1. A much faster way
to order coffee.
CAFETINO
CAFETINO PITCH DECK - 2020
2. Cafetino is an app used to find nearby coffee shops and place orders directly
from the app.
It is a must have app for all those coffee lovers to discover nearby coffee shops,
view their menu, place an order and pay instantly.
You just need to show up and pickup your order and you are on your way.
WHAT’S
THE CATCH ?
CAFETINO PITCH DECK - 2020
3. Stay safe and enjoy your coffee.
Ordering and paying online means
less contact, no cash interactions,
therefore you are safer.
You don’t have to worry about
being late because of a crowded
coffee shop.
You stick to your plans and your
coffee is ready when you arrive.
Queues cause a lot of frustration,
and the pandemic context made
people reluctant when seeing big
queues.
Time is an expensive commodity
and when you’re on the run, you
don’t have any to waste.
Finding an easy way to order in
advance and pick-up is difficult.
SOLUTIONPROBLEM
CAFETINO PITCH DECK - 2020
4. CORE ADVANTAGES
01 — TEAM COMMITMENT
Combining our IT experience & knowledge
in top global companies with the opportunity
shown by the core structure of the idea,
makes the thought of becoming a big player
in the market achievable.
02 — EXTENDABLE PLATFORM
From an architecture point of view, the
platform & modules are designed to be easily
extended to other order & pick-up areas (food
trucks, festivals, lunch-time in crowded
business areas)
04 — POSITIVE FEEDBACK
The idea was received very positively from
the initial assessment of possible coffee
shop partners & clients mostly in very
crowded business areas.
03 — CURRENT CONTEXT
The pandemic situation proved the need of
having an order & pick-up system not only in
coffee shops, but also in street restaurants
and other businesses.
01
02
03
04
CAFETINO PITCH DECK - 2020
5. THE JOURNEY
EXPAND – 2024+MATURITY - 2023
Or how we plan to succeed
CAFETINO PITCH DECK - 2020
MVP - 2020
Involves the initial
phase of designing,
extracting feedback
from customers / future
partners. Alpha & Beta
release (aiming for ~5
coffee shops).
STABLE - 2021
At least one major
coffee franchise in
Bucharest to be fully
onboarded
(aiming for ~30 total
coffee shops) , identify
opportunities & adapt.
All identified major
player coffee franchises
in Bucharest to be
onboarded on the
Platform. Expanding to
other big cities in
Romania.
Target :
~100 coffee shops.
The platform has
peaked in Romania.
Assessing opportunity
to expand to other
cities in the European
Space. Rise & expand
to other areas for order
& pick-up ( food trucks,
festivals etc.).
6. BUSINESS MODEL
We charge 2 lei (~0.45 USD or ~0.41 EUR) per order as a standard fee.
Basic market research showed that 4 out of 10 clients spend around 14 lei (~3.24 USD) for a
coffee in Romania meanwhile the remaining 6 out of 10 pay a minimum 15 lei.
The fee represents a maximum 14% of the average amount paid by a customer.
~ 50% of the incoming fee consists of Transaction processing, infrastructure & marketing costs.
CAFETINO PITCH DECK - 2020
7. coffees
Considering 15,000 clients that order 1
coffee everyday for a year.
5.4M
POTENTIAL MARKET VALUE
3.9M RON
800K EUR
≈
One major player franchise sells
annually in Bucharest ~1.8 million
coffees
* annually
Considering 2M orders (2 coffees / order)
CAFETINO PITCH DECK - 2020
8. 33%
Of global coffee consumption is accounted in EU.
$8.97bn
Spent on coffee in 2018 just in UK.
300,000+
Minimum number of coffee shops in EU.
CAFETINO PITCH DECK - 2020
9. ANDROID & iOS MVP
Core functionalities such as
creating an account, checking the
location list & map, being able to
select what coffee you want to
order from your desired location,
customising your coffee, ordering
and payment are in place.
STABLE EXTEND
Reward system, quick onboarding
process for new partner coffee
shops, location rating, location of
the week promotion, coffee
locations can easily update their
listed products, redeemable gifts &
discounts.
Platform can be easily extended
for other domains, ex: to takeaway
orders from food trucks at festivals
or for other crowded businesses .
WE ARE HERE NOW
We have a working MVP for core functionalities
and already working for the stable version and
nice-to-have features.
THE
PROGRESS
CAFETINO PITCH DECK - 2020
10. Besides the core for ordering and choosing a coffee shop,
our customers can access the E-Loyalty card section to
receive awards.
All in once place. Customers
can easily register and start
using the app.
ANDROID AND iOS PROTOTYPE
CAFETINO PITCH DECK - 2020
The app is client friendly
and offers an easy-to-use
interface.
