements.
3.
© Copyright 2012
Tesla Motors, Inc. •Past Success … Enables our Future Progress TimelineFoundation forSuccess Focused Value Creation Lead the Way Forward
4.
© Copyright 2012
Tesla Motors, Inc. Electric Vehicle Intellectual Property Roadster Success Partnerships Platform For Growth •Range Leader (single charge) •Cost Leader (battery pack) •Proven battery pack safety, reliability and life •Branded Tesla as EV leader •Safety & reliability validated •Proved EV driving could be exciting & preferable •Investments from Daimler, Toyota & Panasonic (10% combined) •Sales to Daimler & Toyota validates our technology •Tesla-owned stores & service centers •Tesla Factory World Class Tech & Auto Management Team Past Success … Enables our Future
5.
© Copyright 2012
Tesla Motors, Inc. •Past Success … Enables our Future •Deliver an ExceptionalModel S by July 2012 Progress TimelineFoundation forSuccessFocused ValueCreation Lead the Way Forward
6.
© Copyright 2012
Tesla Motors, Inc. Model S –Better By DesignBatteryPack Powertrain
7.
© Copyright 2012
Tesla Motors, Inc. Model S Redefines the Premium Sedan Designed to be a better vehicle from the ground up Harnessing ALLthe benefits of an EV approach
8.
© Copyright 2012
Tesla Motors, Inc. Model S Redefines the Premium Sedan Stunning Interior •Seats 5 Adults + 2 Children •Storage Front & Back •17” TouchscreenConsole
9.
© Copyright 2012
Tesla Motors, Inc. Model S Redefines the Premium Sedan Leading Performance & Handling •0–60mph in 4.4 seconds (Performance Model) •Low Cg + High TorsionalRigidity •Smooth &Quiet
10.
© Copyright 2012
Tesla Motors, Inc. Model S Redefines the Premium Sedan Goal: 5 Star Safety Rating •Superior Frontal Crumple Zones •Minimal Side Impact Intrusion •Alum. Body = Strong & Lightweight
11.
© Copyright 2012
Tesla Motors, Inc. Model S Redefines the Premium Sedan Improved Reliability •Fewer Moving Parts & Modular Design= Service That Comes to You •No Oil Changes •Longer Brake Life
12.
© Copyright 2012
Tesla Motors, Inc. Model S Redefines the Premium Sedan Lower Operating Cost •Saves ≈$2,000*/yr in Fuel Cost •No Oil Changes * -Operating Cost Assumptions300 mi. range Model S operating cost is 3.3 cents/mi. (based on DoENatl. avg. elec. cost of 11.8 cents/kWh ) Sports sedan operating cost is $0.20(based on $4/gal gasoline / 20mpg = 20 cents/mi.) ($0.20 -$0.033) x 12,000 miles/yr = $2,000 /yr.
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Tesla Motors, Inc. Model S Redefines the Premium Sedan More Efficient = Eco-friendly •Significantly More Efficient than Gasoline Power •Zero TailpipeEmissions •Recyclable Battery Pack
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Tesla Motors, Inc. Model X –A New Vehicle Category Functionality, Style& Performance World’s First2-Motor All Wheel Drive Over 500Reservations in 24 Hours Falcon Wing Doors Deployed Tesla Motors Model X
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Tesla Motors, Inc. •Past Success … Enables our Future •Deliver an ExceptionalModel S by July •DemonstrateEconomic Potential Progress TimelineFoundation forSuccessFocused ValueCreation Lead the Way Forward
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Tesla Motors, Inc. Long Term Growth Targets Year Vehicles Vehicle Units Global Segment Mkt.Share* 2012 Roadster & S 5,300+ <1% 2013 Model S 20,000 ≈1% 2014 Sand X 30,000+ ≈2% Future Lower Priced Third Generation Platform Long Term Operating Margins Targets Gross Margin 25% Operating Margin Low–Midteens % Demonstrate Economic Potential Historical Plant Capacity Exceeded 400,000 Vehicles per Year! * -similar vehicles including Mercedes E-Class, BMW 5 Series, Audi A6, Porsche Cayenne, Land Rover, Audi Q7
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Tesla Motors, Inc. Minimum $5,000 refundable reservation price Limited marketing effort Reservations Show Strong Demand - 1,000 2,000 3,000 4,000 5,000 6,000 7,000 8,000 9,000 Q1 09 Q2 09 Q3 09 Q4 09 Q1 10Q2 10 Q3 10 Q4 10 Q1 11 Q2 11Q3 11 Q4 11 Cumulative Model S ReservationsU.S. Signature Series Sold Out in Q4’11
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Tesla Motors, Inc. Sufficient Liquidity to Reach Our GoalsSufficient liquidity to reach profitabilityCash & Restricted Cash $304M Remaining DoEFacility $189M $493M of Total LiquidityAs of 12/31/11
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Tesla Motors, Inc. •Past Success … Enables our Future •Deliver an ExceptionalModel S by July •DemonstrateEconomic Potential •Tesla: Built to Win Progress Timeline Foundation for Success Focused Value Creation Lead the Way Forward
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Tesla Motors, Inc. $650+ $345 $- $100 $200 $300 $400 $500 $600 $700 2010 [1] 2020 [1] Tesla Model S [2] Electric Powertrain-Leadership on Range & Cost [1] Cost Survey: Roland Berger Study LiBValue Chain and Cost Model (March 2011) [2] Tesla Model S –Projected cost not disclosed. Includes all cells, electronics, packaging and labor costs Tesla Leads on Cost (battery pack cost –$/kWh) Tesla Leads on Range (maximum miles per single charge) * -Estimated + -EPA 2-cycle city/highway test † -EPA derived 5-cycle test 35 7376245300 Chevy Volt † Nissan Leaf † Ford Focus † Tesla Roadster + Tesla Model S *+
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Tesla Motors, Inc. 18650 Cells Battery Pack Power Electronics MotorGear Box •Power Mgmt Software •2 Way Inverter •Charge Mgmt Software •On Board Charger •Flux Phasing & Mgmt •Compact Design •Thermal Mgmt Software •Proprietary Design •Up to 18,000 RPM •No Shifting •In House Mfg •Instant Peak Torque •A/C Induction Motor •No Rare Earth Metals •87% AvgEfficiency •In House Mfg •Unique Chemistry •ProprietaryCathode Geometry •Automotive-Grade Construction •PassiveSafety Features •ModifiedCell Case •High Energy Density •Active Cooling •Mfg Trade Secrets •Charge Balancing •Active Safety Features Integration = A System that is Greater than Sum-of-the-Parts Intellectual Property and Patent Protection Throughout Over 50 Patents Awarded Over 230 Patent Applications Pending Tesla Powertrain–Proprietary from End-to-End
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Tesla Motors, Inc. EV Powertrain Business –World Leader World’s Largest Vendor of EV Powertrains Toyota RAV4 EV –Available 2012 Providing full powertrain under multi-year agreement Expanding Relationship with Mercedes-Benz Successful Smart fortwoand A-Class programs Starting development program for a new M-B vehicle with a full Tesla powertrain
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Tesla Motors, Inc. EV Platform = Rapid, Low-Cost Development Leveraging the unique benefits of the electric powertrain •Fewer Parts •No Transmission •No Emissions Control Systems •Common Powertrain •Revolutionary Packaging •AdaptableChassis Platform Model S Model X
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Tesla Motors, Inc. High Product Refresh Rate Tesla Roadster •Shipping since 2008 •Over 2,100 sold in over 30 countries •Over 20 million miles drivenTesla Model S •Available by July 2012* -Release Candidate phase in progress •20,000 units per year, pricing starting at $49,900* •World’s first, production intent all-EV vehicleTesla Model X •Production begins late 2013/Deliveries early 2014* •10,000 –15,000 units per year* •Based on Model S platformTesla Gen III •Smaller vehicle platform; pricing starting at $30,000* •Positioned for “mass-premium” market appeal and volume •Availability TBD * -Estimated dates, volumes & pricing (net of US tax credit of $7,500 for purchase of alt. fuel vehicles; credit may expire) Tesla’s “S” Platform Tesla’s “Gen III” PlatformModified Lotus Elise Platform
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Tesla Motors, Inc. •5 million ft2/ 200+ acres •400,000+ unit historical capacity •$42MM purchase price •Equipment purchased at attractive prices Final Assembly Material Handling Press ShopPaint ShopPlastics Offices Body In White Planned Model S Facilities Future ProgramsFremont Facility –Room for Significant Growth Tesla Factory Fremont, CA
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Tesla Motors, Inc. Agile Manufacturing –Latest Technology Press Center Body Assembly Center Model S & Paint Center Indoor Test Track Model S on AutomatedGuided Vehicle Plastics Injection Molding
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Tesla Motors, Inc. Existing Planned Tesla-Owned Distribution & Service •Manage the entire customer experience; Accelerate time to market •Sales at retail price; Lower costs of facilities, inventory & service •2011: 20 Stores 2012: ≈30 stores 2013: ≈50 stores (store totals exclude additional service centers)
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Tesla Motors, Inc. StorefrontInterior •Technology that informs customers •“Product Specialists” to answer questions •Display vehicles open for customers to sit in •Conveniently located parking area for test-drives and Tesla vehicle charging •Transparent and inviting •Affluent, high-traffic locations Better Customer ExperienceStores designed to: Engage Excite Inform Test Drive Cars
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Tesla Motors, Inc. •Past Success … Enables our Future •Deliver an ExceptionalModel S by July •DemonstrateEconomic Potential •Tesla: Built to Win Summary Foundation for Success Focused Value Creation Lead the Way Forward
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