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1 von 13
Herzlich willkommen zum Webinar. Gleich geht es los!
Brandneue YouTube-Tools für optimiertes Videomarketing
1
Brandneue YouTube-Tools für optimiertes Videomarketing
2
3
 Was geht
 Was bleibt
 Was möglich ist
 Infokarten
 Abspann
 Abstimmungen
 Optimale Positionierung in der 4. Dimension (Zeit)
 Relative Zuschauerbindung
 Videoinhaltsverzeichnis
 Editing (Videos schneiden auf YouTube)
4
Anmerkungen
 Zuschauer kann
Anmerkungen schließen
 Unsichtbar auf mobilen
Devices
 Ende der Möglichkeit
Anmerkungen einzufügen
und zu ändern: 2. Mai
2017
5
End Slates
 Bewegte Bilder in der Postproduktion
einbinden, anschließend hochladen und
als Anmerkung markieren
 Nachteil: Geringe Flexibilität
6
Abspann
 Video muss min.25
Sekunden lang sein
 Abspann max. 20 Sek.
 Max 4 Elemente
 Video
 Playlist
 Abo
 Kanal
 Link
 Nachteil: Still
 Vorteil: Flexibel
austauschbar
7
Editing
 Videos im Browser auf
YouTube schneiden
 Speichern möglich
ohne Verlust von
Views, Likes &
Kommentaren
8
Infokarten
 Max. 5 Stück pro Video
 Bleiben 8 Sek. sichtbar
 Links zu
 Videos
 Playlists
 Kanal
 Abstimmung
 Externen Links
9
Infokarten
 Max. 5 Stück pro Video
 Bleiben 8 Sek. sichtbar
 Links zu
 Videos
 Playlists
 Kanal
 Abstimmung
 Externen Links
10
Relative Zuschauerbindung
 Welche Stellen im Video wie
häufig angesehen wurden
11
Live
 Infokarten erstellen
 Abstimmung erstellen
 Abspann erstellen
Beispielvideo
12
Workshops
 YouTube-Potenzial besser nutzen
 YouTube-Kanal optimal strukturieren
 Daten analysieren und nutzen
 YouTube, AdWords und Pre Roll Video Ads
Mail an: di@regiepapst.de
Weitere Webinare: www.regiepapst.de
13
Dankefür IhreAufmerksamkeit!
GESCHÄFTSFÜHRER: ANDREAS EINBECK
HRB: MÜ 142538 ST-NR. 143/174/70496
UST-IDNR. DE 222153762
München
REGIEPAPST GMBH
INGOLSTÄDTER STRASSE 12
80807 MÜNCHEN
FON +49 (0)89 3 58 27 69-0
FAX +49 (0)89 3 58 27 69-20
E-MAIL REGIEPAPST@REGIEPAPST.DE
WEB WWW.REGIEPAPST.DE
Berlin
REGIEPAPST GMBH
VETERANENSTRASSE 24
10119 BERLIN
FON +49 (0)30 44 35 08 85
FAX +49 (0)30 44 35 08 86
E-MAIL REGIEPAPST@REGIEPAPST.DE
WEB WWW.REGIEPAPST.DE
Köln
REGIEPAPST GMBH
SCHANZENSTRASSE 41A
51063 KÖLN
FON +49 (0)221 47 44 18 280
FAX +49 (0)89 3 58 27 69-20
E-MAIL REGIEPAPST@REGIEPAPST.DE
WEB WWW.REGIEPAPST.DE

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Brandneue YouTube Tools für optimiertes Videomarketing

  • 1. Herzlich willkommen zum Webinar. Gleich geht es los! Brandneue YouTube-Tools für optimiertes Videomarketing 1
  • 2. Brandneue YouTube-Tools für optimiertes Videomarketing 2
  • 3. 3  Was geht  Was bleibt  Was möglich ist  Infokarten  Abspann  Abstimmungen  Optimale Positionierung in der 4. Dimension (Zeit)  Relative Zuschauerbindung  Videoinhaltsverzeichnis  Editing (Videos schneiden auf YouTube)
  • 4. 4 Anmerkungen  Zuschauer kann Anmerkungen schließen  Unsichtbar auf mobilen Devices  Ende der Möglichkeit Anmerkungen einzufügen und zu ändern: 2. Mai 2017
  • 5. 5 End Slates  Bewegte Bilder in der Postproduktion einbinden, anschließend hochladen und als Anmerkung markieren  Nachteil: Geringe Flexibilität
  • 6. 6 Abspann  Video muss min.25 Sekunden lang sein  Abspann max. 20 Sek.  Max 4 Elemente  Video  Playlist  Abo  Kanal  Link  Nachteil: Still  Vorteil: Flexibel austauschbar
  • 7. 7 Editing  Videos im Browser auf YouTube schneiden  Speichern möglich ohne Verlust von Views, Likes & Kommentaren
  • 8. 8 Infokarten  Max. 5 Stück pro Video  Bleiben 8 Sek. sichtbar  Links zu  Videos  Playlists  Kanal  Abstimmung  Externen Links
  • 9. 9 Infokarten  Max. 5 Stück pro Video  Bleiben 8 Sek. sichtbar  Links zu  Videos  Playlists  Kanal  Abstimmung  Externen Links
  • 10. 10 Relative Zuschauerbindung  Welche Stellen im Video wie häufig angesehen wurden
  • 11. 11 Live  Infokarten erstellen  Abstimmung erstellen  Abspann erstellen Beispielvideo
  • 12. 12 Workshops  YouTube-Potenzial besser nutzen  YouTube-Kanal optimal strukturieren  Daten analysieren und nutzen  YouTube, AdWords und Pre Roll Video Ads Mail an: di@regiepapst.de Weitere Webinare: www.regiepapst.de
  • 13. 13 Dankefür IhreAufmerksamkeit! GESCHÄFTSFÜHRER: ANDREAS EINBECK HRB: MÜ 142538 ST-NR. 143/174/70496 UST-IDNR. DE 222153762 München REGIEPAPST GMBH INGOLSTÄDTER STRASSE 12 80807 MÜNCHEN FON +49 (0)89 3 58 27 69-0 FAX +49 (0)89 3 58 27 69-20 E-MAIL REGIEPAPST@REGIEPAPST.DE WEB WWW.REGIEPAPST.DE Berlin REGIEPAPST GMBH VETERANENSTRASSE 24 10119 BERLIN FON +49 (0)30 44 35 08 85 FAX +49 (0)30 44 35 08 86 E-MAIL REGIEPAPST@REGIEPAPST.DE WEB WWW.REGIEPAPST.DE Köln REGIEPAPST GMBH SCHANZENSTRASSE 41A 51063 KÖLN FON +49 (0)221 47 44 18 280 FAX +49 (0)89 3 58 27 69-20 E-MAIL REGIEPAPST@REGIEPAPST.DE WEB WWW.REGIEPAPST.DE